Summary
In this episode, Evan J. Cholfin speaks with Chris Kolodziejski, CEO and founder of Chella, about his journey from professional football to the beauty industry. Chris shares the unique approach of Chella, focusing solely on brow and eye beauty with a commitment to clean, vegan products. The conversation delves into the challenges faced by the beauty industry post-COVID, the importance of strategic partnerships, and the exciting trends in beauty, particularly the rise of social selling through platforms like TikTok. Chris also discusses the innovations Chella is working on and his goals for the future.
Takeaways
Chris Kolodziejski's journey from football to beauty is inspiring.
Chella focuses exclusively on brow and eye products.
The brand emphasizes clean, vegan beauty standards.
Post-COVID recovery remains a challenge for the beauty industry.
Strategic partnerships are key to Chella's growth.
Social selling on platforms like TikTok is a game-changer.
Chella aims to create 'wow moments' for customers.
The brand is committed to sustainability and social responsibility.
Innovations in multi-purpose beauty products are on the horizon.
Chris aims to double revenues in the coming year.
Sound Bites
"We call them wow moments."
"We have a forward-facing chela.com."
"TikTok democratizes beauty selling."
Chapters
00:00 The Journey Begins: Chris Kolodziejski's Story
04:18 Chella's Unique Approach to Beauty
09:17 Challenges and Growth in the Beauty Industry
14:11 Navigating Competition and Market Trends
19:28 Future Innovations and Market Expansion
23:27 Preparing for Challenges Ahead
Full video here: https://youtu.be/t2cUWsHNRY0
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