The Digital Slice

PR is no longer just about media coverage, it's shaping what AI says about your business. AI search is changing how customers discover, evaluate, and trust brands long before they click a link or visit a website.

Join Brad Friedman and Jackson Wightman as they explore the intersection of public relations and AI search, how PR influences what large language models say about your company, and why building credibility across the entir...

Your customers are changing how they search, and getting clicks may no longer be the best measure of whether your business is being found.

Join Brad Friedman and Karl-Gustav Kallasmaa as they explore how AI is reshaping search engine optimization, what makes a website useful to AI agents, and which practical tactics can help your small business earn visibility and revenue in the new search landscape.

Karl-Gustav is a builder at the...

Great expertise means little if you can't communicate it clearly enough to earn attention, build trust, and move people to act.

Join Brad Friedman and Matthew Hill as they explore how leaders and professionals can improve their communication, presentations, storytelling, confidence, and written messaging to connect with audiences and create greater impact.

Matthew Hill is a leadership trainer and presentation coach who helps execut...

Your best salesperson may be the worst person on your team to handle cold outreach, and Kevin Downey explains why.

Hiring a successful salesperson does not mean you are hiring someone willing or built to spend hours every day prospecting and making cold calls.

Join Brad Friedman and Kevin Downey as they discuss B2B email lead generation, sales team structure, and how to identify sales or bu...

Why is your competitor ranking above you on Google? SEO isn't about tricking Google. It's about proving why your business deserves to rank first.

If your business has years of experience but competitors still outrank you, the problem may be less about what you know and more about what search engines can actually see online.

Join Brad Friedman and Sean Garner as they break down local SEO, AI search visibility, reviews, brand mention...

Your business probably isn't worth what you think it is.

Most business owners focus on growing revenue without stopping to ask whether their decisions are generating enough return or increasing the actual value of the business.

Join Brad Friedman and Saul Cohen as they discuss ROI, business valuation, acquisitions, exit planning, culture, and gross profit so you can make smarter financial decisions and build a more valuable busines...

What if the next valuable asset isn't a house or stock, but a neglected website hiding in plain sight?

AI has created an internet-scale opening for people who learn to treat websites and online businesses like digital property instead of simply technology.

Join Brad Friedman and Matt Raad as they explore why AI and the borderless internet could create the next major online wealth opportunity, and how everyday professionals can star...

Has your podcast become a long-form ad instead of audience-first content, making it harder to earn attention, trust, and measurable business results?

Join Brad Friedman and Roger Nairn as they explore how brands can build audience-first podcasts, measure ROI, choose the right audio/video strategy, repurpose episodes across the funnel, and grow loyal audiences so you can turn your podcast into strategic content that drives thought l...

If your emails, ads, and landing pages sound generic—and your audience notices—your clicks, conversions, and brand trust can take a hit.

Join Brad Friedman and Evelina Kaganovitch as they discuss the importance of good copywriting in email and marketing campaigns, why AI can't replace real brand voice, and how better messaging can improve trust, conversions, and results.

Evelina Kaganovitch is a messaging strategist and...

Podcasts build depth; PR builds reach. Here's how smart brands use both to compound authority.

If your message is unclear or your show selection is off, even strong brands can miss the trust, authority, and ROI that the right podcast appearances can create.

Join Brad Friedman and Liz Brooks as they explore how podcast interview marketing and PR work together, how to choose the right shows, and how strategic storytelling helps small...

Most service-based businesses use the same software and the same playbook, hoping efficiency alone will create a competitive edge.

Join Brad Friedman and Ghazenfer Mansoor as they break down how AI automation, process mapping, and proprietary technology can help service-based businesses improve efficiency, increase valuation, and prepare for a stronger exit so you can build a more scalable, defensible company.

Ghazenfer Mansoor is ...

80% of healthcare marketing budgets are burning money. Here's what actually works — and it's not billboards.

Join Brad Friedman and Rob Odell as they discuss why so many healthcare marketing dollars get wasted, how educational videos build trust, and what better lead follow-up looks like so you can create a more effective patient acquisition system for your practice.

Rob Odell is the owner of wpDuo and a revenue infrastructur...

As AI moves faster than most businesses can adapt, the real challenge is using it to gain an edge without losing the human thinking and judgment that make us valuable. To do this, we've got to start using AI today.

Join Brad Friedman and Bruce Randall as they explore how businesses can start using AI, what AI is already changing in the workplace, and why human awareness, ethics, and critical thinking matter more than ever, so you c...

If your business is collecting reviews without a clear strategy, you could be leaving visibility, trust, and revenue on the table.

Join Brad Friedman and George Swetlitz as they discuss how reviews, responses, sentiment analysis, and AI can strengthen your reputation management strategy so you can improve visibility, win more customers, and keep them coming back. 

George Swetlitz is the C...

Paid ads can waste money quickly when tracking is broken, goals are fuzzy, and data never makes it back to the platforms.

Join Brad Friedman and Andy Janaitis as they break down how to build smarter Google and Meta ad campaigns with better measurement, stronger attribution, and more realistic strategies for small businesses so you can spend more confidently and grow profitably.

Andy is the founder and chief strategist of PPC Pitbul...

What if your marketing failed because you tested too much at once?

Too many marketers test too many variables, chase the wrong metrics, and end up with data they can't actually use to make better decisions.

Join Brad Friedman and Kenny Ridgell as they discuss how to apply the scientific method to marketing, simplify reporting, connect marketing to sales, and adapt to AI-driven search so you can make smarter decisions with cleaner d...

What if the numbers you trust most are sending you in the wrong direction?

If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers.

Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better mea...

What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready?

If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business.

Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive...

If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts.

Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth.

David is the President and Founder of Content Workshop, a story...