Summary
In this conversation, Evan J. Cholfin interviews Rihards Piks, co-founder and CMO of Supliful, a platform designed to help supplement brands scale through innovative fulfillment solutions. Rihards shares the journey of creating Supliful, the challenges faced in scaling the business, and the unique approach they take to support their users. The discussion also covers the expansion of Supliful beyond supplements, the impact of AI and automation on the industry, and the vision for the future as they aim to support more entrepreneurs in the health and wellness space.
Takeaways
Supliful was born from personal experience in e-commerce.
The founders aimed to create a platform that addresses the needs of supplement brands.
Subscription products are key to sustainable business growth.
Unique fulfillment solutions streamline the process for users.
The focus is on helping users grow their businesses without supply chain worries.
The platform has supported over 12,000 entrepreneurs since its launch.
Brand positioning is crucial for success in e-commerce.
Building a roadmap for new entrepreneurs is a priority.
The fulfillment industry is evolving with new trends and challenges.
AI and automation will play a significant role in the future of supplementation.
Soundbites
"We know what they need to succeed."
"We helped over 12,000 online entrepreneurs."
"We need to build this roadmap for our users."
"We are interested in them succeeding."
"We want to add more businesses."
Chapters
00:00 The Birth of Supliful
03:08 Expanding Beyond Supplements
04:44 Unique Fulfillment Solutions
06:51 Challenges in Scaling
11:42 Navigating Growth Targets
18:35 Trends and Innovations in Fulfillment
23:03 The Future of AI in Supplementation
28:29 Vision for 2025
Video
https://youtu.be/8rJxYunieN8
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