5MT
Introducing DSG's 5MT Podcast, where we draw inspiration from the annual 3MT competition for PhD candidates, challenging them to explain their research in 3 minutes or less. Our VP of Marketing became obsessed with these presentations, as they distill complex research into bite-sized concepts. We knew instantly that this format would be perfect for our podcast, delivering jargon-free marketing insights that are easy to understand. In each 5-minute episode, we'll dive into a marketing topic, giving you the essentials without the time commitment.
Episodes
In this week's episode Mike and Paige are asked "What is Brand Suitability and how can businesses keep it in mind when discussing their marketing plans?"
Tune in for great insights and recommendations in this quick, breezy format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked "What is the impact of AI on Local Listing?"
Tune in for great insights and recommendations in this quick, breezy format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
Also check out Paige's Article on Listing Management Here: https://www.linkedin.com/feed/update/urn:li:activity:7236790626074116097
In this week's episode Mike and Paige are asked "What is a conversion and how can we decode them?
Tune in for great insights and recommendations in this quick, breezy format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
Here at DSG Local, we are proud members of the Phoenixville Regional Chamber of Commerce and post frequently about the networking events hosted by the Chamber. In this week's special 5MT Episode, we flip the script as Paige and Mike welcome Chamber President Jessica Capistrant as our guest! In this interesting and highly informative interview you will learn all about the Chamber, the excellent work they do to support local S...
In this week's episode Mike and Paige are asked "What is a media plan? Explain the process of media planning."
Tune in for great insights and recommendations in this quick, breezy format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked "What is a UTM Parameter? How is it generated and what is it used for?
They decided to bring in a guest to 5MT: John Feddern, Marketing Director at DSG to take the lead for this episode.
Tune in for great insights and recommendations in this quick, breezy format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In part 2 of this episode Mike and Paige finish explaining the last two components of DSG Local’s Data Power Tools Bundle and how they can help SMBs. This episode will include the last two: Performance & ROI Tracking and Local Intelligence. Tune in for great insights and recommendations in this quick and breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked to "Explain the four components of DSG Local’s Data Power Tools Bundle and how they can help SMBs. This episode will include the first two: DBI and Reputation Management. Tune in for great insights and recommendations in this quick and breezy format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked to reflect on an eventful first 6 months and share their thoughts for what is to come.
The conversation definitely flowed into some unexpected directions.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
This week's episode is slightly different then our previous ones. We are thrilled to announced the newly created agency: Sparkcatcher Media!
Sparkcatcher's expertise is unlocking new revenue streams for multi-location brands by focusing our efforts and media planning at the neighborhood level.
For more information. check out: https://www.sparkcatchermedia.com/
We continue our conversation with Jared Loss, Owner of Rockdale Music in Aston PA discussing "What are some first steps a small business can take to get started using AI Technology to support their marketing efforts?" Tune in for great insights and recommendations in this quick, breezy 5 minute format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked "What are some first steps a small business can take to get started using AI Technology to support their marketing efforts?"
They decided to bring in the first ever guest to 5MT: Jared Loss, Owner of Rockdale Music in Aston PA to take the lead for this episode.
Tune in for great insights and recommendations in this quick, breezy 5 minute format.
We value and appreciate y...
In this week's episode Mike and Paige are asked "What is a QR Code, how do I create one, & how can it be used as a marketing tool?"
Tune in for great insights and recommendations in this quick, breezy 5 minute format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked "What are the components of an effective digital ad."
Tune in for great insights and recommendations in this quick, breezy 5 minute format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
This week's episode is slightly different then our previous ones.
We are thrilled to announce the newly created agency subdivision: DSG Local.
With decades of experience, our large clients have used a wide range of data tools to help grow & improve their business. Now, we want to make those same tools available for SMBs in our area.
Tune in to hear all about the exciting news!
For more information, check out...
In this week's episode Mike and Paige are asked to "identify and explain some of the marketing jargon terms you find cause confusion among clients and prospects." Tune in for great insights and recommendations in this quick, breezy 5 minute format. We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
Previously on 5MT, we defined the term KPI and discussed their function in measuring and evaluating marketing campaigns. . In this week's episode we continue with the theme and ask Paige and Mike what they think the most important KPI's are for a business to focus on. Tune in for great insights and recommendations in this quick, breezy 5 minute format. For Bonus Content on the Marketing Funnel, click HERE: https://www.li...
In this week's episode Mike and Paige are asked "What Are KPI's and Why Are They Important?"
Tune in for great insights and recommendations in this quick, breezy 5 minute format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked "What is the most common mistake you see marketers make"
Tune in for great insights and recommendations in this quick, breezy 5 minute format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
In this week's episode Mike and Paige are asked "We hear a lot about the importance of having the right media mix in a marketing plan.
How do you determine what that is? Is there a rule of thumb or pro tips?"
Tune in for great insights and recommendations in this quick, breezy 5 minute format.
We value and appreciate your feedback. If you have any questions for future episodes, leave a comment!
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