While Chris Hopson was putting together Tower Records’ in-house advertising agency, in a parallel universe, or at least somewhere else in California, Steve Nikkel was doing the same for a small independent chain of record stores called Eucalyptus Records, based out of Fairfield, California.
When an opening became available, due to Mike Farrace starting up PULSE! Magazine and Terri Ball heading to New York City, Jim Swindel set up an interview between Nikkel and Hopson and Steve became a Tower-lifer.
Join us this week as we walk through Steve Nikkel’s Tower career, his appearance in the Tower Documentary “All Things Must Pass”, his attending some truly historic concerts, and the task of managing the Tower Advertising Department.
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