January 20, 2023 • 17 mins
Establish a strong foundation for your career in marketing by learning about the multifaceted aspects of marketing management. In this program, you will learn how to research market conditions for a product or service, create a marketing campaign, and execute social media programs.
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Episode Transcript
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S1 (00:04):
You can get a job in any industry automotive, health care,
the food industry, everything that you can possibly think of. Logistics,
supply chain. Every organization, nonprofits included, need marketers.
S2 (00:20):
98.7 Chatt Tech where 98.7% of our students earn a career.
On today's episode, we're going to look at the Marketing
the Associate Dean, a current student and a few instructors
with real life hands on experience in the industry.
S3 (00:36):
My name is Aubrey Eden's. I'm 31. I am a
wife and mother, and I started my own business this
year making handmade bags, purses, wallets, kitchen stuff like that.
And now my stuff is actually in Main Mercantile in
downtown Woodstock.
S2 (00:52):
AUBREY, you're a triple threat. How do you handle life
in school? What did Chatt Tech have that helped make that possible?
S3 (00:58):
Well, there are a lot of programs and there are
a lot of different campuses. So the fact that I
can go in different locations, like I have one that's.
S1 (01:07):
Near my house, but also the Marietta one is convenient.
S3 (01:10):
The fact that I can kind of go everywhere and
it's very affordable. That was very helpful for me because college.
S1 (01:17):
Can get.
S3 (01:17):
Out of control.
S2 (01:18):
It seems like a lot of business success in a
short time. Why go back to school?
S3 (01:23):
I decided to go back because, well, I've been in customer service and,
you know, working with people pretty much.
S1 (01:31):
Since I was out of high school, I didn't really
have time to.
S3 (01:38):
Go to school before. And I've always wanted to finish
my degree because I have a couple of credits from
another college. And so I wanted to go back and finish,
have that feeling of.
S1 (01:49):
Accomplishment for.
S3 (01:50):
Myself. And the fact that I can translate everything to
my own business is, I mean, you can't put a
price on it. Specific example.
S1 (01:59):
We did a group project in one.
S3 (02:02):
Of my business classes last semester where we had to
kind of do start to finish, kind of like a
business plan, like we're presenting it to a bank. It
was really helpful for me and figuring out exactly.
S1 (02:13):
How I'm going to do my own.
S2 (02:14):
Are your instructors considerate of the busy life of a
student entrepreneur? You're not dealing with the real Mr. Hand,
are you? You know. You don't who that is. You okay?
You're not dealing with the real Dolores Umbridge, are you?
They've all.
S3 (02:24):
Been.
S1 (02:24):
Really kind, helpful. I've been able to send emails and get
a response very.
S3 (02:29):
Quickly and it's been really great, especially compared to my
previous experience.
S2 (02:34):
And who better to ask about the instructors than the
Associate Dean of Marketing, Dr. Crystal Blalock.
S1 (02:39):
The instructors who teach at Chattahoochee Tech in the marketing management program,
they are well versed in their areas of expertise. They
all have worked in different facets of marketing, whether in
the corporate setting or in higher ed government agencies. They're
extremely experienced and they bring that real world experience to
(03:00):
the classroom to make the book information relative to what
students can expect once they get into the industry and working.
The instructors take time to work with the students to
really identify what their strengths and weaknesses are. And once
they do that, they can really hone in on the
areas of marketing that the students can pursue and that
(03:24):
they want to pursue in their area of expertise. That
specialized attention is something that Chattahoochee prides itself on, though
sometimes a larger school just cannot provide. I think that
for students who want to really have that specialized attention
from the instructors who are very experienced in their areas
(03:44):
and can help navigate students through their educational journey and
also and how to acquire internships and other employment opportunities
after graduation is fantastic. We do a very good job
at that.
S2 (03:59):
Thanks. Dr. Blalock, What might students expect to learn in
this program?
S1 (04:02):
Students in the marketing management program at Chattahoochee Tech can
expect to learn a wide range of topics that's centered
around the marketing industry. This program is fantastic in that
it shows students a broad view of marketing of courses
such as Principles of marketing. But then it also makes
(04:23):
it more unique for those who have specialized interests. For example,
we have a technical certificates of credit in six different areas,
and they range from e-commerce marketing for social media marketing
to entrepreneurship, retail, merchandise management and all of these different
areas help students identify what area of the marketing industry
(04:45):
that they're interested in and then they can seek employment
after graduation. Students learn how to develop advertisements, they create websites,
they conduct consumer research. And if you look at any industry,
think about the companies that you do business with from.
Purchasing a car or purchasing a home or clothes or food.
(05:07):
Advertising and marketing is everywhere.
S2 (05:10):
Now let's find an instructor to tell us more about
the depth of the program.
S4 (05:13):
Hello, I'm John Troutman and I'm in the marketing management
teaching team here. And I have been teaching online and
hybrid for quite a while. In addition, most of my
background is on the corporate business side in sales and marketing.
Our marketing management program here is geared to help students
(05:34):
start from scratch and get a basic understanding of marketing
all the way up to taking marketing, management and professional
selling courses. Obviously also including the latest technology with a
social media marketing course. The program here gets the student
ready to really be the best marketing person they could
(05:56):
for their small business.
S2 (05:58):
John What about students who aren't the best at classroom learning?
How is the marketing management hands on experience.
S4 (06:05):
In this program? We want to make sure all students
get a hands on approach to doing marketing. Marketing is
not what you might have seen in TV and movies
where an ad agency swishes in and shows some flashy
screens they've created. It doesn't quite work that simply. The courses that
we teach here will teach you how to create step
(06:27):
by step, a marketing plan or a marketing communications plan.
S2 (06:32):
PLAN. That's one of the four P's of marketing right? WAIT? There
are seven PS now. Preposterous. Tough crowd. Dr. Blalock, tell
us more about the hands on experience.
S1 (06:44):
Well, for marketing. Hands on is very relevant because think
about it. Everywhere we go and everywhere we spend our
money and our time, these products and services, the companies
want to have brand awareness. And a marketing degree from
Chattahoochee Tech will allow a student to have that knowledge
(07:04):
and that skillset to make them very reputable in the
marketing industry. This is what companies look for in employees
who can specialize in these areas. That's a huge key
part of our program. It's not unique to a marketing program,
but is unique in that our instructors have that real
world experience that they can help students navigate and pivot
(07:26):
through some of the challenges within the industry and come
out very successful.
S2 (07:31):
We have another instructor with us, Alexis Williams. How are
your students getting a hands on marketing management experience?
S3 (07:36):
We are on our phones. We are in our marketing
plans and we are developing strategies. I know for this semester.
I wanted to be really interactive and show where the
information can be readily applied every day. So we're going
to have small businesses come out and and decide which
marketing plans work from the students ideas and perspectives. We're
(07:58):
going to have Shark Tank for really out of the
box ideas and saying like, Hey, does this work? You know,
have you thought this through? You know, because marketing is
is much more of a cerebral program where we're really
inside of our heads creatively and structurally. We need a
really great strategy. We need a really creative way to
(08:19):
connect it to the audience so that we're going to
have a lot of opportunities for that community and small
business engagement where they see their ideas in action.
S2 (08:31):
What's the marketing program all about? And in your opinion,
how does it differ from a marketing degree at a
four year school?
S3 (08:36):
This program is all about marketing and the the layer
of experience within that industry or within that concept. So
we're going to go over principles, we're going to talk
about professional selling, we're going to deal with retail and merchandising,
we're going to deal with promotions, social media, marketing management,
(09:00):
we're going to go over it all. Marketing has so
many layers of advertising, promotion, branding and PR is so
many ways to interact with it. So we're going to
dive into all of that and each of the different
classes available. I love technical communities because they teach you
how to be a great employee and we're looking for jobs,
(09:22):
we're looking for work, we're looking for the exchange of
time and service and intellect and energy or resources like
money and a marketing degree from a technical college really
emphasizes your interaction with your job, with your community, where
you want to work. I love four year degree communities,
(09:44):
and I love that they focus on academia and theory.
Then a lot of different ways of exploring it. Critically,
Chattahoochee Tech allows you to think about it in a
way of implementation and how to immediately use these skills
to create the lifestyle and career that they're looking for.
S2 (10:02):
Let's alk to another marketing management student. Tell us about yourself.
S5 (10:05):
My name's Callie and I'm a full time dual enrollment student here
at Chatt Tech. This is my fourth semester taking college classes,
so I'm actually just finished.
S1 (10:13):
Up all of my core classes.
S5 (10:14):
I decided to embark on this journey with learning marketing,
and this is my first semester taking my marketing classes,
so I'm very excited to learn about it.
S2 (10:22):
So, Callie, why should a potential student choose Chatt Tech's marketing
program instead of going to a four year school?
S5 (10:27):
I think it comes down to that individual time is
you get to connect with that professor one on one.
You know a lot easier than you would being able
to go up to a professor at a four year school.
Because when I would go up to my professor at KSU,
I mean, there was so many kids he had to
attend to that I didn't feel like a priority. I
didn't feel like he cared about my grade. But at
Chatt Tech, I feel like they really do care and they
(10:50):
want to be there for you. And they can share
their own experiences. They're able to dissect it more and
show you more of the concept and you get a
better understanding of that real world marketing. One of my
professors has worked with marketing his entire life, so, you know,
I look up to him as a person. He's an awesome guy.
I don't know. I just think it comes down to
(11:10):
the professors at Chatt Tech using real world examples. As
these real world marketing trends change and new things come,
the experience at Chatt Tech keeps up with those things and
you just get a better understanding of it.
S2 (11:22):
Dr. Blalock, Describe a good candidate for this program, please.
S1 (11:26):
A good candidate for this program is someone who is
definitely creative and can think outside the box. But at
the same time, this person needs to be a good
problem solver. They need to be able to identify that an organization
has a need to increase sales in their products or
their service or both and identify, okay, we can use
this strategy versus another strategy. They know how to analyze
(11:50):
consumer research to determine the consumer behavior of a customer
and move forward with helping that organization grow and flourish.
S2 (11:59):
Thanks, Dr. Blalock. John, do you have anything else you
want to add?
S4 (12:02):
Students who might be interested in marketing are those who
have maybe bought and sold things online for themselves, or
is a small business. Students who have a hobby, they
might want to turn into a business. Students who are
helping with a family business are all folks who could
benefit by jumping in it really any age. You know,
(12:25):
we have students from all ages and backgrounds can jump
in at any age and learn how to put together
a marketing plan to make their things going on in
their world come to real life. And so I have
a student who might be looking to market their family
business better. And so a series of marketing courses here
(12:46):
will definitely help them in that role.
S2 (12:48):
Now, what about the punk rock kids who grew up
to hate corporate life? Can they find marketing jobs?
S3 (12:53):
You can work everywhere with a marketing certification. You can
work in a church or a library because marketing exposure
is what's necessary for any business development. So you pick
the industry. Preferrably, pick something that's fun and that's interesting
to you, and your role will be introducing that product
(13:15):
or service or company to the world with the best
representation possible.
S2 (13:20):
So more options than DoorDash, this feels overwhelming.
S3 (13:25):
You have a lot of specific. Like I said, marketing is a really
big field. So some classes are going to be centered on
marketing management. We have a professional selling course, which really
enhances your skills as a transactional seller and a business.
How to connect to your clients or your customer. We're
going to do social media and we're revamping it so
(13:47):
that it's super relevant and can give you the concepts
that you need to support social media development and to
understand the business behind social media. We're going to talk
about the basic principles just exposure. Maybe you are not
sure what marketing is. Okay, so let's break it down
into smaller bites and enjoy it piece by piece.
S2 (14:09):
John What types of roles could a student land after
completing this program?
S4 (14:13):
Certainly students who leave this program and finish the program
here are concerned about with what they can make out
there in the marketing world. I would say that a
couple of big areas that if you focus on, you
will be able to succeed in marketing and make a
decent salary out there. The concept of number one, social
(14:35):
media marketing, if you can't do that, when you leave
a program of any school level, it will be difficult
to find a job. We have a great social media
marketing course here and that will be a big part
of somebodys marketing in the real world. Other areas would
be sales related, where we talk about the concept of
(14:58):
customer relationship marketing and that's a. Vital tool that if
you don't know and understand CRM or customer relationship marketing,
then you will have again a challenge. So I think
what we provide here at Chattahoochee is the true world
elements that people need, like CRM, customer relationship management and
(15:23):
social media marketing. That's what companies are looking for today,
and that's what they'll pay the better salaries for.
S2 (15:30):
CRM OMG LOL. I love acronyms. Any final thoughts or
give me your elevator pitch?
S4 (15:37):
I would say for people who are partially interested in
this program that they're considering, it should think about the
blend of things we get to do in this marketing program.
I would call marketing part art and part science. So
there's a lot of room for creativity. There's a lot
of room for using the tools that you're used to
(15:58):
doing in terms of the Internet and the Web. And
there's an opportunity for you to express yourself through these
different marketing tools. I would say the biggest thing and
I just tell classes this all the time, is that
if you learn one thing out of my marketing course,
I want you to learn how to market yourself to
(16:19):
whatever goals you're looking for to succeed in life.
S2 (16:22):
Dr. Blalock, the last word is yours. This elevator is
close to the top.
S1 (16:26):
Marketing is a great way to segway into a business
career because you can get a job in any industry. Automotive,
health care, the food industry, everything that you can possibly
think of. Logistics, supply chain. Every organization, nonprofits included, need marketers.
(16:49):
They need people who can help to sell their brand,
understand who their true customer and consumer is. If that
person is creative and they can think critically and they
want to problem solve. I would say marketing is definitely
the program for you.
S2 (17:05):
For more information about the Marketing Management program at Chattahoochee
Technical College, visit Chattahoochee Tech Edu. Thanks for listening to 98
seven Chatt Tech where 98.7% of our students earn a career.
You can get a job in any industry automotive, health care,
the food industry, everything that you can possibly think of. Logistics,
supply chain. Every organization, nonprofits included, need marketers.
S2 (00:20):
98.7 Chatt Tech where 98.7% of our students earn a career.
On today's episode, we're going to look at the Marketing
the Associate Dean, a current student and a few instructors
with real life hands on experience in the industry.
S3 (00:36):
My name is Aubrey Eden's. I'm 31. I am a
wife and mother, and I started my own business this
year making handmade bags, purses, wallets, kitchen stuff like that.
And now my stuff is actually in Main Mercantile in
downtown Woodstock.
S2 (00:52):
AUBREY, you're a triple threat. How do you handle life
in school? What did Chatt Tech have that helped make that possible?
S3 (00:58):
Well, there are a lot of programs and there are
a lot of different campuses. So the fact that I
can go in different locations, like I have one that's.
S1 (01:07):
Near my house, but also the Marietta one is convenient.
S3 (01:10):
The fact that I can kind of go everywhere and
it's very affordable. That was very helpful for me because college.
S1 (01:17):
Can get.
S3 (01:17):
Out of control.
S2 (01:18):
It seems like a lot of business success in a
short time. Why go back to school?
S3 (01:23):
I decided to go back because, well, I've been in customer service and,
you know, working with people pretty much.
S1 (01:31):
Since I was out of high school, I didn't really
have time to.
S3 (01:38):
Go to school before. And I've always wanted to finish
my degree because I have a couple of credits from
another college. And so I wanted to go back and finish,
have that feeling of.
S1 (01:49):
Accomplishment for.
S3 (01:50):
Myself. And the fact that I can translate everything to
my own business is, I mean, you can't put a
price on it. Specific example.
S1 (01:59):
We did a group project in one.
S3 (02:02):
Of my business classes last semester where we had to
kind of do start to finish, kind of like a
business plan, like we're presenting it to a bank. It
was really helpful for me and figuring out exactly.
S1 (02:13):
How I'm going to do my own.
S2 (02:14):
Are your instructors considerate of the busy life of a
student entrepreneur? You're not dealing with the real Mr. Hand,
are you? You know. You don't who that is. You okay?
You're not dealing with the real Dolores Umbridge, are you?
They've all.
S3 (02:24):
Been.
S1 (02:24):
Really kind, helpful. I've been able to send emails and get
a response very.
S3 (02:29):
Quickly and it's been really great, especially compared to my
previous experience.
S2 (02:34):
And who better to ask about the instructors than the
Associate Dean of Marketing, Dr. Crystal Blalock.
S1 (02:39):
The instructors who teach at Chattahoochee Tech in the marketing management program,
they are well versed in their areas of expertise. They
all have worked in different facets of marketing, whether in
the corporate setting or in higher ed government agencies. They're
extremely experienced and they bring that real world experience to
(03:00):
the classroom to make the book information relative to what
students can expect once they get into the industry and working.
The instructors take time to work with the students to
really identify what their strengths and weaknesses are. And once
they do that, they can really hone in on the
areas of marketing that the students can pursue and that
(03:24):
they want to pursue in their area of expertise. That
specialized attention is something that Chattahoochee prides itself on, though
sometimes a larger school just cannot provide. I think that
for students who want to really have that specialized attention
from the instructors who are very experienced in their areas
(03:44):
and can help navigate students through their educational journey and
also and how to acquire internships and other employment opportunities
after graduation is fantastic. We do a very good job
at that.
S2 (03:59):
Thanks. Dr. Blalock, What might students expect to learn in
this program?
S1 (04:02):
Students in the marketing management program at Chattahoochee Tech can
expect to learn a wide range of topics that's centered
around the marketing industry. This program is fantastic in that
it shows students a broad view of marketing of courses
such as Principles of marketing. But then it also makes
(04:23):
it more unique for those who have specialized interests. For example,
we have a technical certificates of credit in six different areas,
and they range from e-commerce marketing for social media marketing
to entrepreneurship, retail, merchandise management and all of these different
areas help students identify what area of the marketing industry
(04:45):
that they're interested in and then they can seek employment
after graduation. Students learn how to develop advertisements, they create websites,
they conduct consumer research. And if you look at any industry,
think about the companies that you do business with from.
Purchasing a car or purchasing a home or clothes or food.
(05:07):
Advertising and marketing is everywhere.
S2 (05:10):
Now let's find an instructor to tell us more about
the depth of the program.
S4 (05:13):
Hello, I'm John Troutman and I'm in the marketing management
teaching team here. And I have been teaching online and
hybrid for quite a while. In addition, most of my
background is on the corporate business side in sales and marketing.
Our marketing management program here is geared to help students
(05:34):
start from scratch and get a basic understanding of marketing
all the way up to taking marketing, management and professional
selling courses. Obviously also including the latest technology with a
social media marketing course. The program here gets the student
ready to really be the best marketing person they could
(05:56):
for their small business.
S2 (05:58):
John What about students who aren't the best at classroom learning?
How is the marketing management hands on experience.
S4 (06:05):
In this program? We want to make sure all students
get a hands on approach to doing marketing. Marketing is
not what you might have seen in TV and movies
where an ad agency swishes in and shows some flashy
screens they've created. It doesn't quite work that simply. The courses that
we teach here will teach you how to create step
(06:27):
by step, a marketing plan or a marketing communications plan.
S2 (06:32):
PLAN. That's one of the four P's of marketing right? WAIT? There
are seven PS now. Preposterous. Tough crowd. Dr. Blalock, tell
us more about the hands on experience.
S1 (06:44):
Well, for marketing. Hands on is very relevant because think
about it. Everywhere we go and everywhere we spend our
money and our time, these products and services, the companies
want to have brand awareness. And a marketing degree from
Chattahoochee Tech will allow a student to have that knowledge
(07:04):
and that skillset to make them very reputable in the
marketing industry. This is what companies look for in employees
who can specialize in these areas. That's a huge key
part of our program. It's not unique to a marketing program,
but is unique in that our instructors have that real
world experience that they can help students navigate and pivot
(07:26):
through some of the challenges within the industry and come
out very successful.
S2 (07:31):
We have another instructor with us, Alexis Williams. How are
your students getting a hands on marketing management experience?
S3 (07:36):
We are on our phones. We are in our marketing
plans and we are developing strategies. I know for this semester.
I wanted to be really interactive and show where the
information can be readily applied every day. So we're going
to have small businesses come out and and decide which
marketing plans work from the students ideas and perspectives. We're
(07:58):
going to have Shark Tank for really out of the
box ideas and saying like, Hey, does this work? You know,
have you thought this through? You know, because marketing is
is much more of a cerebral program where we're really
inside of our heads creatively and structurally. We need a
really great strategy. We need a really creative way to
(08:19):
connect it to the audience so that we're going to
have a lot of opportunities for that community and small
business engagement where they see their ideas in action.
S2 (08:31):
What's the marketing program all about? And in your opinion,
how does it differ from a marketing degree at a
four year school?
S3 (08:36):
This program is all about marketing and the the layer
of experience within that industry or within that concept. So
we're going to go over principles, we're going to talk
about professional selling, we're going to deal with retail and merchandising,
we're going to deal with promotions, social media, marketing management,
(09:00):
we're going to go over it all. Marketing has so
many layers of advertising, promotion, branding and PR is so
many ways to interact with it. So we're going to
dive into all of that and each of the different
classes available. I love technical communities because they teach you
how to be a great employee and we're looking for jobs,
(09:22):
we're looking for work, we're looking for the exchange of
time and service and intellect and energy or resources like
money and a marketing degree from a technical college really
emphasizes your interaction with your job, with your community, where
you want to work. I love four year degree communities,
(09:44):
and I love that they focus on academia and theory.
Then a lot of different ways of exploring it. Critically,
Chattahoochee Tech allows you to think about it in a
way of implementation and how to immediately use these skills
to create the lifestyle and career that they're looking for.
S2 (10:02):
Let's alk to another marketing management student. Tell us about yourself.
S5 (10:05):
My name's Callie and I'm a full time dual enrollment student here
at Chatt Tech. This is my fourth semester taking college classes,
so I'm actually just finished.
S1 (10:13):
Up all of my core classes.
S5 (10:14):
I decided to embark on this journey with learning marketing,
and this is my first semester taking my marketing classes,
so I'm very excited to learn about it.
S2 (10:22):
So, Callie, why should a potential student choose Chatt Tech's marketing
program instead of going to a four year school?
S5 (10:27):
I think it comes down to that individual time is
you get to connect with that professor one on one.
You know a lot easier than you would being able
to go up to a professor at a four year school.
Because when I would go up to my professor at KSU,
I mean, there was so many kids he had to
attend to that I didn't feel like a priority. I
didn't feel like he cared about my grade. But at
Chatt Tech, I feel like they really do care and they
(10:50):
want to be there for you. And they can share
their own experiences. They're able to dissect it more and
show you more of the concept and you get a
better understanding of that real world marketing. One of my
professors has worked with marketing his entire life, so, you know,
I look up to him as a person. He's an awesome guy.
I don't know. I just think it comes down to
(11:10):
the professors at Chatt Tech using real world examples. As
these real world marketing trends change and new things come,
the experience at Chatt Tech keeps up with those things and
you just get a better understanding of it.
S2 (11:22):
Dr. Blalock, Describe a good candidate for this program, please.
S1 (11:26):
A good candidate for this program is someone who is
definitely creative and can think outside the box. But at
the same time, this person needs to be a good
problem solver. They need to be able to identify that an organization
has a need to increase sales in their products or
their service or both and identify, okay, we can use
this strategy versus another strategy. They know how to analyze
(11:50):
consumer research to determine the consumer behavior of a customer
and move forward with helping that organization grow and flourish.
S2 (11:59):
Thanks, Dr. Blalock. John, do you have anything else you
want to add?
S4 (12:02):
Students who might be interested in marketing are those who
have maybe bought and sold things online for themselves, or
is a small business. Students who have a hobby, they
might want to turn into a business. Students who are
helping with a family business are all folks who could
benefit by jumping in it really any age. You know,
(12:25):
we have students from all ages and backgrounds can jump
in at any age and learn how to put together
a marketing plan to make their things going on in
their world come to real life. And so I have
a student who might be looking to market their family
business better. And so a series of marketing courses here
(12:46):
will definitely help them in that role.
S2 (12:48):
Now, what about the punk rock kids who grew up
to hate corporate life? Can they find marketing jobs?
S3 (12:53):
You can work everywhere with a marketing certification. You can
work in a church or a library because marketing exposure
is what's necessary for any business development. So you pick
the industry. Preferrably, pick something that's fun and that's interesting
to you, and your role will be introducing that product
(13:15):
or service or company to the world with the best
representation possible.
S2 (13:20):
So more options than DoorDash, this feels overwhelming.
S3 (13:25):
You have a lot of specific. Like I said, marketing is a really
big field. So some classes are going to be centered on
marketing management. We have a professional selling course, which really
enhances your skills as a transactional seller and a business.
How to connect to your clients or your customer. We're
going to do social media and we're revamping it so
(13:47):
that it's super relevant and can give you the concepts
that you need to support social media development and to
understand the business behind social media. We're going to talk
about the basic principles just exposure. Maybe you are not
sure what marketing is. Okay, so let's break it down
into smaller bites and enjoy it piece by piece.
S2 (14:09):
John What types of roles could a student land after
completing this program?
S4 (14:13):
Certainly students who leave this program and finish the program
here are concerned about with what they can make out
there in the marketing world. I would say that a
couple of big areas that if you focus on, you
will be able to succeed in marketing and make a
decent salary out there. The concept of number one, social
(14:35):
media marketing, if you can't do that, when you leave
a program of any school level, it will be difficult
to find a job. We have a great social media
marketing course here and that will be a big part
of somebodys marketing in the real world. Other areas would
be sales related, where we talk about the concept of
(14:58):
customer relationship marketing and that's a. Vital tool that if
you don't know and understand CRM or customer relationship marketing,
then you will have again a challenge. So I think
what we provide here at Chattahoochee is the true world
elements that people need, like CRM, customer relationship management and
(15:23):
social media marketing. That's what companies are looking for today,
and that's what they'll pay the better salaries for.
S2 (15:30):
CRM OMG LOL. I love acronyms. Any final thoughts or
give me your elevator pitch?
S4 (15:37):
I would say for people who are partially interested in
this program that they're considering, it should think about the
blend of things we get to do in this marketing program.
I would call marketing part art and part science. So
there's a lot of room for creativity. There's a lot
of room for using the tools that you're used to
(15:58):
doing in terms of the Internet and the Web. And
there's an opportunity for you to express yourself through these
different marketing tools. I would say the biggest thing and
I just tell classes this all the time, is that
if you learn one thing out of my marketing course,
I want you to learn how to market yourself to
(16:19):
whatever goals you're looking for to succeed in life.
S2 (16:22):
Dr. Blalock, the last word is yours. This elevator is
close to the top.
S1 (16:26):
Marketing is a great way to segway into a business
career because you can get a job in any industry. Automotive,
health care, the food industry, everything that you can possibly
think of. Logistics, supply chain. Every organization, nonprofits included, need marketers.
(16:49):
They need people who can help to sell their brand,
understand who their true customer and consumer is. If that
person is creative and they can think critically and they
want to problem solve. I would say marketing is definitely
the program for you.
S2 (17:05):
For more information about the Marketing Management program at Chattahoochee
Technical College, visit Chattahoochee Tech Edu. Thanks for listening to 98
seven Chatt Tech where 98.7% of our students earn a career.
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