In this new and inspiring episode of A LA LATINA: The Playbook to Succeed Being Your Authentic Self, Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome the incredible Rebeca Vargas, Chief Marketing Officer at Girl Scouts of the USA.
Rebeca’s journey is one of bold leadership, personal sacrifice, and unwavering authenticity. As the CMO of one of America’s most iconic youth organizations—serving nearly 2 million members—Rebeca is redefining what it means to lead with purpose. Her career spans powerhouse institutions like Wells Fargo, JPMorgan Chase, Citibank, and BBVA, as well as founding and growing transformative nonprofit initiatives for Latinas and underserved youth across borders.
From pitching herself directly to CEOs to launching groundbreaking multicultural campaigns and building the largest Latina STEAM mentoring network in 22 countries, Rebeca shares how she built a remarkable career—without ever leaving her culture, values, or voice behind.
Here the three takeaways of the conversation:
- Be your own advocate – Rebeca teaches us the value of raising your hand—even when no one asks. By directly pitching roles and ideas to leadership, she reminds us that courage and initiative open doors.
- The power of sacrifice – With raw honesty, Rebeca reflects on leaving her 5-month-old daughter in Mexico to pursue her dreams in the U.S.—a decision many immigrant women know too well. Her story is one of resilience, hope, and generational impact.
- Understanding DEI vs. Multicultural Marketing – In today’s evolving corporate landscape, Rebeca sheds light on the crucial differences between diversity, equity & inclusion (DEI) and multicultural marketing—and why knowing the distinction matters for real change.
A Latina trailblazer recognized by Adweek, Diversity MBA Magazine, and The White House, Rebeca Vargas brings unmatched insight, heart, and brilliance to this must-listen conversation.
Tune in now to be inspired, empowered, and reminded that the most powerful version of success is the one where you stay true to yourself!
Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos
Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com
FOLLOW OUR SOCIALS
- Instagram: @alalatinapodcast
- Tiktok: @alalatinapodcast
- Youtube: @alalatinapodcast
- Facebook: A La Latina Podcast
For partnership opportunities, click here.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Special Summer Offer: Exclusively on Apple Podcasts, try our Dateline Premium subscription completely free for one month! With Dateline Premium, you get every episode ad-free plus exclusive bonus content.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!