4 - The Power of Developing Ecosystem and Pipeline Prior to Scaling in Business with Unikorn Commercial Property's Helen Tarrant

Your host, Scott Bywater, talks with the Commercial Property Specialist and Buyers Agent of Unikorn Commercial Property, Helen Tarrant. Helen recounted the challenges of being a jack of all trades at Unikorn Commercial Property, where she juggled sales, marketing, and mentoring. Helen emphasized the importance of education and planning for investors transitioning from residential to commercial properties, a lesson learned through experience and recognizing that guiding customers through the process was crucial for their success.

Helen was a trailblazer in commercial property education in Australia. In 2016, she found herself educating a market that had little to no awareness of commercial property investments. It was a daunting task to raise awareness and build trust with potential customers. Helen's dedication to understanding what the market knew and didn't know was a testament to her commitment to her clients.

As Helen's experience grew, so did her approach. She identified gaps in the market, such as the lack of resources for investors to deal with unexpected challenges like property damage from natural disasters. This led her to focus on preparing investors for potential challenges, not just educating them on investments. Helen's ability to listen to her audience and adapt her presentations based on feedback was a key factor in her success.

Learn more about Helen's work HERE and HERE.

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To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.