Your host, Scott Bywater, talks with the Marketing and Behavioral Management Specialist and Author, James I. Bond. Starting a business is no small feat, and scaling it to seven figures is even more daunting. James's story is a testament to the power of innovative marketing and deep consumer understanding. His pet supplement business wasn't just a venture; it was a mission to connect with pet owners on a level that transcended the ordinary. By applying the principles of his book, Brain Glue, James managed to create a brand that stuck in the minds of his customers, leading to remarkable success.
One of the most striking insights James shared was the significance of timing in marketing. It's not just about knowing your audience but also understanding the perfect moment to reach out to them. This approach goes beyond demographics; it's about psychographics and behavioral patterns. By targeting prospects at the right time, James's strategies ensured that his marketing efforts were not just seen but felt.
Learn more about James' work HERE and HERE.
Think you'd be a great guest on the show? Apply HERE.
To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.
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