The Creative Edition Podcast

The Creative Edition Podcast

The Creative Edition Podcast empowers creatives to discover, grow, and own their brand. The Creative Edition (formerly known as the Content Creatives Podcast) is hosted by Seattle content creator Emma Cortes Ellendt (@emmasedition). She shares influencer tips and lessons she's learned navigating the influencer world. Emma dives into the tools and strategies to execute content creation for social media channels and to build your online community. She also invites guests, both in and outside the influencer industry to discuss their perspectives on the creator economy. Emma also talks about recognizing and asking for your value as a content creator. Emma also shares what it's like being casted for influencer marketing campaigns as well as sales, business, and marketing best practices for creators.

Episodes

April 29, 2025 31 mins

In this episode of the Creative Edition Podcast, we're joined by Lara Cohen, Linktree’s Senior Vice President of Marketing, Business Development, and Partnerships. Lara brings decades of experience building cultural moments, launching creator-led campaigns, and helping brands and platforms connect authentically with audiences.

We dive into how Lara has helped shape the creator economy—first at Twitter and now at Linktree—throug...

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In this special crossover episode, Emma from the Creative Edition Podcast teams up with Bree from the Thrive Podcast for Content Creators to dive into all things AI and content creation.

We break down what artificial intelligence actually is—from generative AI like ChatGPT to narrow AI tools like Grammarly—and explore how creators are integrating these tools into their workflows to brainstorm ideas, write captions, pitch clients, an...

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April 8, 2025 33 mins

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April 2, 2025 20 mins

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Life updates: turning 33, taking our first family trip of 2025 to Coeur d'Alene, my first travel trip, and more!

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Today, Austen comes back to the Creative Edition Podcast to chat about YouTube.

We talk about how creators get started with YouTube in 2025.
Here are a few questions Austen answers:

  • What would your advice be to creators making the move from TikTok to YouTube?
  • What are some best practices in developing a good thumbnail?
  • What are a few tips for writing a good description?

Follow Austen on YouTube: https://www.youtube.com/@Aus...

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Today Bree Pair joins me to chat about:

  • General state of the creator economy heading into 2025
  • Income disparities for influencers - what the top 10% earn vs. the rest of content creators are earning
  • And how influencers/content creators content are going to be used differently by brands

If you enjoyed today's episode with Bree, make sure you also check out the Thrive Podcast for Content Creators: https://thriveto...

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February 18, 2025 17 mins

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Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

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Last quarter, I had the wonderful opportunity to guest lecture at Purdue University. The class I spoke at was the Content Creation class taught by Professor Lindsay. We discuss how she took her journalism career and content creator into teaching at Purdue University.

Follow Lindsay: https://www.instagram.com/anchoredinelegance/


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Content creators and influencers - are you thinking about generational wealth? This week, I chat with marketer and entrepreneur Nikki Nash. She shares with us how she built her marketing career and is now sharing with other entrepreneurs how to start thinking about generational wealth.

Check out her book on Amazon: Market Your Genius

Check out her podcast: https://podcasts.apple.com/us/podcast/the-market-your-genius-podcast/id1461675...

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Meet Naomi, Creator Business Coach and the founder of Naohms Media. Naomi joins us to discuss when it may be the right time to bring on an influencer manager and what questions to ask before you sign with an agency. Naomi sheds light on brands hiring mega-creators vs. micro creators and also provides insight on why content creators may not be hired for brand campaigns. Naomi brings a wealth of information for content creators and i...

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Gabby, the creator behind @packslight, has launched her new app SeekPTO. She joins us on the Creative Edition Podcast to share how sharing travel opportunities on her email list evolved to it's own standalone app.

If you're creator or entrepreneur wanting to launch your own app in 2025, this podcast episode is for you! Gabby shares with us the mistakes she made, the team members she pulled together, and what to e...

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Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

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Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

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Some new creators might experience the fear of judgement while other new influencers might battle with self-doubt. If you're a brand new creator feeling insecure about creating content, this podcast episode is for you.

One tip on overcoming feelings of insecurity, intimidation and fear: Give yourself permission to start something new and experiment.

 Another tip for overcoming feelings of insecurity is to practice crea...

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Content creator and influencer friends - are you aware of where the creator economy stands and the direction it's going in 2025?

One stat I was surprised to learn was that about 43% of the brands surveyed in the LTK x Northwestern University study shared that they plan to use creator content in connective TV (CTV) ads. 

While content creators and influencers know their brand partners are repurposing their social media ...

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