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1. Introduction to the "3, 2, 1. No Kiddin." special SIPS series with host BobbiE the Awesome and guest Milan Martin, founder and CEO of the non-alcoholic spirits brand Free Spirits.
2. Milan shares his journey from working in the advertising industry in New York City to starting Free Spirits, driven by his desire to provide an alternative to the alcohol-centric social and business experiences.
3. Discussion on the recent rebranding of Free Spirits' product line, with each bottle design reflecting the botanical and flavor profiles of the different spirit varieties.
4. Insights into how Free Spirits selects the flavors and spirit types to develop, focusing on popular cocktail trends and the ability to create non-alcoholic versions of classic cocktails.
5. Exploration of pricing strategies for non-alcoholic spirits and addressing the initial perception that they should be cheaper than their alcoholic counterparts.
6. Milan's background in advertising and how it influenced his approach to developing the flavor profiles and formulations for the Free Spirits products.
7. Explanation of the small amount of alcohol (less than 0.5%) present in the Free Spirits products, which serves as a flavor carrier without any intoxicating effects. 8. Discussion on the growing trend of health-conscious consumers seeking out non-alcoholic options that are not heavily sweetened.
9. Insights into the brand's expansion into major retail channels like Walmart, and Milan's perspective on the competitive landscape of the non-alcoholic spirits industry.
10. Closing thoughts on the collaborative nature of the non-alcoholic spirits community and the shared goal of growing the overall category.
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**A super special thanks to Justin Furstenfeld & UPDOWN for granting us permission to use his music on the show!
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