November 4, 2024 • 7 mins
Is generative AI the game-changer for business success or just another tech trend? In this episode, we break down how professionals are using tools like ChatGPT to streamline strategies, content creation, and data analysis, amplifying their expertise rather than replacing it. Discover how marketers achieve in days what once took weeks, wielding AI like a skilled musician with a finely tuned instrument.
We also address the irony of busy business owners who stand to benefit most but lack time to adopt these tools. Enter the "Gen AI evangelists"—enthusiastic early adopters who guide their peers with practical examples, making AI accessible across their organizations. Tune in to see how a simple shift in mindset can unlock new levels of efficiency and success for your business.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hey everyone and welcome.
We're diving into somethingpretty huge today generative AI
for your business.
Speaker 2 (00:06):
Whoa yeah big topic.
Speaker 1 (00:08):
Now I know you're probably thinking hold on, I'm
running a business, not codingthe matrix.
Speaker 2 (00:12):
Right.
Speaker 1 (00:12):
We hear you, but seriously, you can't ignore all
this gen AI buzz, right?
Yeah, it's like everywhere youturn.
Speaker 2 (00:20):
It really is.
Speaker 1 (00:20):
And it's not just hype either.
It really can change how youwork, how you make decisions,
maybe even how successful yourbusiness is.
Speaker 2 (00:29):
Yeah, the potential is definitely there.
Speaker 1 (00:31):
But here's the thing the adoption rate isn't quite
matching all the hype.
Speaker 2 (00:35):
Yeah, and that's what we're going to dig into today.
Exactly, and you might besurprised.
It's not the tech itselfholding things back.
It's more about how we thinkabout work and how we approach
these new tools.
Speaker 1 (00:45):
Okay, so let's break this down a little.
I mean, Gen AI is powerful,right?
We all know chat GPT exploded.
Speaker 2 (00:50):
Oh yeah, chat GPT hit 200 million users a week at one
point Crazy.
Speaker 1 (00:55):
But you're saying that's not translating into
businesses actually using it.
Speaker 2 (00:58):
Well, think about it.
Most people are using it forfun.
You know, writing poems ormessing around with the chat.
I'm guilty of that for sure.
The real power is using it forserious work, for actual
business problems.
Speaker 1 (01:10):
So what's the disconnect?
Why aren't businesses jumpingon board?
Speaker 2 (01:14):
Well, it's kind of paradoxical.
Actually, Gen AI works best forpeople who are already experts.
Speaker 1 (01:19):
Wait, really, so the people who are already at the
top of their game get even moreof an advantage?
Speaker 2 (01:24):
Yeah, it's kind of an amplifier.
You know it doesn't replaceexpertise, it boosts it.
Speaker 1 (01:29):
Okay, so give me an example.
How would say a marketingexpert use Gen AI differently.
Speaker 2 (01:35):
Well, they wouldn't use it to come up with their
whole strategy from scratch?
Speaker 1 (01:38):
Right Makes sense.
Speaker 2 (01:38):
They'd use it to refine their message.
Generate targeted content.
Analyze data to see what'sworking.
Speaker 1 (01:44):
So it's like having a superpowered assistant to help
them do what they already dowell.
Speaker 2 (01:48):
Exactly.
They could achieve in days whatmight have taken them weeks
before.
Speaker 1 (01:53):
So like a musician with a really amazing instrument
.
Speaker 2 (01:55):
Perfect analogy.
They still need the talent andskill, but the right tool takes
them to a whole new level.
Speaker 1 (02:01):
Makes sense.
So then, what about everyoneelse?
I mean busy business owners,people who are already swamped.
Speaker 2 (02:06):
Well, that's a second paradox.
The people who could benefitthe most from that efficiency
boost are often too busy to evenlearn how to use it.
Speaker 1 (02:14):
It's like having a faster route on your GPS, but
you're so focused on driving younever even look at the map.
Speaker 2 (02:19):
Exactly, and it all comes down to how we work our
existing workflows Exactly, andit all comes down to how we work
our existing workflows, soyou're saying the way we've
always done.
Speaker 1 (02:27):
things might be holding us back from really
using Gen AI.
Speaker 2 (02:30):
Right.
A lot of businesses are stuckin these traditional
step-by-step processes.
Speaker 1 (02:35):
Which doesn't really work with the speed and
flexibility of Gen AI.
Speaker 2 (02:41):
Exactly.
Speaker 1 (02:41):
It's like trying to fit a square peg in a round hole
.
So how do we break out of that?
How do we start working in away that actually takes
advantage of Gen AI?
Speaker 2 (02:46):
Well, that's where I think, the idea of Gen AI
evangelists comes in.
Speaker 1 (02:49):
Gen AI evangelists.
Speaker 2 (02:51):
Okay.
Speaker 1 (02:51):
I'm intrigued.
Tell me more about that.
Speaker 2 (02:54):
Think of them as the in-house AI champions.
You know, the early adopterswho've really embraced Gen AI.
Speaker 1 (02:59):
So they figured out how to use it and they're
getting real results.
Speaker 2 (03:01):
Exactly, and they're not necessarily tech geniuses.
They could be anyone from salesto HR.
Speaker 1 (03:07):
It's about the mindset, then Totally.
Speaker 2 (03:09):
They're excited about the potential of AI and they're
finding creative ways to use it.
Speaker 1 (03:14):
So they're kind of showing everyone else how it's
done, leading by example.
Speaker 2 (03:17):
Right, and there's something powerful about
peer-to-peer learning.
You know seeing your colleaguesusing Gen AI successfully.
Speaker 1 (03:25):
It's less intimidating than listening to
some outside expert?
Speaker 2 (03:27):
Absolutely.
It makes the technology feelmore real and the possibilities
start to seem within reach.
It's kind of contagious too,you know.
One person starts seeing thebenefits and pretty soon the
whole team is trying it out.
Speaker 1 (03:39):
Yeah, it's like show, don't tell.
Right Seeing is believing,especially when it's someone you
work with, facing the samechallenges you are.
Speaker 2 (03:46):
Exactly, and that's where leaders come in.
You know they can reallyencourage this by empowering
those Gen AI enthusiasts.
Speaker 1 (03:52):
So it's less about forcing everyone to use AI and
more about creating the rightenvironment.
Speaker 2 (03:56):
Yeah, give people the space to explore, to experiment
, to figure out how Gen AI fitsinto their work.
Speaker 1 (04:02):
It's not about replacing human skills.
Speaker 2 (04:04):
No, it's about amplifying them, you know,
giving people the tools to dotheir best work and be more
efficient.
Speaker 1 (04:10):
Like giving architects a really powerful
design software.
Speaker 2 (04:12):
Exactly.
They still need theircreativity and expertise, but
the right tools can help themachieve so much more.
Speaker 1 (04:19):
Of course, there's going to be a learning curve
with any new tool.
Speaker 2 (04:21):
Sure, but Gen AI is designed to be user-friendly.
Most of these tools are prettyintuitive.
Speaker 1 (04:26):
Yeah, I think we've been conditioned to think AI is
super complicated.
Speaker 2 (04:30):
Right, but the reality is a lot of these Gen AI
tools are surprisingly easy touse.
Speaker 1 (04:35):
So it's not about being replaced by robots.
Speaker 2 (04:37):
It's more about partnering with them.
It's like having a really smartassistant who can help you with
all sorts of tasks.
Speaker 1 (04:43):
Brainstorming, analyzing data, writing content,
even.
Speaker 2 (04:46):
Yeah, and that frees you up to focus on the stuff
that really requires your humanexpertise.
Speaker 1 (04:52):
Okay, so let's recap.
We've got these two paradoxes.
Gen AI works best for experts,but those experts are often too
busy to learn how to use it.
Speaker 2 (05:01):
Right.
Speaker 1 (05:02):
And the solution seems to be these Gen AI
evangelists leading the way andpromoting a culture of
experimentation.
Speaker 2 (05:08):
Exactly.
Speaker 1 (05:09):
But let's bring it back to our listeners.
What does all of this actuallymean for the average business
owner?
Speaker 2 (05:14):
The key takeaway is Gen AI can truly help businesses
of all sizes.
But you have to rethink how youwork.
You can't be stuck in the oldways.
Speaker 1 (05:23):
So it's about being flexible and encouraging your
team to explore Gen AI.
Speaker 2 (05:28):
Exactly.
Find those internal champions,people who are already excited
about AI, and let them lead theway.
Speaker 1 (05:34):
How do we find those people, though?
Are they just hiding in plainsight?
Speaker 2 (05:37):
You might be surprised.
They're probably already therethe people who love trying new
tech, who are always looking forways to improve things.
Speaker 1 (05:44):
They might even be using Gen AI in their personal
lives.
Speaker 2 (05:47):
Right.
So instead of forcing AItraining, create an environment
where people can experiment andshare what they learn.
Speaker 1 (05:54):
So knowledge sharing, internal communities, maybe
some fun workshops.
Speaker 2 (05:57):
Exactly Make it clear that learning about AI is a
good thing.
Speaker 1 (06:00):
It's about fostering a culture of curiosity and
continuous learning.
Speaker 2 (06:04):
Exactly, and that's how you stay ahead of the curve.
This isn't just about keepingup, it's about being a leader.
Speaker 1 (06:09):
So by embracing Gen AI and adapting our workflows,
we can unlock a whole new levelof productivity and innovation.
Speaker 2 (06:16):
Right, and it starts with realizing that Gen AI isn't
a threat, it's a powerful ally.
Speaker 1 (06:22):
It's about humans and AI working together.
Speaker 2 (06:24):
To achieve amazing things.
Speaker 1 (06:26):
Yeah.
Speaker 2 (06:27):
It's like when the printing press came around.
Speaker 1 (06:29):
Exactly, it changed how we share information, and
Gen AI can change how we createand solve problems.
Yeah, and just like theprinting press didn't replace
writers.
Speaker 2 (06:38):
It gave them a new tool.
Speaker 1 (06:40):
Exactly, and that's what's happening now with Gen AI
.
Speaker 2 (06:42):
So, as we wrap up here, what's the one thing you
want our listeners to walk awaywith?
What's the call to action?
Speaker 1 (06:48):
Find your Gen AI evangelist.
Look around your company, yourteam, even your network.
Speaker 2 (06:53):
Find that person who's already playing with AI,
excited about it and willing toshare what they know.
Speaker 1 (06:58):
Right.
Have a conversation with them,ask questions, see how they're
using it.
Speaker 2 (07:01):
You might even find your own inner AI enthusiast
along the way.
Speaker 1 (07:04):
Absolutely Embrace the change, explore the
possibilities and remember thefuture isn't humans versus
machines.
Speaker 2 (07:10):
It's humans, aad machines working together.
Speaker 1 (07:16):
To do incredible things.
Speaker 2 (07:16):
It's a pretty exciting time.
Well said, thanks for joiningus on this deep dive into the
world of Gen AI.
Thanks for having me.
Speaker 1 (07:21):
And for everyone listening, keep learning, keep
experimenting and, mostimportantly, keep pushing the
boundaries of what's possible.
Until next time.
Hey everyone and welcome.
We're diving into somethingpretty huge today generative AI
for your business.
Speaker 2 (00:06):
Whoa yeah big topic.
Speaker 1 (00:08):
Now I know you're probably thinking hold on, I'm
running a business, not codingthe matrix.
Speaker 2 (00:12):
Right.
Speaker 1 (00:12):
We hear you, but seriously, you can't ignore all
this gen AI buzz, right?
Yeah, it's like everywhere youturn.
Speaker 2 (00:20):
It really is.
Speaker 1 (00:20):
And it's not just hype either.
It really can change how youwork, how you make decisions,
maybe even how successful yourbusiness is.
Speaker 2 (00:29):
Yeah, the potential is definitely there.
Speaker 1 (00:31):
But here's the thing the adoption rate isn't quite
matching all the hype.
Speaker 2 (00:35):
Yeah, and that's what we're going to dig into today.
Exactly, and you might besurprised.
It's not the tech itselfholding things back.
It's more about how we thinkabout work and how we approach
these new tools.
Speaker 1 (00:45):
Okay, so let's break this down a little.
I mean, Gen AI is powerful,right?
We all know chat GPT exploded.
Speaker 2 (00:50):
Oh yeah, chat GPT hit 200 million users a week at one
point Crazy.
Speaker 1 (00:55):
But you're saying that's not translating into
businesses actually using it.
Speaker 2 (00:58):
Well, think about it.
Most people are using it forfun.
You know, writing poems ormessing around with the chat.
I'm guilty of that for sure.
The real power is using it forserious work, for actual
business problems.
Speaker 1 (01:10):
So what's the disconnect?
Why aren't businesses jumpingon board?
Speaker 2 (01:14):
Well, it's kind of paradoxical.
Actually, Gen AI works best forpeople who are already experts.
Speaker 1 (01:19):
Wait, really, so the people who are already at the
top of their game get even moreof an advantage?
Speaker 2 (01:24):
Yeah, it's kind of an amplifier.
You know it doesn't replaceexpertise, it boosts it.
Speaker 1 (01:29):
Okay, so give me an example.
How would say a marketingexpert use Gen AI differently.
Speaker 2 (01:35):
Well, they wouldn't use it to come up with their
whole strategy from scratch?
Speaker 1 (01:38):
Right Makes sense.
Speaker 2 (01:38):
They'd use it to refine their message.
Generate targeted content.
Analyze data to see what'sworking.
Speaker 1 (01:44):
So it's like having a superpowered assistant to help
them do what they already dowell.
Speaker 2 (01:48):
Exactly.
They could achieve in days whatmight have taken them weeks
before.
Speaker 1 (01:53):
So like a musician with a really amazing instrument
.
Speaker 2 (01:55):
Perfect analogy.
They still need the talent andskill, but the right tool takes
them to a whole new level.
Speaker 1 (02:01):
Makes sense.
So then, what about everyoneelse?
I mean busy business owners,people who are already swamped.
Speaker 2 (02:06):
Well, that's a second paradox.
The people who could benefitthe most from that efficiency
boost are often too busy to evenlearn how to use it.
Speaker 1 (02:14):
It's like having a faster route on your GPS, but
you're so focused on driving younever even look at the map.
Speaker 2 (02:19):
Exactly, and it all comes down to how we work our
existing workflows Exactly, andit all comes down to how we work
our existing workflows, soyou're saying the way we've
always done.
Speaker 1 (02:27):
things might be holding us back from really
using Gen AI.
Speaker 2 (02:30):
Right.
A lot of businesses are stuckin these traditional
step-by-step processes.
Speaker 1 (02:35):
Which doesn't really work with the speed and
flexibility of Gen AI.
Speaker 2 (02:41):
Exactly.
Speaker 1 (02:41):
It's like trying to fit a square peg in a round hole
.
So how do we break out of that?
How do we start working in away that actually takes
advantage of Gen AI?
Speaker 2 (02:46):
Well, that's where I think, the idea of Gen AI
evangelists comes in.
Speaker 1 (02:49):
Gen AI evangelists.
Speaker 2 (02:51):
Okay.
Speaker 1 (02:51):
I'm intrigued.
Tell me more about that.
Speaker 2 (02:54):
Think of them as the in-house AI champions.
You know, the early adopterswho've really embraced Gen AI.
Speaker 1 (02:59):
So they figured out how to use it and they're
getting real results.
Speaker 2 (03:01):
Exactly, and they're not necessarily tech geniuses.
They could be anyone from salesto HR.
Speaker 1 (03:07):
It's about the mindset, then Totally.
Speaker 2 (03:09):
They're excited about the potential of AI and they're
finding creative ways to use it.
Speaker 1 (03:14):
So they're kind of showing everyone else how it's
done, leading by example.
Speaker 2 (03:17):
Right, and there's something powerful about
peer-to-peer learning.
You know seeing your colleaguesusing Gen AI successfully.
Speaker 1 (03:25):
It's less intimidating than listening to
some outside expert?
Speaker 2 (03:27):
Absolutely.
It makes the technology feelmore real and the possibilities
start to seem within reach.
It's kind of contagious too,you know.
One person starts seeing thebenefits and pretty soon the
whole team is trying it out.
Speaker 1 (03:39):
Yeah, it's like show, don't tell.
Right Seeing is believing,especially when it's someone you
work with, facing the samechallenges you are.
Speaker 2 (03:46):
Exactly, and that's where leaders come in.
You know they can reallyencourage this by empowering
those Gen AI enthusiasts.
Speaker 1 (03:52):
So it's less about forcing everyone to use AI and
more about creating the rightenvironment.
Speaker 2 (03:56):
Yeah, give people the space to explore, to experiment
, to figure out how Gen AI fitsinto their work.
Speaker 1 (04:02):
It's not about replacing human skills.
Speaker 2 (04:04):
No, it's about amplifying them, you know,
giving people the tools to dotheir best work and be more
efficient.
Speaker 1 (04:10):
Like giving architects a really powerful
design software.
Speaker 2 (04:12):
Exactly.
They still need theircreativity and expertise, but
the right tools can help themachieve so much more.
Speaker 1 (04:19):
Of course, there's going to be a learning curve
with any new tool.
Speaker 2 (04:21):
Sure, but Gen AI is designed to be user-friendly.
Most of these tools are prettyintuitive.
Speaker 1 (04:26):
Yeah, I think we've been conditioned to think AI is
super complicated.
Speaker 2 (04:30):
Right, but the reality is a lot of these Gen AI
tools are surprisingly easy touse.
Speaker 1 (04:35):
So it's not about being replaced by robots.
Speaker 2 (04:37):
It's more about partnering with them.
It's like having a really smartassistant who can help you with
all sorts of tasks.
Speaker 1 (04:43):
Brainstorming, analyzing data, writing content,
even.
Speaker 2 (04:46):
Yeah, and that frees you up to focus on the stuff
that really requires your humanexpertise.
Speaker 1 (04:52):
Okay, so let's recap.
We've got these two paradoxes.
Gen AI works best for experts,but those experts are often too
busy to learn how to use it.
Speaker 2 (05:01):
Right.
Speaker 1 (05:02):
And the solution seems to be these Gen AI
evangelists leading the way andpromoting a culture of
experimentation.
Speaker 2 (05:08):
Exactly.
Speaker 1 (05:09):
But let's bring it back to our listeners.
What does all of this actuallymean for the average business
owner?
Speaker 2 (05:14):
The key takeaway is Gen AI can truly help businesses
of all sizes.
But you have to rethink how youwork.
You can't be stuck in the oldways.
Speaker 1 (05:23):
So it's about being flexible and encouraging your
team to explore Gen AI.
Speaker 2 (05:28):
Exactly.
Find those internal champions,people who are already excited
about AI, and let them lead theway.
Speaker 1 (05:34):
How do we find those people, though?
Are they just hiding in plainsight?
Speaker 2 (05:37):
You might be surprised.
They're probably already therethe people who love trying new
tech, who are always looking forways to improve things.
Speaker 1 (05:44):
They might even be using Gen AI in their personal
lives.
Speaker 2 (05:47):
Right.
So instead of forcing AItraining, create an environment
where people can experiment andshare what they learn.
Speaker 1 (05:54):
So knowledge sharing, internal communities, maybe
some fun workshops.
Speaker 2 (05:57):
Exactly Make it clear that learning about AI is a
good thing.
Speaker 1 (06:00):
It's about fostering a culture of curiosity and
continuous learning.
Speaker 2 (06:04):
Exactly, and that's how you stay ahead of the curve.
This isn't just about keepingup, it's about being a leader.
Speaker 1 (06:09):
So by embracing Gen AI and adapting our workflows,
we can unlock a whole new levelof productivity and innovation.
Speaker 2 (06:16):
Right, and it starts with realizing that Gen AI isn't
a threat, it's a powerful ally.
Speaker 1 (06:22):
It's about humans and AI working together.
Speaker 2 (06:24):
To achieve amazing things.
Speaker 1 (06:26):
Yeah.
Speaker 2 (06:27):
It's like when the printing press came around.
Speaker 1 (06:29):
Exactly, it changed how we share information, and
Gen AI can change how we createand solve problems.
Yeah, and just like theprinting press didn't replace
writers.
Speaker 2 (06:38):
It gave them a new tool.
Speaker 1 (06:40):
Exactly, and that's what's happening now with Gen AI
.
Speaker 2 (06:42):
So, as we wrap up here, what's the one thing you
want our listeners to walk awaywith?
What's the call to action?
Speaker 1 (06:48):
Find your Gen AI evangelist.
Look around your company, yourteam, even your network.
Speaker 2 (06:53):
Find that person who's already playing with AI,
excited about it and willing toshare what they know.
Speaker 1 (06:58):
Right.
Have a conversation with them,ask questions, see how they're
using it.
Speaker 2 (07:01):
You might even find your own inner AI enthusiast
along the way.
Speaker 1 (07:04):
Absolutely Embrace the change, explore the
possibilities and remember thefuture isn't humans versus
machines.
Speaker 2 (07:10):
It's humans, aad machines working together.
Speaker 1 (07:16):
To do incredible things.
Speaker 2 (07:16):
It's a pretty exciting time.
Well said, thanks for joiningus on this deep dive into the
world of Gen AI.
Thanks for having me.
Speaker 1 (07:21):
And for everyone listening, keep learning, keep
experimenting and, mostimportantly, keep pushing the
boundaries of what's possible.
Until next time.
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