In this episode of 4200%, Anthony sits down with Janine Cascio, CEO and President of Simplending Financial. Janine shares how her leap from family office to founding her own company was driven by a passion for passive income and empowering women in a male-dominated industry. She explores the role of mindset, culture, and authenticity in scaling a business, explains why simplicity is key to growth, and reveals how she’s building a supportive space for her team and clients. Janine also hints at her upcoming book and shares timeless advice for founders ready to scale with purpose.
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(00:00:00) Introduction to Janine Cascio and Simplending Financial
(00:01:04) Janine's definition of scaling as self-development
(00:01:37) Her journey into lending and the spark to start her own company
(00:02:48) Making the leap from employee to founder
(00:03:50) How friends would describe her personality and drive
(00:04:44) Building the right team and putting people first
(00:05:56) Lessons learned from early missteps and the power of keeping it simple
(00:07:53) Reinventing herself through mindfulness, yoga, and emotional intelligence
(00:09:18) Tips for founders ready to scale: finding the right people and mission alignment
(00:10:50) Embracing authenticity and standing out as a woman in lending
(00:12:37) Creating a culture where the team can be themselves
(00:13:45) The importance of saying no to stay true to company values
(00:16:48) Providing value through community and education
(00:17:23) Recommended books that shaped Janine's mindset
(00:19:47) What's next for Simplending Financial: scaling nationwide and a new book
(00:23:04) Final advice: enjoying the process and embracing each moment
Links:
Anthony Geraci on LinkedIn: https://www.linkedin.com/in/anthony-geraci
Janine Cascio on LinkedIn: https://www.linkedin.com/in/janine-cascio-33181869
Simplending Financial: https://www.simplendingfinancial.com/
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