How This Kenyan Creative Is Creating Her Own On Demand Streaming Platform In Nairobi: Muthoni Waigwa

Did you know that Kenya is home to Africa’s second-highest mountain, Mount Kenya? Standing at 5199m tall, it takes 4 to 5 days to climb. Did you also know that the first African woman to win the Nobel Peace Prize is from Kenya?

In this episode we introduce you to our girl and boss babe from Kenya Muthoni Waigwa. She’s the Co-founder of Nifty Works Plus Ltd, a trailblazing graphic design and audio-visual production company that creates innovative and cutting-edge digital content from the African perspective. She’s also a producer, writer, creative director, digital media enthusiast, and podcast host of "Moments with Nderru," a series that showcases captivating & engaging stories. 

Muthoni is passionate about African storytelling, a visionary leader in her own rights, a truly dynamic and inspirational speaker. This episode was a treat filled with so many mic drops and inspirational moments. We dive deeper into Muthoni’s childhood and upbringing growing up in Kenya, some of her fondest moments and most trying experiences. Her vulnerability, openness, and transparency in sharing her story with us was quite remarkable. Muthoni's strength, passion, and resilience proves how real women with real experiences do not allow the curve balls life throws at them to deter them from their dreams and vision.  

With her unparalleled creativity and entrepreneurial spirit, we got the chance to discuss further her company Nifty Work Plus Ltd, what inspired her to build her own initiative, the ups and down of running a long-term business on the continent and owning your niche. We also highlighted her long-term vision for Nifty Work, their impact thus far and key barriers within the African content creation ecosystem.

We tackle systematic oppression, women empowerment, gender equity, inner healing, and finding peace through life's most dire circumstances. Muthoni is truly a beacon of hope, a resilient warrior, and the epitome of African Girl Magic!