🎙 Episode Summary
In this episode of the Real Estate Roadmap Podcast, Chris Cusimano sits down with real estate veteran Ryan Smith, who shares his innovative take on geo farming—one that goes far beyond postcards and cold outreach.
With 17 years of experience, Ryan walks us through his evolution from traditional farming to a system that puts community first. He introduces his CPR Framework—Community, Positioning, Relationships—a powerful approach for agents looking to generate leads, create meaningful connections, and become trusted local experts.
From neighborhood home price reports to local business interviews, Ryan’s strategies have earned him a 21x return on investment, proving that when done right, farming isn’t about chasing—it's about attracting.
Key Takeaways
- 🏘️ Ryan has 17 years in the industry and rebuilt his farming strategy from the ground up.
- 🔄 Traditional farming methods weren’t working—relationship-building changed everything.
- 📊 A simple neighborhood home price report became a high-engagement lead tool.
- 🤝 Local business interviews are powerful for building trust and increasing visibility.
- 💡 The CPR Framework (Community, Positioning, Relationships) is the foundation of Ryan’s strategy.
- 📈 His methods produced a 21x ROI from targeted, consistent farming efforts.
- 📬 Door knocking and layering strategies can be done without being pushy or salesy.
- ⏳ Long-term commitment and consistency are non-negotiables for success.
- 🔁 Most agents quit too early—persistence pays off in real estate farming.
- 📹 Content that resonates with your community creates stronger local positioning.
Sound Bites
🎤 "We tracked it. I spent about $12,000."
🎤 "Local business interviews are phenomenal."
🎤 "We can become that community ambassador."
🎤 "This allows you to really stand out."
🎤 "You can't just start and then stop."
🎤 "Most agents just do one strategy."
🎤 "Stick with it and learn from others."
Chapters
00:00 Introduction to Ryan Smith and His Journey
02:47 The Evolution of Farming Strategies
05:57 Innovative Approaches to Geo Farming
09:00 Building Community Connections
11:57 Leveraging Local Businesses for Growth
15:07 The CPR Framework: Community, Positioning, Relationships
18:04 Creating Valuable Content for Engagement
24:18 Building Business Relationships
27:58 The Importance of Commitment in Real Estate
30:41 Effective Lead Generation Strategies
34:59 The Role of Consistency in Success
37:24 Leveraging Community and Collaboration
🔥 Subscribe & Stay Connected
Want to become a community ambassador and master geo farming with real impact? Subscribe for more strategies and conversations with top producers!
📲 Follow us on YouTube, Spotify, and Apple Podcasts for weekly inspiration and tactical advice!
➡️ What part of Ryan’s strategy are you excited to try first? Drop your thoughts in the comments!
#GeoFarming #RealEstateFarming #CommunityMarketing #CPRFramework #LocalBusinessMarketing #LeadGeneration #RealEstatePodcast #HomesByCusi
Apply to Chris's Coaching Program HERE (Free to apply)
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
The Burden
The Burden is a documentary series that takes listeners into the hidden places where justice is done (and undone). It dives deep into the lives of heroes and villains. And it focuses a spotlight on those who triumph even when the odds are against them. Season 5 - The Burden: Death & Deceit in Alliance On April Fools Day 1999, 26-year-old Yvonne Layne was found murdered in her Alliance, Ohio home. David Thorne, her ex-boyfriend and father of one of her children, was instantly a suspect. Another young man admitted to the murder, and David breathed a sigh of relief, until the confessed murderer fingered David; “He paid me to do it.” David was sentenced to life without parole. Two decades later, Pulitzer winner and podcast host, Maggie Freleng (Bone Valley Season 3: Graves County, Wrongful Conviction, Suave) launched a “live” investigation into David's conviction alongside Jason Baldwin (himself wrongfully convicted as a member of the West Memphis Three). Maggie had come to believe that the entire investigation of David was botched by the tiny local police department, or worse, covered up the real killer. Was Maggie correct? Was David’s claim of innocence credible? In Death and Deceit in Alliance, Maggie recounts the case that launched her career, and ultimately, “broke” her.” The results will shock the listener and reduce Maggie to tears and self-doubt. This is not your typical wrongful conviction story. In fact, it turns the genre on its head. It asks the question: What if our champions are foolish? Season 4 - The Burden: Get the Money and Run “Trying to murder my father, this was the thing that put me on the path.” That’s Joe Loya and that path was bank robbery. Bank, bank, bank, bank, bank. In season 4 of The Burden: Get the Money and Run, we hear from Joe who was once the most prolific bank robber in Southern California, and beyond. He used disguises, body doubles, proxies. He leaped over counters, grabbed the money and ran. Even as the FBI was closing in. It was a showdown between a daring bank robber, and a patient FBI agent. Joe was no ordinary bank robber. He was bright, articulate, charismatic, and driven by a dark rage that he summoned up at will. In seven episodes, Joe tells all: the what, the how… and the why. Including why he tried to murder his father. Season 3 - The Burden: Avenger Miriam Lewin is one of Argentina’s leading journalists today. At 19 years old, she was kidnapped off the streets of Buenos Aires for her political activism and thrown into a concentration camp. Thousands of her fellow inmates were executed, tossed alive from a cargo plane into the ocean. Miriam, along with a handful of others, will survive the camp. Then as a journalist, she will wage a decades long campaign to bring her tormentors to justice. Avenger is about one woman’s triumphant battle against unbelievable odds to survive torture, claim justice for the crimes done against her and others like her, and change the future of her country. Season 2 - The Burden: Empire on Blood Empire on Blood is set in the Bronx, NY, in the early 90s, when two young drug dealers ruled an intersection known as “The Corner on Blood.” The boss, Calvin Buari, lived large. He and a protege swore they would build an empire on blood. Then the relationship frayed and the protege accused Calvin of a double homicide which he claimed he didn’t do. But did he? Award-winning journalist Steve Fishman spent seven years to answer that question. This is the story of one man’s last chance to overturn his life sentence. He may prevail, but someone’s gotta pay. The Burden: Empire on Blood is the director’s cut of the true crime classic which reached #1 on the charts when it was first released half a dozen years ago. Season 1 - The Burden In the 1990s, Detective Louis N. Scarcella was legendary. In a city overrun by violent crime, he cracked the toughest cases and put away the worst criminals. “The Hulk” was his nickname. Then the story changed. Scarcella ran into a group of convicted murderers who all say they are innocent. They turned themselves into jailhouse-lawyers and in prison founded a lway firm. When they realized Scarcella helped put many of them away, they set their sights on taking him down. And with the help of a NY Times reporter they have a chance. For years, Scarcella insisted he did nothing wrong. But that’s all he’d say. Until we tracked Scarcella to a sauna in a Russian bathhouse, where he started to talk..and talk and talk. “The guilty have gone free,” he whispered. And then agreed to take us into the belly of the beast. Welcome to The Burden.