From Championship Boxer to Business Coach: Richard Walsh Redefines Success In His Family

Text Brian & Shawna (Fan Mail)

Have you ever wondered what it would take to completely reinvent yourself after losing everything? Richard Walsh, CEO of Sharpen the Spear Coaching, takes us on a breathtaking journey from United States Marine to champion boxer to successful entrepreneur who built—and then lost—a thriving business during the 2008 financial crisis.

The turning point came when Richard watched his four-year-old son chasing his truck down the driveway, crying as he drove away to work yet again. "If I stay on this course where business is first, my children are going to grow up and have failed marriages, broken relationships... because more is caught than taught with kids." This profound realization forced him to confront the uncomfortable truth: his identity had become completely entwined with his professional success.

Richard shares with raw honesty how he walked away from everything, literally burning his company uniforms in a backyard bonfire to break free from the "owner prison" he had built for himself. What emerged from those ashes was a completely new definition of success built upon five pillars: Faith, Family, Finances, Fitness, and Friendships. His insights on the difference between "standard of living" (spending more as you earn more) versus "quality of life" (buying time) will challenge everything you thought you knew about wealth and achievement.

Whether you're struggling with work-life balance, feeling trapped by your business, or simply questioning if there's more to success than financial achievement, Richard's powerful story will inspire you to examine your own priorities and perhaps redefine what winning truly means in your life. As he powerfully states, "Every problem is an opportunity"—and sometimes losing everything might be the greatest opportunity of all.

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Episode Transcript

Speaker 1 (00:26):
Welcome to the New Horizons podcast.
I'm Brian Curie.

Speaker 2 (00:30):
And I'm Shauna Curie, also known as Mr and Mrs Killer
B, in virtual reality.

Speaker 1 (00:34):
So this podcast is recorded live from the metaverse
at the Killer B Studios.

Speaker 2 (00:39):
Where real life stories and experiences are
shared in a way only themetaverse can offer.

Speaker 1 (00:44):
With that, let's go ahead and dive into today's
episode.
Hey everybody, welcome to thekiller b studios.
I'm trying to shoot someconfetti here, mrs killer b, uh,
I guess.
First let me ask everybody herethrow some confetti tonight if
you love to win.
If you love to win, throw someconfetti like you love winning.
Yes, okay, awesome.

(01:05):
Yes, me too.
Arcane does not like winning,smith kind of he.
There you go, now he's throwingsome confetti good soldier does
not like one either, so we knowwe have two out of here that
does not like winning but mrsoldier, I saw good soldier.

Speaker 2 (01:19):
Okay, good, okay, all right.
He's saying take it easy.

Speaker 1 (01:22):
Mr killer b so, mrs killer b, I want to ask you are
you a fan of losing?

Speaker 2 (01:31):
oh okay?
No, of course not.
I don't think anybody is.
I don't know anyone who is, butI'm trying to change my
verbiage around this because ofthe book that we read, the gap
in the game which we talkedabout before.
He says you're either winningor you're learning.
So like basically the idea isthat there is no such thing as

(01:52):
losing.
So I'm trying to think of itkind of in terms like that.
But yeah, I hate losing, I hateit okay, so let me.

Speaker 1 (02:00):
Let me go back way back when we were dating.
Oh, boy, and you came over toour place and we're all like my
brothers and all of us wereplaying volleyball and we were
losing.
I think you had a part in that,um, so I would say you're
probably not a fan of peoplethat want to win all the time

(02:22):
either, like we're verycompetitive, so, yeah, that's a
good point, okay.

Speaker 2 (02:27):
so what happened, y'all, is that we uh it was
during a graduation party orsomething of the sort and he is
one of four boys and we'replaying volleyball I'm terrible
at all sports, I mean, really,there's not a sport I'm good at,
but volleyball I'm kind ofespecially bad at.
And so they were so competitivethat Brian didn't, or else I

(02:52):
wouldn't be married to him.
but his brothers were so mean tome they were, you know, getting
on me when I didn't hit theball right and all sorts of
things they were mean, and so Ikind of went home and really
seriously questioned whether Iwanted to be a part of that
family or not and you know, Iended up deciding to, I guess.

Speaker 1 (03:13):
but yeah, that's true , I'm not a super big fan of
people that are that competitivehow many people who hear throw
some confetti would say yourfamily's pretty competitive when
it comes to sports, or maybeyou are, they're okay.
I see yvonne, yeah, I know,okay, yeah, I know some of you
super rumble people.
So, yeah, totally good okay allright.
Well, that's, that's good toknow, okay, well, our guest

(03:33):
tonight, his name is richardwalsh.
Now richard is the ceo ofsharpen the spear coaching.
Let me tell you guys, you knowwe met, I met richard from pod
match and you know I connectedpeople on zoom to kind of see if
the hey, let's talk about what,what, what we do here in the
metaverse, and see if you're agood fit, richard, like I think
we talked for.

(03:54):
I mean, I think we were onlease on for probably an hour
talking and I was like man, wecould have recorded all this.
This was a great discussion.
This could have been a podcastin itself.
But I have to tell you it wascool meeting with Richard
because he's the first personthat I've got on a Zoom meeting
and he had actual spears behindhim, like real spears behind him
on the wall.
So not only that, not only wasthat scary enough, right, like

(04:18):
he's like time, I put the fearof Richard Walsh in you, the CEO
of Sharpen the Spear Coaching,in you, the CEO of Sharpen the
Spirit Coaching.
He's also the author of Escapethe Owner Prison, but he's also
a Marine, a boxer.
I mean there's a lot behindthis guy.
So I'm excited to have him outhere in a little bit.
But he knows what it's like tolose everything.
He knows what it's like to losehis business, his home, and

(04:39):
even got to the point nearlywhere his sense of direction he
was starting to lose.
So again, he's a Marine, he's aboxer, an entrepreneur that
wasn't about to stay down.
He hit a hard time but hedidn't let that hold him back.
He found his way back up and hedidn't just rebuild his

(05:00):
business there's so much thatwe're going to probably come out
of this conversation but hedidn't just rebuild his business
.
He, he redefined success basedon five pillars.
See, I can hold up five fingersin here.
Wait a minute, there we go, ifI don't drop my controller.
He five pillars, which I knowwe'll dive into a little bit
later.
But uh, enough with that.
I want you now.
This is Richard's first time.

(05:20):
He came in here yesterday, kindof testing the waters in the
metaverse, but this is the firsttime he's ever he's ever
experienced anything like that.

Speaker 3 (05:27):
So if you guys will let's as we.

Speaker 1 (05:29):
Yes, let's bring some .
Let's throw some confetti whenhe comes out.
Dina, can you hit the intromusic and let's bring out our
guest, richard Walsh, to thekiller bee studios throw some
confetti for Richard RichardWalsh.
I should have brought him somespears in here so he could have
thrown them at people.
That would have been prettyinteresting.

(05:49):
Richard, thank you so much forjoining us.
He's getting all situations.
He's getting the controls undercontrol here.
Do you use your right joystick,you'll be able to turn and look
at it.
Just kind of push to your right.

Speaker 3 (06:00):
That's fancy.

Speaker 1 (06:02):
Yeah, there you go.
Richard, thank you so much forjoining us tonight.

Speaker 3 (06:07):
Great to be here.
Thank you guys.
Great to see everybody.
I really appreciate you guysshowing up to listen yeah, we're
excited have you ever?

Speaker 1 (06:17):
did you ever think you would be doing a podcast as
a cartoon character with peoplearound the world?

Speaker 3 (06:24):
No, I've been on over 200 podcasts as a guest.
I've done 200 as a host.
This is the first time.
I don't play games.
I don't play video games, so Idon't do any of that stuff.
I played 20 minutes with my sononce.
He killed me like 30 times inwhatever game we were playing,
and that was enough for me.

Speaker 4 (06:44):
I get it yeah, I lost like 20 times in 20 minutes and
yes, so I've learned that yourpain a man's got no limits
exactly

Speaker 1 (06:55):
well, you know, he's actually like.
I asked him.
I was like are you plugged in?
Make sure you're plugged in.
He's like yes, and then we weretrying to get him back out to
the lawn to kind of hang outwith you guys before the show
and I always tell too muchinformation.
But his plug came on, his powercord came unplugged, so he's
like hold on just a second.
He's like I've got my assistantplugging me back in.
So I'm like you've got anassistant plugging you back in.

(07:15):
It's a son.
But everybody say hi toRichard's son because we know he
could probably hear him rightnow.
He's probably standing there.

Speaker 3 (07:22):
So or he left, he could have left.
For all I know, he said you'reon your own.

Speaker 1 (07:27):
You could have said you're on your own, yeah, you
can do it, richard, we've hadguests on here where, after they
got off the headset, theirfamily were showing pictures to
them like they were holding likeold sneakers in front of their
nose and everything during.
They can figure them, so younever know what they're doing.

Speaker 3 (07:42):
So well, I know I'm facing a wall, so I don't know
what can're doing.
Yes, I don't.

Speaker 2 (07:47):
I know I'm facing a wall, so no one can get in front
of me.
That's pretty smart.
Good strategy there.

Speaker 3 (07:53):
Are you?

Speaker 1 (07:54):
sitting down or are you standing up?

Speaker 3 (07:55):
No, I'm standing up looking at my spears on the wall
.

Speaker 1 (07:58):
You're standing up too.
You're definitely brave.

Speaker 3 (08:04):
More energy when you stand, uh more energy when you
stand more energy.

Speaker 1 (08:06):
Yeah, okay, that's true okay nice, nice well, hey,
before we dig in richard, wouldyou take about 30 seconds and
just introduce yourself and giveus a quick glance of who
richard walsh is?

Speaker 3 (08:17):
yeah, absolutely so.
It's as mr killer b said, I amrichard walsh, ceo of sharpen
the spirit coaching.
I'm a best-selling author ofescape the owner prison.
I'm a us marine champion boxer.
I'm a Mr Killer B said.
I am Richard Walsh, ceo ofSharpen the Spirit Coaching.
I'm a bestselling author ofEscape the Owner Prison.
I'm a US Marine champion boxer.
I'm a black belt.
I'm a podcast host.
I'm a speaker.
I'm an internationallyrecognized steel sculptor yeah,

(08:38):
I got to throw that in there.
I'm a husband and father of sixkids who are now in their teens
.
My oldest is now in the MarineCorps, which is awesome.
He is, yeah, and well, yeah, Ijust I'm really.
What I do is I help businessowners recover profits they
didn't even know were missing.
That's kind of, in the grandscheme of things, that's what I
do for people.
I really turn their and we'llget into more of that, wow, that

(09:01):
is so cool.

Speaker 2 (09:03):
So I'm sorry, richard , you just haven't done a whole
lot in your life have you,you're just a slacker, I'm a
slacker, I am a slacker, I'veclimbed a lot of mountains too.

Speaker 3 (09:13):
I forgot about all the mountains I climbed too,
like the literal mountains.
I've done a lot of those.

Speaker 2 (09:22):
I was working my way through all the 14ers in
Colorado, so all the 14,000peaks.

Speaker 3 (09:23):
So I've only done 28 of them.
But I'm working on it.
Oh my goodness.

Speaker 1 (09:25):
There's 54.
Couldn't find time for videogames.
Come on, man, kids.

Speaker 3 (09:31):
I had six kids in like three and a half years, so
if you can picture that too, Wow.

Speaker 2 (09:37):
Do you have multiples or you're just kidding?

Speaker 3 (09:41):
No, no, really I do so.
Right, really I do so.
I have like, right now I have a20, two 19s, two 18s and a
17-year-old.
Oh, my goodness gracious.

Speaker 1 (09:50):
Wow, I'm an all-or-nothing guy.

Speaker 3 (09:51):
I'm a, you know.
So, Richard, what are youtrying?

Speaker 1 (09:54):
to do?

Speaker 4 (09:55):
I'm starting to see that, yeah.

Speaker 1 (09:56):
Were you trying to climb mountains to get away from
it all?

Speaker 3 (10:00):
No, I just, you know, mountain climbing was an
interesting thing because, well,it's a mountain and they're
high, and I have a best friendof mine.
We go out each year and we tryto bag five, seven mountains,
you know, and we had our thing.
We talk about now when to lose.
Our goal was to always be thefirst to the top, so, no matter
how early we had to get outthere, we were not going to be

(10:21):
beat by anybody.
So we didn't take pictures.
We're not looking at thescenery.
It is an athletic endeavor andwhether it's six hours, eight
hours, whatever it took to getthe top, we just up and then
back down and back to the hotelor wherever we were staying and,
uh, recover for a day and do itagain, you know.

Speaker 1 (10:37):
so, yeah, whoa, I'm a little intense and it's a lot
of things I couldn't tell nowyou see I felt so much safer
doing the podcast behind in theheadsets yeah, or he would have
made you climb a mountain yeah,yeah, like you want to interview
me.

Speaker 2 (10:57):
Fine, we're going to the top of him.

Speaker 1 (10:58):
He talks about it like you said.
You were just gonna go likelike bag five of them.
Is that what you said?
Yeah, yeah, yeah.

Speaker 3 (11:06):
It's just yeah, that's it, we go.
The rest of the day you climb.
The rest of the day you climb.

Speaker 1 (11:17):
See, it's like you talk about it like when I would
go pick up leaves or somethinglike that.
I'm going to try to get threebags of leaves.
Then you're like I'm going towait until they go back and do
it again when you don't live bythem.

Speaker 3 (11:24):
you know it's like you know, when you like live in
a big tourist town, you never gosee any of this stuff.

Speaker 4 (11:29):
Because you live there.

Speaker 3 (11:30):
You can go there anytime.
You never go.
Mountains are like that too.

Speaker 4 (11:34):
If you have to go to the mountain you're going to
climb some mountains.

Speaker 2 (11:45):
You know if I live there.

Speaker 3 (11:46):
Yeah, I get somewhere every weekend and go do one or
something or whatever, but whenyou go there, you got to be, you
got to be.
You know, make the most of yourtime right.

Speaker 1 (11:49):
That's right, very intentional.
Tell us a little bit about your, your boxing and marine
background, like what, what?
What was first?
Were you a marine first ormarine first?

Speaker 3 (11:57):
marine first and, uh, I another.
This is how odd I am.
Okay, I did try to enlist whenI was 13 in the Marine Corps.
I was like 6'180".
So I was a big kid.
I thought, man, I can go, I'mgoing in.
And the recruiter was prettycool.
I'm sitting there like ready togo, and he looks at me.
He says so how old are you?
And I go well, I'm 13, but I'mready to go.

(12:20):
And he's like, he gave me somestickers and little books here,
man, you take these when yougraduate high school.
Man, you will get you right in,you know.
So yeah, I had to wait fourmore years I went in when I was
17, turned 17.
I went in the Corps and startedthat I was a what's called a
stinger gunner.
It's a shoulder fire and coollittle thing about that you have

(12:48):
a three to five second lifeexpectancy after firing.
What so like?
Yeah, so like.
We shoot down, jets right andwe're out front lines, we're in
front of the troops, so we'rethe last line of defense before
they come in and strafe and dotheir thing.
But it leaves this big smoketrail when you fire at one, so
they know right where you're at,so you take out.
Then his buddy's gonna be alittle angry and they're gonna
come over and napalm me orwhatever.
So, um yeah, so that was.

(13:08):
It was kind of there wasn't alot of us in the marine corps.
Uh, it was something.
Maybe there's 200 of us in thewhole marine corps kind of elite
in that sense but, you coulddie very fast so the elite elite
status was, you know,short-lived, yeah.
So yeah, I did a Marine Corps.
That was great.
Got out, started boxing.
I started boxing, I was working.

(13:29):
You know I'm digging holes fora living.
You know I'm putting in trenchand cable and stuff and then
just say I want to box.
You know, I had a friend whoboxed big.
His name was Dave.
He was from England.
His real name was Crazy Dave.
I, his real name was Crazy Dave.
I'm just trying to set thescene here.
Crazy Dave was like 6, about 6'3, 240 pounds, about 10% body fat

(13:52):
, could just play with 350 onthe bench, just play with it
like it's a toy, okay, so I'mlike he was a South London
kickboxing champion, you know.
So I'm with him and I'm likewell, dude, I want to box, he
goes.
Well, come down to the gym.
So I went down to the gym.
You know I get wrapped up.
We get in the ring.
I say is this spa a little bit?
So, okay, he's just moving, Ican't lay a glove on him.

(14:14):
Okay, I'm throwing punches, I'mchasing around the ring, can't
lay a glove, and he just poppedwith a jab.
He just throws a straight jab,left hand breaks my nose, right,
my head pops back.
I'm like whoa.
And I'm like, so, I'm bleeding.
I'm like, okay, I'm okay.
So I go back after him stillcan't lay a glove on him, all
right.
So he does that stop again.

(14:35):
He's kind of leaning back andhe goes, pop, and he throws a
left hook and now my mouthpieceout of my mouth, out of the ring
and across the gym.
Okay, and I'm just like whoa.
So some little kid ran up withmy mouthpiece, like hair on it
and stuff, you know like give itback and put it in there.
So I finished the round and wegot out.
I got the broken nose and I goup to the trainer.

(14:57):
I'm like man, I just got tolike blow my nose.
And he goes no, don't do that.
And I blow my nose and you getthe two black eyes you know,
because you don't want to blowyour nose and you break it.
So I get to work.
We worked at a bar.
I was a manager at a bar atthat time, right after we got
out of the Corps and the generalmanager said what happened to
you?
I go, I was sparring with Dave.
He goes you can't do that, youcan't work here.

(15:21):
I go oh, I'm going to get goodat this, okay.
And that started the wholething.
So I and I went and became achampion, won a bunch of
championships all that kind ofstuff was really great and and
end up with well, just to wrapthe story up, I had seven breaks
in my nose detached from myface.
I had plates and wires on mycheek and above my eye.
Kind of put it into the career,okay.

(15:43):
So that was kind of after thathappened, that was, you know, it
was over time with the nose,but then finally the cheekbone
broke, everything else so youknow, nerve damage, everything
else.

Speaker 2 (15:50):
So that ended that and it was a really good thing,
because then I got on with mylife, because you can become a
gym rat, so that sounds likealso kind of an expensive hobby
then, right?

Speaker 3 (16:06):
Well, yeah, to get your face fixed, but you have
insurance, we had insurance, youknow, so you pay, you know.
But uh, the good news was I.
I luckily got the the bestplastic surgeon in the state oh,
wow thanks me, so you can'treally tell I'm whether I'm ugly
or pretty.
But you know my nose is prettywhack.
But he put it back on.

Speaker 1 (16:22):
Real nice, he did a really good, and here you, here
you like, are 20, man, I mean,I'm like, I mean yeah, yeah,
yeah.
Well, it's you know.

Speaker 3 (16:28):
I used to have a perfect beak.
It's not so perfect anymore,not so perfect anymore.

Speaker 1 (16:32):
So what did you go to ?
Okay, so, after your yourboxing championship career, what
did you go into business?

Speaker 3 (16:38):
Yeah, so I started the business and I'm doing
landscaping right, I'm shovelingrock, I'm doing that kind of
stuff.
In Arizona we're doing all thatkind of stuff.
So I started like I wasswinging a pick, a pickaxe when
I first got out of the MarineCorps digging trench for cable.
You had to hand dig everything.
It was hard and it was hot out.
Five bucks an hour.
So if anyone's complainingabout their $15 an hour, we were

(16:59):
$ hour to do that all day.
And a guy came out from a houseand said hey, I got a little
side job for you at one of myother houses.
Would you be interested?
I said, well, yeah, let me takea look.
And he had 35 tons of crushedgranite on the street.
He said I need to move this tothe backyard and spread it so I
could do that.
I'd do that all day, no problem.
So I just got my wheelbarrowand shovel.
I spent my last 85 bucks beforepayday, got that Showed up on

(17:23):
Saturday, took about 10 hours,got it all done, you know.
But here's the beautiful parthe comes out and he puts 1,000
bucks in my hand and I'm lookingat this $1,000 going man, I did
this yesterday for $40.
Okay, working all day.
I'm like I know my future.
I am going to work for myself.
I'm going to get me some sidejobs.

(17:44):
I mean, one of these a week,one of these a month is about
the same thing.
I was making, you know, workingthe whole month.
So that really started thejourney that became.
I niched that into custom waterfeatures, so waterfall streams,
ponds, became one of the best inthe country and kind of the
world.
Doing that, scaled that up,began doing steel sculpture.
I'm like, well, I think I'dlike to add steel sculpture to

(18:05):
this.
So I don't know how to do it.
So I just taught myself how toweld and I started welding and
heating and bending and buyinghydraulic benders and I created
this incredible stuff and it wasin Navy Pier in Chicago and all
these shows and won an awardand I got a commission from the
John G Shedd Aquarium to do abig piece on Michigan Avenue and
then I got a world-classexhibit at the Garfield Park

(18:26):
Conservatory in Chicago.
It was the most cutting-edgeexhibit in the world on
photosynthesis, which is odd.
Right, so it's sunlight, it'swater, it's sugar and it's air.
Right, so you have these things.
So I made all these, you know,sculpture domes, 60-foot canopy
trees, that kind of move, andwater features and boulders, all
under glass, right.

(18:46):
So that was pretty cool.
Kind of put me on a map, PBS tothe documentary and all that
Really cool stuff.
So I'm doing, I built 1,000water features.
I'm doing all this and thentake us up to 08, 09, the big
crash kind of comes.
Now I'm out making great money.
I'm in magazines.
I'm in four page spread inPractical Welding Today magazine

(19:09):
, a guy who taught himself howto weld.
I'm like you want to do anarticle on me?
I just make cool stuff.
So they did that.
And so all this great stuff ishappening and doing all that.
But one thing I wasn't doingwas paying attention to the
business.
I'm out winning awards.
I'm not getting patted on theback, I'm doing the next great
thing.
That's what it's really about.
It's like, hey, what can I donext to be told I'm great.

(19:33):
Okay, and there's a point towhy I'm saying this.
Okay.
So, AO9 comes down, everybodystops spending money.
November 5th 2008,.
Day after the election of money.
November 5th 2008,.
Day after the election.
I lost a half million dollarson that day.
Okay, I mean, I hung up thephone at the end of the day and
I looked at my office manager.
I'm like I think this is overand that was the beginning of
the cliff and we just keptlosing.

(19:55):
No one was spending money, noone needed a water feature, any
of this kind of stuff, so it wasreally hard and I've got six
kids under four at the time.
Okay, so I'm looking like whatam I going to do, you know?
So I tried a few dumb things,you know, to keep things going
because they were giving moneyaway like it's candy right at
the time.
So I took some free, free candymoney, okay, and that didn't do

(20:16):
anything.
So I ended up losing thebusiness.
I lost my home.
We had to relocate, so we movedfrom Illinois to Wisconsin and
I had to start over.
And here's the big takeaway foreveryone.
I realized I had an epiphany onemorning.
Again, everything's collapsingaround me.
I know this is going to be over.

(20:37):
We're trying to limp throughand get this done.
And I woke up and I startedthinking about my kids.
You know I'm like okay, well, Ireally.
You know, my kids don't reallycare what I do.
They don't care what kind ofhouse you live in.
They don't care how many trucksI have, none of that stuff.
All they wanted was me to bearound and I couldn't be around,
right?

(21:00):
One day my four-year-old ischasing my truck down the
driveway, crying because I'mleaving, and I'm watching them
in the rear view mirror and Ijust keep going because I got
business to do.
You know, I got to take care ofthings, I got to try to save
this.
And I said, you know, as I'mlaying there in bed literally
looking at her going, if I stayon this course, where business
is first, it's everything right,my children are going to grow
up and have failed marriages,broken relationships, right.

(21:22):
They may be good at business,but everything else in their
life will be trash right Becauseof what they saw me do, because
more is caught than taught withkids.
So it's something it doesn'tmatter what you tell them,
they're only going to do whatyou do.
It's a huge lesson and I'm like.
I got up, I got out of bed, wentin the office and said we're
done.
Today, said, locked it, we'redone, went to my construction

(21:44):
yard, talked to my guys who hadbeen with me for 10 years Same
guys had our last cup of coffeetogether.
Said guys, we're finished, Ican't do this anymore, we're
done.
And that was it.
And I literally haven't seenthose guys in 15 years.
But I had to do that because myidentity had become what I do.
Like a lot of guys, especiallymen, right, we all kind of get

(22:05):
into.
What's the first question youask a guy when you meet him?
What do you do?

Speaker 2 (22:08):
What do?

Speaker 3 (22:09):
you do.
That's the first thing, right,and I was.
If I didn't have a hat or ashirt on that said Rick Rock,
it's me, it's I, just I didn'texist.
So I literally had a bonfire inmy backyard and burned all
those uniforms before I movedbrand new stuff.

Speaker 1 (22:27):
I'm like never.
Yeah, richard, how hard wasthis for you?
Because I mean, I mean, goingfrom your background of being,
you know, a marine, uh, you know, champion boxer and getting all
that, you know recognition forall the steel statues and stuff
that you were doing, there's,that's a lot of winning, and it
had to be difficult for you toget to that point and say, hey,
this needs to stop.
Almost kind of like, did itfeel like you were calling it

(22:49):
quits?
Or you were just like, hey, yougot to the point where you're
like, hey, like you're sayingyou noticed.
I love what you said about thekids.
The kids.
More is caught than taught,more is caught than taught.
Yes, that is so true.
How hard was it for you to makethat decision at that point?

Speaker 3 (23:07):
Well, at that time it was kind of easy.
The problem was I was drivenfor 20 years by my ego.
Okay, when we talk aboutidentity, that ego with ego goes
with pride, right, those twothings.
I had that in spades.
I mean, I wouldn't accept helpfrom anyone, right.
And I had billionaire clientswho wanted to help me and give

(23:29):
me advice and I wouldn't take itBecause what do they know?
Okay, they just ownprofessional sports teams and
manufacturing plants and youknow all this stuff.
They literally like some of therichest people in the country.
And I'm a water feature builder.
Well, you don't build waterfeatures.
What do you know?
Okay, that's the level of stupidI operated at for 20 years, you
know.
So I don't operate it.

(23:50):
I always tell my kids you haveto be who I am, not who I was.
Okay, it's a very differentplace now than where I was then
and it's important for people tounderstand that identity thing
is huge, you know.
It controls you and it reallyreally takes you in places you
don't really want to go and itcauses you to make bad decisions
.
So you got to kind of separateyourself from that.

(24:12):
It's a challenge.
So, yes, it was difficult.
Here's the thing.
Now another you know I'm alittle odd, you've heard a few
things, but also I'm an all ornothing person.
I don't go halfway.
I didn't sell some of myequipment and keep the rest so I
could do side work and stufflike that and maybe keep going
in the transition.

(24:32):
Because again I was kind ofstupid, okay, but I just I sold
everything, packed up, got out,didn't know what I was going to
do.
I just knew I wasn't going todo that Because the water
feature had become who I was andI didn't want to get pulled
back into that again.
So for me, a lot of soulsearching like what I want to do
, what can I do, you know, andthat kind of started the whole

(24:54):
next journey all right.

Speaker 1 (24:56):
Well, I'm excited to get into that discussion too.
You guys remember you guys.
If you guys have any questionsor thoughts, to click the kiosk,
let us know and we'lldefinitely bring you up.
Mrs killer b, do you have any?
Any questions for richard rightnow, before we go deeper in
this conversation?

Speaker 2 (25:10):
no, just that.
As you were talking about that,it makes sense to me why you
had to sell everything and notkeep any of that around, because
since you go all in, you know,if you had kept that around you
probably would have just goneright back into it and then
build it back up again to aplace.
So that makes sense to me and Inever really thought about that
before.

(25:30):
But yeah, I mean, so far yourstory is just fascinating.
I can't wait to hear you knowsome more.

Speaker 1 (25:51):
I have a dear friend that I wish.
I hope.
Hopefully he'll tune in andlisten to this, because I think
what you shared about your kidslike coming to that realization
of looking back and seeing yourkids, you know, crying and torn
up because what they wanted wasjust for you to be home.
We've got a friend thatdefinitely is like he really
feels like the best thing he cando as a father is to make as
much money as possible for hisfamily so they don't have to
work a day in their life.
And like, literally, we lookedat his kids when he was there
and said what do you want, whatdo you really want from your dad
?
And we're like we just want youto be here.
And it's like for people to.

(26:13):
Sometimes that's hard to get,but it's beautiful that you
recognize that, but it's noteasy to recognize that, um, it's
not, and I, I really, guys, Itake that losing everything.

Speaker 3 (26:24):
You know you'll hear this from people.
I mean I didn't think of thisat the time, but looking back, I
mean I haven't built a waterfeature or done a sculpture in
15 years.
I haven't touched them.
But that losing everything andstarting on the whole thing is
like the best thing that everhappened, An absolute gift from
God, because at that time hegave me a window to see the
future.
Okay, so I'm looking 20 yearsdown the road, what my kids

(26:47):
would be doing or not doing.
Right, my real influence.
When you're driving for themoney, you can do both.
Okay, I know we'll be gettingto that, you can do both.
But when the obsession is, I'mgoing to make all this money,
I'm going to work my tail offfor my life so my kids don't
have to work.
Think about what you're saying.
Just think about that conceptand how messed up that is.

(27:08):
You literally don't want yourchildren to work okay and I
always I kind of take a littlebiblical approach to this I go
god dropped adam in the gardenof eden.
The garden of eden was perfect,everything perfect.
And what did he tell Adam to do?
Get to work, okay.
Prune these trees.
Do this stuff.
Like work is like what we'remade to do, okay.

(27:31):
It's a good thing, right.
Only a laboring man knows truerest.
Okay, You've got to reallyunderstand that and to think
that you don't want yourchildren to ever work.
And I get it can be this orthat, but that thinking is wrong
.
You should be.
How can I?
I don't need to have themswinging a pickaxe their whole
life, like I was doing for along time right.
But I need them to understandthe concept of work and

(27:54):
productivity.
You know how to be a fountain,not a drain, how to give that
and do that kind of stuff.
And that's what I wanted toteach them.
I want to teach them disciplineand diligence, right
Determination.
How do you get through thiskind of stuff?
You know that's what's going tomake them a man and a woman.

Speaker 4 (28:09):
That's going to develop their character.

Speaker 2 (28:12):
So you got to be careful with that chasing money.

Speaker 3 (28:14):
Money's great.
It does a lot of things, a lotof good things.
I help people keep more of whatthey make.
I want them to be highlyprofitable because they can help
more people, they can make moreimpact they can create freedom
for themselves.
The problem is they chase themoney and never get the freedom
Right.
Escape the owner.
Prison is about the prison ofwork, right?

(28:36):
You lock yourself in the cellevery day.
You know you're doing all thisfor your family, but you're
never at your kids' games.
You don't go to your daughter'srecital.
You're not taking your wife outon date night or your family,
but you're never at your kids'games.
You don't go to your daughter'srecital.
You're not taking your wife outon date night, or your husband,
whatever that is and for whatit's all for them, right, you're
doing all this business forthem, and they're getting

(28:56):
nothing Right, exactly, yeah, soI just get a little passionate
about it.
I see it a lot and I just wantto free people from that.
And it's not difficult.
They just need the righttutelage.
If you will.

Speaker 1 (29:07):
Yes, and I love that you're passionate about that,
because we're in a definitelyeven in today's world, it's
something that's so needed isfor people to realize that's not
the only way.
It really isn't, it's not theonly and it's not the best way.
We do have a question.
Let's bring up good soldier.
Good soldier, let's go andbring up the mic for good
soldier before we go deeper inthis conversation.

(29:29):
Good soldier, welcome to thekiller B studios I think he's
getting himself out of a partyand welcome to the studios, good
soldier.

Speaker 5 (29:37):
Well, hello, can you hear me?
Yes we, yes, we got you, wehear you.
Excellent, through a comedy oferas, I actually met one of the
richest people on the East Coastand he invited me to his home.
His home was gorgeous.
He went upstairs and he showedme his bedroom.
His bedroom actually is on aturntable, so when he goes to

(30:01):
bed at night, he sees the sunset.
When he wakes up in the morning, he sees the sun set.

Speaker 4 (30:06):
When he wakes up in the morning he sees the sunrise
um.
The guy is mega wealthy.

Speaker 5 (30:09):
So one day he invited me to his birthday party.
So I show up at his birthdayparty and I got the crappiest
car there and I go in.
There's a chef carving a primalsteak, you know with the filet
mignon, and you know it's gotall the accoutrements and

(30:32):
servants.
So I meet his kids and his kidsare adults.
They cursed to their father'sface and told me flat out that
they hated him.
And I said well, wait a minute,I'm one of your father's
friends.
I think he's pretty cool.
Why do you hate your father?
They said go and ask him.

(30:53):
The daughter said to me youwant me to make up with my dad
because he's your friend?
And I said yes, I'd love it ifyou'd make up.
Just go over and talk to him.
Say happy birthday.
She said I'll tell you what.
You go over and ask him mybirthday.
He knows my birthday.
I'll say happy birthday to him.

Speaker 2 (31:10):
Oh no.

Speaker 5 (31:11):
He doesn't know his daughter's birthday.
They told me they didn't evenknow who their father was.
They would cry when he wouldcome to the house because he was
a stranger.
He worked three jobs.
He was worth millions, but whatgood was it?
And that was the lastconversation we had.

(31:32):
He moved to Florida now.
I called him a couple months agoand also he's in his 80s now
and he said Alzheimer's takenhim because he didn't even know
who it was and but wow, I meanall that money and you lose your

(31:52):
kids you know, yeah, that's sadyeah, it is so.
Yes, when richard was talkingabout that, it brought that back
to my memory.
It's like I learned that lessona long time ago.
Money isn't the answer toeverything.
I think having the family andhaving the love of your wife and
your kids.
So if you ask me if I'm asuccess, Richard, I'll tell you

(32:15):
yes, because I have Jesus Christand my wife.

Speaker 3 (32:19):
Love it.
That's beautiful, good soldier.

Speaker 2 (32:21):
Thanks for sharing.
That's beautiful, good soldier.
Thanks for sharing.

Speaker 3 (32:23):
You know, when people see that right, they see that
at that level, right, all themoney, all this stuff and it is
the children are very differentThan the father.
You know what do they see?
Or they're turning away fromthat and they tend to really go
the 180.
They're going to be nothinglike him.
So they're going to go theopposite.
And that's In our country, inthe?

(32:43):
U.
They're going to be nothinglike him, so they're going to go
the opposite.
And and that's in our country,in the U S alone.
I mean, you're talking,fatherlessness is a plague on
our country.
Okay, so it is the number one.
The number one biggest problemwe have in the country is and?
And that man was those.
Those kids were fatherless,with a wealthy man who owned the
house, everything, who wasthere I'm air quoting there,

(33:07):
right, but he wasn't there,right, no time, no interest,
anything like that.
So what I did, our big thingwas and I knew this before we
even lost everything but myintention was to homeschool our
kids all the way through, likewell, we're not going to do the
public school thing and all that, kind, we're going to do all
that.
I'm like, well, we're not goingto do the public school thing
and all that kind of.
We're going to do all that.
So, part of this transformation, what I'm going to do, whatever

(33:27):
I was going to do, I'm like Ihave to be available for that.
Now my one caveat everybody, Iteach gym and art.
Okay, so I'm PE and art.
My wife does all the hardsubjects.

Speaker 2 (33:39):
Okay so.

Speaker 3 (33:40):
I'm just.
I'm just saying but we're doingit at home and we brought our
kids all the way through andstuff.
But my goal was, if my wifecalled me at 11 am and said I
need you home for whatever, canI be there in 15 minutes?
That was like my litmus test.
So whatever I'm going to do,I'm going to have to make it so
I can do that.

(34:00):
So I'm not owned by thebusiness, I don't have to open
it.
I don't have to open it.
I don't have to close it.
Other people are doing the work.
That was my general idea, right?
Didn't know exactly how to dothat, but knew that was the
premise behind making it allhappen.
And I did that.
So I started training.
I'm a fitness guy and trainerand all that stuff.
So I said, well, for now I'lljust go work at Anytime Fitness,

(34:21):
I'll go be a trainer.
They need a trainer.
So I went there.
They didn't have a program.
I built a program because I'mreally good at it, created this.
Now, all of a sudden, I've gotyou know, I've got the well, I'm
trainer of the year, I'mtrainer of the year for Anytime
Fitness.
I'm like oh, so I'm anentrepreneur.

(34:43):
So you know and did that, gottrainers, did all that, scaled
that up.
It was really great, a lot offun, created these unique
programs, all body weight andstuff, and really good, did that
for a number of years Again,having the availability, was
able to be around my kids, helpthem do all this stuff.
Then moved into a constructionbusiness right, doing roofing,
sliding windows.
Did that again allsubcontractors, construction

(35:04):
business right, doing roofing,sliding windows.
Did that Again allsubcontractors, other people
right, I've maintained myfreedom, scaled that as well.
And then from there peoplestarted asking me well, how did
you go from all of that tonothing to this again?
So I said, well, what are youdoing?
And I would help them and Iwould see.
And the whole point was Istarted seeing these patterns.
They're all doing the samewrong things.

(35:25):
Every business I work with I gowell, you don't want to do that
, we want to do this.
And I started helping them andI'm like you know I'm going to
write a book.
You know I think I'm going toweave my story in this book.
I think I got this cool storyand how to help these guys with
some basics and everything else.
I did Escape the Owner, prison,everything else.
I did Escape the Owner Prison.
It became a bestseller.
And then I'm like I'm a reallygood trainer, I'm a really good

(35:46):
coach, I get results oneverything, so that really more.
I built an academy around mybook, started coaching people.
That took a couple iterations.
We went through a few differentthings and we're at Sharpen the
Spirit Coaching now and I'vebeen helping.
My goal is to help 10,000business owners create profit,
freedom and impact in theirbusiness.
Because I started seeing it,I'm like, well, now I kind of

(36:08):
laugh.
I go oh look, you're doing allthe right wrong things.

Speaker 2 (36:13):
I know exactly how to help you.

Speaker 3 (36:14):
This is easy, this is really cool, so yeah, so that
was kind of the transformationgoing through that point, you
know, and raising my kids, beingthere for them, watching them
develop, you know, at all thesedifferent stages.

Speaker 1 (36:32):
And it's just.
It's an amazing thing.
That's awesome it is.
I know Mrs Kilder BME were ableto like we made a decision.
I think it was in 20,.
Was it 2010 when we made thatdecision, or?

Speaker 4 (36:40):
No, it wasn't 2010.

Speaker 1 (36:41):
It was 2013, when you started homeschooling right I
think it was 12, but yeahsomewhere around there we
started homeschooling.
Now, I wasn't a gym teacher, orlike.
I guess I was the principal yeah, and maybe a music teacher, a
little bit maybe, but verylittle until later, like I'd say
yeah, but uh, but yeah, itdefinitely has has been huge for

(37:03):
us being an entrepreneur andrunning our own business.
But even now, even some thingsthat you said at the beginning,
which I'm like I'm going to haveto reach out to Richard later.
I'm going to have to get thisbook too, because we're going
through we've been in businesssince 2010.
And that's why I loved havingyou on here too, because, as a
business owner, I can relate tothe things you're saying.

(37:24):
Even when you said at the verybeginning you weren't paying
attention to what was going onin the business, you were doing
all these things, and me and MrsKiller Bee have recently had
conversations about even our ownbusiness.
With the changes happening withall the things you know, with
tariffs and all that stuff.
Like we got clients that's inother countries that we work
with and we're losing some ofthose clients, which is changing
things.
And I'm like when I startedlooking at profit margins, I'm

(37:50):
like I don't like looking atthat stuff because it's just not
something that excites me.
But now I'm learning, like Ihave been not been paying
attention to things I need to bepaying more attention to.
So I'm getting into thosethings, learning like I have to
be paying attention to thosethings, and there's changes
happening.
But to hear you you share thatand hear what you're doing and
what your passion is too, it'slike that's another thing.
Even my son said I was like wegotta get the profit margins up

(38:11):
to this, and he's like look,you've got to always remember
that also.
Yes, you're gonna do that, butgod's gonna give you, god's
gonna help you.
Like you, you see it, and he'sencouraging me too and I'm like
that's great at a 20, you know,getting ready to turn 21, that
he's got that kind of head onhis shoulders to be thinking of
that.
But I want to kind of like, soI'm definitely gonna pick your

(38:32):
brains more, richard, like I'll.
I definitely believe this is agod connection here.
But I want to rewind just alittle bit back to your book for
just a second, because I knowsome people came in a little bit
later and I want to make surewe're clear here too.
On the book escape the ownerprison escape.
Yeah, it's escape the ownerprison, right, correct.
So which I thought when I wasreading that on your profile I.

(38:55):
I guess where can we get thatbook?
Is that on like Amazon, or?

Speaker 3 (38:59):
Amazon.
Go to Amazon, you can find it.
So, dominate the book world.
Where else would it be?

Speaker 1 (39:05):
That's right when else?
That phrase owner prison, Ithink is so powerful that I
would like you to take a littlebit more time just to kind of
help explain that to us again,so we kind of can really let
that sink in.
What do you mean by ownerprison?

Speaker 3 (39:24):
Yeah, it's really interesting, you know, because
when you write a book, okay,like, write my book is really
easy, okay, the title okay,harder than the whole thing, I
had 27 working titles okay formy book and I'm like, okay, and
I guess editor and I'm writingand she's, you know, doing her
thing and and I'm like, okay,and I guess editor and I'm

(39:44):
writing and she's doing herthing and and I'm like I don't
like any of them.
So I'm at a track meet one daymy kid, my couple, my kids were
on track and with a friend ofmine who's a big business owner,
right manufacturing all thisstuff.
And I look at him, I go hisname was triangle Troy.
I got an, I got a new title.
He goes give it to me and I goescape the owner prison.
And he just looked at me andwent that resonates Right.

(40:06):
And I went, done, that's it,that's the name of the book.
Then I had to come up with asubtitle which was harder than
the title.

Speaker 2 (40:13):
Yeah, subtitles are hard.

Speaker 3 (40:15):
Oh, they're brutal.
So I'm thinking of this I'vegot this, this and I got this
editor.
And if you have a really goodeditor, just give you a little
inside baseball stuff.
An editor doesn't write yourbook, they don't change things.
What they literally do is likeput the comma where it belongs,
okay, they'll move one word fromthis part of the sentence to
another part of the sentence.
And it's amazing.

(40:36):
They like do these littlethings like I never.
And then so I had this subtitle.
I'm trying, I'm like it's kindof theirs, and she goes well,
just take those two words out.
And I'm like, oh, thecontractor's new way to scale,
regain control and fast trackgrowth while living life.
I go, it's perfect, that was it.
She removed like two words.
I go you're a genius, you'reworth every penny.

(40:57):
That's good.

Speaker 2 (40:58):
Okay.

Speaker 3 (40:59):
So and this is again how weird I am so we get down
with a book and we knock it outpretty fast and I printed up
cause I'm just all hercorrections.
I printed up the entiremanuscript with all her red
marks.
I go, I just want to see howmany mistakes I made.
And I'm like, oh, look, onecomma on this page, one comma.
That's all she had to do.

(41:19):
So I'm like, going through mywhole book like oh look, only
two words.
You know I mean, that's kind ofthe oddity I am.
You know that's good.
But they're so, they're justawesome, so they really help you
make this book happen.
So the whole reason I wanted todo it was, again, I see these
patterns in every business I'mtalking to.
They're all doing the samewrong things.
So, and they're veryfoundational, basic things that

(41:41):
when you read them you go well,who doesn't do this?
Oh, that'd be everybody.
Okay, everybody doesn't do thisstuff, so I like.
But when you see it in black andwhite and you see it applied
it's all practical applicationinside the book, and I use
client stories and past clientstories and why it works, why it
doesn't, you really grab a holdof it and now you can run with

(42:02):
that, right.
So it's kind of a habakkuk 2-2.
Right?
Write it down plain on tabletsso you can pick it up and run.
You want that vision on thetablets, right?
So you want people to havesomething simple that they can
see and do and then see a result.
Right, people get a little tooesoteric.
They talk too much.
Everyone wants to talk aboutleadership and I'll go, I want

(42:23):
to talk about doing'll go.
I want to talk about doingthings.
I don't want to talk aboutdoing things, I want to do
things.
So I became like the resultscoach right.
So I really kind of get allthis stuff done and I want to
make things change.
So the book was real pivotal inthat.
Being an author, of course, iscredibility.
It's a great thing.
People are like, oh well,you're a person of authority and

(42:50):
it's a bestseller status.
I was a bestseller in like 10categories on Amazon and all
that stuff, so it was reallygreat.
But then it's what's the nextthing?
Because I'm kind of big on thattoo.

Speaker 4 (42:54):
I'm like you can't just sit on a book so yes, we've
got a couple of books.

Speaker 3 (42:58):
now we have academies .
I'm coaching, we're doingamazing things.
You know where you could kindof codify everything?
Like put this down here andagain if you think about writing
a book, there's no betterbusiness card.
I can hand you a business card.

(43:20):
I can hand you my book.
What do you think is going tomake more impact?
Yeah, true, my picture's on itlike okay, you know, I mean the
business card is going to gothrough the washing machine.
They're never going to see itagain.
Right, the book?
Okay, it may just sit on thefront seat of their car, but at
least it's there, my name isstaring at them.

Speaker 2 (43:36):
It's a lot harder to throw away a book.

Speaker 1 (43:39):
That's right.
If that goes in the washingmachine, you're going to know.

Speaker 3 (43:43):
Exactly, the book is a gift.
The business card is obnoxious.
Okay, what, what do you want?

Speaker 1 (43:48):
That's good.
Well, I definitely want to talkabout because I think it is in
your book is that where you kindof cover your five pillars,
because I was reading about yourfive pillars a little bit as
well.

Speaker 3 (43:57):
Yeah, so that was a little bit in there.
Because it's important, it'scalled the five F's as in Frank.
Okay, so it's faith, it'sfamily, it's finances, it's
fitness and it's friendships.
Those are the five pillars okay,and his friendships.
Those are the five pillars okay, and they're in that order for
a reason Faith, god is first,above all, above family, above
wife, above everything.

(44:17):
Right, god is first.
Faith is really important to menow.
Not, it wasn't.
You know, when I was growing myfirst business and everything
else, I was what you call a Sino.
I was.
You know what a Sino is?
A Christian in name only, okay.

Speaker 1 (44:32):
You go to church.

Speaker 3 (44:34):
You go to church, do your thing, drop some money on
the plate, whatever you maybe,do your tithing and you leave,
and Monday you're back in theworld doing the world things.
Until next.

Speaker 4 (44:42):
Sunday.

Speaker 3 (44:43):
Or maybe you'll pop in Wednesday night for that
service once in a while.
Right, that's a Sino.
You don't know the Lord, You'renot truly saved, You're not
going through the sanctificationprocess, you don't spend time
in the Word, you just Sunday's.
Enough, that hour and a half onSunday's, enough for you.
You know, and you and God aregood.
You think, Okay, that's a CNO,that's what I was for a long
time and then I realized that'snot how it works.

(45:06):
But that whole process of reallyunderstanding, like, what's
important who you're serving,that's the faith part.
Right, so do all things as untothe Lord, right in Colossians.
But once you get that, likeagain, that's a rudder for the
ship right, that keeps really ontrack.
So understand that.

(45:26):
And then it goes family,Family's next right.
And in the family there is anorder as well.
It's, in my case, my wife, thenmy children okay, it's not the
children and then your spouse.
And if it looks, if it worksthat way at your house, you
might want to think about this.
Okay, If I'm having aconversation with my wife and

(45:48):
one of my kids runs up, dad, dad, dad, dad, dad, I'm like whoa,
whoa, hold on, I'm talking withyour mother.
Okay, you can ask just wait asecond, we finish this.
We'll get to you, Because I'mnot raising little tyrants, okay
, who think they can just comeup and get everyone's attention.
That was really important andwhat I'm really doing is
teaching them how to respecttheir wives or husbands when

(46:09):
they get older.
How is this really going towork?
You know where's the importanceof this relationship and why
does it matter.
So that's a big thing.
On the family thing, right, andthat's why I did the things I
did, I came just for a littlequick backstory.
I didn't come from a greatwe'll call it, not a great
family.
A lot of abuse, a lot of things, right, A lot of things that I

(46:30):
knew I didn't want to do to myfamily.
So I had to make a very, verydeliberate 180 on everything I
do.
Okay, I mean my you know, myvery abusive that kind of stuff.
So and this isn't some contestor scorecard but we were able to
raise all six of these kidshomeschooling, everything else
never had to lay a hand on themin discipline, Okay.

Speaker 4 (46:52):
We have ways to discipline them, you know.

Speaker 3 (46:54):
But I will give one caveat.
I do tell them this one thingit's never off the table, okay,
so you know, we've never had todo it, but I'm not afraid to do
it.
Okay, I got skills.
Okay, and I'll take care of you.
So, even at 18 and 19, theystill know.
Okay, so I train daily to staydangerous.
Okay, it's important, but thosekind of things that we really,

(47:18):
you know, we had to understand.
So I had to make this veryconscious effort to raise a
family and try to get likequality children.

Speaker 4 (47:27):
You know, like you know do they love the Lord?

Speaker 3 (47:29):
Do they have a work ethic?
You know what you know.
Do they love the Lord?
Do they have a work ethic?
You know what is theircharacter like.
Do they have the disciplineinside them?
And so it's quite an effort,but it's very intentional, right
.
So, from there we go to finances.
That's your third F, finances.
Here's the thing Again.
I'm making all this money earlyon, 20 years.
I mean, I'm a seven-figure guy,man, multiple seven-figure.

(47:50):
I'm doing all this and then Ilost it all, like in a day.
Like how does that happen?
Okay, you know how it happens.
You don't pay attention tomoney.
So I'll give you this littletakeaway Anything you don't pay
attention to tends to go away.
Don't pay attention to yourspouse she or he may go away.
Don't pay attention to yourfriends They'll go away.

(48:12):
Don't pay attention to yourmoney, it will go away.
It's actually calledParkinson's law.
Okay, if your money doesn'thave a plan, if it doesn't have
an actual place to go 10% here,5% there go, invest in this, buy
whatever.
It will evaporate, it'll justbe gone.
You won't know where it went.

(48:32):
You know, if I came up to youand said, hey, here's a hundred
bucks.
You're just a great guy, youput that in your pocket, you go
out with your wife or yourfriend, you go have lunch and
today.
So you're like, didn't I have ahundred?

Speaker 2 (48:42):
right, where'd that hundred go?

Speaker 3 (48:44):
right, you don't know right, because who cares?
Right?
So, so finances is critical.
Okay, this is.
I mean, we know a, we know alot of marriages end because of
finances, because of money, andit's really because they're not
paying attention to it.
And I break it down into twothings.
Down there there's quality oflife and there's standard of
living.
Okay, so you got quality ofliving, you got standard of

(49:04):
living.
Standard of living is you makethis much money and you spend
that much money.
You make more money and youspend more money.
You get the next boat, you getthe next four-wheeler, you buy
the better car.
Quality of life is you makemore money and you don't spend
it.
You buy time.
The more money you make, themore time you get.
Now you don't have to keep upwith those payments and

(49:27):
everything else.
You start to go oh great, I canstart to invest, I can buy time
.
So pretty soon my passiveincome will replace my active
business income.
Now we get to the point whereyou don't work, so you're buying
time.
That's the difference.
You know, we have that focusand that's paying attention to
something, right?
Okay, I want to have a qualitylife, not just a standard of

(49:48):
living.
Right.
So that's finances kind of in anutshell.
And then we go to fitness, andfitness is not just physical.
This is where people get kindof messed up.
It's important.
You need to work out, you needto be healthy.
Nutrition is important, whatyou put in your body very
important, because if you're abusiness owner, especially, or

(50:11):
you're the head of a family,like, forget the business part,
just say you're the head of afamily or you're in a family,
you have to be fit.
You have to be fit physically,you have to be fit mentally,
right.
You have to understand whatthis actually means to run the
show right.
You can't do that when you'resick and you're tired, you know,
and you spend half your day onthe couch or whatever.
That is right.
We have to really understandthat this is an integral part of

(50:32):
leading.
We have a saying in the MarineCorps if you're not fit, you're
not fit to lead.
Okay.
And again fitness is multiplethings, it's not just physical.
Physical is important.
Like I tell my kids, I saylisten, you have to be able to
train for two.
What that means is, if there'sa problem, if I have to carry my
wife a half mile down the road,down three or four flights of

(50:54):
stairs, or up them, can I do it?
Can I do that with my kids Inan emergency?
Can I deliver?
Can I save them?
Or am I going to have a grabberhalfway down the stairs, fall
over and we're all done Right?
So it's important and I get alittle intense on this show
because that's why I got spearsin my wall Right.
So it's important and I get alittle intense on this.

Speaker 1 (51:14):
That's why I got spears in my wall, but it's,
it's.
You want to think about that?
I'm not arguing with you, man.
I'm not arguing with you.
You know what I mean.

Speaker 3 (51:18):
You really have to understand like it's important.
You're responsible, you're aprovider, you're a protector,
you're the priest, right in thatfamily.
You there's a lot of you knowself-responsibility here, so
that's your fitness aspect,right.
Lastly, is friendships okay andthese are really important, and
again I'm giving a littleinsight into me.

(51:39):
So I have a little standingjoke with my kids.
I said if all my friends wereon one hand, okay and I lost
three fingers, I'd still haveall my friends.
Okay, I don't have a lot offriends.
I'm talking trench buddyfriends, guys who got my sex,
going to go to war with me,never going to let me down.
I don't need 50 of those, Ineed two, I need three guys I

(52:02):
know I can count on.
Okay, now, I have circles, Ihave acquaintances, I have
people in different rungs ofthat who have different access
to me, and I mean that.
I don't mean that in aconceited way.
I mean that you can only givetime to people who are going to
give stuff back to you, meaningthat there's an exchange in a
relationship.
Right, there has to be a caring.
You can't be with just a bunchof takers, right.

(52:24):
Okay, a lot of people want totake, especially as you get
successful.
So, doing things, they'reseeing what's in it for them.
Yeah, right, again, I mentionedearlier be a fountain, not a
drain.
We want to give, we want to dothat.
We want to be takers.
Yes, I like the confetti.
That's good, that's a big thing, that's good.
So that's what you want tothink about in the friendships,

(52:45):
it's really who you choose.
When I look at my kids knowingthat was my thing growing up
they too have that small handfulwho they're still tight friends
with, but they don't have 30 ofthem, they have three.
They have two, they have fourpeople and they lead those guys.
They're in that position wherethese guys look up to them.

(53:10):
My son, who's in the MarineCorps now his friends look up,
they look up to him.
One joined the Army, one joinedthis and they able to.
These guys look up to him.
My son, who's in the MarineCorps, now his friends look up,
they look up to us.
With one joint army, one jointthis, and they're like they're
doing what he.
They get together, they connectwith each other.
Man, they're super tight andit's.

Speaker 1 (53:19):
It's awesome to see you know I love that you shared
that Richard Cause I just Iliterally just made a friend of
ours on LinkedIn.
His name is Mike and he postedabout how he was just recently.
Just he's like.
I started counting.
I was like, how many friends doI have?
And I guess at a certain time inhis life not now, but a while
ago he said he only had onefinger that he could hold up and

(53:41):
that friend was his wife.
And he realized then he's likeI've got to start connecting and
trying to find some good menthat I can really have, go deep
with and have good friendshipswith, and it's so important.
And I wrote back to him todayand said you know, we just
relocated and that's somethingthat I really need to do as well
, as I need to find a few reallygood friends that I can lean

(54:05):
into, which we have some, butI'm like I need to lean into
more, not just be, not keep it asurface level, really go deep
with those guys and and buildthat, that friendship and that I
can lean to, you know, lean onand stuff.
Um, uh, I really love that.
That's a beautiful.
Those five pillars are so, sopowerful and what you said.

(54:26):
I wrote this down and I hopeeverybody takes this with them
and listens to this as well.
There's so much here to take,but what you said about what you
don't pay attention to will goaway.
That's right.
And if we really just let Imean for myself, if I let that
sink in, not just business butacross everything in life like,
what are the things that areimportant to you If you're not

(54:46):
paying attention to it?
Is it that important to youBecause you could lose it?

Speaker 3 (54:53):
Let me add this real quick.
What does God say?
Draw close to me, I'll drawclose to you.
It's not the other way around.
You have to pay attention tothe Lord.
You want his assistance, youwant his blessing, you want the
strength?
Okay, you have to draw close tohim.
You have to take the firststeps.
He'll guide your path, but notif you stand there.

(55:17):
Okay, you got to take the steps.
You got to walk, you got to goforward with this stuff.
It's, really it's.
This is why I love the Bible,because I can tie everything to
it.
Okay, all the principles,everything is, it doesn't.
It's not a, it's not a, it'snot a.
You know, oh, that's a culturalthing, that's, it's out of date
.
It's no, no, this is.
This is.

(55:38):
You know, then, now and forever, right, and when you can draw
on that kind of stuff.
You understand, when you'rehearing things like we're
discussing, you can tie that,you can connect the web, if you
will, to that stuff and you go,man, he God really knew what he
was doing.
You know what I mean.
And it's the work part.
Right, it's the work part,though we have to do something.

(56:00):
You don't get to have the.
My kids never get to work.
To me, I'd be cursing them if Idid that, and I'm not.

Speaker 4 (56:06):
I'm not kicking on your buddy or anything, I'm just
.

Speaker 3 (56:09):
I'm just saying like there has to be a different
mindset about it, right?
Yeah, it makes total sense,everyone here has probably
accomplished something right.
You've done something and didit well.
Or you finished it and like,wow, that was really great, it
was hard, but I did it and I didsomething, it doesn't matter
how small or big it was thatfeeling, that's the feeling,

(56:30):
that little endorphin rush, thatdopamine hit of accomplishment.
Think about that.
It doesn't again, doesn'tmatter if you're changing the
world or changing the tire.
Okay, like, when you get intoit, you have to go.
That's why we do it, that's thereaction we get.
That's what makes us feel good.
You know, and here's a littleweird thing you talk about likes

(56:50):
on social media.
They say that a like for awoman, getting a like for
something she posts, triggersthe same endorphin level, the
same dopamine level as they geton their wedding day Wow.
Think about that, wow so we'rehere in the metaverse, which is

(57:11):
really cool, okay.
But when people are doing thisstuff, you got to understand
they didn't do anything.
They posted a picture with thelittle fish face, or whatever
they do.
You know what I mean.
They got a million selfies andthey're getting a like and it's
a hit that equals their weddingday.
Okay, so that you know.
Now you're getting that fordoing nothing, right?

(57:33):
So what does that teach people?
And I don't mean just kids, I'mtalking about anyone who's
doing that stuff.
Yeah, you know.

Speaker 1 (57:38):
so it's just, and I don't know where that all came
from, but it's just like that'svery interesting to know that
like yeah, I think that'sinteresting, and I love that you
point that out too, because,like about about, you know what
God told us to do when he putAdam.
You know when he put Adam inthe garden.
What that kind of takes me backto is anything the Bible

(57:59):
teaches us that that things thatcome from God are good.

Speaker 2 (58:04):
Yeah.

Speaker 1 (58:04):
So work is good.
So we have to be careful not totake that away, but how we what
you're teaching too, aboutwhere it can't become your
identity and draw you away from,like.
I think that's a beautifulpiece to acknowledge that so I.
I think it's a really goodbalance to to to understand that
and I do have.
I know we got to be sensitiveto your time.

(58:25):
I'll be sensitive, your time,richard.
I've got.
I've got a.
I've got a question in theaudience.
I'm gonna bring up up.
Let's bring up Iris.
Iris, if you want to come on up.
Thanks for coming to the KillerBee Studios.
Thanks for being patient.
I've kept you waiting for awhile, iris, so sorry about that
, but thank you.

Speaker 4 (58:41):
No, that's okay, but I'm afraid my question kind of
got answered in the time that Ihave been waiting.
I was going to ask you aboutyour dad.
I had a great dad and he didteach me the value of work.
He really, really did.
But he was born in 1934, and hewas a workaholic in the start,
like most people his generation.

(59:02):
He owned his own business, butI don't know, I got lucky.
He was just eccentric enoughthat he liked to come home and
play with the kids and the dogsand the cats and um spend his
time with us.
So I, yeah, I got the best ofboth worlds.
I was really lucky.
But, yeah, he was a hard workerand he passed that on to his
kids.
Um, I don't think the comment Iwanted to say.

(59:23):
Mr killer, bees, really gottensome good people this season,
right, yeah, and you're reallygoing out with the bang.
I I'm um, but you're the firstone I've really really related
to, I think, and in in.
I'm a really intense person tooand I started out my life on a
fast track to success and I Idid everything right and I was

(59:47):
the golden child and all thatstuff and I and I wouldn't give
up that ego path until it wastaken from me and it's kind of
the same thing.
It was kind of a downfall.
I had a health emergency andbest thing that ever happened to
me.
So yeah kind of the same path,so I can kind of understand it.

Speaker 1 (01:00:08):
That's great.

Speaker 4 (01:00:10):
I'm kind of embarrassed, though, that it had
to be taken from me for me toget off of that.

Speaker 3 (01:00:15):
Well, you know what's a great saying?
You know, when you're at thebottom, okay, it's a good place,
it's a nice solid foundation tobegin again.
Right, you're at the verybottom, it's a good, hard, solid
foundation, something great tobuild on.
So you get to do it again.
And my father, too, was anincredible worker, worked all
the time.
I mean, he gave me my workethic.
You know, if he did nothingelse which he did other things,

(01:00:43):
but if nothing else, that youknow, I will never starve
because he taught me how to work, you know, and that I outworked
everybody.
Okay, so we have shirts.
We were, I coached a crosscountry team, our home school
cross country team.
My son was a very good runner.
He wanted to go to the JuniorOlympics.
So, okay, I'll train you, we'lltrain you.
When we got to the JuniorOlympics, you know, for the half
mile.
But we had to create theseshirts because we had a coach

(01:01:03):
who was all about the talent.
I'm like, look, I coach 80 kids, this Not everyone's talented.
They're here to work, they'rehere to learn a discipline and
do this, so we created theseshirts that said we outwork your
talent every day.
And I had them wear it all thetime, you know, and then we had,
for His Glory on our shirt here.
You know we knew who we wererunning for and everything else

(01:01:23):
but that shirt and they didn'tget it.
They go.
Well, what is that?
I go, you wouldn't understand,okay.

Speaker 2 (01:01:29):
Cause, this is my work Right and you know it's
that kind of thing.

Speaker 4 (01:01:32):
So yeah, it's really.
Oh, that's great yeah.

Speaker 3 (01:01:37):
One thing on the five F's, let me just bring this
together real quick, yeah.
So if you're a business owneragain, I work with business
owners.
I help them.
If their business is a hot mess, like You're trapped in that
Guess what, you don't get tohave the five F's.
Okay, and I'm going to tell youwhy.
Because a business and I'mgoing to use this term is like a

(01:01:57):
mistress.
It's a mistress.
You're going to think about itall the time.
You're going to sneak off to itall the time.
You're going to stay late, getthere early.
You're going to do everythingyou can to keep this thing going
because it needs you.
You think right?
And if that's the case, youcan't focus on fitness, you
can't focus on friends, youcan't focus on your family, you

(01:02:17):
can't focus on your finances andyou have a really hard time
strengthening your faith becauseyou're all consumed with that.
So the first thing you have todo fix the business, fix it.
Then you can start looking atthe five Fs and also remember
there's no equal balance ofanything.
You're not going to be, youknow, 10% of everything, 15%,

(01:02:42):
everything is going to have itspercentage and its place in its
season.
We're all in different seasons,you know.
You can have a bunch of younglittle baby kids.
You can have teenagers.
You can be empty nester.
You can have grandkids.
Young little baby kids.
You can have teenagers.
You can be empty nester.
You can have grandkids.
All these are different seasons.
Your business is going to gothrough seasons.
Right, you're going to be hardwork, a lot of growing.
Then you're going to kind of,oh, I kind of got it, but then
you might have to scale, youmight have to do this, you might

(01:03:03):
want to exit.
So you have all those thingsseasons as well.
Really important to understandthat correlation between the
five F's and owning a business.
I love that.
Thank you so much for sharingthat.

Speaker 1 (01:03:16):
Richard.
Yeah, this has been great man.
Thank you so much for joiningus on here, richard.
I mean really, like I said, Itold Mrs Killer Bee.
I was like I think I was likewhen is Richard coming on?
And she's like who's Richard?
I was like this guy is the guyof the spear in the background.
I can't wait to get him on here.
I'm so looking forward to itand I and you know what.
This was actually the righttime.
It was really the right time,mrs killer b knows the things

(01:03:38):
that's going on for uspersonally and and it seems like
it was the right time foreverybody here if you guys have
enjoyed richard and what heshared, throw some confetti.
Can I get?

Speaker 3 (01:03:47):
some ideas isn't that great.
Yeah, it's cool.
I wish you could do that inreal life.
I wish you could pick it up.
Nothing on, you don't have topick it up, because then I'd
have to pick it all up.
I'd have to pick it all up ifit was real life.

Speaker 2 (01:03:59):
You don't have to clean this up I love it.
Yeah, we want exactly the samething in real life, like
disappearing this is killer bee.

Speaker 1 (01:04:07):
We could take it on shark tank.
Confetti that dissolves beforeit hits the ground right, the
oxygen can make it dissolve.
I'm probably giving someonelike a billion dollar idea now.

Speaker 3 (01:04:19):
But yeah, I really.

Speaker 5 (01:04:20):
I definitely.

Speaker 1 (01:04:22):
I appreciate you coming out, Richard.
Thank you guys, Thank you somuch.
So I'm going to.
I always ask our guests aclosing question.
I'm going to get to that withyou as well, but first can you
tell us, like, what's the bestway to connect with you?
And we know you can find yourbook on Amazon, so also, do you
have a website that people canlearn more about what you're
doing as a coach as well?

Speaker 3 (01:04:42):
Yes, go to sharpenthespearcoachingcom.
Great website videos, trainingeverything you could possibly
want.
You can connect with me there.
Shar videos, trainingeverything you could possibly
want.
You can connect with me there.
Sharpenthespiritcoachingcomwould be the place to go, and
you know what I'm feeling extragenerous.
This is the first time I'veever done this metaverse thing.

(01:05:03):
It's pretty cool.
You guys are really cool.
You've been an awesome audience.
Let's do this.
If you go to, I'm going to giveyou a gift.
You go tosharpenthespiritcoachingcom.
Just go to my contact page.
Send me a one-sentence emailSay Richard, I was in the Killer
Bee studio.
Can I get the free copy of theaudio version of Escape the

(01:05:24):
Honor Prison and?

Speaker 2 (01:05:26):
I will send it to you .

Speaker 3 (01:05:27):
I will send that to you.

Speaker 2 (01:05:28):
That is so kind.

Speaker 3 (01:05:29):
All right, that's awesome guys, that's awesome
what you got to listen to meread it for like two and a half
hours, okay.

Speaker 4 (01:05:36):
Hey, no problem, you're going to get this voice
longer Okay.
That's great If you can bearwith that you know you'll be
okay.

Speaker 3 (01:05:53):
And I just seriously, if you do for shipping, okay,
you'll have it listened to andbe done with it before whatever
arrived from Amazon.

Speaker 2 (01:05:57):
Not that I don't want book sales Okay, have your
friends.

Speaker 1 (01:06:02):
I'm so excited about is that open to the host and
co-host too.
Of course, it is All right,usually like we're disqualified
from any kind of contest orgiveaways, but we're used to
that.
I'm a giver, you know what I'ma giver, you know what?
I love that, richard, because Iactually was looking for the.
I was like, does he have anaudio version of the book?
Because it takes me a long timeto read a book, but I'm like I
listen to audios and so that ishuge and I don't mind listening

(01:06:25):
to your voice.
We're already an hour into itright now.

Speaker 2 (01:06:27):
Yeah, I can't even believe that an hour has flown
by.

Speaker 1 (01:06:31):
It's already flown by man.
Well, richard, we do againappreciate you coming out.
After you guys, after we playthe outro music, we'll have
everybody come up.
We're going to grab a selfietogether, a group picture with
Richard before he leaves.
But, richard, before we wrap up, I want to ask you for the
person that might be heretonight or tuning in to the
podcast, that might be feelinglike they're losing, like

(01:06:53):
they're losing, they're not in agood place.
What's your best advice forgetting back up?

Speaker 3 (01:06:58):
I'll make it really simple.
Okay, every problem is anopportunity.
That's how you have to thinkabout it.
When you, when you have aproblem, when things are tough,
when you can't figure somethingout, you have to understand that
it's an opportunity.
Problem when things are tough,when you can't figure something
out, you have to understand it'san opportunity, it's a gift.
A problem is a gift.
Solve the problem, focus on itand solve it.
Figure out a way.
Ask someone else to help you.

(01:07:19):
That's another big thing.
Ask for help.
And my third thing in the wholeis do hard things, do things
that are difficult for you.
I don't mean just physically,though that's good.
I like to do really hard things, physical, so it doesn't count
for me.
I have to do things like on acomputer.
Okay, that's misery for me, allright.
Maybe some accounting.
Okay, that's misery, all right.

(01:07:41):
So work it out, no problem,I'll do that all day long.
So I just recommend thosethings.
That's really.
Problems are opportunities.
Put that in your brain Everytime you see it go good, this is
good.
I get to fix something, I getto solve this problem and you'll
get really good at it and it'llchange your life.

Speaker 2 (01:08:01):
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