How to avoid the SPAM Folder: Make Sure People Get Your Emails! [Email Deliverability]

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Avoid the SPAM Folder: Make Sure People Get Your Emails!  Email Deliverability with Cindy Z and Adrian Savage

Cindy:
Welcome, everybody. I’m glad you are here. And today, we are looking at two of so many ways to avoid the spam folder, and I’m here with the most excellent Adrian Savage. Hey Adrian. How are you?

Adrian:
Oh, I’m great. Thank you. Thank you for having me.

Cindy:
So glad you’re here. All right. So if you’re using email in your business, and really who isn’t, this is the place to be because we are looking at ways to make sure people get your emails and you avoid the spam folder. And so, as promised, we’re going to dig into two excellent topics, and we have some bonus information for you at the end as well. So if that sounds good, stay with us for the next 20-ish minutes or so. And Adrian, the other day, you were just telling me about someone you were working with, who was working so hard on their business, and they were calling you to say their emails are in the spam folder, and you got into authentication with them as I remember.

Adrian:
Yep, absolutely. The thing with authentication is it’s a little bit techie, but the good news is you only have to set it up once; once you’ve got it set up, then as long as you don’t change your email platform, you can sit back and relax, but authentication is really, really important. So I’ll explain a little bit around what it is and how it works quickly and then kind of a little bit around how people can actually set it up. Okay. You’re going to mute. I don’t know.

Cindy:
That sounds good. I’m glad you’re going to do that because authentication sounds difficult. And like you said, once you set it up once you’re good to go.

Adrian:
Now the good news is, even though I’m a geek, I’ve taken my anti-geek pills, so I’ll try and keep it nice and simple. And the thing you’ll remember here is email is all

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