A Journalist's Guide To AI

A Journalist's Guide To AI

A Journalist’s Guide to AI helps journalists, PR pros and media creators use AI without losing their voice. Hosted by professor and coach Yumi Wilson, each episode offers practical tips, real prompts, and ethical strategies using tools like ChatGPT, Otter.ai, and Perplexity. Learn how to write smarter, research faster, and stay human in a tech-driven world. Produced in partnership with Saspod. Subscribe for weekly insights that keep you sharp, creative, and ahead of the curve.

Episodes

September 15, 2025 33 mins

In this episode of "A Journalist’s Guide to AI," host Yumi Wilson dives into the evolution of artificial intelligence and what the future could look like as we move toward Artificial Super Intelligence (ASI). Yumi breaks down the three main stages of AI: Artificial Narrow Intelligence (ANI), which powers today’s AI tools like ChatGPT and is excellent at specific tasks; Artificial ...

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In this episode of A Journalist’s Guide to AI we have Esther Paniagua an award winning independent journalist and author specialised in science, technology and cybersecurity.

Esther has received numerous accolades for her work, including multiple journalism awards.


She has been recognized as one of the Top 100 Women Leaders in Spain and named one of Forbes’ Top 100 Most Creative People in Business. She also teaches “AI Journa...

In this episode of "A Journalist's Guide To AI," host Yumi Wilson dives into a head-to-head comparison between Deep Seek—the new open-source AI model from China—and ChatGPT. Yumi breaks down the hype surrounding Deep Seek, discussing its rapid rise, open-source nature, and the impact it's had on tech stocks and online conversations.


To get a clearer picture of how these two AIs stack up, Yumi runs three real-world tests: summ...

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In this episode, I’ll show you how to craft prompts that actually get AI tools like ChatGPT, Claude, and Perplexity to work for you. Here’s what you’ll learn:

  • How Context Makes AI Responses Relevant and Useful
    I’ll explain why giving the AI the "who," "why," and key detail...

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In this Episode ...

Host Yumi Wilson interviews Kelso Harper, a multimedia producer at Scientific American, to discuss the transformative impact of AI tools in modern journalism. Kelso shares insights from t...

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In today's episode ...

We’re joined by Adam Harder, co-founder of the innovative platform InPress. InPress is changing how journalists and audiences connect through facts, not filtered algorithms. InPress uses AI to create genuine, story-driven social connections based on factual journalism, aiming to build community and media literacy in the digital age.


This episode is packed with insights for journalists seeking ethical ways t...

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In this episode…

Jose Moreno and Andrew Lawrence, co-founders of Neu...

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Show Notes: AI and Journalism with Branislava Lovre

Host: Yumi Wilson
Guest: Branislava Lovre, journalist, AI ethicist, and co-founder of Impactful
Episode Summary:
In this episode of AI and Journalism, I talk to Branislav...

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In this episode of the AI and Journalism podcast, host Yumi Wilson interviews Pete Paschal, the founder of Media Co Pilot. Pete shares his extensive experience as a tech journalist, having worked at influential publications like Mashable and PC Mag. He discusses how his time at these organizations shaped h...

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Host: Yumi Wilson

Guest: José Jasán Nieves Cárdenas, Editor-in-Chief of El Toque and ICFJ Knight Fellow


Summary:


In this episode of AI and Journalism, I sit down with José Jasán Nieves Cárdenas, the editor-in-chief of El Toque, an independent digital media outlet based in Cuba. José, an...

David Byrne brings over 16 years of experience in digital advertising at giants like Google, Spotify, and TikTok. Now, as the driving force behind TrustRaise, he's pioneeri...

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Highlights:


  1. Harnessing AI to Enhance Local Journalism
    [00:02:19] Paris Brown shares how the Baltimore Times uses AI for tasks like transcription, spell-check, and digital content management, enabling the team to focus on community engagement and in-depth reporting.

  2. The 'Petals of Resilience' Project: A Case Study in AI Innovation
    [00:07:23] An exploration of how AI, VR, and AR bring the history of Black bicyclists in Ba...

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In this episode, Yumi Wilson and Dave Isaac discuss the best practices for using AI tools like ChatGPT, Grammarly, Otter.ai, and Claude to enhance journalistic workflows without compromising authenticity. They explore how AI can handle tedious tasks, help with customization, assist in fact-checking, and to...

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In this episode, Emmy Award-winning journalist Olivia Smith shares her journey from a teenage reporter to a leading expert in next-generation storytelling at Disney and ABC News.


Olivia discusses the importance of solid storytelling in the age of AI, offers practical advice for young journalists to overcome fears, and explores innovative techniques using drones and 360 cameras. She also highlights the evolving role of AI in jou...

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    In this episode, Yumi Wilson welcomes AJ Green, a former Olympic weightlifter who pivoted to the world of AI after a debilitating injury. AJ shares his inspiring story of how he discovered the power of AI and went on to found AI Advantage Agency, a company dedicated to making AI accessible and affordable for startups, small businesses, and minority-owned enterprises.


    Highlights:


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    In this episode, AI in Journalism Host Yumi Wilson discusses the importance of optimizing your LinkedIn profile to enhance your personal brand and career success in the media industry. She provides practical tips and insights on crafting a compelling headline, effectively showcasing your job experience, an...

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    Episode Highlights:


    [00:02:15] – How AI is Used in Newsrooms Today

    Ryan discusses various applications of AI in newsrooms, from machine learning for content personalization to natural language processing for automated text analysis. He explains how AI tools are transforming how stories are ...

  • In this episode, Yumi Wilson interviews Caoimhe Donnelly, CEO of Legitimate, about how her platform supports independent journalists and combats disinformation. Caoimhe shares her inspiring journey from education to tech innovation, explaining how the challenges of the COVID-19 pandemic led to the creation of Legitimate.


    The discussion covers the suite of AI tools offered ...

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    In this episode of AI and Journalism, Yumi Wilson explores the intersection of artificial intelligence and journalism with AI analyst and author Melissa Lee Blanchard. Their conversation delves into the ethical challenges, transformative implications, and evolving role of AI in media and society. Melissa a...

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    Welcome to another fascinating conversation on AI In Journalism. In this episode, we discuss ethics and the future development of LLMs with our guest, Subramaniam (Subbu) Vincent – director of the Journalism and Media Ethics program at the Markula Center for Applied Ethics at Santa Clara University....

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