While most people can’t imagine a world where Addison Rae’s brand deals wouldn't be plastered on their phone screens, that was the reality 10 years ago-- showing that social media is more of a business now than it was in the past. Could social media subcultures be responsible for this?
Sources
https://hbr.org/2016/03/branding-in-the-age-of-social-media
https://knightfoundation.org/features/twittermedia/
https://www.davidpublisher.com/Public/uploads/Contribute/58a29d29c1f84.pdf
https://www.socialmediatoday.com/content/revenge-subcultures-social-media
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