Subscription Box Basics

Subscription Box Basics

Have a subscription box idea, but not sure where to start? You are in the right place! Subscription Box Basics is a podcast for new and aspiring subscription box entrepreneurs. Hosts Julie Ball and Renae Gonzalez have been in the sub box game since 2016, shipping over 65,000 Sparkle Hustle Grow boxes equating to nearly $2.5 million in sales before selling the business for multiple six figures. Over the years, we've helped hundreds get their box idea off the ground and it's our passion to empower other women to build a business they love. ♡ https://www.subscriptionboxbasics.com Get supplies on our Amazon storefront: https://amzn.to/3SJMKSk We earn a small kickback for your orders from our Amazon storefront, at no extra cost to you. Thanks for your support!

Episodes

April 22, 2024 25 mins

Join me on a stroll down memory lane with the remarkable Antoinette Abrahamson, the entrepreneurial spirit behind The Ring Boxes and The Belly Bundle. Antoinette's passion for celebrations sparked the inception of her companies, offering brides-to-be and expectant mothers beautifully curated, cost-effective gifts.

Our candid conversation takes us back to our early days, the trials of product sourcing, and the sheer d...

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Thinking of adding a subscription service to your existing business? We've got what you need! Learn the 5Ps of successful integration in our new podcast episode.  You'll LOVE hearing how recurring revenue can change the trajectory of your business and how automatic shipments can be a HUGE win for your customers!

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Can you believe it's Q2 already? How about a little spring cleaning for your subscription box business? This episode is your guide to decluttering not just your physical space—be it a home office or a warehouse—but also your inventory and digital presence.  You'll ditch the clutter, feel rejuvenated and ready to get back in the game. 

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Prepare to have your mind blown, as e-commerce whiz Josh Coffy from E-commerce Alley joins us to reveal the secrets behind his clients' staggering $70 million sales figures, all thanks to Facebook ads and email marketing. 

If you're a subscription box entrepreneur looking to sharpen your ad strategy, this episode is your golden ticket. We're not just discussing the ins and outs of Facebook ads; we're di...

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March 18, 2024 21 mins

In this episode, Renae & Julie unpack the customer expeerience in our latest chit-chat, where we rave about the magic of subscription boxes like Universal Yums. You'll hear us gush over the immersive experiences Universal Yums create, not just through the savory bites but also through the cultural nuggets hidden within—think trivia, book suggestions, and the stories behind each snack. We're opening up about how these ...

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March 11, 2024 11 mins

Are shipping costs plundering your subscription box profits? Anchors aweigh, my friends, because we have charted a course to treasure! Today's episode is like finding a secret map to shipping efficiency. We're talking about PirateShip.com, a resource that's going to help you trim those sails on expenses and navigate the choppy waters of logistics. Get ready to hoist the Jolly Roger and let's set sail on the subs...

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Unlock the secret to irresistible subscription box offers as we welcome back Liam Brennan, co-founder of BusterBox.  If you've ever been puzzled about why some subscription boxes seem to magnetize sign-ups while yours may fall flat, this episode is for you! Discover how to craft offers that convert. 📦

Liam is opening his Subscription Box Experts Academy on March 12th, 2024. This is the perfect next step if you are lo...

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February 26, 2024 16 mins

Ever dreamt of launching your own subscription box business but found your wallet less than cooperative? Fear not, as Julie Ball  spills the beans on 10 ways to fund your subscription box business. Ready to get a little scrappy to chase those dreams? Let's go!

I see you checking out the list below...don't stop there! Listen to the whole episode for tips and stories to encourage you!

  1. Sell stuff o FB marketplace
  2. ...
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February 19, 2024 39 mins

In this episode, you'll get all the details about Sub Summit 2024, the largest conference dedicated to subscription and membership businesses. Julie gets the scoop from Sub Summit Director of Marketing, Jennifer Cline. Hope to see you there!

- When: June 17 - 19, 2024
- Where: Dallas, TX
- Pitch Competition $10k prize package, Applications close March 5, 2024
- Cube Awards nominations close March 26, 2024<...

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February 12, 2024 26 mins

Renae is rolling solo today with a focus on social media. While this episode is geared towards the newbies, it's loaded with great reminders for even seasoned sub box entrepreneurs! Grab a pen and paper for your notes and let's get crackin' on optimizing your subscription box's social media strategy!

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February 5, 2024 32 mins

Meet Allison and Cat, the dynamic duo from the Ultimate Product Party, the GO-TO EVENT for product based businesses ready to sell, scale, and level up.  The event is May 7-9, 2024 in southern California.

Through the buzz and energy of in-person connections, they invite you on the path to business growth and visibility, all set against the picturesque backdrop of Rancho Las Lomas in Orange County.

They spill the tea on what...

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New to email marketing? Feel empowered today with the wisdom of Jo Harris, professional conversion copywriter and the beautiful mind behind Virtual Mama. We cover 3 tangible tips to cultivate your email list—from garnering your first ten enthusiasts to hitting every milestone en route to your launch list goals. Join along as we brainstorm lead magnet ideas and share how stay consistent with our own email marketing.


Links mentio...

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January 22, 2024 21 mins

Ever dreamed of crafting your own subscription box business, one that weaves together passion and profit? From the thrill of personalizing your business to creating a flexible work-life balance, we reveal how subscription boxes can be a platform for both financial growth and individual expression.

Why do YOU want to start a subscription box business?

Plus, we're buzzing to share our just-launched free video...

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January 8, 2024 11 mins

New to entrepreneurship? That's okay! In this episode, Julie drops 5 tips to apply to your new entrepreneurial journey.

Even if you aren't new to running a business, these tips serve as a great reminder that you are in control and have exactly what you need to succeed!

PS - here'a link to that tea Julie drinks to calm her racing mind. 

(Amazon affiliate link)

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January 1, 2024 21 mins

Ever find yourself scribbling down New Year's resolutions, only to leave them behind like last year's forgotten leftovers? We've been there, and that's why this episode is all about forging a new path with the cue of a single guiding word. Join us as we dive into the transformative practice of setting intentions with a "word of the year." Forget the pressure of resolutions—this is about embracing adapt...

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December 25, 2023 12 mins

As the holiday season approaches, we're setting aside our usual business chatter to welcome you into our cherished family traditions. Join us, your hosts Julie Ball and Renee Gonzalez, as we reveal our intimate holiday celebrations and the ways we keep our family traditions alive no matter the distance. 

Julie brings to life her family's long-standing Christmas Eve customs that have their roots in Slovakia and Po...

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December 18, 2023 24 mins

We've rounded up a few of our favorite gifts for subscription box owners. Use for yourself or a box bestie. And remember, qualified business purchases are a tax write-off so check with your accountant on how this saves you on taxes! 

Julie's wishlist for you: https://amzn.to/3SJMKSk 

  • Rollo printer: https://amzn.to/3SJMKSk 
  • Subscription Box Planner: https://subscriptionboxplanner.com/julie (Physical planners ha...
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In today's episode, Julie sat down with Carrie Severson of Indie Book Box, to explore books and subscription boxes. As the co-founder of this innovative platform, Carrie takes us on her journey to launching Indie Book Box and how it's changing the game for indie authors. We dive into the specifics of their operations - the guidelines they follow when onboarding authors and publishers, and how they're shaking things u...

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Dance your way into the fascinating realm of subscription boxes with us and our special guest, Gwen Potter, the dynamic founder of Butterfly Ballet Club. Gwen shares her  journey from managing brick and mortar dance studios to navigating her online subscription box venture in the midst of a global pandemic. You'll  hear how she's beautifully woven an educational element into each subscription box, harmonizing costume acce...

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Year End Tax Planning with Jamie Trull - Alternate title: Make your kid a millionaire!

Are your year-end tax preparations causing you sleepless nights? What if I told you there are strategies to transform this dreaded task into a source of growth for your business? Today, we are joined by the brilliant Jamie Troull, a financial literacy coach, and profit strategist who shares her journey from a corporate CPA to becoming a ...

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