Does your business have a marketing plan?
Does your content 'talk to' or 'talk with' you consumer?
My guest on today’s episode is Digital Marketing Expert, Coach to serviced based businesses, Business strategist, Podcast host, Speaker, Mumma of 2 boys and Wannabe chocolate connoisseur, Hayley Osborne.
As a Serial entrepreneur, Marketing Consultant, and Small Business Growth Strategist, Hayley is driven by a passion to empower Australian small businesses by demystifying and simplifying marketing.
Hayley Recognizes small businesses as the backbone of our economy, and is dedicated to ensuring owners harness the power of effective marketing strategies to propel their businesses forward.
With a track record of working with hundreds of small business owners since her business’s inception, Hayley has facilitated growth through strategic positioning, dynamic lead generation, and converting potential customers into profitable ventures.
Not afraid to call BS on marketing tactics and trends that are designed to confuse and offer false hopes to businessowners, her approach has not only won her accolades & deserving recognition but has also been a testament to the tangible success stories of businesses she has transformed.
Further testimony to Hayley’s success, she is a highly sought after speaker and commentator having been featured in multiple mainstream media outlets and most recently, Hayley is being featured on Kochie’s Business Builders
Show Notes
· Let’s talk chocolate!
· The power of storytelling. Facts tell stories sell. We need to create an ‘Origin Story’ We need to ‘talk with our audience, NOT talk to them’
· How to position yourself as the go to in your industry. Hayley shared her ‘MAPS’ framework. Market, Audience, Problem you solve and Solution or Transformation your clients will achieve.
· How to become a credible source.
· Hayley’s best 3 marketing strategies.
· The importance of synergy and being aligned in all your touch points.
· The value of your data base and how it can potentially add zero’s to the sales price of your business.
· Have a plan. Fail to plan, Plan to fail.
Email hayley@socialsoul.com.au
Instagram @hayleykosborne
Podcast The Hayley Osborne Show
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