Creating the Growth Flywheel: How Customer-Informed Content Drives Traffic, Trust, & Sales

Greg Shuey wraps up his four-part mini-series by introducing the Growth Flywheel, a structured, repeatable process designed to help eCommerce brands scale sustainably through customer-informed marketing. The flywheel begins with listening - gathering data from reviews, surveys, and social mentions - to truly understand customer needs and language. These insights fuel the build phase, where brands craft content that answers real questions, solves pain points, and aligns with how customers actually talk and search online.

Once the content is created, the amplify phase ensures it reaches the right audience. Greg explains how combining SEO, AI optimization, and owned channel distribution like email and SMS maximizes both visibility and engagement. He also highlights how short-form content testing on TikTok, YouTube Shorts, and Reddit can validate new ideas before investing in long-form assets. Repurposing content is key - turning one strong insight into multiple assets (blogs, emails, social posts, ads) multiplies impact without multiplying effort.

Finally, Greg emphasizes the learn phase as the engine that keeps the flywheel spinning. Using tools like Google Search Console, Peec.ai, and post-purchase surveys allows marketers to measure visibility, customer behavior, and brand presence across search and AI ecosystems. These learnings are then fed back into the next round of content creation, sharpening messaging and driving compounding results over time. The message is clear: when brands stop guessing and start compounding, they build a marketing system that grows smarter and stronger with every turn.

Episode Links

Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/

https://www.stryde.com/creating-the-growth-flywheel/