October 21, 2025 • 23 mins
What's the invisible force that makes some content resonate deeply while other content falls flat? It's not the hook, the trending sound, or even the call-to-action—it's the energy behind your creation.
Most content creators focus exclusively on tactics and strategies while overlooking the frequency they're emitting when creating. When you post from a place of fear, scarcity, or desperation, that energy transfers directly to your audience. They might not consciously identify why, but they'll feel disconnected, on edge, or manipulated. Conversely, content created from love, abundance, and genuine service creates an immediate sense of connection that no algorithm can replicate.
"Fear motivates people to start when things are tough, but love keeps people going when things get tough." This profound distinction explains why fear-based marketing might drive quick sales but fails to build sustainable communities. When you create content from love, you naturally attract people who match your frequency—individuals with big hearts, pure intentions, and a desire to make meaningful impact. These high-vibe humans become not just your audience but your advocates, creating many-to-many connections rather than just one-to-many broadcasts.
The most powerful step you can take is surprisingly simple: pause before creating. Take a breath, check your nervous system state, and ask yourself what experience you want your audience to have. Are you creating from reactivity or intentionality? Remember that people follow you because your content makes them feel like they belong to something meaningful that aligns with their core values. It's never about perfect backgrounds or flawless delivery—it's about the energy you share.
Ready to transform your content creation process? Start by noticing the energy behind everything you post. Your audience certainly will.
Follow Me, Jayna Swan:
Website:
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https://HealthyEmotionalRegulation.com
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https://www.instagram.com/jayna.swan/
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Themes: Emotional Mastery, Mindset, Storytelling, Confidence, Health & Productivity, Creativity, Communication Skills, Business, Movement, Meditation, Mindfulness, Manifestation, Resilience, Letting Go, Surrender, Feminine Energy, Masculine Energy, Love, Personal Growth.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (01:12):
Let's talk about content.
So I'd love to talk about thedifference between how it feels,
both for the content creatorand for the audience when you
react out of fear in yourcontent versus responding out of
love, right.
(01:34):
And so it's a super importanttopic, because a lot of people
actually don't really thinkabout the energy behind their
content.
They're more focused on like,what's the hook, what's the call
to action, all of these otherthings that they forget about
the energy behind it.
And in my world, that'sactually the most important part
(01:54):
, because, because, if theenergy is right, the hook
doesn't matter, because peoplewill feel it and they'll want to
share it, and then that's howit goes viral, right?
So why are we even talkingabout this?
Right?
Part of it is because peopleare starting to recognize
there's a lot of divisiveness onthe internet.
There's a lot of things todivide us, to recognize there's
(02:18):
a lot of divisiveness on theinternet.
There's a lot of things todivide us, and I think that's
because a lot of people are in astate of fear right now and
have yet to co-regulate orregulate their nervous system
and are just keep pumpingcontent out because that's just
what they know how to do andthey're not recognizing that
they're just putting out a bunchof fear-based content.
And this fear-based content,well, you attract what you are.
(02:40):
So, if you're posting a bunchof fear-based content, you're
going to attract a bunch ofother people who are desperate
and stuck in fear states, whichmeans that it's going to feel
very overwhelming erratic.
You're going to have a lot moretrolls and haters or negative
comments, right, these arethings that happen, and so we
(03:04):
essentially what we're lookingto do is we want to attract an
audience of high vibe peoplewith big hearts and pure
intentions, people that want tomake a big impact on this planet
.
Right, at least, that's my goal, and I'm assuming that if
you're here listening to me, youhave similar goals.
And if you are looking toattract an audience to sell to,
to make a high ROI and get a bigreturn, this is not your
(03:26):
podcast, this is not your show.
You can do those things as aresult of posting from love and
what we're going to talk abouttoday, but our intention is
never to focus on the money,because when you focus on the
money, then you attract otherpeople who are focused on the
money, and we are here toattract impact-driven people,
(03:48):
because the impact is whatmatters most to me in my world,
right.
So what we have to do, firststep, right, is just recognizing
what energy we're in before wecreate, and so stopping,
actually slowing down, taking acouple breaths, sitting down and
asking yourself what's theexperience that I want my
audience member to have.
(04:08):
And that experience is usuallygoing to be tied to an emotion,
and that emotion is eitherempowered, enlightened, inspired
, or it could be in pain, itcould be challenged, it could be
activated right.
There are a lot of differentthings, but what we want to do
is we want to slow our braindown enough to just become aware
(04:30):
of our energy and then chooseEither we choose to take that
energy into our content or wechoose to shift ourselves before
we do our content right.
Because here's the thing islike when, like fear it will
protect you, but love, it willconnect you.
So if you're really looking tobuild this engaging audience,
(04:56):
that's, a community of peoplethat not only is one to many, as
in they're all coming for you,but is many to many, meaning
they're talking to each other,they're engaging and supporting
each other.
If that's the level ofcommunity that you're looking
for, you need to connect withyour audience, which means your
content needs to come from aspace of love, right?
(05:18):
Otherwise, if we post contentcoming from that space of fear,
scarcity, lack, then what we'redoing is we are protecting
ourselves, which means we'rebuilding this invisible wall
between us and our audience,which creates this separation,
and it might not be tangible, itmight look similar to other
channels, but as the viewer, youjust don't feel connected.
(05:40):
You feel like you're watchingfrom the outside, versus other
times it feels like you'resitting right there in the room
with the creator.
So bring them in and connectthem with love, because the
truth is like energy transfersyour energy, my energy.
Energy transfers your energy,my energy.
Recording this episode rightnow is going to transfer to you.
(06:00):
So if I was in a veryoverwhelmed and erratic and
rushed state, that would comethrough in this podcast.
So instead, I make sure that Ido this at a time where I can
sit, can be calm, I can reallyfocus and think, and I have so
much time there is no limit tohow long I can talk and all of
that allows me to create contentthat feels good to you when you
(06:26):
listen to it.
Right?
So it's really importantbecause when we create from fear
, our audience consumes fromfear.
And when we create from love,our audience consumes from love.
So think about it this way Ifyou had one friend who always
(06:49):
left you on edge, walking oneggshells, worried what's coming
next they're so unpredictable,you just never know you can
trigger them at the drop of apin.
And then you have another friendwho's just always calm, fun,
optimistic.
They're always looking forwardto the future.
(07:09):
Which one of these friendswould you naturally want to hang
out with more?
One of these friends would younaturally want to hang out with
more?
Obviously, it'd be the calm,fun, optimistic, future-oriented
friend, right?
Well, that's the same thingwith content Be the frequency
(07:34):
that people crave to be around,be the frequency people want to
interact with.
Often, right?
Fear, yeah, it's going tomotivate people at the start
when things are tough, but loveis what keeps people going when
things get tough.
I'm going to say that againbecause that's a very important
piece.
Right, fear motivates people tostart when it's tough.
(07:54):
Love keeps people going whenit's tough.
So, yes, if you start from fear, it's a great way to just get
the ball rolling for a lot ofpeople, but it is not what will
keep that ball rolling.
So I'm encouraging you to startand to do it with love.
It'll be a slower ball roll toget going, but that consistency
(08:18):
will be there.
So what you have to remember isthat every single thing we
experience gets encoded into ourbody.
And how does that happen?
It gets encoded through our gutfeelings.
So those body sensations thatyou feel, that are triggered by
memories, and memories can bevisual, auditory, kinesthetic,
(08:42):
olfactory, lucidatory.
So what that means is you caneither see something and it
triggers you.
You can hear something.
It triggers you.
You can feel the touch or thesensation of something, or even
just an emotional feeling.
You also can hear something.
It triggers you.
You can feel the touch or thesensation of something, or even
just an emotional feeling.
You also can taste something orsmell something, and all of
those five senses can triggerthis memory to pop up.
It can send some people into aspiral.
(09:04):
It can send other people intojust different choices, a
different brain space or adifferent identity internally.
Right, you could be in yourmost embodied and confident
adult self and you're like, yeah, new future me.
And then something happens thatin an instant brings you back
to that little girl at six yearsold.
Right, that is what I'm talkingabout.
(09:25):
Every single experience we'vehad is encoded in our body and
is triggered by memories, and sothe memories are the key,
because that's the trigger.
So if we can help to shift thememory and then we can shift the
association that our body hasto it, we can now change what's
being encoded in our body, right?
(09:45):
So, as a person who's creatingcontent whether it's for your
personal brand or your businessbrand or whatever it is, maybe
it's just to create content forfun aim for a positive mental
association.
So what I mean by that is likeif someone's scrolling on social
media and they see your face,they automatically get a small
smile or a little like someexcitement to them.
(10:06):
Like, oh, it's Jaina, I wonderwhat she's posting today.
Like that's positiveassociation.
There are also people who arevery instigative online and very
controversial, and I knowpersonally I will scroll and if
I see their face I don'tnecessarily follow them, but if
they're on another person's pagefor a collaboration or
something and I see them, Iimmediately go and just get the
(10:29):
ick and keep scrolling, right.
So aim for the positiveassociation.
Like, for example, this is whatI mean by association.
If I said just do it.
I bet your brain in a splitsecond was like Nike.
And then, right after itthought Nike, it went sports
athlete shoes right, that's theassociation.
(10:51):
Nike has a pretty positiveassociation in the athletic
world.
Right, that's the association.
Nike has a pretty positiveassociation in the athletic
world, right.
They're known for strength,they're known for speed,
discipline, work ethic,empowerment.
That is the association we have.
So when we wear a pair of Nikes, we feel strong, fast,
empowered, disciplined,hardworking.
That is the association.
(11:12):
And so we take that associationon.
Another example, like a goodneighbor, that's terrible.
State farm is there.
I'm sure you may have beenfinishing that up.
State farm, what is that?
Insurance, cars homes right, Idon't have home insurance,
that's not the first thing mybrain goes to.
But cars homes right, stateFarm has this.
(11:35):
Their association is more humor.
Their commercials are funnywith Jake from State Farm.
They express a feeling ofsafety, of being supported,
comforted, security.
They bring a family feel, right.
These are all the things thatthese brands have labeled as
associations.
So when you hear their jingle,their tagline, see their logo,
(11:58):
immediately you feel somethingin your body, whether it's
empowered, whether it's a littlegiggle inside or just a level
of safety, of like oh okay, yeah, I'm good, I got car insurance
and health insurance right.
There's also an aspect ofnegative associations, and
that's something we want to doour best to avoid, and you can't
(12:19):
always control the associationpeople make in your brain, so
that's another thing to justkeep in mind is that you can do
everything in your power toavoid negative mental
associations, but you don't getto choose how people categorize
you in their brain, and so yourbrand might be a completely
negative association to someone,and that is okay.
(12:40):
They're just not your people,and that's totally fine.
We were given billions, if nottrillions, of people on this
planet and you'll be okay.
You'll be able to find yourpeople.
That's all that matters.
So remind yourself that we wantto avoid the negative and just
release and let go, becausepeople are going to label you
negatively.
It's like anything can be seenas the saving grace by one
(13:06):
person and it can also be seenas a death sentence to another.
So don't overthink it.
Just know that when I saynegative association, I mean in
the mind of your ideal client,because you're not here to walk
on eggshells for the entireplanet.
That's not going to helpanybody here.
Instead, it's cool.
(13:28):
I know who my ideal client isand what they would label as a
negative association.
I'm going to avoid anythingthat marks me in those
categories.
Right, so it's focusing againon your ideal client and that's
how you will continue to attractthose people and repel the
others.
Right, because anything thattruly conflicts with their
(13:49):
values is going to leave aninternal ick.
Right, there are.
Everybody on this planet as asolo person, as an individual,
has a set of values.
Right, we also have a set ofbeliefs.
We have a mission in life, apurpose.
(14:10):
We just have this ethos aboutus, and for many people, values
are extremely ingrained and somepeople don't know their values,
and that's okay.
That's what working with aguide or a coach can help.
You do bring that awareness.
But what happens is we'reseeing it now more than ever
(14:33):
before.
Right, and it's people buy frombrands that support their values
.
I mean, people are in drovescanceling subscriptions to
certain companies that havespoken out about their own
company values, but thenindividuals are saying, oh,
those are your values, got it?
I'm going to take my money backfrom you, because I'm not going
(14:54):
to pay a company who does notuphold the same values that I do
.
That is a massive movementright now.
People used to just buy becausethat's the most convenient
place to go or because that'swhere they could get the option
they wanted or the color theywanted or the size they needed,
right.
That's not the truth anymore.
People have pulled back fromcompanies like Target and Disney
(15:17):
and all of these massive brandsbecause it does not align with
their values.
Values are more important nowthan ever.
So be clear on your brandvalues and communicate that with
love, right.
And if your brand values are tobe coming from a place of love,
always, that will be felt.
And if you're not intentionalabout that, you can very much
(15:39):
slip into the normal processesfor businesses, which is going
into that scarcity mode,focusing only on ROI and posting
from fear.
So be very aware, because thisis what's actually happening.
People buy from brands thatalign with their values because
buying from a brand sayssomething about them.
(16:00):
Yeah, that association is nowbeing put on that person Buying
from a brand wearing a brand'slogo, showing photos of you in a
restaurant or in a theme parkor anything that says something
(16:21):
about them as a person.
And people want status, peoplewant to be able to be seen in a
certain light and want to avoidbeing seen in other lights right
?
So this same thing goes foryour brand and your content.
People watch your contentbecause it says something about
them, right?
They get to feel like theybelong to something that's
(16:43):
meaningful.
They get to feel like theybelong to something that is in
alignment with their core valuesas a human being.
That's why people follow you.
It's not because you've got acutesy background, it's not
because you did your hair andmakeup well.
It's because you make them feellike they belong to something,
(17:05):
even if it's just a friendshipbetween you and them on a video.
So, to connect more deeply withyour audience, then be
intentional.
Create from the frequency oflove, because the truth is that
negative people, they don't lastin environments that are built
(17:28):
from light and love.
Eventually they will weedthemselves out.
So just let it be build fromlight and love and stand firm in
your values and your beliefs.
And when someone asks to hireyou or take your services on or
join your group or whatever itis, and the money is there, but
(17:50):
their values are not inalignment and they're asking you
to be someone that you are notor to do something that you
don't believe in or somethingthat doesn't align with your
values.
I want you to remember this oneline my integrity is not for
sale.
And then I want you to turnback around and say I'm going to
refer you somewhere else or no,thank you, or it's not a good
(18:13):
fit.
My integrity is not for sale,and stand by that, because if
they want something else, theycan go somewhere else.
For that I'm telling you.
It's so funny, because I ammaking this, because this is the
unique vision that I was given.
(18:33):
I was given this, whether it'san idea, whether it's a
framework, whether it's aprocess.
All of the things I come upwith come through my meditation
and channeling.
So I'm given the gift of thisvision.
I'm going to follow throughwith it, and it's always so
funny to me how many people andI know and love these people and
(18:54):
they know and love me.
They are good friends and Iwill talk to them about my
retreats and they will begin togive me feedback, and that
feedback is usually well, whyaren't you going international?
Well, why don't you go and doit in a space like this?
Why don't you give more freedomin your schedule so that people
can do this?
Why don't you add this elementor take that element out?
(19:15):
The reason why is becauseyou're telling me these things
from a past experience of anevent.
Someone else is running right.
90% of the time it's yeah, andI say cool, then go to their
retreat.
Because I am here to follow whathas been put on my heart as a
(19:36):
leader and as a guide to bringinto this world.
I am here to bring this intothis world.
So either join me andexperience the thing that I have
channeled and brought into thisplanet, or go somewhere else
and this is again coming fromlove because I know that what
I'm creating, it doesn't matterwhere on the planet.
This is the energy within thespace is what matters.
(19:58):
And so being able to findproperties that are conducive to
me, getting all of my itemsthere to people.
Having quicker travel becauseinternational, yeah, it's fun
and it sounds great, but that'sa lot of travel time and when
I'm dealing with people, dealingwhen I'm loving on people who
have very limited time with meanyways, adding a full travel
(20:19):
day to the beginning and end isnot conducive to having a short,
quick, effective and efficienttrip, right?
So it's the idea that what I'mbringing into this space and
into this planet and into thisworld is perfect just the way it
is, and I'm not going to sitand listen to other people who
think it should be a differentway.
(20:39):
Now I do take feedback fromclients after they have
experienced the retreat and I'mmore than happy to integrate new
things at that point.
But for those who have neveractually stepped in my room and
gone through my processes from Ato Z, I will not listen to your
feedback.
It's not coming from a place ofexperience, it's coming from a
(21:01):
place of projection, and that'sokay.
Again, I'm not listen to yourfeedback.
It's not coming from a place ofexperience.
It's coming from a place ofprojection, and that's okay.
Again, I'm not upset about this.
I'm just saying it's veryunique because it happens to
everybody all the time.
So if you think you're the onlyperson that's sharing an idea
and has someone else who'strying to change that idea, it's
not true.
There are a lot of people outhere and they mean well, they
want to help, they want you tohave this great thing.
(21:26):
But this is where it comes downto reminding yourself of your
why, of where you're coming from, what you're doing, what your
mission, vision, values, beliefsare, and always coming back to
the core and saying does thisalign with my values, does this
align with our brand's beliefsystems, our mission?
(21:48):
Because if it doesn't, then whyare you doing it?
If it doesn't align with thosethings, I'm going to tell you
right now, it's because you'redoing it out of fear, fear of
loss things I'm going to tellyou right now, it's because
you're doing it out of fear,fear of loss, fear of judgment,
fear of rejection that's notgoing to attract the people
you're looking for.
So do it from love, come from aspace of just being you and
(22:16):
vibrate at such a high frequencythat you attract nothing but
high vibe humans into your worldand watch the magic that comes
from that.
So again, don't react out offear.
In your content, be intentionaland respond from love.
Let's talk about content.
So I'd love to talk about thedifference between how it feels,
both for the content creatorand for the audience when you
react out of fear in yourcontent versus responding out of
love, right.
(01:34):
And so it's a super importanttopic, because a lot of people
actually don't really thinkabout the energy behind their
content.
They're more focused on like,what's the hook, what's the call
to action, all of these otherthings that they forget about
the energy behind it.
And in my world, that'sactually the most important part
(01:54):
, because, because, if theenergy is right, the hook
doesn't matter, because peoplewill feel it and they'll want to
share it, and then that's howit goes viral, right?
So why are we even talkingabout this?
Right?
Part of it is because peopleare starting to recognize
there's a lot of divisiveness onthe internet.
There's a lot of things todivide us, to recognize there's
(02:18):
a lot of divisiveness on theinternet.
There's a lot of things todivide us, and I think that's
because a lot of people are in astate of fear right now and
have yet to co-regulate orregulate their nervous system
and are just keep pumpingcontent out because that's just
what they know how to do andthey're not recognizing that
they're just putting out a bunchof fear-based content.
And this fear-based content,well, you attract what you are.
(02:40):
So, if you're posting a bunchof fear-based content, you're
going to attract a bunch ofother people who are desperate
and stuck in fear states, whichmeans that it's going to feel
very overwhelming erratic.
You're going to have a lot moretrolls and haters or negative
comments, right, these arethings that happen, and so we
(03:04):
essentially what we're lookingto do is we want to attract an
audience of high vibe peoplewith big hearts and pure
intentions, people that want tomake a big impact on this planet
.
Right, at least, that's my goal, and I'm assuming that if
you're here listening to me, youhave similar goals.
And if you are looking toattract an audience to sell to,
to make a high ROI and get a bigreturn, this is not your
(03:26):
podcast, this is not your show.
You can do those things as aresult of posting from love and
what we're going to talk abouttoday, but our intention is
never to focus on the money,because when you focus on the
money, then you attract otherpeople who are focused on the
money, and we are here toattract impact-driven people,
(03:48):
because the impact is whatmatters most to me in my world,
right.
So what we have to do, firststep, right, is just recognizing
what energy we're in before wecreate, and so stopping,
actually slowing down, taking acouple breaths, sitting down and
asking yourself what's theexperience that I want my
audience member to have.
(04:08):
And that experience is usuallygoing to be tied to an emotion,
and that emotion is eitherempowered, enlightened, inspired
, or it could be in pain, itcould be challenged, it could be
activated right.
There are a lot of differentthings, but what we want to do
is we want to slow our braindown enough to just become aware
(04:30):
of our energy and then chooseEither we choose to take that
energy into our content or wechoose to shift ourselves before
we do our content right.
Because here's the thing islike when, like fear it will
protect you, but love, it willconnect you.
So if you're really looking tobuild this engaging audience,
(04:56):
that's, a community of peoplethat not only is one to many, as
in they're all coming for you,but is many to many, meaning
they're talking to each other,they're engaging and supporting
each other.
If that's the level ofcommunity that you're looking
for, you need to connect withyour audience, which means your
content needs to come from aspace of love, right?
(05:18):
Otherwise, if we post contentcoming from that space of fear,
scarcity, lack, then what we'redoing is we are protecting
ourselves, which means we'rebuilding this invisible wall
between us and our audience,which creates this separation,
and it might not be tangible, itmight look similar to other
channels, but as the viewer, youjust don't feel connected.
(05:40):
You feel like you're watchingfrom the outside, versus other
times it feels like you'resitting right there in the room
with the creator.
So bring them in and connectthem with love, because the
truth is like energy transfersyour energy, my energy.
Energy transfers your energy,my energy.
Recording this episode rightnow is going to transfer to you.
(06:00):
So if I was in a veryoverwhelmed and erratic and
rushed state, that would comethrough in this podcast.
So instead, I make sure that Ido this at a time where I can
sit, can be calm, I can reallyfocus and think, and I have so
much time there is no limit tohow long I can talk and all of
that allows me to create contentthat feels good to you when you
(06:26):
listen to it.
Right?
So it's really importantbecause when we create from fear
, our audience consumes fromfear.
And when we create from love,our audience consumes from love.
So think about it this way Ifyou had one friend who always
(06:49):
left you on edge, walking oneggshells, worried what's coming
next they're so unpredictable,you just never know you can
trigger them at the drop of apin.
And then you have another friendwho's just always calm, fun,
optimistic.
They're always looking forwardto the future.
(07:09):
Which one of these friendswould you naturally want to hang
out with more?
One of these friends would younaturally want to hang out with
more?
Obviously, it'd be the calm,fun, optimistic, future-oriented
friend, right?
Well, that's the same thingwith content Be the frequency
(07:34):
that people crave to be around,be the frequency people want to
interact with.
Often, right?
Fear, yeah, it's going tomotivate people at the start
when things are tough, but loveis what keeps people going when
things get tough.
I'm going to say that againbecause that's a very important
piece.
Right, fear motivates people tostart when it's tough.
(07:54):
Love keeps people going whenit's tough.
So, yes, if you start from fear, it's a great way to just get
the ball rolling for a lot ofpeople, but it is not what will
keep that ball rolling.
So I'm encouraging you to startand to do it with love.
It'll be a slower ball roll toget going, but that consistency
(08:18):
will be there.
So what you have to remember isthat every single thing we
experience gets encoded into ourbody.
And how does that happen?
It gets encoded through our gutfeelings.
So those body sensations thatyou feel, that are triggered by
memories, and memories can bevisual, auditory, kinesthetic,
(08:42):
olfactory, lucidatory.
So what that means is you caneither see something and it
triggers you.
You can hear something.
It triggers you.
You can feel the touch or thesensation of something, or even
just an emotional feeling.
You also can hear something.
It triggers you.
You can feel the touch or thesensation of something, or even
just an emotional feeling.
You also can taste something orsmell something, and all of
those five senses can triggerthis memory to pop up.
It can send some people into aspiral.
(09:04):
It can send other people intojust different choices, a
different brain space or adifferent identity internally.
Right, you could be in yourmost embodied and confident
adult self and you're like, yeah, new future me.
And then something happens thatin an instant brings you back
to that little girl at six yearsold.
Right, that is what I'm talkingabout.
(09:25):
Every single experience we'vehad is encoded in our body and
is triggered by memories, and sothe memories are the key,
because that's the trigger.
So if we can help to shift thememory and then we can shift the
association that our body hasto it, we can now change what's
being encoded in our body, right?
(09:45):
So, as a person who's creatingcontent whether it's for your
personal brand or your businessbrand or whatever it is, maybe
it's just to create content forfun aim for a positive mental
association.
So what I mean by that is likeif someone's scrolling on social
media and they see your face,they automatically get a small
smile or a little like someexcitement to them.
(10:06):
Like, oh, it's Jaina, I wonderwhat she's posting today.
Like that's positiveassociation.
There are also people who arevery instigative online and very
controversial, and I knowpersonally I will scroll and if
I see their face I don'tnecessarily follow them, but if
they're on another person's pagefor a collaboration or
something and I see them, Iimmediately go and just get the
(10:29):
ick and keep scrolling, right.
So aim for the positiveassociation.
Like, for example, this is whatI mean by association.
If I said just do it.
I bet your brain in a splitsecond was like Nike.
And then, right after itthought Nike, it went sports
athlete shoes right, that's theassociation.
(10:51):
Nike has a pretty positiveassociation in the athletic
world.
Right, that's the association.
Nike has a pretty positiveassociation in the athletic
world, right.
They're known for strength,they're known for speed,
discipline, work ethic,empowerment.
That is the association we have.
So when we wear a pair of Nikes, we feel strong, fast,
empowered, disciplined,hardworking.
That is the association.
(11:12):
And so we take that associationon.
Another example, like a goodneighbor, that's terrible.
State farm is there.
I'm sure you may have beenfinishing that up.
State farm, what is that?
Insurance, cars homes right, Idon't have home insurance,
that's not the first thing mybrain goes to.
But cars homes right, stateFarm has this.
(11:35):
Their association is more humor.
Their commercials are funnywith Jake from State Farm.
They express a feeling ofsafety, of being supported,
comforted, security.
They bring a family feel, right.
These are all the things thatthese brands have labeled as
associations.
So when you hear their jingle,their tagline, see their logo,
(11:58):
immediately you feel somethingin your body, whether it's
empowered, whether it's a littlegiggle inside or just a level
of safety, of like oh okay, yeah, I'm good, I got car insurance
and health insurance right.
There's also an aspect ofnegative associations, and
that's something we want to doour best to avoid, and you can't
(12:19):
always control the associationpeople make in your brain, so
that's another thing to justkeep in mind is that you can do
everything in your power toavoid negative mental
associations, but you don't getto choose how people categorize
you in their brain, and so yourbrand might be a completely
negative association to someone,and that is okay.
(12:40):
They're just not your people,and that's totally fine.
We were given billions, if nottrillions, of people on this
planet and you'll be okay.
You'll be able to find yourpeople.
That's all that matters.
So remind yourself that we wantto avoid the negative and just
release and let go, becausepeople are going to label you
negatively.
It's like anything can be seenas the saving grace by one
(13:06):
person and it can also be seenas a death sentence to another.
So don't overthink it.
Just know that when I saynegative association, I mean in
the mind of your ideal client,because you're not here to walk
on eggshells for the entireplanet.
That's not going to helpanybody here.
Instead, it's cool.
(13:28):
I know who my ideal client isand what they would label as a
negative association.
I'm going to avoid anythingthat marks me in those
categories.
Right, so it's focusing againon your ideal client and that's
how you will continue to attractthose people and repel the
others.
Right, because anything thattruly conflicts with their
(13:49):
values is going to leave aninternal ick.
Right, there are.
Everybody on this planet as asolo person, as an individual,
has a set of values.
Right, we also have a set ofbeliefs.
We have a mission in life, apurpose.
(14:10):
We just have this ethos aboutus, and for many people, values
are extremely ingrained and somepeople don't know their values,
and that's okay.
That's what working with aguide or a coach can help.
You do bring that awareness.
But what happens is we'reseeing it now more than ever
(14:33):
before.
Right, and it's people buy frombrands that support their values
.
I mean, people are in drovescanceling subscriptions to
certain companies that havespoken out about their own
company values, but thenindividuals are saying, oh,
those are your values, got it?
I'm going to take my money backfrom you, because I'm not going
(14:54):
to pay a company who does notuphold the same values that I do
.
That is a massive movementright now.
People used to just buy becausethat's the most convenient
place to go or because that'swhere they could get the option
they wanted or the color theywanted or the size they needed,
right.
That's not the truth anymore.
People have pulled back fromcompanies like Target and Disney
(15:17):
and all of these massive brandsbecause it does not align with
their values.
Values are more important nowthan ever.
So be clear on your brandvalues and communicate that with
love, right.
And if your brand values are tobe coming from a place of love,
always, that will be felt.
And if you're not intentionalabout that, you can very much
(15:39):
slip into the normal processesfor businesses, which is going
into that scarcity mode,focusing only on ROI and posting
from fear.
So be very aware, because thisis what's actually happening.
People buy from brands thatalign with their values because
buying from a brand sayssomething about them.
(16:00):
Yeah, that association is nowbeing put on that person Buying
from a brand wearing a brand'slogo, showing photos of you in a
restaurant or in a theme parkor anything that says something
(16:21):
about them as a person.
And people want status, peoplewant to be able to be seen in a
certain light and want to avoidbeing seen in other lights right
?
So this same thing goes foryour brand and your content.
People watch your contentbecause it says something about
them, right?
They get to feel like theybelong to something that's
(16:43):
meaningful.
They get to feel like theybelong to something that is in
alignment with their core valuesas a human being.
That's why people follow you.
It's not because you've got acutesy background, it's not
because you did your hair andmakeup well.
It's because you make them feellike they belong to something,
(17:05):
even if it's just a friendshipbetween you and them on a video.
So, to connect more deeply withyour audience, then be
intentional.
Create from the frequency oflove, because the truth is that
negative people, they don't lastin environments that are built
(17:28):
from light and love.
Eventually they will weedthemselves out.
So just let it be build fromlight and love and stand firm in
your values and your beliefs.
And when someone asks to hireyou or take your services on or
join your group or whatever itis, and the money is there, but
(17:50):
their values are not inalignment and they're asking you
to be someone that you are notor to do something that you
don't believe in or somethingthat doesn't align with your
values.
I want you to remember this oneline my integrity is not for
sale.
And then I want you to turnback around and say I'm going to
refer you somewhere else or no,thank you, or it's not a good
(18:13):
fit.
My integrity is not for sale,and stand by that, because if
they want something else, theycan go somewhere else.
For that I'm telling you.
It's so funny, because I ammaking this, because this is the
unique vision that I was given.
(18:33):
I was given this, whether it'san idea, whether it's a
framework, whether it's aprocess.
All of the things I come upwith come through my meditation
and channeling.
So I'm given the gift of thisvision.
I'm going to follow throughwith it, and it's always so
funny to me how many people andI know and love these people and
(18:54):
they know and love me.
They are good friends and Iwill talk to them about my
retreats and they will begin togive me feedback, and that
feedback is usually well, whyaren't you going international?
Well, why don't you go and doit in a space like this?
Why don't you give more freedomin your schedule so that people
can do this?
Why don't you add this elementor take that element out?
(19:15):
The reason why is becauseyou're telling me these things
from a past experience of anevent.
Someone else is running right.
90% of the time it's yeah, andI say cool, then go to their
retreat.
Because I am here to follow whathas been put on my heart as a
(19:36):
leader and as a guide to bringinto this world.
I am here to bring this intothis world.
So either join me andexperience the thing that I have
channeled and brought into thisplanet, or go somewhere else
and this is again coming fromlove because I know that what
I'm creating, it doesn't matterwhere on the planet.
This is the energy within thespace is what matters.
(19:58):
And so being able to findproperties that are conducive to
me, getting all of my itemsthere to people.
Having quicker travel becauseinternational, yeah, it's fun
and it sounds great, but that'sa lot of travel time and when
I'm dealing with people, dealingwhen I'm loving on people who
have very limited time with meanyways, adding a full travel
(20:19):
day to the beginning and end isnot conducive to having a short,
quick, effective and efficienttrip, right?
So it's the idea that what I'mbringing into this space and
into this planet and into thisworld is perfect just the way it
is, and I'm not going to sitand listen to other people who
think it should be a differentway.
(20:39):
Now I do take feedback fromclients after they have
experienced the retreat and I'mmore than happy to integrate new
things at that point.
But for those who have neveractually stepped in my room and
gone through my processes from Ato Z, I will not listen to your
feedback.
It's not coming from a place ofexperience, it's coming from a
(21:01):
place of projection, and that'sokay.
Again, I'm not listen to yourfeedback.
It's not coming from a place ofexperience.
It's coming from a place ofprojection, and that's okay.
Again, I'm not upset about this.
I'm just saying it's veryunique because it happens to
everybody all the time.
So if you think you're the onlyperson that's sharing an idea
and has someone else who'strying to change that idea, it's
not true.
There are a lot of people outhere and they mean well, they
want to help, they want you tohave this great thing.
(21:26):
But this is where it comes downto reminding yourself of your
why, of where you're coming from, what you're doing, what your
mission, vision, values, beliefsare, and always coming back to
the core and saying does thisalign with my values, does this
align with our brand's beliefsystems, our mission?
(21:48):
Because if it doesn't, then whyare you doing it?
If it doesn't align with thosethings, I'm going to tell you
right now, it's because you'redoing it out of fear, fear of
loss things I'm going to tellyou right now, it's because
you're doing it out of fear,fear of loss, fear of judgment,
fear of rejection that's notgoing to attract the people
you're looking for.
So do it from love, come from aspace of just being you and
(22:16):
vibrate at such a high frequencythat you attract nothing but
high vibe humans into your worldand watch the magic that comes
from that.
So again, don't react out offear.
In your content, be intentionaland respond from love.
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