May 31, 2023 • 16 mins
A military vet and an HR expert got together to create one of the best wine stores on the East Coast. Debbie Kemp and Mike Garcia, proud owners of Cork Wine stores. This couple, who have plenty of life experience, started a journey that builds relationships one customer at a time. And they bring a community together through innovative partnerships. Their tips for success are valuable for just about any business. It's the combination of military discipline and HR people skills that make their business a success story. Check out this episode to learn more.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
The risk takers, innovators, business owners, and they're a couple.
(00:14):
Welcome to a couple of entrepreneurs, a series about couples who start a business together
without ending their relationship.
Hear their unique stories, get tips, advice, and the secret to their success.
Would you work with your spouse?
Hosted by Micki and Tony, a couple of entrepreneurs.
(00:35):
Co-founders of Branding Shorts.
From California to South Africa and everything in between, this couple knows a thing or two
about fine wine.
And relationships, meet Debbie Kemp and Mike Garcia, owners of Cork Wines and Spirits,
with locations in Hoboken and Harrison, New Jersey.
(00:57):
Cork Wines is more than a wine store, it's an experience.
Debbie and Mike, welcome to a couple of entrepreneurs.
So our business is wine, spirits, and beer retail.
We also have a personal relationship, so I guess you say we started there and went into
(01:18):
the wine business because I was already involved with the business at the time the opportunity
came up and we took it.
And so far it's been a very interesting and I think a great ride.
Why did you guys start to decide to join forces?
Like why together did you get in this business?
Sure, I'll take that one.
So I'd say Mike was looking to, he had been part of another group of stores.
(01:44):
He was a partner in that relationship and he was looking to have his own brand and I'd
say his own store or stores and we connected on that front because I said I'd be happy
to work with him and be, I'd just say more the funder kind of behind the scenes partner
(02:07):
and he would be the front.
And so we joined forces and started looking for a license and then worked with a couple
of developers and one thing led to another and we ended up with two opening two stores.
So Mike, when you look at your backgrounds, like how did your backgrounds, Mike, you were
(02:28):
in the business a little bit before, but how did your background experience playing, starting
the business, this particular business that you get from both of your guys' perspectives?
So Mike, if you want to start.
I was about in probably two or five stores before this and that opened and turned over.
But to me, it was just the next step.
(02:50):
It was an easy next step to take and getting, you know, Debbie and I having this relationship,
just it was like a message.
You know, it's time to do it.
So we took the plunge.
Debbie, so your background.
So my background is not in retail at all.
And I think mine is more a long investment banking, financial technology.
(03:14):
I am a chief people officer today.
And so I still do work in, I guess, what some would classify as the corporate world.
And again, as Mike mentioned, we met each other and thought that there was a good opportunity
to pursue opening up a store.
(03:35):
And as I mentioned, we've now got two.
And I think that it was, you know, still a good decision.
It was a journey for sure and an education for me, not having that experience at all
on my background.
We are literally learning something every week.
We have a great relationship as far as the workload and how we handle it.
And it's, we've got to rhythm, basically a rhythm to the point where we put a stop
(03:59):
on it at home to keep it, to get a personalized also involved.
So it's become an interesting process.
I think it's great.
I really do.
And the fact that things change every week just makes it even more interesting.
Everything from the wines to the situations to customers, it's a constant change.
You mentioned like knowing the people in the neighborhood and you deal with day to day
(04:23):
people.
So how important is it to be, is the relationship, the form good relationships in running a business
like this?
Is that important?
Yeah.
I think it's key.
I think what Mike is phenomenal at is building relationships with our customers.
And one of the things we noted when we started the store and on our website, we really wanted
(04:50):
our, we wanted people to know us as that community, that really relationship type environment.
And so we focus on that, and definitely in our po-boken store where we have vendors come
in, we'll pop up shops.
(05:11):
And all of that is because we want to build the relationship with the community.
And so whether it's an artist or a candle maker or handy, whatever it flowers, we bring
those individuals into the store as well, and they live in our community.
(05:31):
They live in Hoboken and really care about Hoboken.
And so that's just another way that we're bringing the community together is in our,
is in our store.
The vendors that we bring in, they bring in their customers, so they'll talk about their
customers coming into our, into Cork.
And we post out in the same way, and I'll say the holidays, it makes, you know, Valentine's
(05:57):
Day, Thanksgiving, Christmas, you know, Passover, all the holidays really come together for many
families because they're able to get, you know, more than, you know, like a bottle of
wine, they're getting flowers or some chocolates or what have you.
And it's actually, it's really fun.
(06:18):
I love going in the store on the, you know, on the weekends that the pop-up shops are
in, because you can just see it's a gathering spot.
Oh yeah, you guys touched upon something before, Mike, I think you touched upon something
where you talked about leaving your personal life, leaving the work at the workplace and
not letting it interfere with your personal life.
(06:40):
Don't get me wrong, you never leave the work at work.
I wish you did.
Okay?
But you do have to control it.
I think, you know, and you can't let it consume you either.
So there has to be, you know, lines drawn and followed, because it's easy to draw them,
but you gotta follow them.
And we get off, of course, it doesn't happen on time, but a lot of times we'll stop each
(07:01):
other, you know, and say, listen, we must talk about it tomorrow.
And let's do this now.
And then you just change.
Do you have any kind of guiding principles about how you balance your work and life together?
How you separate it?
Like I said, it's changing all the time, but a lot of the time the work does become part
(07:22):
of your personal life.
You know what I mean?
You go out to dinner with people you've known or relationships you're building or vendors
you want to start a relationship with.
So it becomes part of your personal life a little bit in that sense.
But the way we do it is actually sometimes even scheduling.
Like sometimes it's our time.
And then, you know, still work as long as I'm not asleep.
(07:47):
If I'm asleep, still work.
As soon as I get up, you pretend to be not working.
But you know, we actually time it out.
Sometimes we schedule it like this is our time.
And after a certain time at night, this is our time.
And our time could be anything from watching TV to go for a walk.
Yeah.
I'll give you an example.
So we, it used to be that we would go for a walk in the morning and we would use that
(08:11):
opportunity like on a Sunday morning to talk about the stores, you know, to work through
a few items.
And I think we've now pivoted away from that.
So that is become our time.
And we'll catch up during the day on store items so that we don't, you know, again, we
(08:32):
get to use that morning walk time as just our time.
And if I happen to bring up work, Mike will be quick to remind me that that's kind of
our, that's our time.
And yes, he's absolutely right.
There are times when I will work on, you know, store stuff, payroll, invoices, whatever,
(08:53):
when in the morning on a Sunday morning when he's asleep.
So he, that is his one and only day off from the stores.
And so he doesn't necessarily want to see me with store stuff to do.
So I try to, again, balance that out so that we're not kind of colliding on that on a Sunday.
(09:14):
When I know he wants to be out of the stores, he doesn't want to think about the stores.
So you know, that is our, I'd say that really has become our time.
When you guys have to make decisions about the business more, I guess on the corkside,
like how do you do that?
And what if you guys don't disagree?
How do you come to a, don't agree?
If you, when you don't agree, how do you resolve that?
I think 95% of the stuff is common sense decisions we made that 5% more or less, you know, sometimes
(09:40):
you give, sometimes you give and say, okay, sometimes the other person gives, says, okay,
let's do it your way.
So there is some, you know, give and take a little bit, but like I said, I think most
of it just makes sense.
Yeah, we just, I feel like it's a lot of, a lot of communication.
A lot of communication, yeah.
And I think that's been, that's been the key to our success is constant dialogue.
(10:02):
And you know, whether it's verbal or texting or shooting or kind of emails back and forth,
we just, we really do work it, we work it out, you know, it has not been, that piece
has not been difficult.
I'd say that's probably the easiest for us because we are very, we like, we like each
(10:26):
other.
We like, you know, we like working together.
And I think it's been, it's been a fun journey so far.
From a military perspective, like what is there one thing you learn there that you'd
say, Hey, this really helps me in business or?
Well, accountability, 100%.
You're accountable, you're accountable for everything.
And you're accountable for the people that are under your responsibility.
(10:48):
You know, their problem is your problem and has run 100% like that.
And that's what makes it, you know, that's how you can manage, you know, million people,
a few million people correctly, all that's going to be done, but accountability and chain
of command in the sense that everybody understands what your responsibilities are and that you're
responsible for the person that's working with you.
So yeah, I think accountability is part of the work.
(11:10):
That's good.
I like that.
Debbie, we're going to add Debbie.
Yeah, you know, I think when you think about our backgrounds, we've talked about our backgrounds,
you know, I do work with people and I think that people make your business successful,
you know, really enable you to do well.
And so we really do care about our team at Quark.
(11:34):
Both stores, we, you know, we really, they are hand, they are handpicked.
We don't see a lot of turnover.
There's always going to be a little turnover, but I'd say the two managers that we have
and three with Jay, I just think that we really care about them and we talk to them.
And you know, as Mike thinks, you know, talks about the chain of command.
(11:55):
I mean, one of them is really responsible for everybody.
And so, you know, we do, you know, if employees have an issue, it's, you know, it follows
us to work through and then we, you know, work through with them.
So again, I'd say I'm on text with those guys pretty regularly, just as it relates to little
things that they're thinking about and working through and solutioning with them.
(12:16):
So in some ways, you know, if I want to bring it up to Mike or chat with Mike about it as
well, I will, but otherwise we really try to work together and focus on our team, our
people.
These, again, if they think about being there, they are, you know, they're front-facing with
our, you know, with our customers.
We want our customers to have a great experience.
(12:37):
And so that's the feedback that we get from our customers is how great somebody was with
them or how they, you know, recommended a particular wine based on what they were going
to be cooking or serving that night.
So if we're good with our people, they're going to be great with our customers.
Yeah, you guys have some great points because you're talking about the importance of like
relationships, community, accountability, communication, right?
(13:02):
So these are like really keys that you guys have seen to help you work together and grow
the business to more than one store or expand into a restaurant business.
I mean, I was going to ask about like, you know, Hope Oak is an interesting town about
any interesting stories you had of any customers that have come in or experienced or experienced.
(13:23):
I mean, I've seen, you know, being a New York giant fan, I've seen like an Eli Manning
jersey hanging in this store.
So, like, are there any interesting stories about clients that you guys have had that
come in?
Well, go on.
Now you mentioned the giants, you know, I spoke in a couple of times over the years to when
Eli was playing with his mother, a couple of times was used by an InGIFs.
(13:45):
And so that was to me, personally, being a giant fan that I am was a cool experience,
in my opinion.
And how we got to Jersey was we were going to the building for delivery and I asked him
if I'd send you to Jersey this time.
You know, here, I had to send it.
And it was a little while ago, so who knows what would have happened now, but it was a
while ago and it happened.
(14:06):
So that was a cool story in my part.
And the people you've met, you know, people come through here, you know, oh, look at that
actor.
And I got some famous guy, a big company, you know, you don't know who it is.
And Gene's walking in here.
So we said they find out who he is.
And I, well, it's shit.
So it's, yeah, it's kind of cool how the experience is here.
(14:29):
Now what kind of tips would you offer to other couples who are just starting out or thinking
about working together or starting becoming entrepreneurs together?
Get your financing in order.
Just make sure you're properly capitalized.
Know each other's roles from the beginning, from day one, what your roles are and stick
to it.
And like we said, just a little while ago, be accountable for those roles and communicate
(14:55):
a lot.
Like communicate a lot.
And I'd say the other thing that we did from the beginning is we created a business plan,
you know, and we created, again, forecasting.
And I know some of that sounds really overwhelming to individuals that are getting into business
together, but I have to say it can just be little.
It doesn't have to be anything overly complicated.
(15:17):
It's just so that you have a, you're able to communicate your vision to one to each
other.
And then as you, if you, you know, if you need some funding, you're able to bring on
board, you know, whether it's a loan or, you know, like an MCA or whatever type of, you
know, vehicle that you need to get to get funding, you're able to tell that story and
(15:38):
what your intentions are.
And I think the other tip would be to continually communicate.
I know we've talked about that earlier, but Mike and I have always taken the time to talk
to each other about the business, you know, we definitely talked to each other about our
personal life, but we also are very intentional as we, you know, talk about the business because
(16:02):
if we can't do that, then, you know, it probably doesn't make sense to be together either.
Right.
I mean, you know, we stay focused on that always.
Now, what a great business.
That's great.
What a great business.
What a great job you guys have done to build those relationships.
You've been here for a while.
That's great.
Thank you guys for joining us and taking the time to be on the show.
(16:24):
To learn more about Debbie and Mike and their business, visit corkwines.net.
Thanks Mike and Debbie for being on the show.
For more episodes, visit brandingshorts.com forward slash podcast.
Thanks for listening.
The risk takers, innovators, business owners, and they're a couple.
(00:14):
Welcome to a couple of entrepreneurs, a series about couples who start a business together
without ending their relationship.
Hear their unique stories, get tips, advice, and the secret to their success.
Would you work with your spouse?
Hosted by Micki and Tony, a couple of entrepreneurs.
(00:35):
Co-founders of Branding Shorts.
From California to South Africa and everything in between, this couple knows a thing or two
about fine wine.
And relationships, meet Debbie Kemp and Mike Garcia, owners of Cork Wines and Spirits,
with locations in Hoboken and Harrison, New Jersey.
(00:57):
Cork Wines is more than a wine store, it's an experience.
Debbie and Mike, welcome to a couple of entrepreneurs.
So our business is wine, spirits, and beer retail.
We also have a personal relationship, so I guess you say we started there and went into
(01:18):
the wine business because I was already involved with the business at the time the opportunity
came up and we took it.
And so far it's been a very interesting and I think a great ride.
Why did you guys start to decide to join forces?
Like why together did you get in this business?
Sure, I'll take that one.
So I'd say Mike was looking to, he had been part of another group of stores.
(01:44):
He was a partner in that relationship and he was looking to have his own brand and I'd
say his own store or stores and we connected on that front because I said I'd be happy
to work with him and be, I'd just say more the funder kind of behind the scenes partner
(02:07):
and he would be the front.
And so we joined forces and started looking for a license and then worked with a couple
of developers and one thing led to another and we ended up with two opening two stores.
So Mike, when you look at your backgrounds, like how did your backgrounds, Mike, you were
(02:28):
in the business a little bit before, but how did your background experience playing, starting
the business, this particular business that you get from both of your guys' perspectives?
So Mike, if you want to start.
I was about in probably two or five stores before this and that opened and turned over.
But to me, it was just the next step.
(02:50):
It was an easy next step to take and getting, you know, Debbie and I having this relationship,
just it was like a message.
You know, it's time to do it.
So we took the plunge.
Debbie, so your background.
So my background is not in retail at all.
And I think mine is more a long investment banking, financial technology.
(03:14):
I am a chief people officer today.
And so I still do work in, I guess, what some would classify as the corporate world.
And again, as Mike mentioned, we met each other and thought that there was a good opportunity
to pursue opening up a store.
(03:35):
And as I mentioned, we've now got two.
And I think that it was, you know, still a good decision.
It was a journey for sure and an education for me, not having that experience at all
on my background.
We are literally learning something every week.
We have a great relationship as far as the workload and how we handle it.
And it's, we've got to rhythm, basically a rhythm to the point where we put a stop
(03:59):
on it at home to keep it, to get a personalized also involved.
So it's become an interesting process.
I think it's great.
I really do.
And the fact that things change every week just makes it even more interesting.
Everything from the wines to the situations to customers, it's a constant change.
You mentioned like knowing the people in the neighborhood and you deal with day to day
(04:23):
people.
So how important is it to be, is the relationship, the form good relationships in running a business
like this?
Is that important?
Yeah.
I think it's key.
I think what Mike is phenomenal at is building relationships with our customers.
And one of the things we noted when we started the store and on our website, we really wanted
(04:50):
our, we wanted people to know us as that community, that really relationship type environment.
And so we focus on that, and definitely in our po-boken store where we have vendors come
in, we'll pop up shops.
(05:11):
And all of that is because we want to build the relationship with the community.
And so whether it's an artist or a candle maker or handy, whatever it flowers, we bring
those individuals into the store as well, and they live in our community.
(05:31):
They live in Hoboken and really care about Hoboken.
And so that's just another way that we're bringing the community together is in our,
is in our store.
The vendors that we bring in, they bring in their customers, so they'll talk about their
customers coming into our, into Cork.
And we post out in the same way, and I'll say the holidays, it makes, you know, Valentine's
(05:57):
Day, Thanksgiving, Christmas, you know, Passover, all the holidays really come together for many
families because they're able to get, you know, more than, you know, like a bottle of
wine, they're getting flowers or some chocolates or what have you.
And it's actually, it's really fun.
(06:18):
I love going in the store on the, you know, on the weekends that the pop-up shops are
in, because you can just see it's a gathering spot.
Oh yeah, you guys touched upon something before, Mike, I think you touched upon something
where you talked about leaving your personal life, leaving the work at the workplace and
not letting it interfere with your personal life.
(06:40):
Don't get me wrong, you never leave the work at work.
I wish you did.
Okay?
But you do have to control it.
I think, you know, and you can't let it consume you either.
So there has to be, you know, lines drawn and followed, because it's easy to draw them,
but you gotta follow them.
And we get off, of course, it doesn't happen on time, but a lot of times we'll stop each
(07:01):
other, you know, and say, listen, we must talk about it tomorrow.
And let's do this now.
And then you just change.
Do you have any kind of guiding principles about how you balance your work and life together?
How you separate it?
Like I said, it's changing all the time, but a lot of the time the work does become part
(07:22):
of your personal life.
You know what I mean?
You go out to dinner with people you've known or relationships you're building or vendors
you want to start a relationship with.
So it becomes part of your personal life a little bit in that sense.
But the way we do it is actually sometimes even scheduling.
Like sometimes it's our time.
And then, you know, still work as long as I'm not asleep.
(07:47):
If I'm asleep, still work.
As soon as I get up, you pretend to be not working.
But you know, we actually time it out.
Sometimes we schedule it like this is our time.
And after a certain time at night, this is our time.
And our time could be anything from watching TV to go for a walk.
Yeah.
I'll give you an example.
So we, it used to be that we would go for a walk in the morning and we would use that
(08:11):
opportunity like on a Sunday morning to talk about the stores, you know, to work through
a few items.
And I think we've now pivoted away from that.
So that is become our time.
And we'll catch up during the day on store items so that we don't, you know, again, we
(08:32):
get to use that morning walk time as just our time.
And if I happen to bring up work, Mike will be quick to remind me that that's kind of
our, that's our time.
And yes, he's absolutely right.
There are times when I will work on, you know, store stuff, payroll, invoices, whatever,
(08:53):
when in the morning on a Sunday morning when he's asleep.
So he, that is his one and only day off from the stores.
And so he doesn't necessarily want to see me with store stuff to do.
So I try to, again, balance that out so that we're not kind of colliding on that on a Sunday.
(09:14):
When I know he wants to be out of the stores, he doesn't want to think about the stores.
So you know, that is our, I'd say that really has become our time.
When you guys have to make decisions about the business more, I guess on the corkside,
like how do you do that?
And what if you guys don't disagree?
How do you come to a, don't agree?
If you, when you don't agree, how do you resolve that?
I think 95% of the stuff is common sense decisions we made that 5% more or less, you know, sometimes
(09:40):
you give, sometimes you give and say, okay, sometimes the other person gives, says, okay,
let's do it your way.
So there is some, you know, give and take a little bit, but like I said, I think most
of it just makes sense.
Yeah, we just, I feel like it's a lot of, a lot of communication.
A lot of communication, yeah.
And I think that's been, that's been the key to our success is constant dialogue.
(10:02):
And you know, whether it's verbal or texting or shooting or kind of emails back and forth,
we just, we really do work it, we work it out, you know, it has not been, that piece
has not been difficult.
I'd say that's probably the easiest for us because we are very, we like, we like each
(10:26):
other.
We like, you know, we like working together.
And I think it's been, it's been a fun journey so far.
From a military perspective, like what is there one thing you learn there that you'd
say, Hey, this really helps me in business or?
Well, accountability, 100%.
You're accountable, you're accountable for everything.
And you're accountable for the people that are under your responsibility.
(10:48):
You know, their problem is your problem and has run 100% like that.
And that's what makes it, you know, that's how you can manage, you know, million people,
a few million people correctly, all that's going to be done, but accountability and chain
of command in the sense that everybody understands what your responsibilities are and that you're
responsible for the person that's working with you.
So yeah, I think accountability is part of the work.
(11:10):
That's good.
I like that.
Debbie, we're going to add Debbie.
Yeah, you know, I think when you think about our backgrounds, we've talked about our backgrounds,
you know, I do work with people and I think that people make your business successful,
you know, really enable you to do well.
And so we really do care about our team at Quark.
(11:34):
Both stores, we, you know, we really, they are hand, they are handpicked.
We don't see a lot of turnover.
There's always going to be a little turnover, but I'd say the two managers that we have
and three with Jay, I just think that we really care about them and we talk to them.
And you know, as Mike thinks, you know, talks about the chain of command.
(11:55):
I mean, one of them is really responsible for everybody.
And so, you know, we do, you know, if employees have an issue, it's, you know, it follows
us to work through and then we, you know, work through with them.
So again, I'd say I'm on text with those guys pretty regularly, just as it relates to little
things that they're thinking about and working through and solutioning with them.
(12:16):
So in some ways, you know, if I want to bring it up to Mike or chat with Mike about it as
well, I will, but otherwise we really try to work together and focus on our team, our
people.
These, again, if they think about being there, they are, you know, they're front-facing with
our, you know, with our customers.
We want our customers to have a great experience.
(12:37):
And so that's the feedback that we get from our customers is how great somebody was with
them or how they, you know, recommended a particular wine based on what they were going
to be cooking or serving that night.
So if we're good with our people, they're going to be great with our customers.
Yeah, you guys have some great points because you're talking about the importance of like
relationships, community, accountability, communication, right?
(13:02):
So these are like really keys that you guys have seen to help you work together and grow
the business to more than one store or expand into a restaurant business.
I mean, I was going to ask about like, you know, Hope Oak is an interesting town about
any interesting stories you had of any customers that have come in or experienced or experienced.
(13:23):
I mean, I've seen, you know, being a New York giant fan, I've seen like an Eli Manning
jersey hanging in this store.
So, like, are there any interesting stories about clients that you guys have had that
come in?
Well, go on.
Now you mentioned the giants, you know, I spoke in a couple of times over the years to when
Eli was playing with his mother, a couple of times was used by an InGIFs.
(13:45):
And so that was to me, personally, being a giant fan that I am was a cool experience,
in my opinion.
And how we got to Jersey was we were going to the building for delivery and I asked him
if I'd send you to Jersey this time.
You know, here, I had to send it.
And it was a little while ago, so who knows what would have happened now, but it was a
while ago and it happened.
(14:06):
So that was a cool story in my part.
And the people you've met, you know, people come through here, you know, oh, look at that
actor.
And I got some famous guy, a big company, you know, you don't know who it is.
And Gene's walking in here.
So we said they find out who he is.
And I, well, it's shit.
So it's, yeah, it's kind of cool how the experience is here.
(14:29):
Now what kind of tips would you offer to other couples who are just starting out or thinking
about working together or starting becoming entrepreneurs together?
Get your financing in order.
Just make sure you're properly capitalized.
Know each other's roles from the beginning, from day one, what your roles are and stick
to it.
And like we said, just a little while ago, be accountable for those roles and communicate
(14:55):
a lot.
Like communicate a lot.
And I'd say the other thing that we did from the beginning is we created a business plan,
you know, and we created, again, forecasting.
And I know some of that sounds really overwhelming to individuals that are getting into business
together, but I have to say it can just be little.
It doesn't have to be anything overly complicated.
(15:17):
It's just so that you have a, you're able to communicate your vision to one to each
other.
And then as you, if you, you know, if you need some funding, you're able to bring on
board, you know, whether it's a loan or, you know, like an MCA or whatever type of, you
know, vehicle that you need to get to get funding, you're able to tell that story and
(15:38):
what your intentions are.
And I think the other tip would be to continually communicate.
I know we've talked about that earlier, but Mike and I have always taken the time to talk
to each other about the business, you know, we definitely talked to each other about our
personal life, but we also are very intentional as we, you know, talk about the business because
(16:02):
if we can't do that, then, you know, it probably doesn't make sense to be together either.
Right.
I mean, you know, we stay focused on that always.
Now, what a great business.
That's great.
What a great business.
What a great job you guys have done to build those relationships.
You've been here for a while.
That's great.
Thank you guys for joining us and taking the time to be on the show.
(16:24):
To learn more about Debbie and Mike and their business, visit corkwines.net.
Thanks Mike and Debbie for being on the show.
For more episodes, visit brandingshorts.com forward slash podcast.
Thanks for listening.
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