Metigy Podcast - Marketing for SMEs

Before you buy a new fancy smart watch, do you just read the packaging or product description and buy the product?

No, you dig around. 

You Google them, check social media and even ask friends that might know about the product or service.

What you’re looking for is real world reviews from real people. This is user generated content or UGC for short.

Find out more about user generated content and why you should use it on this episode of...

You have a shorter attention span than a goldfish. Yes, you heard that correctly! The average human attention span is now 8 seconds. A goldfish has an attention span of 9 seconds. With our decreasing attention spans, it’s becoming harder and harder to capture our audience’s attention online. So what’s the best way to capture attention and engagement online? Find out the answer to that question and more on this episode of This week ...

Are you publishing a bunch of video content but it’s not working? Is your video engagement  low and your audience doesn’t seem to care? 

If so, we’ve got the answer for you.

Find out how to polish up your video content and more on this episode of This Week In Marketing.

What you’ll learn in this episode:

Let’s get into the convo w...

Organic reach is declining on most social platforms like Instagram, Facebook, Twitter and Linkedin, which is the norm these days. 

That also means your engagement is suffering too.

Unfortunately, engagement is extremely important for converting your followers to customers or clients.

Find out how you can improve your declining engagement and more on this episode of This Week in Marketing.

What you’ll learn in this episode:

Artificial intelligence, while scary, isn't as much about a Terminator future but more about a future that we are already living. 

The maps app or chess game you use on your smartphone is specific AI.  

But artificial intelligence and machine learning are nothing but data, and zeroes and ones without us. Artificial intelligence cannot exist and function properly without the human touch to inform them to do something valuable. Tun...

When Brendan met Mike at the time in a startup advisory board, he soon learnt that Mike cofounded the successful vet startup, Pawsum, and led as vice president of global customer success at Siteminder, one of Australia’s fastest growing startups.

The lessons learnt from Mike’s extensive experience through the startup life, starting from the US and now in Australia, will teach you the connection between data and marketing strategy, w...

Everybody wants business growth, but is your business growth protected?

With content ideas flowing, networking opportunities being prioritized, and long-term strategies being made, it would be evident that there’s a lot of work to be done. However, integrating legal into the core of the business is an important thing as well. 

Because when it comes to protecting those ideas and setting boundaries with your stakeholder network, legal ...

HungryHungry has surpassed 20 years of working with professionals in the hospitality industry and they know incredibly well what the practice is behind keeping operations resilient and growing. Let's tune in to this classic episode where Brendan explores early-stage marketing practices with cofounder, Mark Calabro.

Mark's mission is to get restaurants full again and bring back the social element of going out and dining. But ...

David Fairfull’s experience and establishment in the social media marketing industry grew alongside the boost of the creative and social media marketing industry since 2011.

So much has changed since then. Artificial Intelligence remains the largest difference between digital marketing that existed then, and the digital marketing that exists now. With copious amounts of information to absorb nowadays, AI is not merely a replacement,...

Gaining 14 million Linkedin views is unreal. But to do that organically & in less than 12 months? Uncanny! Sally Illingworth, Linkedin queen, will show you how to do this in our classic episode of Forward Thinking.  

In this episode from 2019, we touch on how to create the perfect LinkedIn profile, how to get leads that convert on LinkedIn and how publishing 1 video per day on LinkedIn can increase your profile views by 2000%. W...

Watch and learn:

Watch the video podcast to see Metigy's client, Daren Lake walk through Creative Services' visual assets and how they increased his engagement rates by ten fold.

Introduction:

DLake Creates is an endurance sport brand that is headed up by Daren Lake. He focuses his efforts on serious and committed endurance athletes that want to perform better as they age. 

His brand has a podcast, social media content (long a...

Metigy's bringing back one of Forward Thinking's classic episodes from 2019: Growth Marketing – How Anna Cheng Grew Spaceship to $100m in 4 months. 

In this episode with Brendan Hill, they cover a wide range of marketing topics including activation, onboarding and her use of pirate metrics. Anna also deconstructs exactly how she built a pre-launch viral waitlist that resulted in 40,000 contacts.

For any business owner who is ...