Branding the L&D function w/ Josh Bunyan

Josh Bunyan, a business development manager at Redware, an automotive learning technology company based in the UK, talks about how branding can help L&D functions help engage learners. Key takeaways: L&D functions can and ought to learn and borrow from marketing. It ain't rocket science, but branding works best when it's based on the needs and desires of the intended audience. For L&D, branding should speak to the ways in which training is relevant to and useful for learners in their day to day work. The cost of poor branding, or a lack of branding, is learning that fails to engage learners and ends up wasting everyone's time.