The Spectacular Marketing Podcast
Brand, Marketing, Digital and Social Podcast for the Food and Drink Industry (and beyond). Brought to you by Mark McCulloch & WE ARE Spectacular, a London based brand, marketing, digital and social agency.
Episodes
It’s the last episode of The Spectacular Marketing Podcast and we couldn’t end it on a better note than with cider entrepreneur/merchant/hawker, Simon Wright.
We cover:
- Pivoting from ginger beer
- What to do when peopl...
We’re delighted to have the Chris Fung, ex CEO of Crussh, and his wealth of experience on the podcast this week. We cover:
- Being undercover boss
- Waiting for the market to come to you
- Over...
We’ve got an information-packed hour this week with Julian Ross from Wireless Social.
We cover:
- 36 things you can find out about someone when they log in to your Wi-Fi through Facebook
- How your Wi-Fi can help you test the effectiveness of your a-board
- Having more data than you know what to do with
- Increasing your TripAdvisor rating
- Why GDPR is good for business
JULIAN ROSS
A passionate entrepreneur, Julian is the CEO...
This week we talk to Carolyn Ball about how food became a trusted friend that ‘spoke’ when she couldn’t. An ally during postnatal depression and an experience that has shaped her perspective on the foodservice industry, and on selling as a profession within it.
We also cover B2B marketing and how businesses can leverage their food offering to reward and attrac...
Get ready for a lesson from ideas machine Alan Twigg - everything from how to brief, how to pitch and how to go viral online and be talked about in everyday conversation.
LINKS:
A recent article from Alan: https://www.thedrum.com/opinion/2018/10/05/the-future-can-wait-let-s-sort-t...
We’re delighted to have Kieron joining us this week to take us through his hospitality journey and hear practical advice for restaurant managers to help them succeed.
We cover tipping, attracting talent, attracting customer and making memories.
KIERON BAILEY
“If talking about & building an amazing guest experience is t...
We're back with Alison Battisby to get an insight on how social media will play out in 2019... the tools, the platform updates, the trends.
LINKS:
Link to Avocado Social Facebook Group: https://www.facebook.com/groups/AvocadoSocialMedia/ Link to Strategy Worksheet: https://www.avocadosocial.com/shop/ Our Blog: https://www.avocadosocial.com/blog/ Our Upcoming Events: https://www.avocadosocial.com/events/
ALISON BATTISBY
Alison Bat...
‘Dry January’ might be in full swing, but Luke Boase (the founder of Lucky Saint Unfiltered Lager, 0.5% ABV) sees the alcohol-free market as something much bigger. And with almost a third of under-25s not drinking alcohol… it’s time to take to take it seriously.
We cover:
- The process of creating a low-alcohol beer<...
We're back at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.
We cover:
- Football at Boxpark
- Coca Cola buying Costa
- Amazon pulling out of the delivery market
- GBK “Ruby Murray” burger
- Burger King app campaign
We took some time out in one of the lovely beautiful bedrooms at The Hand & Flower Fuller’s pub in Hammersmith to look back on 2018 with Mark Stretton and Mark Wingett.
We cover:
- Openings and closings
- Future proofin...
It’s a pleasure to have Kate Nicholls, chief executive of UKHospitality, in the studio with US discussING her trips to Downing Street to make sure that the 3 million people working in our sector get a fair deal and how the trade association is giving small businesses (who make up 80% of our sector) the support they need.
We cover how we can all work to promote...
ABOUT:
With over 35 years in retail marketing, it's a pleasure to speak to Martin Newman about putting the customer first.
We cover:
- The importance of having real world, practical experience
- Defending yourself against the disruptors
...ABOUT:
It’s an honour to sit down with Norman Cook, aka Fatboy Slim, at the Big Beach Cafe in Hove to have a chat about restaurants - something he doesn’t usually get to talk about!
The international DJ turned restaurant investor has been involved in numerous projects here & in the states, including a Michelin-starred gastr...
“The only way businesses can survive and thrive is by getting the right people and allowing those people to work in the right way”
ABOUT:
We’re down in Brighton this week speaking to two employee engagement & employer brand specialists - Charlotte Dewar and Belinda Gannaway from Fathom XP. In the current landscape it’s vi...
ABOUT:
We’re super pleased to have Lizzy Barber in the studio to have a good natter about marketing and branding for Cabana, Hache and Hush Restaurants.
We cover:
- Marketing by showing, not telling
- National chains
Read more
Strap in and get hydrated ready for a mammoth episode this week with Charlie McVeigh. After a hefty rebuttal of the topics in our Gary Vaynerchuk episode, we simply had to get Charlie on to give his thoughts on the state of the industry and life after being bought by Brewdog.
We cover:
- Million Pound Menu
Thanks to Tim Coulston who made the trip down the London to speak with us and share his thoughts on why restaurants are slow to take advantage of everything digital marketing has to offer.
We cover:
- The important stuff to have on your website
- Taking advantage of third-party listings
- Facebook targeting
- Communicating what people want to hear... not just that you sell burgers and beer
- Testing different advert creative
- Ho...
ABOUT:
This week we’ve got a masterclass in running a business and keeping both your guests & your team happy as we speak to the Managing Director of Red Carnation Hotels, Jonathan Raggett.
We cover:
- Attracting people to work in hospitality
- Needing to understand all aspects of your business & practicing what you preach
- Online reviews an...
ABOUT:
We’re delighted to welcome Maria Franzoni to the studio with us to get some tips on what it takes to be a great speaker and how to hire the right person for you event, conference or workshop.
We cover:
- accents
- storytelling and presentation structure
- personal profiles & showreels
- how to get more bookings as a speaker
- why y...
HOLY $#*!
Gary Vaynerchuk is on the podcast.
We managed to catch Gary for 20 short minutes to get his thoughts on the food & drink marketing landscape in the UK.
We cover:
- why digital marketing is oxygen
- using Alexa to book restaurants
- 'fair business'
- home delivery putting restaurants out of business
- why you have to like losing
- being a practitioner
Play it. Listen. Play it again.
FOLLOW US: ⠀
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Mark / WE...
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