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October 31, 2024 10 mins

Feeling overwhelmed by information overload while creating content for your business? This episode introduces a powerful duo—Retrieval Augmented Generation (RAG) with two free AI tools, Notebook LM and ChatGPT—to streamline your process. Picture Notebook LM as your organized assistant, gathering data, while ChatGPT refines and adapts it. We guide you through simple steps to define main ideas, direct Notebook LM with targeted questions, and build a cohesive narrative. By the end, crafting quality content will feel as simple as assembling building blocks. Tune in to see how AI can turn content creation into an efficient, enjoyable experience.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Ever feel like you're grounding in information.
You know industry reports andcompetitor analysis and
brainstorming notes.

Speaker 2 (00:07):
Oh yeah.

Speaker 1 (00:08):
But actually creating like killer content for your
business still feels likeclimbing Mount Everest.

Speaker 2 (00:13):
Yeah, it's a common problem.

Speaker 1 (00:15):
I mean, you're busy running a business.
Who has time to become amarketing guru on top of
everything else?

Speaker 2 (00:20):
Right.

Speaker 1 (00:20):
Exactly.
But what if I told you there'sa way to whip up like high
quality white papers, marketingmaterials, even website copy,
all in a fraction of the time.

Speaker 2 (00:29):
OK, all for free.
Sounds like a dream.

Speaker 1 (00:31):
It's not.

Speaker 2 (00:32):
Really.

Speaker 1 (00:32):
It's all thanks to this new approach called R-AG.
And don't worry, we're nottalking about cleaning up spills
.
No, it's pronounced just likethe word RAG.

Speaker 2 (00:40):
OK.

Speaker 1 (00:40):
It stands for Retrieval, augmented Generation,
and it's basically a fancy wayof saying we're going to use AI
to help us pull togetherinformation and turn it into
awesome content.

Speaker 2 (00:48):
Nice.

Speaker 1 (00:49):
We're going to show you how to use two amazing and
free AI tools Notebook LM andChatGPT.

Speaker 2 (00:55):
Okay.
They're like your new contentcreation dream team Think Butch,
cassidy and the Sundance Kid,but for words.

Speaker 1 (01:01):
I love it Okay, so first let's break down what each
tool does.
You've probably heard of chat,gpt yeah it's great at rewriting
and adapting content, but to doits best work it needs a solid
starting point.
I see and that's where notebookLM comes in okay imagine
notebook LM is like that superorganized assistant right who

(01:21):
can devour all your files,articles, notes, even those
half-baked ideas scribbled on anapkin and instantly become an
expert on your topic.

Speaker 2 (01:30):
Wow.

Speaker 1 (01:31):
Okay, so Notebook LM gets us organized.

Speaker 2 (01:33):
Yeah.

Speaker 1 (01:34):
But how do we actually go from a pile of
information to, say, a polishedwhite paper?

Speaker 2 (01:39):
Well, it's like building a house.
Okay, you wouldn't startwithout a blueprint Right First.
You need that clear vision.
What is the main message, thebig idea you want to get across?

Speaker 1 (01:47):
Right.
So step one is all aboutdefining your topic and thesis.
Basically.
What's the story you want totell?
Then what?

Speaker 2 (01:54):
Then comes the fun part gathering all those sources
, and the best part is Notebook.
Lm is like a master chef whocan work with any ingredient
internal reports, news articles,competitor websites, even your
scribbled notes from that lastbrainstorming session.
Notebook LM can handle it all.

Speaker 1 (02:13):
So it's like having a personal librarian who can
magically organize all thisinformation into something
usable Precisely.

Speaker 2 (02:17):
Okay, notebook LM indexes your documents, which is
a fancy way of saying.
It organizes everything, so youcan instantly find exactly what
you need.
Okay, it even connects directlyto Google Docs and can handle
PDFs, so no more struggling withcomplicated file formats.
Got it Super user-friendly.

Speaker 1 (02:35):
Okay, I'm starting to see how powerful this is, but
how do we actually tell NotebookLM what we need from all this
information?

Speaker 2 (02:43):
That's where something called
hypothesis-driven questions inokay think of it like being a
detective you have a hunch, yourmain message, and you're
looking for clues or evidence tosupport it oh, like I get it.

Speaker 1 (02:52):
So give me an example .
Let's say I'm trying to createa white paper about how my
company's new software increasesproductivity.
What kind of questions would Iask?
Notebookbook LM.

Speaker 2 (03:03):
You might ask what evidence in these customer
reviews suggests that oursoftware saves time, or what
specific features are mentionedas contributing to increased
efficiency.
You're basically guidingNotebook LM to pinpoint the
exact information you need tobuild your case.

Speaker 1 (03:19):
So I'm leading Notebook LM to find proof for my
big idea.

Speaker 2 (03:22):
You got it and for each, for each question notebook
, lm gives you these neatlyorganized bullet points like a
little summary of the keyevidence, complete with
citations, so you know where theinformation came from.

Speaker 1 (03:32):
we call these notes so it's not just pulling random
stuff, it's actually findingspecific proof to back up my
claims.
That's impressive exactly now.

Speaker 2 (03:39):
These notes are the building blocks of your content.
Once you've asked all yourquestions and gotten your notes,
you simply copy and paste theminto a word document easy.
And the cleanup is a breeze.
Just take a quick look andremove any unnecessary stuff.
Sometimes the AI gets a littlerepetitive or phrases things
awkwardly.
We call those chatbot artifacts.
Once those are gone, you'releft with pure, concentrated

(04:03):
information, all laid out in aclear bullet point format.

Speaker 1 (04:07):
So now we have this beautifully structured outline
with all the key information andevidence, ready to be
transformed into a polishedpiece of content.

Speaker 2 (04:16):
Precisely, and that's where ChatGPT steps in to work
its magic.
Now it's time to hand off ourbeautifully organized outline
over to ChatGPT.
It's like giving a talentedchef all the prepped ingredients
and letting them create aculinary masterpiece.

Speaker 1 (04:32):
So ChatGPT is like the master chef in our content
creation kitchen chef all theprepped ingredients and letting
them create a culinarymasterpiece.

Speaker 2 (04:36):
So ChatGPT is like the master chef in our content
creation kitchen, exactly.

Speaker 1 (04:38):
But just like any good chef.

Speaker 2 (04:38):
ChatGPT needs the recipe to be in a format it
understands.

Speaker 1 (04:41):
Okay.

Speaker 2 (04:42):
Think of it like translating a recipe from one
language to another.

Speaker 1 (04:44):
So how do we translate our outline for
ChatGPT?

Speaker 2 (04:47):
Saving your Word document as a PDF does the trick
.
It's a language ChatGPT speaksfluently.
Okay, and this is where it getsreally exciting.
Right, we're going to giveChatGPT specific instructions,
like a detailed recipe onexactly what kind of content we
want it to create.

Speaker 1 (05:03):
So we're not just letting ChatGPT wing it Right,
we're actually guiding it yeah,giving it a clear vision of what
the final dish or I meancontent should look like.
You got it Okay.

Speaker 2 (05:14):
Let's say you want a white paper that sounds
professional and authoritative.
Okay, For industry experts,people who already understand
all the technical terms.
Your instructions might beusing this outline create a
structured, polished white paperfor an audience familiar with
your topic.

Speaker 1 (05:30):
Okay, that's pretty straightforward, but what if I
want to explain the same conceptto a less technical audience,
like potential customers, whomight not be familiar with all
the jargon?

Speaker 2 (05:39):
Well, ChatGPT is a master of adapting its style.

Speaker 1 (05:42):
Okay.

Speaker 2 (05:43):
It's like having a chef who can create both a
gourmet meal and a delicious,kid-friendly version For a less
technical audience.
You might say and a deliciouskid-friendly version For a less
technical audience, you mightsay.
Adapt this white paper for ageneral audience, using clear
language metaphors and anoptimistic tone.

Speaker 1 (05:58):
Wow, so I can literally tell ChatGPT exactly
how I want the informationpresented.
That's amazing.
I'm starting to see how thiscan save so much time and effort
.

Speaker 2 (06:10):
And because you've already done all the groundwork
with Notebook LM, ChatGPT'soutput is usually pretty darn
close to what you need.

Speaker 1 (06:20):
Oh, okay, it's like having a first draft that's
almost ready to publish.
Okay, you're making this soundalmost too easy, so can I just
kick back and let the AI handleeverything from here, not quite
Even the best chefs need someoneto do a final taste test.
Right.

Speaker 2 (06:29):
Think like a partnership.

Speaker 1 (06:40):
AI takes care of the heavy lifting.

Speaker 2 (06:41):
Right.

Speaker 1 (06:42):
And then I come in to add that special human touch.

Speaker 2 (06:44):
Precisely.
You're still in control,guiding the AI to create
something truly exceptional.

Speaker 1 (06:49):
This is incredible, and to think this whole process
is fast, free and surprisinglyeasy to use.

Speaker 2 (06:56):
It's like having a secret weapon for content
creation.
Yeah, and remember, this isjust the tip of the iceberg, as
AI keeps evolving.

Speaker 1 (07:03):
Right.

Speaker 2 (07:04):
We can expect even more powerful and intuitive
tools in the future.

Speaker 1 (07:07):
I can't wait to see what's next.

Speaker 2 (07:09):
Yeah.

Speaker 1 (07:09):
But before we get too carried away, okay, what are
the key takeaways our listenersshould keep in mind Before we
get too carried?

Speaker 2 (07:14):
away.
What are the key takeaways ourlisteners should keep in mind?
The most important thing is toremember that these AI tools are
here to enhance your creativityand expertise, not replace them
.
You're still the captain of theship, using these tools to
navigate the vast ocean ofinformation and create truly
compelling content.

Speaker 1 (07:40):
So it's all about finding that perfect harmony
between human ingenuity and AIassistance Absolutely, and when
you find that sweet spot, thepossibilities for your business
are endless.
This has been an incredibledeep dive into the world of AI
content creation.
It feels like we've justunlocked a secret level of
productivity and efficiency.

Speaker 2 (07:50):
It's amazing how accessible and powerful these
tools have become.

Speaker 1 (07:54):
But before we wrap up , I have one final question for
you.
How do you think this approachto content creation might change
the way businesses operate inthe future?
Think about it, folks.
We'll be right back after,shorts Include.
Just kidding, we're divingright in.
So we've been talking about howAI can be your secret weapon

(08:14):
for content creation, usingNotebook LM to gather and
organize information and ChatGPTto transform it into, like,
polished, professional content.

Speaker 2 (08:23):
Yeah, it's like having a team of researchers and
writers working for you aroundthe clock.

Speaker 1 (08:27):
Around the clock, but without the overhead.

Speaker 2 (08:28):
Without the overhead exactly.

Speaker 1 (08:30):
Exactly, and before we dove into the details, we
asked you to think about howthis approach might change the
way businesses operate in thefuture.

Speaker 2 (08:38):
It's a question that has far-reaching implications.

Speaker 1 (08:41):
Yeah.

Speaker 2 (08:41):
Just think about all the content businesses need to
produce these days.
You know blog posts, websitecopies, social media updates,
presentations, reports.
It's a never-ending cycle.

Speaker 1 (08:51):
It really is, and it can feel like you're constantly
playing catch-up right.

Speaker 2 (08:55):
Absolutely.
But imagine if you couldautomate a big chunk of that
workload, freeing up your teamto focus on the things that
really move the needle RightStrategy, innovation, building
relationships.

Speaker 1 (09:05):
That would be a game changer, especially for smaller
businesses that might not havethe budget for a huge marketing
team.

Speaker 2 (09:11):
It's true, equalizer.
These tools have the potentialto level the playing field,
giving even the smallestcompanies the ability to compete
with the big guys in terms ofcontent, quality and quantity
it's like giving every businessa superpower and as ai continues
to evolve, we can expect evenmore sophisticated capabilities.
Oh yeah, like what?
Imagine being able to createpersonalized content tailored to

(09:34):
each individual customer'sneeds and interests.

Speaker 1 (09:37):
That's next level marketing.

Speaker 2 (09:38):
Right.

Speaker 1 (09:39):
Instead of a one size fits all approach, businesses
could create laser focusedcontent that speaks directly to
each customer's pain points andaspirations.

Speaker 2 (09:47):
Exactly, and that level of personalization can
lead to stronger customerrelationships, increased
engagement and, ultimately, moresales.

Speaker 1 (09:55):
It's incredible to think about the possibilities,
but amidst all this excitement,it's important to remember that
the human touch is stillparamount.

Speaker 2 (10:03):
Absolutely.
These AI tools are powerfulallies, but they're not a
replacement for human creativity, intuition and understanding.

Speaker 1 (10:10):
They're tools to be used by skilled craftspeople
Right Tools that can help uselevate our work and achieve
extraordinary results.

Speaker 2 (10:17):
Beautifully put.
We're entering a new era wherehumans and AI can collaborate to
create something trulyremarkable.

Speaker 1 (10:23):
So to our listeners out there embrace the power of
AI, experiment with these toolsand see how they can transform
your business, but never forgetthat your unique perspective,
your voice, your human touch,that's what makes your content
truly special.

Speaker 2 (10:38):
That's a fantastic message to leave our listeners
with Keep learning, keepcreating and keep pushing the
boundaries of what's possible.

Speaker 1 (10:45):
Thanks for joining us on this deep dive into the
world of AI content creation.
We hope you've learned somevaluable tips and tricks to
supercharge your contentstrategy.
Until next time, keep exploringand keep creating.
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