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September 4, 2024 31 mins

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 Introducing the Sips Club - A Monthly Non-Alcoholic Drink Box Key Points: 
1. Bobbie is launching a new monthly subscription box called the "Sips Club" that will feature a curated selection of non-alcoholic and functional drinks. 
2. The box will include "fan favorite" drinks, information about the brands and ingredients, and recipes/ideas for using the products. 
3. The goal is to provide an accessible way for Bobbie's audience, which includes sober and sober-curious individuals, to discover and enjoy new non-alcoholic beverages. 
4. Bobbie is passionate about supporting small, independent brands in the non-alcoholic space, as they often face challenges in distribution and visibility compared to larger, established brands.
 5. The Sips Club will also include a private online community where members can connect, share their experiences, and get recommendations from Bobbie and her team. 
6. Bobbi discusses the nuances of navigating recovery and the "people, places, and things" concept, acknowledging that there are different paths and perspectives when it comes to incorporating non-alcoholic alternatives. 

Key Takeaways: - Bobbie is launching a monthly non-alcoholic drink subscription box called the Sips Club. - The box will feature a curated selection of drinks, information about the brands, and a private online community for members. - Bobbie is focused on supporting small, independent non-alcoholic brands and providing accessible options for her sober and sober-curious audience. - The discussion touches on the complexities of recovery and the different approaches individuals may take when it comes to incorporating non-alcoholic alternatives.

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**A super special thanks to Justin Furstenfeld & UPDOWN for granting us permission to use his music on the show!

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