7-Figures & Beyond - An Ecommerce Marketing Podcast For 7-Figure Brands

7-Figures & Beyond - An Ecommerce Marketing Podcast For 7-Figure Brands

Today’s Ecommerce marketing landscape looks very different than it did in 2021. Customer behaviors and preferences have changed dramatically, buyer journeys are longer and far more complex, and ad/customer acquisition costs are on the rise. Every week, CEOs, CMOs, marketing directors, etc. share their wisdom and insight of what it really takes to scale a brand. Each episode is designed to help you think differently, think bigger, and take massive action toward your goals.

Episodes

February 23, 2024 42 mins

At some point, every D2C brand will go through a massive shift in their business. Sometimes it's due to the market, sometimes due to the economy, etc. Smart brands will use those shifts to accelerate their growth.

In this episode we chat with Dan Barnes, co-founder of Phone Soap. Since inception, they have encountered 3 massive shifts in their business and each time have capitalized on those shifts to grow their busin...

Mark as Played

We all know that customer data collection and analysis is the very best way to build customer journeys and build marketing strategy, but how do you take your collection to the next level and evolve your insights as time goes on?

In this episode, we discuss just that and get some fantastic insights from Steven Bell from KnoCommerce

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Qualitative data is some of the best data you can collect from your potential and current customers. This is data that is gathered from surveys, interviews, focus groups, and other observations and is not represented by numbers.

This data will help you understand your customer journey, their purchasing habits, their issues and problems, and the emotional drivers that lead them to purchase.

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Ecommerce product pages are typically the last touch point a user will engage with before purchasing from your brand.

They are trying to gather the last little bit of information to determine if they trust you, if the product is worth the cost, and if it's a quality solution to their problem.

Join us today to learn from industry expert, Chris Dayley, on what makes a great product page, what mistakes brands ma...

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Ecommerce brands spend millions of dollars per year trying to target, engage, and convert customers. A lot of money is wasted on bad offers, creative, copy, and landing pages because they truly don't know their audience.

In this episode, Laurel Teuscher, VP @ Stryde discusses the importance of customer research and data mining to understand better how to market to your audience throughout their unique buyer journey.

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Ecommerce is evolving at a rapid pace. What will 2024 hold for brand owners and marketers as they try to navigate ways to drive new customer acquisition for their brands.

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In this episode, our host, Greg Shuey discusses the momentum ecommerce brands gained in Q4 of 2023 and some interesting dynamics that we are up against in 2024. Those dynamics include:

  1. It’s an election year. Typically, the economy is better during an election year. Take advantage of that.
  2. Inflation and interest rates are holding steady. You should be doubling down right now to take advantage when they start to come down.
  3. Consumer ...
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