Why Security Lags Behind: Hard Truths, Real Talk: Tech, Society & Survival – with Sonny Tai
Why is the security industry so slow to adopt innovation—even when lives are at stake? In this episode of 49 Volts, host Josh Bowman sits down with Sonny Tai, Co-Founder of Actuate and Marine Corps veteran, for a conversation that strips away the fluff and gets real about the systemic challenges in physical security, from tech adoption and venture capital to social media presence and public trust.
🔥 Key Topics We Cover:
✅ Why VCs Avoid Security – The structural and perception issues that keep investment away
✅ Slow to Change – Why the security industry resists innovation, even when the stakes are high
✅ Active Shooter Detection & Response – The uncomfortable realities behind customer expectations
✅ Tariffs, Economics & Supply Chain – How global policy is reshaping security integration
✅ The Power of Showing Up Online – How Sonny’s social media presence built credibility and community
✅ Industry Branding Blind Spots – Why so few security professionals embrace content and storytelling
💡 Why Watch?
This isn’t theory—it’s firsthand insight from someone leading a tech company in the security space, navigating everything from customer education to product-market fit in a traditionally slow-moving industry. If you're in security integration, product development, or leadership, this is a must-watch episode.
📌 Follow Sonny Tai:
📢 LinkedIn: https://www.linkedin.com/in/sonny-tai/
🌐 Learn more about Actuate: https://actuate.ai
📌 Need marketing expertise for the low voltage/security industry?
👉 BowmanVisionMedia.com
👍 Like, Comment, and Subscribe for more no-BS conversations about the challenges and future of physical security.
#SecurityTech #VentureCapital #PhysicalSecurity #SonnyThai #ActuateAI #IndustrySlowToChange #SecurityInnovation #ActiveShooterTech #SecurityMarketing #49VoltsPodcast
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