Beyond Cliches: These Are the Keys to Engaging Your Association's Members

Dave Will is our guest this week on the 6 Degrees of Associations Podcast, and he doesn’t mince words when it comes to the misguided and flat-out incorrect ways most associations communicate with their members via email, social media, and other related tools. It’s something he is very passionate about since Dave is the co-founder and CEO of PropFuel, a conversational engagement platform that helps associations with member insight and engagement. You can learn more here: https://www.propfuel.com/. When it comes to communicating with your members, it’s not a lecture—it should ideally resemble a relationship-building exchange. The association's role in this relationship should be one in which they are more often listening. The message from this interview with Dave is clear: too many communications in our association space are just one-way. Dave is a serial entrepreneur who fell in love with the association world after carrying out several different corporate jobs where he didn’t exactly find himself loving the culture. He previously sold Peach New Media, a Learning Management System for associations, which is now part of Community Brands. Learn more from Dave by tuning into his Association Strong Podcast: https://associationstrong.podbean.com/