The e-commerce world is on the brink of a major disruption, and most brands don’t even realize it’s coming. In this episode, Greg Shuey explores how Shopify’s upcoming product feed integration with ChatGPT is poised to fundamentally change how consumers discover and purchase products online. Instead of scrolling through endless product pages or relying on keyword-based search, shoppers will describe exactly what they want in plain language, and AI will serve them curated product results directly within the ChatGPT interface. For Shopify merchants, this means a brand's visibility in the next era of e-commerce will depend heavily on the quality, structure, and depth of their product feed data.
Greg walks through exactly what needs to change. Standard product titles and basic descriptions won’t cut it anymore. Brands must now craft detailed, benefit-driven product data that sounds natural and answers the types of real-world questions customers might ask an AI. From schema markup and high-quality imagery to robust customer reviews and comparison blog content, every detail matters. These assets not only improve how your brand shows up in ChatGPT but also reinforce its relevance in Google’s evolving AI search experience.
But this isn’t about abandoning traditional marketing, it’s about rebalancing. As AI interfaces become a core part of the shopping journey, Greg urges brands to treat product feeds like prompt engineering and content like context training for large language models. The message is clear: brands that act now will have a first-mover advantage in a more conversational, curated, and intelligent commerce landscape. Those who wait may find themselves left behind, entirely excluded from a growing share of purchase-ready customer interactions.
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
ChatGPT Product Feed Submission: https://openai.com/chatgpt/search-product-discovery/
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