In the face of rising competition from new brands, more demanding consumers and ever present cost pressures, it’s not easy to run a successful brand.
Thus it’s not surprising that more brands are losing momentum or are stuck in slump that isn’t being solved by changing creative directors, altering their DNA or adding new lines.
In many cases, that’s actually made things worse.
To get a better understanding of what where brands are going wrong - and were a few are getting it right - I reached out to Glenn McMahon, a C-suite apparel industry executive who helps brands establish clear creative vision while driving EBITDA growth and margin expansion.
In this episode he shares where brands have gone wrong - and what leadership might do to get them back on track. Glenn also talks about what he sees as a game-changing AI development that the industry can’t afford to overlook.
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