Ep 22 - Why Email Marketing Beats Social Media (And How Realtors Can Win)

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In this episode of the Real Estate Roadmap Podcast, Chris Cusimano, Jen Konikoff, and Alex Mendel break down the unique challenges real estate agents face in Southeast Florida 🏝. They explore why self-doubt holds many agents back and how mini deep dives into topics can provide quick, actionable insights.

The conversation highlights:

• 🚀 The pitfalls of relying solely on social media for marketing.
• 🎯 The importance of coaching and mentorship in real estate success.
• 📩 Why email marketing outperforms social media engagement (and how to do it right!).
• 💡 Lead magnets and storytelling as powerful tools for client connection.
• 🔥 How to leverage Homebot to keep clients engaged and informed.

If you’re looking to step up your real estate marketing game and gain control over your audience, this episode is packed with practical strategies to help you win. 💪

Key Takeaways 📝

• 🧠 Self-doubt can be a major roadblock to success.
• 🎯 Mini deep dives provide fast, actionable insights.
• ⚠️ Social media alone isn’t reliable for real estate marketing.
• 💼 Coaching accelerates learning and leads to faster results.
• 📬 Owning an email list gives you control over your audience.
• 📊 Email open rates outperform social media engagement.
• 📝 Storytelling makes email marketing more engaging and effective.
• 🎣 Lead magnets help capture high-quality client leads.
• 🔗 Social media should be used to grow email lists, not replace them.
• 📈 Homebot is a game-changer for client engagement and education.
• 🔄 Marketing strategies must evolve with changing consumer behavior.

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