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Izzy dives deep into two powerful but underutilized strategies: tariff deferment and tariff engineering. He explains how deferring duties until items are sold allows brands to maintain liquidity and minimize financial strain. Additionally, by making small technical changes to products, such as material composition or packaging, brands can reclassify their products under less expensive tariff codes, significantly reducing costs. These techniques, while not commonly discussed in mainstream marketing circles, can be the difference between survival and collapse for seven- and eight-figure brands in today’s economic climate.
The episode closes with a clear call to action: now is the time to get lean, agile, and global. Izzy encourages DTC founders to explore emerging international markets like the UK, Australia, and Canada where CPMs are lower, logistics are feasible, and consumer demand is strong. He also outlines the benefits of small-batch production, working with trade partners to unlock better payment terms, and offshoring non-essential roles to reduce OpEx. Ultimately, this episode is a must-listen for any brand feeling the financial pinch and looking for practical, high-leverage ways to adapt and thrive.
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Izzy Rosenzweig LinkedIn: https://www.linkedin.com/in/izzy-rosenzweig-13653846/
Porless: https://www.portless.com/
https://www.stryde.com/tariff-deferment-inventory-strategy-for-improved-cash-flow/
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