296: Lead Gen = Do It All!

We all dream of building our own funding empires, but there's one giant wall that stops almost everyone dead in their tracks: getting a consistent flow of quality leads. It can be the most frustrating part of the business. But what if I told you the problem isn't your strategy, but your mindset?

In this episode, I’m breaking down the one thing all the greats—from Rockefeller and Carnegie to the billionaires of today—understood about getting their name out there. It’s about being bold and unapologetic about the value you provide. You’ll hear a story about two of our partners who landed new business just by having a conversation over lunch. Find out the simple mental switch you need to flip to start attracting opportunities everywhere you go.

When it comes to lead generation, I see two main paths you can take. While one involves paying for ads, the other is a powerful, no-cost strategy that completely transformed our business. We used this exact method to sign up 400 referral partners in our first year, which has now grown to over 12,000 partners sending us thousands of leads every month. You’ll have to listen to find out how we did it, and how you can start building your own lead-generating machine today.

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