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January 1, 2025 40 mins

As we enter 2025, Six Degrees of Associations Podcast Producer and part-time host Casey Callanan joins our regular host, Lucas McCann, to look back at the recurring trends and topics our guests discussed in 2024 and explore what that means for 2025. In this episode, we highlight the themes that emerged again and again in 2024:


• Authenticity in media (podcasts, social media) – while not exclusive to 2024 this trend continued in full force throughout this past year.


• Capturing attention as a struggle.


• Face-to-face events are significant to the point that virtual events seem to be nearing irrelevancy.


• Culture, trust, and transparency and finding one’s voice have all never been more crucial for associations.


• A.I. is ever-present – it's so broad that it can mean many things. As a buzzword, it can be daunting; however, you must experiment with it, embrace it, and seek education without letting it paralyze you.


We will also share our predictions for 2025. With many recent episodes focusing on publishing and peer-reviewed journals, we will discuss print media and why we remain bullish about it!


Additionally, we will talk about the Association Chat bus trip as an example of out-of-the-box thinking to create a memorable member experience. You can learn more about that bus trip here: https://youtu.be/JzwVrK3SCxw


Here is a link to the episode to we mentioned with Ioannis Pallas discussing Association Life in Europe vs. North America: https://youtu.be/hUAVazAdElw

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