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February 22, 2024 35 mins

Your host, Scott Bywater, talks with the Principal Consultant of C-Squared Professional Consulting, Craig Cooke. Starting a business is akin to embarking on an adventure, filled with excitement and unknown challenges. Craig's initial years were a testament to this, as he described the first five years as "extremely brutal." The struggle to keep the business afloat was real, and the temptation to quit loomed large. However, it was the timely encouragement from his network and the wisdom found in a book gifted by his mother that kept him going. These moments of near-defeat and the subsequent resurgence taught Craig the value of perseverance and the power of a supportive community.

The conversation with Craig took an intriguing turn when he discussed how his background in Chinese kung fu and qigong influenced his business philosophy. The discipline and systematic approach inherent in martial arts became the foundation upon which he built his company. Meanwhile, qigong offered him the tools to manage stress and maintain a work-life balance, crucial for any entrepreneur's sustainability.

Learn more about Craig's work HERE and HERE.

Think you'd be a great guest on the show? Apply HERE.

To learn more about Scott's work at The Simple E-mail ROI System at https://www.simpleemailroi.com/.

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