In this episode of the Seven Figures and Beyond Ecommerce Marketing Podcast, Greg Shuey dives into how AI can help brands unlock the hidden value inside their customer feedback. He explains that while collecting reviews, surveys, and chat transcripts is easy, the real challenge lies in making sense of that data at scale. Traditional manual analysis is slow, subjective, and prone to bias, while AI can quickly process thousands of comments, cluster them into meaningful themes, and surface patterns marketers might never notice on their own.
Greg walks through specific, budget-friendly tools and workflows that make this possible, from using ChatGPT or Gemini to cluster responses by topics like price, quality, and trust, to setting up automations with Tally, Zapier, and OpenAI that summarize new feedback in real time. He also introduces emerging tools like FormWise.ai, which automatically analyzes sentiment and intent within survey data. These insights reveal what truly drives customers to buy, what holds them back, and how they feel about their experiences, all essential inputs for shaping marketing, creative, and even product development decisions.
To bridge the gap between insight and execution, Greg shares a simple framework: list each theme, summarize what customers say, and define what action to take. By focusing on high-impact opportunities, like improving clarity around fit or shipping speed, brands can increase conversion rates, enhance customer satisfaction, and ultimately grow faster. He ends with a challenge: take your last 50 reviews, run them through AI, identify recurring patterns, and act on them. Doing this monthly, he says, will help brands stay attuned to evolving customer sentiment and continually align marketing with what buyers care about most.
Episode Links
Greg Shuey LinkedIn: https://www.linkedin.com/in/greg-shuey/
Formwise.ai: https://www.formwise.ai/
Tally: https://tally.so/
Popular Podcasts
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Are You A Charlotte?
In 1997, actress Kristin Davis’ life was forever changed when she took on the role of Charlotte York in Sex and the City. As we watched Carrie, Samantha, Miranda and Charlotte navigate relationships in NYC, the show helped push once unacceptable conversation topics out of the shadows and altered the narrative around women and sex. We all saw ourselves in them as they searched for fulfillment in life, sex and friendships. Now, Kristin Davis wants to connect with you, the fans, and share untold stories and all the behind the scenes. Together, with Kristin and special guests, what will begin with Sex and the City will evolve into talks about themes that are still so relevant today. "Are you a Charlotte?" is much more than just rewatching this beloved show, it brings the past and the present together as we talk with heart, humor and of course some optimism.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.