Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Ever feel like you're
grounding in information.
You know industry reports andcompetitor analysis and
brainstorming notes.
Speaker 2 (00:07):
Oh yeah.
Speaker 1 (00:08):
But actually creating
like killer content for your
business still feels likeclimbing Mount Everest.
Speaker 2 (00:13):
Yeah, it's a common
problem.
Speaker 1 (00:15):
I mean, you're busy
running a business.
Who has time to become amarketing guru on top of
everything else?
Speaker 2 (00:20):
Right.
Speaker 1 (00:20):
Exactly.
But what if I told you there'sa way to whip up like high
quality white papers, marketingmaterials, even website copy,
all in a fraction of the time.
Speaker 2 (00:29):
OK, all for free.
Sounds like a dream.
Speaker 1 (00:31):
It's not.
Speaker 2 (00:32):
Really.
Speaker 1 (00:32):
It's all thanks to
this new approach called R-AG.
And don't worry, we're nottalking about cleaning up spills
.
No, it's pronounced just likethe word RAG.
Speaker 2 (00:40):
OK.
Speaker 1 (00:40):
It stands for
Retrieval, augmented Generation,
and it's basically a fancy wayof saying we're going to use AI
to help us pull togetherinformation and turn it into
awesome content.
Speaker 2 (00:48):
Nice.
Speaker 1 (00:49):
We're going to show
you how to use two amazing and
free AI tools Notebook LM andChatGPT.
Speaker 2 (00:55):
Okay.
They're like your new contentcreation dream team Think Butch,
cassidy and the Sundance Kid,but for words.
Speaker 1 (01:01):
I love it Okay, so
first let's break down what each
tool does.
You've probably heard of chat,gpt yeah it's great at rewriting
and adapting content, but to doits best work it needs a solid
starting point.
I see and that's where notebookLM comes in okay imagine
notebook LM is like that superorganized assistant right who
(01:21):
can devour all your files,articles, notes, even those
half-baked ideas scribbled on anapkin and instantly become an
expert on your topic.
Speaker 2 (01:30):
Wow.
Speaker 1 (01:31):
Okay, so Notebook LM
gets us organized.
Speaker 2 (01:33):
Yeah.
Speaker 1 (01:34):
But how do we
actually go from a pile of
information to, say, a polishedwhite paper?
Speaker 2 (01:39):
Well, it's like
building a house.
Okay, you wouldn't startwithout a blueprint Right First.
You need that clear vision.
What is the main message, thebig idea you want to get across?
Speaker 1 (01:47):
Right.
So step one is all aboutdefining your topic and thesis.
Basically.
What's the story you want totell?
Then what?
Speaker 2 (01:54):
Then comes the fun
part gathering all those sources
, and the best part is Notebook.
Lm is like a master chef whocan work with any ingredient
internal reports, news articles,competitor websites, even your
scribbled notes from that lastbrainstorming session.
Notebook LM can handle it all.
Speaker 1 (02:13):
So it's like having a
personal librarian who can
magically organize all thisinformation into something
usable Precisely.
Speaker 2 (02:17):
Okay, notebook LM
indexes your documents, which is
a fancy way of saying.
It organizes everything, so youcan instantly find exactly what
you need.
Okay, it even connects directlyto Google Docs and can handle
PDFs, so no more struggling withcomplicated file formats.
Got it Super user-friendly.
Speaker 1 (02:35):
Okay, I'm starting to
see how powerful this is, but
how do we actually tell NotebookLM what we need from all this
information?
Speaker 2 (02:43):
That's where
something called
hypothesis-driven questions inokay think of it like being a
detective you have a hunch, yourmain message, and you're
looking for clues or evidence tosupport it oh, like I get it.
Speaker 1 (02:52):
So give me an example
.
Let's say I'm trying to createa white paper about how my
company's new software increasesproductivity.
What kind of questions would Iask?
Notebookbook LM.
Speaker 2 (03:03):
You might ask what
evidence in these customer
reviews suggests that oursoftware saves time, or what
specific features are mentionedas contributing to increased
efficiency.
You're basically guidingNotebook LM to pinpoint the
exact information you need tobuild your case.
Speaker 1 (03:19):
So I'm leading
Notebook LM to find proof for my
big idea.
Speaker 2 (03:22):
You got it and for
each, for each question notebook
, lm gives you these neatlyorganized bullet points like a
little summary of the keyevidence, complete with
citations, so you know where theinformation came from.
Speaker 1 (03:32):
we call these notes
so it's not just pulling random
stuff, it's actually findingspecific proof to back up my
claims.
That's impressive exactly now.
Speaker 2 (03:39):
These notes are the
building blocks of your content.
Once you've asked all yourquestions and gotten your notes,
you simply copy and paste theminto a word document easy.
And the cleanup is a breeze.
Just take a quick look andremove any unnecessary stuff.
Sometimes the AI gets a littlerepetitive or phrases things
awkwardly.
We call those chatbot artifacts.
Once those are gone, you'releft with pure, concentrated
(04:03):
information, all laid out in aclear bullet point format.
Speaker 1 (04:07):
So now we have this
beautifully structured outline
with all the key information andevidence, ready to be
transformed into a polishedpiece of content.
Speaker 2 (04:16):
Precisely, and that's
where ChatGPT steps in to work
its magic.
Now it's time to hand off ourbeautifully organized outline
over to ChatGPT.
It's like giving a talentedchef all the prepped ingredients
and letting them create aculinary masterpiece.
Speaker 1 (04:32):
So ChatGPT is like
the master chef in our content
creation kitchen chef all theprepped ingredients and letting
them create a culinarymasterpiece.
Speaker 2 (04:36):
So ChatGPT is like
the master chef in our content
creation kitchen, exactly.
Speaker 1 (04:38):
But just like any
good chef.
Speaker 2 (04:38):
ChatGPT needs the
recipe to be in a format it
understands.
Speaker 1 (04:41):
Okay.
Speaker 2 (04:42):
Think of it like
translating a recipe from one
language to another.
Speaker 1 (04:44):
So how do we
translate our outline for
ChatGPT?
Speaker 2 (04:47):
Saving your Word
document as a PDF does the trick
.
It's a language ChatGPT speaksfluently.
Okay, and this is where it getsreally exciting.
Right, we're going to giveChatGPT specific instructions,
like a detailed recipe onexactly what kind of content we
want it to create.
Speaker 1 (05:03):
So we're not just
letting ChatGPT wing it Right,
we're actually guiding it yeah,giving it a clear vision of what
the final dish or I meancontent should look like.
You got it Okay.
Speaker 2 (05:14):
Let's say you want a
white paper that sounds
professional and authoritative.
Okay, For industry experts,people who already understand
all the technical terms.
Your instructions might beusing this outline create a
structured, polished white paperfor an audience familiar with
your topic.
Speaker 1 (05:30):
Okay, that's pretty
straightforward, but what if I
want to explain the same conceptto a less technical audience,
like potential customers, whomight not be familiar with all
the jargon?
Speaker 2 (05:39):
Well, ChatGPT is a
master of adapting its style.
Speaker 1 (05:42):
Okay.
Speaker 2 (05:43):
It's like having a
chef who can create both a
gourmet meal and a delicious,kid-friendly version For a less
technical audience.
You might say and a deliciouskid-friendly version For a less
technical audience, you mightsay.
Adapt this white paper for ageneral audience, using clear
language metaphors and anoptimistic tone.
Speaker 1 (05:58):
Wow, so I can
literally tell ChatGPT exactly
how I want the informationpresented.
That's amazing.
I'm starting to see how thiscan save so much time and effort
.
Speaker 2 (06:10):
And because you've
already done all the groundwork
with Notebook LM, ChatGPT'soutput is usually pretty darn
close to what you need.
Speaker 1 (06:20):
Oh, okay, it's like
having a first draft that's
almost ready to publish.
Okay, you're making this soundalmost too easy, so can I just
kick back and let the AI handleeverything from here, not quite
Even the best chefs need someoneto do a final taste test.
Right.
Speaker 2 (06:29):
Think like a
partnership.
Speaker 1 (06:40):
AI takes care of the
heavy lifting.
Speaker 2 (06:41):
Right.
Speaker 1 (06:42):
And then I come in to
add that special human touch.
Speaker 2 (06:44):
Precisely.
You're still in control,guiding the AI to create
something truly exceptional.
Speaker 1 (06:49):
This is incredible,
and to think this whole process
is fast, free and surprisinglyeasy to use.
Speaker 2 (06:56):
It's like having a
secret weapon for content
creation.
Yeah, and remember, this isjust the tip of the iceberg, as
AI keeps evolving.
Speaker 1 (07:03):
Right.
Speaker 2 (07:04):
We can expect even
more powerful and intuitive
tools in the future.
Speaker 1 (07:07):
I can't wait to see
what's next.
Speaker 2 (07:09):
Yeah.
Speaker 1 (07:09):
But before we get too
carried away, okay, what are
the key takeaways our listenersshould keep in mind Before we
get too carried?
Speaker 2 (07:14):
away.
What are the key takeaways ourlisteners should keep in mind?
The most important thing is toremember that these AI tools are
here to enhance your creativityand expertise, not replace them
.
You're still the captain of theship, using these tools to
navigate the vast ocean ofinformation and create truly
compelling content.
Speaker 1 (07:40):
So it's all about
finding that perfect harmony
between human ingenuity and AIassistance Absolutely, and when
you find that sweet spot, thepossibilities for your business
are endless.
This has been an incredibledeep dive into the world of AI
content creation.
It feels like we've justunlocked a secret level of
productivity and efficiency.
Speaker 2 (07:50):
It's amazing how
accessible and powerful these
tools have become.
Speaker 1 (07:54):
But before we wrap up
, I have one final question for
you.
How do you think this approachto content creation might change
the way businesses operate inthe future?
Think about it, folks.
We'll be right back after,shorts Include.
Just kidding, we're divingright in.
So we've been talking about howAI can be your secret weapon
(08:14):
for content creation, usingNotebook LM to gather and
organize information and ChatGPTto transform it into, like,
polished, professional content.
Speaker 2 (08:23):
Yeah, it's like
having a team of researchers and
writers working for you aroundthe clock.
Speaker 1 (08:27):
Around the clock, but
without the overhead.
Speaker 2 (08:28):
Without the overhead
exactly.
Speaker 1 (08:30):
Exactly, and before
we dove into the details, we
asked you to think about howthis approach might change the
way businesses operate in thefuture.
Speaker 2 (08:38):
It's a question that
has far-reaching implications.
Speaker 1 (08:41):
Yeah.
Speaker 2 (08:41):
Just think about all
the content businesses need to
produce these days.
You know blog posts, websitecopies, social media updates,
presentations, reports.
It's a never-ending cycle.
Speaker 1 (08:51):
It really is, and it
can feel like you're constantly
playing catch-up right.
Speaker 2 (08:55):
Absolutely.
But imagine if you couldautomate a big chunk of that
workload, freeing up your teamto focus on the things that
really move the needle RightStrategy, innovation, building
relationships.
Speaker 1 (09:05):
That would be a game
changer, especially for smaller
businesses that might not havethe budget for a huge marketing
team.
Speaker 2 (09:11):
It's true, equalizer.
These tools have the potentialto level the playing field,
giving even the smallestcompanies the ability to compete
with the big guys in terms ofcontent, quality and quantity
it's like giving every businessa superpower and as ai continues
to evolve, we can expect evenmore sophisticated capabilities.
Oh yeah, like what?
Imagine being able to createpersonalized content tailored to
(09:34):
each individual customer'sneeds and interests.
Speaker 1 (09:37):
That's next level
marketing.
Speaker 2 (09:38):
Right.
Speaker 1 (09:39):
Instead of a one size
fits all approach, businesses
could create laser focusedcontent that speaks directly to
each customer's pain points andaspirations.
Speaker 2 (09:47):
Exactly, and that
level of personalization can
lead to stronger customerrelationships, increased
engagement and, ultimately, moresales.
Speaker 1 (09:55):
It's incredible to
think about the possibilities,
but amidst all this excitement,it's important to remember that
the human touch is stillparamount.
Speaker 2 (10:03):
Absolutely.
These AI tools are powerfulallies, but they're not a
replacement for human creativity, intuition and understanding.
Speaker 1 (10:10):
They're tools to be
used by skilled craftspeople
Right Tools that can help uselevate our work and achieve
extraordinary results.
Speaker 2 (10:17):
Beautifully put.
We're entering a new era wherehumans and AI can collaborate to
create something trulyremarkable.
Speaker 1 (10:23):
So to our listeners
out there embrace the power of
AI, experiment with these toolsand see how they can transform
your business, but never forgetthat your unique perspective,
your voice, your human touch,that's what makes your content
truly special.
Speaker 2 (10:38):
That's a fantastic
message to leave our listeners
with Keep learning, keepcreating and keep pushing the
boundaries of what's possible.
Speaker 1 (10:45):
Thanks for joining us
on this deep dive into the
world of AI content creation.
We hope you've learned somevaluable tips and tricks to
supercharge your contentstrategy.
Until next time, keep exploringand keep creating.