July 15, 2025 • 24 mins
The delicate dance between authentic expression and structured creation has always fascinated me. Today, as rain taps against my window and thunder rolls in the distance, I'm reflecting on how AI has transformed my creative process while preserving my essence. This technology hasn't replaced my voice – it's amplified it, providing guardrails that keep me focused without restricting my natural flow.
After fifteen years of creating content, experiencing both viral success and devastating setbacks, I've learned that external validation never beats internal alignment. My revelation? I'm not designed to work with thousands of clients directly. Instead, my impact comes through deeply supporting fewer people who then create ripple effects in their communities. Quality over quantity isn't just a preference – it's my soul's calling. This approach means waking at 4:30 AM excited rather than dragging myself through strategies that don't resonate with who I truly am.
Your body knows your true path before your logical mind catches up. When preparing for corporate clients made me literally fall asleep at my desk while creative entrepreneur projects energized me before dawn, I finally listened. That physical response was my internal compass pointing toward alignment. Whether you're questioning your business direction, struggling with conventional wisdom that doesn't fit, or seeking a community of like-minded souls, remember: what's meant for you will find you when you stop swimming upstream. Download the Her app, join HER Collective, or apply for deeper work together – because we women are meant to support each other through all of life's personal earthquakes while still changing the world.
Follow Me, Jayna Swan:
Website:
https://JaynaSwan.com/speaker
https://HealthyEmotionalRegulation.com
LinkedIn:
https://www.linkedin.com/in/jayna-swan/
Instagram:
https://www.instagram.com/jayna.swan/
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If you want to dive deeper into my content, access unlisted episodes, and ask me questions. Go download the Healthy Emotional Regulation app on the App Store today to access more content:
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Themes: Emotional Mastery, Mindset, Storytelling, Confidence, Health & Productivity, Creativity, Communication Skills, Business, Movement, Meditation, Mindfulness, Manifestation, Resilience, Letting Go, Surrender, Feminine Energy, Masculine Energy, Love, Personal Growth.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
You know it's raining out and I'm sitting here just
thinking about how this morningI created a series of episodes
for the podcast and I used AIfor them and it's very much my
voice, what I'd like tocommunicate, and maybe the
(00:23):
structure is a little bit morestructured or thought through
than if I was just word vomitingmy thoughts to you guys in real
time.
And I feel like there's thisbalance.
There's a balance betweenepisodes like this where I'm
(00:44):
just sitting here chit-chattingwith you guys in the dark, it's
storming outside and I figuredI'd just turn on the mic.
Then there are episodes that Isit on the couch cuddled up with
my journal and I write a script, I write a flow, I write, I
channel all of the thoughts thatI'm having.
Or maybe I had a conversationwith a friend and she needed
(01:05):
help with something, so I createsomething for them and that
becomes an episode.
It's 45 minutes to an hour ofmy time, intentionally put
together and then read throughbecause it's more of like an
outline than it is a script.
And then there are the episodeswhere I'm using ChatGPT and
(01:28):
it's scripted and I know you canhear it At least I can but I
don't know.
Maybe it is how I talk, withthat kind of cadence and
structure.
It just makes me think like AIhas sped up my production and
work a hundred times.
(01:50):
It has helped me find suchdepth and clarity and what I'm
talking about has helped me keepfocused on a reoccurring theme
and messaging, where I used totalk about everything, but now I
talk about many differentthings, but always tying back to
the same similar core themesand topics, and that's something
(02:12):
I struggled with in the past.
But now, co-creating contentwith ChachiBT, I find that
really helps keep me almost like.
It makes me think of likebowling, but with the little
guardrails up, it's like cool,I'm still the one bowling, I
just got guardrails.
Chachibt has been told who myideal client is.
(02:35):
It has a very wellunderstanding of all of the
services that I provide, all ofthe different tools and
techniques that I utilize, andwe've had some really deep
conversations, her and I, and soshe's really, really familiar
with what I'm doing, and so it'salmost like I have another
employee, another team member,someone here to bounce ideas off
(02:58):
of and to help me get to whereI want to go, to help get the
right messaging to you guys,because, look, I've been
creating for about 15 years.
I have had moments of virality.
I've had accounts that didreally well.
I have gotten death threatsfrom those accounts.
(03:22):
I've had mental spirals.
I have eventually deleted thoseaccounts and now been
rebuilding from the start, whichis a whole new ballgame in
itself.
I've had moments of clarity,moments of confusion.
I've tried all sorts ofdifferent tactics and strategies
(03:43):
and techniques and funnels andda, da, da, da, da da.
The one thing that I'm learningat this point in my career, at
this point in my journey, isthat nobody outside of myself is
going to tell me what's bestfor me and my business, for me
and my business.
(04:04):
My personal makeup is not meantto be a nine-to-fiver, is not
meant to work for or buildsomeone else's thing.
It just isn't and I've acceptedthat.
And I've also accepted that Ifunction and work in specific
ways and I have to work aroundthat and I'm not here for volume
.
I'm not here to work withthousands and thousands and
(04:28):
thousands of people.
Now I do have an intention toimpact thousands and thousands
and thousands of people, but theway that I'm going to do that
is through working with peoplewho also impact other people.
That way it's trickle downeffect.
It's me impacting others whocreate waves of people impacting
(04:48):
other people, and that's how Iwill reach all of those people.
It doesn't have to be me.
I don't personally have to workwith all of these people.
I can work with 10 people at anextremely high level and a
hundred people in a communityformat and make the impact that
I'd like to make on this planet.
And that's what I've acceptedis that I'm not here to sell low
(05:12):
ticket things to high volumesof people, because I think I
figured that out in my cleaningbusiness that I would rather not
have thousands of people allasking for a discount.
Instead, I'd rather have ahandful of people that I spoil
but pay me well for the workthat I do, because they highly
(05:34):
value who I am and what I do,because they recognize that, yes
, they could get the serviceelsewhere, but they can't get
the experience elsewhere.
So I'm here to focus on theexperience that I am here to
give, the one that lights me up,that gets me excited, that
(05:55):
wakes me up at 4.30 in themorning and gets me wanting to
come outside, to come and work.
That.
What is that?
It's like I had a coach once.
I love workbooks, absolutelylove them.
I am a journaling fanatic,absolutely love a workbook
because I can go back to it.
(06:15):
I can go back and I canresource these things when I
want to look back and remindmyself, and it has a tangible
physical recall for me.
I'm a kinesthetic person.
There is something to that.
So I had said to this coach hey, I'm going to make a workbook
for my people.
And she said don't waste yourtime on workbooks.
(06:36):
Nobody wants a workbook.
Well, because she was mybusiness coach at the time, I
listened to her and I bought inon that and I kept telling
myself okay, workbooks are awaste of time.
Well, let's fast forward a fewyears.
I started to ask the people whoare going through my courses
for some feedback, won't youbelieve?
(07:01):
The number one feedback I gotwas I'd love to have this in a
workbook so that I can sit anddo it and come back to it in the
future.
And I was like you know what?
I'm going to make those.
And now fast forward even more.
Come back to today.
My workbooks are things thatpeople attend my retreats and
then ask can I get a second one?
Is there a digital version ofthis?
I'd like to do it again.
Can I get one for a friend?
Like my workbooks are thingsthat people look forward to,
(07:22):
that they get massivetransformation from.
Had I stopped making workbooksand not allowed myself to
continue to do that because oneperson believed that workbooks
were not worth it.
No, I'm here to be me, and I amsomeone who clearly enjoys both
using, creating and putting outand seeing other people use and
(07:43):
get benefit from my workbooks.
Because it's tangible, becauseI have them printed.
I have them printed with myhandwritten affirmations from
that event in them and I utilizethem.
I tap back in, I'm telling youI look forward to the day, 10
years from now, where I haveboxes full of these and I can
see, literally, I can sit downand read my own transformation
(08:07):
because my thoughts will bewritten on paper and my thoughts
will change as I evolve.
That's something that Iabsolutely love my clients
having, because they oftenforget what they think and feel,
and so we write them down sothat we can go back to them in
six months and go wow, I reallywas in a low place six months
ago and I really am in a goodplace now.
(08:29):
That's change, that's growth,that's transformation.
Part of my job as a coach.
Part of my job as a mentor isto help you become aware of how
far you've come, because we losesight of it and we see
ourselves and experienceourselves every single day, and
(08:49):
so we incrementally experiencethose small 1% changes every
single day, and if we don't stopand look backwards, we'll never
notice it.
So, as a coach, I writepeople's words down word for
word, put them in quotations andI'll have the date there and
that way when I go back to themand you know we'll be in a
(09:12):
future session they'll be sayingsomething very different and
I'll be like just wait onesecond, and I'll go back to the
old notes and say do youremember two weeks ago, a month
ago, six months ago, you saidthis thing and you fully
believed it.
Those are the moments wherethey go wow, I really have
changed.
So I don't even know how I goton this tangent.
(09:35):
How'd I get here?
See, now, that's how you know.
I have no script.
That's how you know.
There is no outline.
That's how you know.
We're just hanging out and I'mcurious if you can hear the
rumbling storm outside, becauseit's actually quite soothing to
just have the rolling thunder.
There's no lightning so far,just this nice deep, rolling
thunder.
(09:59):
You know, life gets easier whenwe get out of our own way, and I
say that because that's partlywhat I'm experiencing right now.
So yes, this is a projectionand it's for me so true because
(10:20):
I read this book the SurrenderExperiment and it was.
I don't want to give it away, Idon't want to spoil or any of
it, it was just a really goodbook.
So the premise of the book isthat if we stop thinking and
just start accepting theopportunities that show up and
feel good to us, and just followthe opportunities, that life
can lead us to some prettyamazing places without us even
(10:43):
planning to get there.
And so quite interesting book.
And I've been doing more andmore of that as just letting go
and letting life.
My motto for this year iswhat's meant for me will be, and
yet I'm not being passive, I'mnot sitting back and saying that
I'm just kind of waiting forthings to come to me.
I'm very much taking action.
(11:05):
I've done so many things tofind additional clarity and take
action, even in the confusion.
I still ran to different events, even as I was still unsure of
who my ideal client really wasand who I was speaking to.
What's my core offer?
Still figuring all of thesethings out because I still pivot
on the run, I guess that's oneway to put it.
(11:26):
And so, as I'm going throughthese experiences, I'm
recognizing what types of womenI absolutely adore and want to
do more of, what types of eventsI love and want to do more of,
what kind of locations I enjoyand want to do more of and which
ones, well, you know, we'lljust not be doing as much of in
the future.
And that only comes withexperience.
(11:49):
That only comes with actuallyshowing up and doing the thing.
And so I've been showing up andI've been doing the thing, and
I'm still very broad in who Iwas helping.
And it wasn't until I reallystarted to push myself and I
thought I was going to beworking with corporate girlies.
(12:11):
I thought I was going to beworking with executive women.
I thought that my route wasgoing to HR events, shrm events
and chief events to go meet allthese executives and these women
at high levels.
Because if I work withleadership leadership in
companies then by trickle downeffect, they impact and
(12:32):
influence all of those who workwith them and for them, and so I
could have a bigger impact, andI was really excited about that
to a degree, till I started toactually put things on my
calendar and then recognized mybody wasn't excited at all.
In fact, my inner child waslike almost looking at me, like
(12:54):
do we have to go?
This is going to be so boring.
In that moment I knew, yeah,I'm not going to be too excited
about this for too long, somaybe this isn't the right next
step, because there's thisresistance and it should be easy
, right, easy and effortless.
And so I stopped and I thoughtabout it.
(13:16):
I'm like, where are events thatI have willingly paid, not only
for a ticket but to fly out, forroom, for food, for all of the
different aspects of going to anevent?
Where are the events over thelast five to 10 years that I
have been investing into in allof the different aspects of
going to an event?
Where are the events over thelast five to 10 years that I
have been investing into?
And all of those events havebeen creative events, podcasting
(13:36):
events like PodFest, podcastMovement.
We've got video events likeVidSummit, we've got VidCon.
We've got all of these massiveevents that creators gather.
That excites me.
That's something I'm alreadynaturally doing because I want
to expand my networks, I want tomeet new friends in those areas
(13:56):
.
I love hanging out with creativepeople, the conversations.
I could just have them forhours and it comes natural and
easy and I can connect with themand I can relate to them and I
get it their experiences, theirfears, their struggles, and
that's when it hit me.
I was like, oh yeah, I don'tnecessarily want to sit and talk
(14:20):
about the struggles of a CEO,not necessarily like an
entrepreneur, but like acorporate CEO or an executive at
a high level in a massivecompany.
I don't want to talk aboutthose problems.
I don't know how to navigatethem.
I don't know how to navigatethe political landscape.
I don't know how to speak inthe language of someone who is
(14:41):
so literal and so logical that Iquestion everything that comes
out of my mouth.
And I have to really try andreally think about it.
I have to become a mastercommunicator because I really
have to step outside of what isnatural to me as a communicator
very inferential communicator,very emotional communicator.
I like to tell stories a lot oftimes versus leaning into facts
(15:03):
and figures, and that's okay.
But that takes effort and extraenergy.
That makes me more tired.
I was finding myself working onprojects for leadership, for
corporate, for these things, andI was finding myself falling
asleep.
(15:24):
I literally could not hold myeyes open.
I wanted to be working on it.
It was like the middle of theday, I couldn't understand why,
but my eyes were like fallingshut, like they felt so heavy,
and so I'd end up just taking anap every time and I'm like what
is happening?
Why is it that, on one hand,when I have something in a
(15:44):
creative outlet for a creativeperson, for the creative
community, I'm up at 4.30 in themorning so excited, working on
it for hours on end, versussomething like this where I can
barely keep my eyes open and ithit me that I'm swimming
upstream.
(16:06):
I was chasing what I thought wasthe easier road because there
was money, because a companypaying another company is a lot
easier to get the bigger dollarsthan it would be to go to a lot
of individuals.
At least, that was the belief Ihad bought into.
Whether it's true or not, Idon't know.
There's a lot of differentcircumstances that would need to
(16:27):
go into that situation to makethat true or false.
For real, it doesn't matter.
I was buying into it, and nowI'm not buying into it because I
actually want to save energy.
I want to do what's easy,what's fun, what calls me,
what's exciting, what wakes meup out of bed.
That's what I'm here to do, andso why not just talk to people
who are like me, people whothink like me, communicate like
(16:50):
me, have experiences like me,have beliefs like me, are
curious about things that I'minto?
So I'm not going to be quietanymore when it comes to the
things that actually get megoing, get me turned on, get me
excited mentally, where I couldjust talk about it all day.
I'm going to incorporate moreof these conversations, talking
(17:10):
about the way that I believethings to be, because, truly,
this is the corner of theinternet that exists, because
I'm here to talk about mybeliefs, because I'm truly
convinced that for some people,for the right people, it will
help.
I'm not here to say what I haveto offer is for everybody.
(17:31):
What we're here to do togetheris for you, and if you are this
far into this episode, it'slikely for you, babe, Like it's,
it's likely for you.
And I just you know I I got solucky about two and a half years
(17:56):
ago I was invited privateinvite to a very small
mastermind and in thismastermind I was given the
opportunity to become friendswith two women three, four, lots
of women, but two in particular.
Right at the start, these twowomen were at the very first
event, which is why they havesuch a deep impact.
At the time I was stillstruggling with the belief that
(18:19):
I could have girlfriends,because I have been burned so
many times in the past by womenand one of them was triggering
me right off the bat a wholebunch.
And the other one I just wasn'tquite sure about yet, I didn't
know anything about.
She was very quiet at the timeand I just didn't know.
(18:43):
And then the years went on andwe all grew and evolved and now
these two women are some of theclosest women that I have in my
life.
I speak to them more than I domost anybody else outside of my
partner, my mother, my personaltrainer.
These women are everything andthey, for the first time, are
(19:06):
healing me and teaching me thatI can have girlfriends, that
it's worth continuing to lookfor the people who are like me
and who want to grow in the waysthat I have to offer friendship
, because I recognize thatthat's what I offer in my
business, in my world.
My service is friendship.
(19:27):
It is a deep level offriendship, a friendship that
shows up when you need those SOScalls, when you're having those
tough days, who helps to groundyou when you really need it,
who does have knowledge inbusiness, does have knowledge in
fitness and in health andnutrition, does have knowledge
in multiple areas of life that Ican guide you in those areas
(19:50):
too, and I can just be here tohelp support you through all of
the personal earthquakes you'regoing to experience while still
managing and upholding the restof the world.
And sometimes we just need abusiness bestie to have in our
corner, someone who knows aboutall the craziness that's
(20:12):
happening behind the scenes,someone who can keep us grounded
, someone who can keep usfocused on the why, focused on
where we're going, focused onwho we're doing it for, and to
remind us that we're not crazy.
We just might be a littleoverwhelmed in the moment.
(20:32):
That's okay, because emotionsare a good thing, all of them,
the good ones and the bad ones.
Right, we're here to experiencethe range of emotions.
We're not here to experiencethem alone.
So, whether it's in a one-on-oneformat, whether it's joining
the Her Collective, whether it'sapplying to be a part of the In
(20:53):
Her Circle.
Join a community, even justdownload the Her app and start
doing some of the meditations,get into the journal prompts,
feel the energy of the app and,whenever you're ready, join one
of these, join the HerCollective and become a part of
the group.
Chat, really dive in, becausewe, as women, are meant to do
(21:15):
this together.
We're meant to have asisterhood, and so if you're one
of these people who's acreative, who's a high performer
, who's an entrepreneur, whothinks a little bit differently
about the world, who's into somewoo-woo stuff you know the
metaphysical, the spiritual ifyou're into empowering each
other, you're here to stay ontop of your health, your fitness
(21:38):
, to be inspired by other womenwho are taking on the world and
this is your space Join us.
I would be more than happy tohave you with us and if not,
you're more than welcome to justkeep listening to the podcast.
I'm here to be that littlewhisper in your ear that keeps
you going, because you areenough and you are loved.
You know it's raining out and I'm sitting here just
thinking about how this morningI created a series of episodes
for the podcast and I used AIfor them and it's very much my
voice, what I'd like tocommunicate, and maybe the
(00:23):
structure is a little bit morestructured or thought through
than if I was just word vomitingmy thoughts to you guys in real
time.
And I feel like there's thisbalance.
There's a balance betweenepisodes like this where I'm
(00:44):
just sitting here chit-chattingwith you guys in the dark, it's
storming outside and I figuredI'd just turn on the mic.
Then there are episodes that Isit on the couch cuddled up with
my journal and I write a script, I write a flow, I write, I
channel all of the thoughts thatI'm having.
Or maybe I had a conversationwith a friend and she needed
(01:05):
help with something, so I createsomething for them and that
becomes an episode.
It's 45 minutes to an hour ofmy time, intentionally put
together and then read throughbecause it's more of like an
outline than it is a script.
And then there are the episodeswhere I'm using ChatGPT and
(01:28):
it's scripted and I know you canhear it At least I can but I
don't know.
Maybe it is how I talk, withthat kind of cadence and
structure.
It just makes me think like AIhas sped up my production and
work a hundred times.
(01:50):
It has helped me find suchdepth and clarity and what I'm
talking about has helped me keepfocused on a reoccurring theme
and messaging, where I used totalk about everything, but now I
talk about many differentthings, but always tying back to
the same similar core themesand topics, and that's something
(02:12):
I struggled with in the past.
But now, co-creating contentwith ChachiBT, I find that
really helps keep me almost like.
It makes me think of likebowling, but with the little
guardrails up, it's like cool,I'm still the one bowling, I
just got guardrails.
Chachibt has been told who myideal client is.
(02:35):
It has a very wellunderstanding of all of the
services that I provide, all ofthe different tools and
techniques that I utilize, andwe've had some really deep
conversations, her and I, and soshe's really, really familiar
with what I'm doing, and so it'salmost like I have another
employee, another team member,someone here to bounce ideas off
(02:58):
of and to help me get to whereI want to go, to help get the
right messaging to you guys,because, look, I've been
creating for about 15 years.
I have had moments of virality.
I've had accounts that didreally well.
I have gotten death threatsfrom those accounts.
(03:22):
I've had mental spirals.
I have eventually deleted thoseaccounts and now been
rebuilding from the start, whichis a whole new ballgame in
itself.
I've had moments of clarity,moments of confusion.
I've tried all sorts ofdifferent tactics and strategies
(03:43):
and techniques and funnels andda, da, da, da, da da.
The one thing that I'm learningat this point in my career, at
this point in my journey, isthat nobody outside of myself is
going to tell me what's bestfor me and my business, for me
and my business.
(04:04):
My personal makeup is not meantto be a nine-to-fiver, is not
meant to work for or buildsomeone else's thing.
It just isn't and I've acceptedthat.
And I've also accepted that Ifunction and work in specific
ways and I have to work aroundthat and I'm not here for volume
.
I'm not here to work withthousands and thousands and
(04:28):
thousands of people.
Now I do have an intention toimpact thousands and thousands
and thousands of people, but theway that I'm going to do that
is through working with peoplewho also impact other people.
That way it's trickle downeffect.
It's me impacting others whocreate waves of people impacting
(04:48):
other people, and that's how Iwill reach all of those people.
It doesn't have to be me.
I don't personally have to workwith all of these people.
I can work with 10 people at anextremely high level and a
hundred people in a communityformat and make the impact that
I'd like to make on this planet.
And that's what I've acceptedis that I'm not here to sell low
(05:12):
ticket things to high volumesof people, because I think I
figured that out in my cleaningbusiness that I would rather not
have thousands of people allasking for a discount.
Instead, I'd rather have ahandful of people that I spoil
but pay me well for the workthat I do, because they highly
(05:34):
value who I am and what I do,because they recognize that, yes
, they could get the serviceelsewhere, but they can't get
the experience elsewhere.
So I'm here to focus on theexperience that I am here to
give, the one that lights me up,that gets me excited, that
(05:55):
wakes me up at 4.30 in themorning and gets me wanting to
come outside, to come and work.
That.
What is that?
It's like I had a coach once.
I love workbooks, absolutelylove them.
I am a journaling fanatic,absolutely love a workbook
because I can go back to it.
(06:15):
I can go back and I canresource these things when I
want to look back and remindmyself, and it has a tangible
physical recall for me.
I'm a kinesthetic person.
There is something to that.
So I had said to this coach hey, I'm going to make a workbook
for my people.
And she said don't waste yourtime on workbooks.
(06:36):
Nobody wants a workbook.
Well, because she was mybusiness coach at the time, I
listened to her and I bought inon that and I kept telling
myself okay, workbooks are awaste of time.
Well, let's fast forward a fewyears.
I started to ask the people whoare going through my courses
for some feedback, won't youbelieve?
(07:01):
The number one feedback I gotwas I'd love to have this in a
workbook so that I can sit anddo it and come back to it in the
future.
And I was like you know what?
I'm going to make those.
And now fast forward even more.
Come back to today.
My workbooks are things thatpeople attend my retreats and
then ask can I get a second one?
Is there a digital version ofthis?
I'd like to do it again.
Can I get one for a friend?
Like my workbooks are thingsthat people look forward to,
(07:22):
that they get massivetransformation from.
Had I stopped making workbooksand not allowed myself to
continue to do that because oneperson believed that workbooks
were not worth it.
No, I'm here to be me, and I amsomeone who clearly enjoys both
using, creating and putting outand seeing other people use and
(07:43):
get benefit from my workbooks.
Because it's tangible, becauseI have them printed.
I have them printed with myhandwritten affirmations from
that event in them and I utilizethem.
I tap back in, I'm telling youI look forward to the day, 10
years from now, where I haveboxes full of these and I can
see, literally, I can sit downand read my own transformation
(08:07):
because my thoughts will bewritten on paper and my thoughts
will change as I evolve.
That's something that Iabsolutely love my clients
having, because they oftenforget what they think and feel,
and so we write them down sothat we can go back to them in
six months and go wow, I reallywas in a low place six months
ago and I really am in a goodplace now.
(08:29):
That's change, that's growth,that's transformation.
Part of my job as a coach.
Part of my job as a mentor isto help you become aware of how
far you've come, because we losesight of it and we see
ourselves and experienceourselves every single day, and
(08:49):
so we incrementally experiencethose small 1% changes every
single day, and if we don't stopand look backwards, we'll never
notice it.
So, as a coach, I writepeople's words down word for
word, put them in quotations andI'll have the date there and
that way when I go back to themand you know we'll be in a
(09:12):
future session they'll be sayingsomething very different and
I'll be like just wait onesecond, and I'll go back to the
old notes and say do youremember two weeks ago, a month
ago, six months ago, you saidthis thing and you fully
believed it.
Those are the moments wherethey go wow, I really have
changed.
So I don't even know how I goton this tangent.
(09:35):
How'd I get here?
See, now, that's how you know.
I have no script.
That's how you know.
There is no outline.
That's how you know.
We're just hanging out and I'mcurious if you can hear the
rumbling storm outside, becauseit's actually quite soothing to
just have the rolling thunder.
There's no lightning so far,just this nice deep, rolling
thunder.
(09:59):
You know, life gets easier whenwe get out of our own way, and I
say that because that's partlywhat I'm experiencing right now.
So yes, this is a projectionand it's for me so true because
(10:20):
I read this book the SurrenderExperiment and it was.
I don't want to give it away, Idon't want to spoil or any of
it, it was just a really goodbook.
So the premise of the book isthat if we stop thinking and
just start accepting theopportunities that show up and
feel good to us, and just followthe opportunities, that life
can lead us to some prettyamazing places without us even
(10:43):
planning to get there.
And so quite interesting book.
And I've been doing more andmore of that as just letting go
and letting life.
My motto for this year iswhat's meant for me will be, and
yet I'm not being passive, I'mnot sitting back and saying that
I'm just kind of waiting forthings to come to me.
I'm very much taking action.
(11:05):
I've done so many things tofind additional clarity and take
action, even in the confusion.
I still ran to different events, even as I was still unsure of
who my ideal client really wasand who I was speaking to.
What's my core offer?
Still figuring all of thesethings out because I still pivot
on the run, I guess that's oneway to put it.
(11:26):
And so, as I'm going throughthese experiences, I'm
recognizing what types of womenI absolutely adore and want to
do more of, what types of eventsI love and want to do more of,
what kind of locations I enjoyand want to do more of and which
ones, well, you know, we'lljust not be doing as much of in
the future.
And that only comes withexperience.
(11:49):
That only comes with actuallyshowing up and doing the thing.
And so I've been showing up andI've been doing the thing, and
I'm still very broad in who Iwas helping.
And it wasn't until I reallystarted to push myself and I
thought I was going to beworking with corporate girlies.
(12:11):
I thought I was going to beworking with executive women.
I thought that my route wasgoing to HR events, shrm events
and chief events to go meet allthese executives and these women
at high levels.
Because if I work withleadership leadership in
companies then by trickle downeffect, they impact and
(12:32):
influence all of those who workwith them and for them, and so I
could have a bigger impact, andI was really excited about that
to a degree, till I started toactually put things on my
calendar and then recognized mybody wasn't excited at all.
In fact, my inner child waslike almost looking at me, like
(12:54):
do we have to go?
This is going to be so boring.
In that moment I knew, yeah,I'm not going to be too excited
about this for too long, somaybe this isn't the right next
step, because there's thisresistance and it should be easy
, right, easy and effortless.
And so I stopped and I thoughtabout it.
(13:16):
I'm like, where are events thatI have willingly paid, not only
for a ticket but to fly out, forroom, for food, for all of the
different aspects of going to anevent?
Where are the events over thelast five to 10 years that I
have been investing into in allof the different aspects of
going to an event?
Where are the events over thelast five to 10 years that I
have been investing into?
And all of those events havebeen creative events, podcasting
(13:36):
events like PodFest, podcastMovement.
We've got video events likeVidSummit, we've got VidCon.
We've got all of these massiveevents that creators gather.
That excites me.
That's something I'm alreadynaturally doing because I want
to expand my networks, I want tomeet new friends in those areas
(13:56):
.
I love hanging out with creativepeople, the conversations.
I could just have them forhours and it comes natural and
easy and I can connect with themand I can relate to them and I
get it their experiences, theirfears, their struggles, and
that's when it hit me.
I was like, oh yeah, I don'tnecessarily want to sit and talk
(14:20):
about the struggles of a CEO,not necessarily like an
entrepreneur, but like acorporate CEO or an executive at
a high level in a massivecompany.
I don't want to talk aboutthose problems.
I don't know how to navigatethem.
I don't know how to navigatethe political landscape.
I don't know how to speak inthe language of someone who is
(14:41):
so literal and so logical that Iquestion everything that comes
out of my mouth.
And I have to really try andreally think about it.
I have to become a mastercommunicator because I really
have to step outside of what isnatural to me as a communicator
very inferential communicator,very emotional communicator.
I like to tell stories a lot oftimes versus leaning into facts
(15:03):
and figures, and that's okay.
But that takes effort and extraenergy.
That makes me more tired.
I was finding myself working onprojects for leadership, for
corporate, for these things, andI was finding myself falling
asleep.
(15:24):
I literally could not hold myeyes open.
I wanted to be working on it.
It was like the middle of theday, I couldn't understand why,
but my eyes were like fallingshut, like they felt so heavy,
and so I'd end up just taking anap every time and I'm like what
is happening?
Why is it that, on one hand,when I have something in a
(15:44):
creative outlet for a creativeperson, for the creative
community, I'm up at 4.30 in themorning so excited, working on
it for hours on end, versussomething like this where I can
barely keep my eyes open and ithit me that I'm swimming
upstream.
(16:06):
I was chasing what I thought wasthe easier road because there
was money, because a companypaying another company is a lot
easier to get the bigger dollarsthan it would be to go to a lot
of individuals.
At least, that was the belief Ihad bought into.
Whether it's true or not, Idon't know.
There's a lot of differentcircumstances that would need to
(16:27):
go into that situation to makethat true or false.
For real, it doesn't matter.
I was buying into it, and nowI'm not buying into it because I
actually want to save energy.
I want to do what's easy,what's fun, what calls me,
what's exciting, what wakes meup out of bed.
That's what I'm here to do, andso why not just talk to people
who are like me, people whothink like me, communicate like
(16:50):
me, have experiences like me,have beliefs like me, are
curious about things that I'minto?
So I'm not going to be quietanymore when it comes to the
things that actually get megoing, get me turned on, get me
excited mentally, where I couldjust talk about it all day.
I'm going to incorporate moreof these conversations, talking
(17:10):
about the way that I believethings to be, because, truly,
this is the corner of theinternet that exists, because
I'm here to talk about mybeliefs, because I'm truly
convinced that for some people,for the right people, it will
help.
I'm not here to say what I haveto offer is for everybody.
(17:31):
What we're here to do togetheris for you, and if you are this
far into this episode, it'slikely for you, babe, Like it's,
it's likely for you.
And I just you know I I got solucky about two and a half years
(17:56):
ago I was invited privateinvite to a very small
mastermind and in thismastermind I was given the
opportunity to become friendswith two women three, four, lots
of women, but two in particular.
Right at the start, these twowomen were at the very first
event, which is why they havesuch a deep impact.
At the time I was stillstruggling with the belief that
(18:19):
I could have girlfriends,because I have been burned so
many times in the past by womenand one of them was triggering
me right off the bat a wholebunch.
And the other one I just wasn'tquite sure about yet, I didn't
know anything about.
She was very quiet at the timeand I just didn't know.
(18:43):
And then the years went on andwe all grew and evolved and now
these two women are some of theclosest women that I have in my
life.
I speak to them more than I domost anybody else outside of my
partner, my mother, my personaltrainer.
These women are everything andthey, for the first time, are
(19:06):
healing me and teaching me thatI can have girlfriends, that
it's worth continuing to lookfor the people who are like me
and who want to grow in the waysthat I have to offer friendship
, because I recognize thatthat's what I offer in my
business, in my world.
My service is friendship.
(19:27):
It is a deep level offriendship, a friendship that
shows up when you need those SOScalls, when you're having those
tough days, who helps to groundyou when you really need it,
who does have knowledge inbusiness, does have knowledge in
fitness and in health andnutrition, does have knowledge
in multiple areas of life that Ican guide you in those areas
(19:50):
too, and I can just be here tohelp support you through all of
the personal earthquakes you'regoing to experience while still
managing and upholding the restof the world.
And sometimes we just need abusiness bestie to have in our
corner, someone who knows aboutall the craziness that's
(20:12):
happening behind the scenes,someone who can keep us grounded
, someone who can keep usfocused on the why, focused on
where we're going, focused onwho we're doing it for, and to
remind us that we're not crazy.
We just might be a littleoverwhelmed in the moment.
(20:32):
That's okay, because emotionsare a good thing, all of them,
the good ones and the bad ones.
Right, we're here to experiencethe range of emotions.
We're not here to experiencethem alone.
So, whether it's in a one-on-oneformat, whether it's joining
the Her Collective, whether it'sapplying to be a part of the In
(20:53):
Her Circle.
Join a community, even justdownload the Her app and start
doing some of the meditations,get into the journal prompts,
feel the energy of the app and,whenever you're ready, join one
of these, join the HerCollective and become a part of
the group.
Chat, really dive in, becausewe, as women, are meant to do
(21:15):
this together.
We're meant to have asisterhood, and so if you're one
of these people who's acreative, who's a high performer
, who's an entrepreneur, whothinks a little bit differently
about the world, who's into somewoo-woo stuff you know the
metaphysical, the spiritual ifyou're into empowering each
other, you're here to stay ontop of your health, your fitness
(21:38):
, to be inspired by other womenwho are taking on the world and
this is your space Join us.
I would be more than happy tohave you with us and if not,
you're more than welcome to justkeep listening to the podcast.
I'm here to be that littlewhisper in your ear that keeps
you going, because you areenough and you are loved.
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