The Digital Slice

What if the numbers you trust most are sending you in the wrong direction?

If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers.

Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better mea...

What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready?

If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business.

Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive...

If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts.

Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth.

David is the President and Founder of Content Workshop, a story...

Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever.

Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot L...

Your prospects don't care about your solution. They're asking themselves one question—and you're missing it.

Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects.

Ari Galper is a leading voice in trust-based selling and ...

Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first.

Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University. 

Straight out of undergrad, he was hired into a startup that made products for the defense indu...

Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%.

Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professio...

Most brands still treat email like a "legacy" channel while the right automated flows can quietly become one of the biggest drivers of revenue and retention.

Join Brad Friedman and Jesse Kay as they break down automated email flows, list growth fundamentals, and how to connect paid social with owned channels like email and SMS so you can build an integrated system that converts and keeps customers coming back.

Jesse Kay is the CEO ...

Are you making six-figure marketing decisions based on benchmarks built for billion-dollar enterprises?

Join Brad Friedman and Carlos Corredor as they break down why enterprise-level benchmarks don't apply to smaller B2B companies, how to build better marketing dashboards, and how to use data to find undervalued channels in saturated markets so you can focus on generating real revenue instead of chasing vanity metrics.

Carlos Corre...

If you're an owner who feels like your business owns you—and technology just makes it more overwhelming—this conversation will help you flip that script.

Join Brad Friedman and Steve & Melissa Fultz as they dig into how older business owners can use technology, AI, and systems to reclaim their time, protect their relationships, and design a business that can run without them.

Steve and Melissa Fultz are the husband-and-wife team be...

You should NOT buy a CRM until you know this one thing...

Join Brad Friedman and Adam Honig as they chat about the CRM and how it can positively and negatively affect your business goals.

Adam Honig is here to help business owners and manufacturers cut through the nonsense of traditional CRM and make more money with less hassle. As CEO of Spiro.AI, Adam leads the charge in using AI to drive sales growth, boost profits, and streamli...

Are you investing in marketing but still feel like your niche audience isn't turning into a truly loyal, engaged community?

Join Brad Friedman and Ondar Tarlow as they break down how to differentiate a "commoditized" business, build trust through your digital and in-person experience, and use data and AI to turn attention into long term customer relationships.

Ondar Tarlow is a marketing strategist and brand partnerships leader wit...

Google is at war with AI spam. Is your website in the crossfire?

Join Brad Friedman and Jon Gillham as they chat about AI and your website and social media content. They dive into definitions of plagiarism, how AI detection tools work, and much more.

Jon is the Founder / CEO of Originality.ai, they provide a complete toolset that helps Website Owners, Content Marketers, Writers and Publishers hit Publish with Integrity in the world...

Are you worried one day your financial advisor will be an AI bot? This is not going to happen. But it will help them remember everything about you.

Join Brad Friedman and Bill Rice as they chat about the current state of FinTech and the future we can expect.

Bill is a veteran Air Force counterespionage officer who became marketing expert who's been in the lead gen game since before social media existed! As the creator of Kaleidico ...

If you need a reminder about the power of images and video in marketing and brand identity, you'll want to hear what Stewart Cohen has to say in today's slice of the digital marketing news, tools and tactics you need to succeed.

Join Brad Friedman and Stewart Cohen as they chat about collaboration, storytelling, and the innate curiosity it takes to create digital content that differentiates brands while generating revenue.

Stewart ...

Do you ever dream about being a digital nomad? Is traveling the world while running your successful business something you've always hoped to do?

Brad Friedman and Karen King talk about doing just that during this week's The Digital Slice Podcast.

Karen King is a visionary entrepreneur, world traveler, and founder of Gold Star Pro, a platform and coaching program designed to help solopreneurs and coaches build scalable, location-in...

Do you wake up in the middle of the night, wondering if your business is in the #1 position in AI searches?

Join Brad Friedman and Andreas Voniatis as they discuss whether today's SEO playbook is becoming obsolete as people increasingly use AI to research their needs and solutions. They discuss using data science to decode what AI wants to uprank your business everywhere your customers are searching. 

Andreas Voniatis is the founde...

Is your sales page bleeding money? When you look at your website analytics, do you wonder why you have thousands of visitors and very few conversions?

Join Brad Friedman and Trevor Levine as they chat about the mistakes you are making that are killing your conversions.

Trevor Levine is a certified Conversion Optimization Specialist, advertising copy wizard, and a protégé of living legends like Ryan Deiss, Jon Benson, and Jeff Walke...

Do you feel you're wasting ad spend! Listen and learn how to double your eCommerce sales without more traffic.

Join Brad Friedman and Matthew Stafford as they discuss concrete ways to increase your eCommerce sales without spending more money.

Over the past three decades, Matthew Stafford has been entrepreneurial and successfully built several businesses across various industries, including Concrete, Brick and Mortar Locations, POD,...