As a business owner, you have to know who you are talking to, who you are creating content for, and who you are offering your services to. This ideal client avatar who you speak to is your business bestie, and your business bestie is somewhat a version of you. You need to know them intimately: their struggles, challenges, what they love, what keeps them up at night, to name a few.
Most of my clients want to skip this crucial part in my coaching program, but this is the most powerful part of building your business. It is a lot of work and a lot of reflection, but it will be worth doing this so that you can be a profitable business owner.
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Register for the Ideal Client Course here
Show Notes: shorturl.at/dAHT9
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Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.