The 90’s the oldies and a whole lot more with Radio Serena

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
This episode of Aaron's Opinion is brought to you by
Radio Serena. Radio Serena The Nineties, the Oldies, and a
Whole Lot More.

Speaker 2 (00:17):
Looking for a radio show that's familiar yet predictably unpredictable,
look no further than Radio Serena. Hi, my name is
Serena and I'm host of this program. On Radio Serena,
we play What a Girl Wants. What does that mean? Well,
a lot of times it means a mix of the nineties,
Oldies and a whole lot More, which basically means all

(00:40):
the random stuff that comes to my mind. But from
time to time we'll have themed shows, holiday music shows
for like Valentine's Day and Christmas, and special presentations that
present a style or form of music. In the context
of a radio station, You'll never know what you'll hear
from week to week, so tune in to Radio Serena,

(01:02):
The Nineties, Oldies and a Whole Lot More, check your
local community radio station for availability, or listen online at
Clearingthstatic dot blogspot dot com.

Speaker 1 (01:17):
Welcome, Welcome back, everybody to another exciting episode of Aaron's Opinion,
the podcast for blind people where we speak about critical
issues in the blindness community and all other issues from
across the universe and galaxy. My name is Aaron Richmond,
and of course don't forget how we can get in
touch with the show. One two four zero six eight
one nine eight sixty nine one two four zero six
eight one nine eight six nine Aaron's Opinion six at

(01:39):
gmail dot com. A A R O N S O
P I N IO N six and that's the number six,
Aaron's Opinion six at gmail dot com. Don't forget about
follow along on Instagram at Aaron's Opinion, and if you
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Speaker 3 (01:59):
We would love to have you.

Speaker 1 (02:00):
Remember, if you're stopped at the border by border patrol,
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have a hard time getting into these groups, and there
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Speaker 3 (02:13):
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Speaker 1 (02:14):
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(02:36):
rate and review, that's the kind thing to do. Don't
forget the download contest for this week because we haven't
produced an episode in a while, but trust me, we
have a lot coming up right around the corner. But anyway,
the downloads for this week United States, Canada, and Serbia.
We noticed that we have consistent listeners there and consistent
listeners all.

Speaker 3 (02:54):
Over the world too, so thank you.

Speaker 1 (02:57):
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Speaker 3 (03:18):
Don't forget.

Speaker 1 (03:18):
We also offer a patreon here at Aeron's Opinion and
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(03:40):
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And of course we're on TikTok and we're on all
the various social platforms. So again, if you need a
QR code for anything I've just said, or if you
need clarifications, because I always like to say I know

(04:01):
that we do go through a lot of information in
these intros and outros, please do let me know. Thank
you for that. Okay, on to today's guest. It is
very very important for people when they're in the radio
space and podcast space to post in various Facebook groups.
And if this particular person by the name of Serena,

(04:24):
specifically Radio Serena, if she had never posted in a
specific blindness group on Facebook, I never would have known
of a Serena. I never would have known of a
radio and I never would have known of radio Serena.
This person, just like all of the guests here at
Aaron's Opinion, is truly remarkable and truly spectacular broadcasting a

(04:44):
radio show that specializes in you guessed it, the nineties,
the oldies, and a whole lot more so, it's mostly
a music show.

Speaker 3 (04:52):
Specializing in all of those things.

Speaker 1 (04:54):
This is someone who is syndicated on eighty five stations
nationwide in the United States, all over the world on
Internet radio, and hopefully we hear at Aaron's Opinion, we'll
be able to give her a lot more download and
a lot more exposure on various radio stations, So that
would be really really good. But this is someone that
I never would have heard of and never would have

(05:15):
found out about if she had never posted, which is
why it's important to post in as many appropriate places
as possible when you are a podcaster and youtubeer and
things like that. You know, the most impactful thing that
she said is that her show really impacts families in
a positive way. And I could tell, and I didn't
say anything during the interview segment, but I could tell

(05:38):
she was getting emotional about it, and it's just so
sweet to know that a radio show can impact families
as much as it does, and this show is really important.
So what I would like you to do certainly is
go over to the Facebook page, give that page a
like because it doesn't have many likes, and certainly subscribe
to the RSS there on the website, and we will

(05:59):
certainly put a good description in for you to learn
more about Radio Serena and the important thing Radio Serena
does for music and for radio all over the world.
And to be on eighty five stations nationwide, that is
a huge deal. Radio is a lot more competitive in
the sense in comparison to podcasts, so you know, it's

(06:22):
a lot harder to get on to a radio and
to be syndicated. So for someone to have the honor
to be syndicated on all these eighty five stations is
just a tremendous thing. We hope that we will be
able to get on and get to talk to the producer,
one of her producers who helps her, and we hope
that we will have many more great episodes with Radio Serena.

(06:42):
I think you can probably guess the name of today's episode.
But before I get to that name, I just have
to remind you you're listening to the Eron's Opinion podcast,
and now let's have a great conversation with Radio Serena
by me saying you're listening to the Eron's Opinion podcast.
My name is Aaron Richmond, and now let's sit back
and listen together too. In the nineties, the oldies, and
a whole lot more with Radio Serena. Welcome or welcome back, everybody,

(07:08):
do another exciting episode of Aaron's Opinion, the podcasts for
blind people where we speak about critical issues in the
blindness community and all other issues from across the universal galaxy.
My name's Aaron Richmond, of course, and tonight, this morning,
this afternoon, or whenever you listen to this one.

Speaker 3 (07:24):
We're joined by.

Speaker 1 (07:25):
Somebody to whom I am very pleased that I have met,
the acquaintance of, to whom I know very little about,
and to whom if I had never seen her post
in a specific blindness group on Facebook, I never would
have known there was a radio I never would have
known there was a Serena. I never would have known
there was a Radio Serena. But now we know that

(07:48):
there is a Radio Serena, so I have to ask
you a question and then I have to mute my
microphone to let you tell your story.

Speaker 3 (07:56):
So who is Radio Serena?

Speaker 2 (08:00):
Thank you. Radio Serena is a radio show, a syndicated
radio show that plays a pop variety format. Our base
of music is a mix of the nineties, oldies and
a whole lot more, although that's not what we do

(08:23):
every show. We do a variety of different types of
shows throughout the year, everything from themed shows so like
instrumental music shows, or every summer, every Memorial Day weekend
we do a summer show, so all songs about summer.
We do holiday themed shows Halloween, Valentine's Day, Saint Patrick's Day,

(08:48):
and of course our Christmas programming, which is probably the
widest variety of Christmas music that you will probably ever
hear on the radio dial. And we also do what
I like to call format presentations, which is where we

(09:09):
take a different style of music and we just present
it as if it were its own radio station. Within
the Radio Serena Verse. Radio Serena is on about eighty
five terrestrial and internet radio stations across the country and

(09:30):
around the world. I think we're on now in nine
different countries and we've been on for about ten years,
give or take. And the show is that the show
is a lot of fun, an enjoyable experience to produce,

(09:51):
and well, if you're the listener, hopefully an enjoyable and
enjoyable experience for you to listen to as well.

Speaker 1 (10:02):
Excellent, really really great way to kick it off. Absolutely so.
One of the questions that I always, you know, like
like to ask, not that it really makes that big
of a difference one way or the other. But so
in my case, I was born blind with glaucoma. So
what about you, Serena? Were you born blind?

Speaker 2 (10:19):
By the way, Yes, yes I was. I was born
with written up the prematurity, I was supposed to be
a March baby, and I was born in December, which
for anyone listening who's asking, wait a minute, what about

(10:41):
the discrempancy. Yes, I was born in December, but because
my birthday is so close to Christmas, I celebrate it
now in July.

Speaker 3 (10:53):
Okay, that's that's interesting.

Speaker 2 (10:58):
Yes, I didn't mean throw you off there, well.

Speaker 1 (11:01):
That would throw it well, no worries, Perhaps I misunderstood
Why would you so why would you celebrate a birthday
in July?

Speaker 2 (11:11):
Well, well, my birthday, my legal date of birth is
December twentieth, so it is five days before Christmas. So
growing up, instead of having the normal birthday celebrations that
somebody would normally get, like a lot of the time,
my birthday celebrations were lumped into Christmas. There was always

(11:39):
Christmas music associated with my birthday. A couple of years,
I had combo Birthday and Christmas parties because, oh my goodness,
cheaper to just throw one the whole, you know, the
whole shebang and birthday and Christmas together. You know, the
family's already for Christmas, so why not the birthday too,

(12:03):
And there's nothing worse too then getting ready to blow
out the candles on your birthday cake and you're expecting
to hear the Happy Birthday song to celebrate your special day,
and instead, coming out of the mouths of your family,
you hear Hark Therald Angel sing. Yeah, it's really embarrassing.

Speaker 1 (12:29):
I don't know, that's some I kind of get that,
But that's actually kind of cool in a way that
you you get multiple holiday music on one day.

Speaker 3 (12:37):
That's actually kind of kind of interesting. Actually, that's it.

Speaker 2 (12:41):
It can be. I mean it can be. But when
when when you've kind of lived it, it's it becomes
it does come become like kind of annoying because I
mean that birthday is, you know, your special day, and
instead it's being hogged up by Christmas. And you know,

(13:03):
my I had I had two younger sisters and they
had summer birthdays and those days were pretty much all
their own.

Speaker 3 (13:16):
I see.

Speaker 1 (13:16):
Okay, all right, so you were born born in the winter,
basically born on the winter solstice, but you prefer to
just celebrate on the summer.

Speaker 2 (13:25):
Oh yeah, this Oh interesting, Yes.

Speaker 1 (13:29):
Okay, I mean I'm not sure. I mean that's that's
pretty cool, Serena. All right, fine, fine, you do you
do you okay?

Speaker 3 (13:35):
Cool? Cool, all right.

Speaker 1 (13:38):
So anyway, what can you tell me, you know, when
it comes to you know, going through schooling and things
like that. What what what were some key experiences you
had growing up?

Speaker 2 (13:46):
By the way, Oh so that's a very very good question.
I'm glad you asked it. So my schooling experience was
was an integrated public school. That was mine experience. It
was I mean, okay, education wise, I would say, you know,
for the most part, I would say that I got,

(14:10):
you know, a fairly good education in terms of you know,
like what, you know, what what is offered. I had
a tv I who really did her best to try
to help me get get through that, and and you know,
it seemed to work. Everything except math. Math was Math

(14:32):
was extremely difficult.

Speaker 3 (14:34):
It was just.

Speaker 2 (14:38):
A nightmare, especially when it came to the exam that
I had to take. And you know, I literally remember
my tv I having to like literally make up the graphs,
you know, like right there, you know, in the exam room. Sure,
sure they didn't provide them in the textbook. And of course,

(14:58):
you know, algebra was very confusing. But I would say overall,
you know, I had a fairly good I had a
fairly good education. I would say, socially, an integrated school
experience is not a good experience. I was the only

(15:20):
blind kid in my school. Actually I'm still I've actually
just checked on this, and in the county where I live,
I am the only blind person under the age of
sixty five in the entire county. And so growing up
in that environment, it was very lonely because you know, kids,

(15:45):
just the other kids just didn't know what to do
with me, you know, that in that in its own right,
it's just made things very very challenging. And so while
while things out were things were out well for me academically,
school was actually a very very difficult time for me

(16:06):
because of just so many of the you know, so
many of the emotional factors you know behind it, and
you know some of the struggles that just I went
through personally.

Speaker 3 (16:22):
Absolutely absolutely that you know, that's really relatable. Excuse me
one second, that's really relatable for me.

Speaker 1 (16:34):
My my education was very similar and was definitely the
same way, the very very similar situation. So I totally
totally understand what you mean there, absolutely yeah, yeah. And
then okay, and then after you what experience, if any,
did you have with like university and higher education and
things like that.

Speaker 2 (16:53):
So actually that was not as bad as an experience.
I mean, I think I think socially it was still okay.
Socially it was still pretty bad. But if college wasn't
in some ways, it wasn't as bad as I thought
it would be. Now, I should preface this by saying,

(17:13):
so I went to college for radio broadcasting that you know,
radio radio is something I've always wanted to do. Okay,
So I had always kind of set my goal on
I'm going to be a radio broadcaster, and I'm I'm
not going to do anything else. I don't want to

(17:35):
do anything else. Like there was literally nothing else in
my mind that I ever really wanted to do for
a career. So I was accepted into our local community college.
They had a radio, UH and television communications program at

(17:57):
the time. They still do. It's a good community college
in Auburn, New York. I went through their program, and
you know, some of the classes were actually quite easy
to adapt. You know that the textbooks, you know, were
by that point, excuse me, we're by that point available

(18:19):
on CD on CD ROMs and things like this, so
they were they were quite easy to adapt. What was
not as adaptable was the radio and production end of things.
The college was teaching professional industry standard programs, and these

(18:45):
programs were not blind accessible. If you were to put Jaws,
which was the screen reader of the day, onto a
computer running these programs, it when when both would run
either a it would literally crash the computer or in

(19:06):
the case of Adobe Audition, which is the production program
that is commonly used in a professional setting because it
is so graphical and visual, UH in the way that
you need to do things. It's it literally it just

(19:29):
it wouldn't work. I mean that the computer would run,
but it literally literally wouldn't Jaws couldn't do anything with it.
And that kind of kind of was, in a way
started to become kind of an awakening moment for me,
because you know, all my life, I had wanted to

(19:52):
do this, you know, this radio thing, and I'd wanted
to do it kind of professionally, and you know, first
some reason, you know, I always thought, well, you know,
when people see the commitment that I want to make
towards this, you know that they might be willing to
work with more analog technologies on my beaf. And when

(20:16):
that didn't happen, you know, I get that that that
kind of began to in in a way kind of
become this you know, horrible awakening experience. And you know,
which which was was not very pleasant, but was probably
one that you know, I was going to have sooner

(20:40):
or later. I had. I did have a a very
nice professor who did most of my radio TV classes
and for some of the production things that we had
to do because Adobe audition was not accessible, he allowed

(21:01):
me to record some of those elements or in some cases,
all of those projects onto analog tape, which is a
medium that I'm very familiar with. That I'm you know,
very well versed in, you know, with with tape, you
don't have to see a wave form, you don't have
to see the crest in the fall of the wave.

(21:24):
You know, to to do an edit, you you just
you hear what you want, and you, you know, press
the button, the button on the other deck, and you cut,
and you you you know, then you resume when you're ready,
and and and it's all very simple. So that in
terms of my college education, that in itself was was

(21:44):
a very difficult moment.

Speaker 1 (21:47):
Sure, absolutely absolutely, and I think I too also, although now,
what what years were you in college?

Speaker 3 (21:56):
By the way, to.

Speaker 2 (22:00):
It took me three years to do a two year
associate so from four to seven.

Speaker 1 (22:06):
Okay, so I'm let's see, about six years younger than you.
So I was in college from twenty ten to twenty fourteen.

Speaker 3 (22:16):
Oh m hm. And are you surprised by that, by
the way, yes.

Speaker 2 (22:21):
Yes, you sound you sound older, and you sound very distinguished.

Speaker 3 (22:29):
Thank you.

Speaker 1 (22:30):
Glad to know me, glad to know. But no, I
am apparently six years six years younger. So I was
born in ninety one. Ooh yeah, but you know, my
experience was very similar that there were many, many, many, many,
many challenges. But one thing that I noticed is that
I really have to have an influence in broadcasting myself,

(22:53):
because we in the blindness community, we really need your
show and my show and our shows for sure, you know.

Speaker 3 (23:01):
Oh yeah, there's no doubt.

Speaker 1 (23:03):
There's no doubt in my mind about that, you know.
And I basically created Eron's Opinion because I want to
give you a chance to speak up about the issues
that are important to you, and that I wanted to
create a platform in an environment where people can come
and share their opinions and speak up about what they
need to and that's very important to me. I find
that not all podcasts are open to guests, and not

(23:25):
all podcasts are open and I want to simply provide,
over the past five years and many years in the
future obviously, to provide an experience for people where people
can come and speak about these important topics, because it
really is that important to provide, to provide a platform
for people. So yeah, absolutely, Okay, So now Radio Serena,

(23:46):
then why don't you walk towards how your show was
accidentally created, and of course I'm fascinated to know how
your show spread to all these wonderful countries and how
your show moved up and things like that, And why
don't you walk through the elements of how radio shows
are built and how they're measured, and really walk through

(24:07):
all the.

Speaker 2 (24:07):
Ingredients of it for us, Absolutely, i'd love to, So
let's all right, let's let's start here. So after after
my dream of doing professional radio kind of just fell
apart again for a lot of very technological reasons, a

(24:28):
lot of reasons behind that, I met up with another
gentleman who is visually impaired, and he was lucky enough
to have more site than I do. I'm totally blind,
and this gentleman is I don't know what level of sight,
but he has a little bit of sight, so he can,

(24:51):
you know, enough to see certain programs. And he developed
a station of his own, an online station of his own,
and that grew to a network of about two to
three different streams of his own. And the first show
that I did was a talk show with him called

(25:14):
Clearing the Static. It's a show about the radio industry
and all of the changes and developments in the radio industry,
and we often talk a lot on the show about,
you know, different types of radio, and the type of
radio that his stations were doing was community based radio. Now,

(25:34):
the way that Jake's network works is that basically it's
an Internet network, but terrestrial radio stations can feed onto
that network when they don't have local programming to provide.
And the timeline of where I'm going now would have
been about at the end of twenty sixteen, and he

(25:58):
had a programming hole to fill would have started in
about January of twenty seventeen. And we were talking just
about different types of radio. And I was a community
radio skeptic back then, a big time community radio skeptic
back then, and the idea that people would just go
in and play with what they wanted just didn't really

(26:21):
make a lot of sense to me. And I said
to Jake, just in passing, you know, okay, if I
went ahead and played a show of just Serena's favorite
music and whatever it is that Serena wanted to do,

(26:41):
you know, just everything that I like. Nothing, I don't.
I don't think anybody's gonna listen to it. I really
don't because people want professionally curated radio. They want they
want the stuff that sells. They don't want that, you know,

(27:02):
they don't want to hear somebody else's playlist. And Jake
said to me, well, why I've gotten opening, why don't
you try it and find out? So I put a
couple of demo shows together and I then sent them
off to Jake and he said, well, you know, your
your show has approved. Initially I knew the show was

(27:25):
going to be called Radio Serena, but I didn't have
a tagline yet. Actually, Jake was the one who came
up with nineties oldies and a whole lot more based
on the initial formula, which was, you know, nineties, fifties
and sixties oldies and more music, and we just started
doing like different different types of shows within that that

(27:51):
varied from week to week. Now, initially we signed on,
I think I think Jake's network had about four I
think it was four affiliates at the time, four or five,
and we you know, we quickly gained a couple of
affiliates who who signed on with Jake or I think

(28:12):
Jake told one or two of them about Radio Serena
and they decided to carry it on their own and
throughout the intervening years. What I would do is I
would just approach stations on my own and I have
a form letter and informational and demo package and so

(28:38):
the first thing I'll do is I'll say to a station,
hey do you carry do you carry syndicated shows? And
if you do, I have one that I'd like to
pitch to you. And if I get a yes, I'm interested,
then I will send an informational packet describing what Radio
Serena is and it also provides a couple of links
to some demo shows, so some of the different types

(29:02):
of shows that we do. And you know, through basically
eight ten years, what have you you know of just
working in differently through different listings of you know, where
different stations can be found. Yeah, I've been able to

(29:23):
mess up about eighty five affiliates in about nine different countries.
It's incredible to me because you know, and thinking about it, like,
I didn't even think that this was even going to
be listened to. In fact, I remember telling Jake when
I do this show, I said, I'm going to do

(29:45):
it for a year and if I don't get any response,
if nobody listens, if nobody cares, I'm pulling the plug
on it after a year because I'm not going to
waste my time. Well that was in twenty sixteen, twenty seventeen.
We're now in twenty twenty five, and we do we

(30:06):
have we have very loyal We have some very loyal
listeners out there. So I am surprised even like just
how much this has. This has grown incredibly.

Speaker 3 (30:20):
Yeah, it's really spectacular.

Speaker 1 (30:22):
And I hope that you you at home, the listener
of this podcast understand. I just want to come in here,
correct me if I'm wrong, Radio Serena, But let me
just tell you the listener, because you and I know
what you're talking about. But in some cases we have
to kind of help the listener along. To put this
all into perspective, it is significantly more difficult to create

(30:45):
a syndicated radio show than it is to create a
podcast and YouTube channel like we do here At Aaron's opinion, Basically,
I just push play and hope for luck. But with
a radio, with syndicated radio, that's a lot more connection,
that's a lot harder, and that's a lot harder to do,
and there's a lot more competition now with internet radio
and stuff like that.

Speaker 3 (31:06):
Oh, yes, one thing I can say one moment, yes, yes,
yes it is and right, So one.

Speaker 1 (31:14):
Thing, one thing that I will one thing that I
will tell you is whoever this Jake guy is, we
want to make sure that he is certainly welcomed to
Aaron's opinion, because A, I love interviewing people.

Speaker 3 (31:29):
B It sounds like he.

Speaker 1 (31:31):
Knows a heck of a lot about internet radio and
radio stations and syndication. And see we hear at Aaron's opinion.
I also know many radio people who would love to
connect with radio Serena and Jake and the network. So
let's not just let's not just forget about this. Let's
definitely off air and make sure that if you know,

(31:52):
if appropriate and if you would like, that Jake is
invited to the show and that we can definitely keep expanding.

Speaker 3 (31:58):
I was actually shocked.

Speaker 1 (32:00):
When when you said that you had never heard of
Radio Connection Live and that you had never heard of
the people that I know in the radio industry, because.

Speaker 3 (32:08):
That's and I'm not saying and I'm not saying.

Speaker 1 (32:11):
That because they're important or famous people. They're not, but
they still have a huge influence and they are important
in the blindness community, I should say, but they're not,
by by no means are they famous people. It's just
that you should definitely know who they are. And I'm
shocked that you had never heard of Radio Connection Live.
So I got to get you on that thing.

Speaker 3 (32:31):
Oh definitely, we definitely we need.

Speaker 1 (32:33):
To make sure that my network plays your show, because
that's that's ridiculous that you had never heard of Radio
Connection Live. Really, wow, that's that's a little strange actually,
because they specialize in everything radio and making sure that
people who have radio shows, especially syndicated ones, get played out.
What I'm saying for all this geeking out about it

(32:54):
is that's a forever accomplishment to say that you have
a show on eighty five stations.

Speaker 3 (32:59):
That's that's incredible.

Speaker 2 (33:01):
That's ridiculous, And we're growing. I just got an inquiry
last week from somebody who is going to be running
a couple of new stations in Arkansas who is interested.
And you know, I mean, I think there are several

(33:22):
factors that have definitely contributed to this. I mean, I
you know, I think I think, yes, Radio Serena does
provide a quality product, but I also think it has
a lot. I think it has a lot to do
with how how just how the world has changed in general,

(33:46):
and how broadcasting is or you know, isn't adapting to that.
One of the biggest spikes that we saw, you know,
was during the pandemic. During the pandemic, what was happening
is a lot of a lot of community and college stations.

(34:07):
They had to abandon local programming, and they they needed
something to fill the unused hours with. And so when
when we did when I did a sweep through of
the directories in twenty twenty twenty one, I mean that

(34:27):
that's that's when we saw the most growth because the
the you know, the the what's the word, the dynamics
sure had had changed so much.

Speaker 3 (34:44):
Because the landscape too, the landscape has changed tremendously.

Speaker 2 (34:48):
Yes, where you know, they they couldn't have live talents anymore,
and Okay, do you want a hosted show or do
you want something that runs you know, do you want
an automation that runs in the box? And and the
you know, listeners were saying, you know, we want something
with connection, and so these affiliates that had been local,

(35:11):
we're starting to pick up syndicated shows like Mad because
they needed to fill those hours. And even now, what
we're seeing is stations who are still to this day,
having trouble bringing local volunteer voices back to the airwaves
for one reason or another, are now turning to shows

(35:34):
like Radio Serena to fill that that unused time. So
we're still, you know, we're still growing slowly but steadily.
And you know, I'm I am surprised, you know myself.

Speaker 3 (35:50):
I'm very proud of you, and you should be. You
should be very proud of you.

Speaker 1 (35:53):
That's that's an incredible that's a ridiculous accomplishment and one
to be proud of for forever. You probably know what
the next question is. So, okay, you say your show
is about nineties oldies and everything. More right, what's what's
your slogan again?

Speaker 3 (36:07):
I really like it.

Speaker 2 (36:08):
Saying nineties oldies and a whole lot more.

Speaker 1 (36:11):
Nineties oldies and a whole lot more. Okay, there you go, so.

Speaker 3 (36:14):
You say nineties oldies and a whole lot more.

Speaker 1 (36:17):
So really walk us through one of one of your
most recent shows, or a show that you really enjoyed,
you know, really, really paint the picture in my ear
here for the listener.

Speaker 2 (36:28):
Okay, so well, all right, I can walk you through
a few shows, so like, so what's going to happen?
Or so, what what does happen? My goodness, I'm so
beautifully nervous that I'm tongue tied. This is great. So
so there's a the way that radio serena works, especially

(36:51):
during our our what I will call our normal normal rotations,
is you'll you'll hear a nineties song. So usually anything
from the nineties, anything in all from the nineties, as
long as it's you know, FCC appropriate and compliant. A
fifties or an early sixties. Actually no, I think we've

(37:11):
expanded that now to fifties through the late sixties oldie
or album cut. And then the last prong in the
wheel is just you know, whatever comes to mind h
in that third slot. So it can be anything from
a Dixie Land jazz tune to a polka to usually

(37:33):
it's some you know, pop hit or something that's either
on my mind or you know that that I like
or whatnot, and those those kind of go around in
kind of a clock loop per se, but a wide variety,
so you're you're you're not just gonna hear like, Okay,

(37:53):
here's the nineties. You know, Madonna song or whatever. You know,
you'll hear, You'll hear rap, you'll hear rock, you'll hear
even Broadway and jazz from the nineties. Same with our
fifties and sixties category. We've also done themed shows, so

(38:14):
a couple of weeks ago we did and we did
an all summer show. So that is nothing but songs
about summer. Usually now a lot of country songs because
I'm running out of like pop songs about summer. I've
played most of those already, But a lot of country
songs and a lot of California surf music, and people

(38:38):
love that. Actually. The one thing, the one thing that
I do get requests for a lot is our Christmas programming. Now,
our Christmas programming usually starts after Thanksgiving. I don't like
to start it before Thanksgiving, although the one year I did,
which was wacky and zany in itself, and I'll tell

(38:59):
the story in just a minute. But our Christmas programming,
it's very very wide, it's very very broad. So it's
not the same fifty you know, it's not the same
fifty Christmas songs over and over again. By the same
artists you're gonna hear. You know, you might hear Silent Night,

(39:20):
but I'm gonna I'm gonna play the reggae version of
Silent Absolutely, I'm gonna play instead of Joy to the World,
I'm gonna play the punk rock uh song by no doubt,
the the Oi to the World. Our biggest Christmas draw novelties.
Our Christmas programming is literally littered with Christmas novelty songs,

(39:44):
and our listeners love it. They eat it right up.
It is so popular. I have gotten emails as early
as the end of August asking me when is Christmas
program I mean going to start?

Speaker 3 (40:01):
Well, why why don't you just tell them December twenty fifth.

Speaker 2 (40:03):
Yeah exactly or you know, whenever, Yeah exactly right.

Speaker 1 (40:08):
So the one, come on, guys, work with me here
it's the same day.

Speaker 3 (40:12):
Okay. So you know.

Speaker 1 (40:14):
That you know that every episode of your ends opinion him,
I got to make one questionable statement, one statement that
will really stress you out. You know, by the way,
you were just about to ask, I'm Jewish, So let
me let.

Speaker 3 (40:23):
Me just tell you. Let me just tell you a little, tiny,
little secret.

Speaker 1 (40:26):
Yeah, us Jewish people, we get a kick out of it.

Speaker 3 (40:29):
Every year.

Speaker 1 (40:31):
Why do people who's pspsps practicing for stand up comedy?

Speaker 3 (40:36):
Okay, so here we go, okay. Why do people who celebrate.

Speaker 1 (40:40):
Christmas every year? Keep in mind, it's been going on
for thousands of years? Why do people who celebrate Christmas
for thousands of years still need a reminder when December
twenty fifth is They don't need reminders on January twenty fifth,
February twenty fifth, or any other twenty fifth.

Speaker 3 (40:56):
Why Christmas? Yes, same thing right, same thing right. Here's
the other thing, here's the other thing. I laughed so hard.
I laughed so hard. Why do people who.

Speaker 1 (41:07):
Celebrate Christmas for thousands of years on the twenty fifth
of December? Why do they do the Christmas shopping one
day before? Okay?

Speaker 3 (41:18):
Why?

Speaker 1 (41:19):
Let me tell you about living. Okay, if you're going
to survive this crazy universe that we live in, you
have to do something called called the P word planning, Right,
you have to plan ahead. Let me tell you, I
have zero sympathy. You have three hundred and sixty four

(41:42):
days of the calendar to prepare for Christmas. So do
not send a radio to radio Serena asking that station
when's the Christmas music?

Speaker 3 (41:53):
When is it.

Speaker 1 (41:55):
I don't know. Look at the calendar. The calendar's always
been right for thousands of years, even on December twenty fifth. Yes,
that's the comedy moment. And this was there you go
the word you were, you were, you were, you were
about to that.

Speaker 3 (42:12):
That always that always cracks me up. When when people.

Speaker 2 (42:17):
Guys look at the the week after Thanksgiving is when
it starts. Is when it's always started, except for twenty
twenty three. Let me tell you about twenty twenty three.
We got so many requests to start early. This is
what we did. So we obtained bits of obviously a

(42:39):
fake Santa singing to regular, ordinary pop songs. And what
we did we staged a bit. We said, okay, we're
gonna play Christmas music. We're gonna play it early. We
emailed the North Pole and they said, we can play
Christmas music early, but in exchange for that, every two

(43:00):
or three songs, we've got to play these little bits
of Santa singing Christmas or singing you know, regular pop songs.
And let me tell you, these clips were not pleasant.
This Santa sang off key. This was the worst singing
Santa anyone's ever heard. And it got so bad, we

(43:21):
finally decided, we finally decided, Okay, this is what we're
gonna do. The bit is so bad that the songs
are so bad that when when Christmas music would have
normally started on Radio Serena, I basically staged a thing
and said, Okay, I'm not playing these anymore. And then
I had a I you know, set it up. I

(43:43):
had a staged letter from Santa Claus basically saying, Okay, Serena,
You're not getting any Christmas presents this year. So I mean,
that's that's what we did with that.

Speaker 3 (43:55):
I see, I see, that's very endearing. Absolutely absolutely so.

Speaker 1 (44:00):
Another thing too, is you see, you know, you post
your show on the blog, but exactly give us a
good idea because I know that there's people at home
here at Aaron's Opinion who want to tune into your show,
and many of them, by the way, are in all
sorts of countries, all across the universe and galaxy. So
let's answer the question in two ways. Okay, if you're
in the United States, how can somebody listen to Radio Serena,

(44:23):
what are some good ways? And if you're overseas, what
are some international ways that people can listen and how
do they know when the show comes on and the
newest episodes of it and how does that work?

Speaker 2 (44:33):
Yeah, so, since we're on so many different stations, we're
scheduled at many, many different times. So we always say
check your local community radio station for scheduling details. Obviously,
if it's not there, ask your station to carry Radio Serena.
We are available on the web. Our address is clearing

(44:57):
the Static dot blogspot dot com. Past episodes are posted
there for for people too, for people to listen to
and for if if you don't have a Radio Serena
affiliate in your area, Uh, that's that is the best
way to listen. I will say that that Jake updates

(45:22):
that site. So sometimes that site is a slow to
update or you know, what have you, because Jake is
doing that on his own time. But you know, I hey,
you know, if you're a big enough Radio Serena fan,
I've got all the masters, so you know, I can
just I can send shows out wink wink. But that

(45:47):
you know, Usually we usually tell people to check in
with their community trustal radio or internet affiliate. And you know,
a lot lot of times what happens like people just
people just come across it. You know, people just come
across it and they find it enjoyable. But if you

(46:09):
don't have an affiliate in your area, the best thing
to do is to catch us via the web clearing
the static dot blogspot dot com.

Speaker 1 (46:20):
There you go, and so people can basically play the
show like after after you publish an episode, it basically
becomes like a podcast just on the website itself, right, basically, right.

Speaker 2 (46:30):
Yes, yes, we just don't because we're because we try
to aim ourselves at radio stations first, because we play music,
we cannot market it as a podcast. We have to
market it as a radio show.

Speaker 3 (46:48):
Sure, but it basically is a podcast in a sense, essentially.

Speaker 2 (46:54):
Essentially, yes, but yeah, we've gotten a lot of listeners
that way.

Speaker 3 (47:00):
Cool, cool, absolutely absolutely Well.

Speaker 1 (47:03):
For instance, I'll tell you right off the bat, I'll
tell you that there's several international stations that I'm connected with,
one in South Africa and one up in New York
to which you may or may not have heard of,
but they're both excellent stations that you need to be on.

Speaker 3 (47:18):
For sure. Are you on UVC Radio.

Speaker 2 (47:24):
Sadly no?

Speaker 1 (47:26):
Are you on Zolihood Radio? No, you need to be
We're going to set that up for you for sure. No,
there's no reason why you can't be aired in South
Africa and why you can't be aired as far I mean,
I can't speak for the stations, but I will certainly
help you to reach out to the right people to
make sure that your show is being played, because, unlike
a podcast that is measured primarily through download, radio stations

(47:50):
are a little different, right They count the listeners per hour.
It's a bit of a different measurement as far as
the authority of a show, and that's how shows move forward.
Word in a radio is based on how many listeners
you attract. So what I'm saying is it's a lot harder.
And considering that you're on eighty five stations, that's that's
pretty that's pretty impressive given the level of competition, and

(48:12):
given how much automation there is. That's that's incredibly that's
an incredible accomplishment.

Speaker 3 (48:17):
Yeah, yeah, thank you.

Speaker 1 (48:19):
So how many states are you played in right now?

Speaker 2 (48:22):
I don't have the exact number in front of me,
but we're on in We're on in over twenty states
at this point. We're on let's see, we're on. We
just go yeah, we just added. So I think we're
on three stations in the four because we just added Tallahassee.

(48:43):
We just added an affiliate in Alaska. We're on uh,
got Arizona. We're on a couple of stations in California.
On Hawaii. Yes, we are on Hawaii.

Speaker 3 (48:56):
I was just about to ask that.

Speaker 1 (48:57):
I was just about to make a joke about that,
because you know on the map how they show the
Hawaii is like right next to Alaska.

Speaker 2 (49:03):
No, no, it's not. No, it's not.

Speaker 1 (49:07):
You know when when you grew up in the nineties,
you think that though as as as as as a
little boy in the nineties, my generation always thought that
Hawaii was right next to Alaska.

Speaker 2 (49:15):
No, it's not the Yeah, yeah, yep, yep, let me. Yeah,
we're on. We're on in Uh, We're on in Illinois.
We're on there. We're we're in talks with a station
in Indiana right now. We haven't we haven't. Actually, No,
we are on an internet station in ter Hate. That's right,
we are on in ter Hate. We just got an

(49:36):
affiliate in Kansas, Louisiana, Wow, Maine, Maryland working on Massachusetts.
Let's see, we're not We're on we are we're on
a station in New Jersey. We're on like seven of
them in New York State. We're on in Virginia and

(49:57):
West Virginia and and Ohio. Oh my god, you can
all let's see we are on now.

Speaker 1 (50:06):
Internationally, what what what? What can you tell me about
your international audience?

Speaker 2 (50:12):
You know, our biggest, surprisingly, our biggest international audience seems
to be in the Philippines, which is kind of surprising
because the we have the most international affiliates in Australia
and the UK, but we get a lot of feedback

(50:32):
from the Philippines that has to do with the UH,
the administration UH. There in the Philippines, there's a there's
a clampdown on American content in the Philippines, and so
a lot of the two stations that were on basically

(50:54):
said this was back when Deuterte was was in power
and had a crack down on American media in the country.

Speaker 4 (51:04):
UH.

Speaker 2 (51:05):
And these stations basically said, we we want to serve
the underserved. We'd like to put you on because we
feel your variety of music represents America. And we hear
from a lot of Filipinos that they're in outlying areas
of Saga da and uh uh loomos and we you know,

(51:28):
they they they love it. I mean that we we
we are one of the programs that is their dose
of American pop music every week, so we get the
most feedback from there. But we're also we're on a
lot of stations in Australia and the UK. We're on
a couple of online stations in Canada. We're also on

(51:52):
in Azerbaijan and Japan.

Speaker 3 (52:00):
Of you, over all these years, what have you been
hiding from me?

Speaker 2 (52:02):
What?

Speaker 3 (52:02):
I don't know?

Speaker 2 (52:03):
I really die. I don't know.

Speaker 1 (52:06):
This is too weird because somebody as successful as you,
who is helping as many people, I don't understand how
our paths never crossed, how our wires never crossed, no
pun intended.

Speaker 3 (52:16):
I don't get that. That's just that's why.

Speaker 2 (52:18):
Yeah, I know I don't either. It's it's it's amazing, right, absolutely, yeah.

Speaker 1 (52:23):
If you had never posted, by the way, for the record,
if you had never posted in one of those blindness
groups on Facebook, I forget to forget which one it
is was, because I'm in too many groups just like you.
But if you had never posted there, I never would
have known. So just so just to let you know,
maybe you should next time you talk to your marketing
I mean all jokes aside, next time you talk to
the marketing section.

Speaker 3 (52:42):
Let them know to do more. To maybe do more.

Speaker 1 (52:46):
Marketing and figure out, you know, competitors in your within
your industry and other people who do similar stuff.

Speaker 3 (52:51):
To connect with them more.

Speaker 1 (52:52):
Because there's a lot of radio people that we know
it ends opinion, who are going to love this episode,
absolutely love it. And if only I could get you
onto What's that would be an even bigger help because
then you can talk to them directly.

Speaker 3 (53:02):
I'll still help you obviously.

Speaker 1 (53:04):
But but yeah, absolutely, yeah, this is this is really special,
totally yeah.

Speaker 2 (53:09):
Thank you, thank you.

Speaker 3 (53:11):
So okay, so have you ever on this internet on
your show? Now? Do you ever do interviews with with people.

Speaker 2 (53:20):
We we we have once? That would so okay, I
got I gotta I gotta do. I gotta do a
bit of backstory time here. So when I am not
able to do a show, I have people who help
me do shows because one of my big things is

(53:43):
I want to make sure as much as I can
that my affiliates get a new show each and every week.
And so you know I had assembled it. You know,
just a rag tag team of people to to help me.
And I mean the cool thing about it is, you know,
we're we're all blind, we're all well, we're all visually

(54:03):
impaired in some way. And one of the people who
used to do stuff for us, her name is Serena
also but she she went by she went by Saffron
on air. She knew of a musician who had an
album coming out and asked if we could, if we

(54:28):
could do an interview, and uh, you know, and we
did so we we interviewed her and then we we
we played her music, and you know, and I I
would love to do that, like I mean, I you know,
I'd love to do that more, like, you know, interviewing
more musicians and uh and playing their music. A lot
of the when when that has been set up. A

(54:50):
lot of the issue that I have had, especially with
a lot of the you know, the the indie artists
and what another out there is the music that we
we play. Because we're based here in the US and
we're on terrestrial radio here in the US, the music
that we play has to conform to FCC obscenity standards,

(55:14):
and uh, you know what we find especially with a
lot of the the indie artists out there is that
you know, they they don't make censored recordings. And if
I mean, yes, I can interview them, but if if
if I can't play their music, if I can't you know,
just really kind of get them in their sound out there. Yeah,

(55:36):
I mean that's that's kind of you know what what
I want to give them?

Speaker 3 (55:40):
Sure for sure do that.

Speaker 2 (55:42):
So I mean, yes, I I will definitely you know,
interview an artist you know, any time and and make
a show for them that that would be you know
there you know, some some radio serena music surrounded by
their interview and you know, and their songs. You know.
I I love doing next. I want people to hear about,

(56:06):
you know, just what's out there. But it just hasn't
It hasn't happened. Mostly for that reason is that when
we when we make the connection and then we go
to sample music and you know, I said, listen, you've
got you've got to make us a radio edit. I
need a radio edit. Most of the time that that

(56:28):
gets met with a very cold response. So short answer, yes,
I I I will do interviews.

Speaker 1 (56:36):
Very good, very good, because I know many people who
will want to be interviewed, and then I know people
who will want to interview you, so that will that
will be very very very be that will be extremely beneficial. Absolutely,
it was really good. Oh absolutely, yeah. I'm actually I'm
actually shocked that you're not on as many groups as

(56:57):
I thought you were, and that you're not on on
WhatsApp is my beausse I thought you would be because
WhatsApp is a great promoter for anyway. Do you have
your own so do you write your own music? By
the way, with all the great stuff you do, do
you have your own music that you produce?

Speaker 2 (57:11):
Oh?

Speaker 1 (57:11):
No, oh, okay, okay, because we have a playlist at
Aaron's Opinion of independent artists and I've interviewed a lot
of artists too, and we produce well, I don't produce it,
but I set up a playlist on Spotify where if
I interview a blind musician, their music is to be
on the list. And I think I have even one
sided person on there or I interviewed and his music
is there too. So that's really really good. Yeah, okay, yeah, right,

(57:34):
all right, so very good. You know, what can you
tell me when it relates to your audience? How what
types of feedback and interactions have you gotten from your audience?

Speaker 3 (57:44):
You know, over over.

Speaker 2 (57:45):
There, we've gotten Oh my god, I can't tell you
just how much feedback we've gotten from just you know,
all over the world. We have everyone from old people
to young people listening. And I think the most meaningful
feedback that we get, honestly, and oh my god, I'm
shaking just thinking about it. The most meaningful feedback that

(58:07):
we get is from from whole families who listen. And
I've had this happen more than once, where a family
will write me or you know, people in a family
will write me and say, you know, you're the highlight
of our week. And we we listen as a family

(58:29):
and we have every episode and we and and and
you know, we we we we catch it on the
radio and you you and your people, you know, the
people who fill in for me and I'm not here.
You and you and your people. It's like you're a

(58:49):
part of our lives and you know, you're you're a
part of our family dynamic. Yeah to you know, to
get that kind of feedback, you know, to know, I
on several occasions, there's one group of sisters who wrote
in and you know, I won't give away too much,

(59:14):
but they have very very difficult lives. And but one
of the things that they used to do together still
probably do is you know, they they listen to radio Serena.
They they they don't miss a show, and and you know,
just to know like, okay, you know what, through through

(59:35):
everything that's going on, you know, we're we're that highlight
because you know what are we? You know, we're music.
I like to say on the show, no adult content
and no politics.

Speaker 3 (59:52):
Good because.

Speaker 2 (59:55):
We just we have these people who you know, we
we have such a diverse audience and we just we
have these people and they're just so lifted up by
what we do. We we we are the escape from
your life. And to know that that has meant so
much just means a lot to me because you know,

(01:00:21):
I really wanted to get into radio at the age
of ten. Yeah, because there was a DJ on the
radio on a station out of Rochester, and you know,
I was the lonely kid. I was the lonely kid,
and you know, he'd come on and he'd put listeners

(01:00:43):
on and it was like I was a part of
another part of another world. And I vowed I would
do that. I wanted to be that person for somebody else,
and to know that Radio Serena is that program for

(01:01:06):
so many people, and to have that confirmed it just
means the world to me. Because that's why that's why
I do this. I don't earn a cent from Radio Serena,
and I don't want to be That's not why I

(01:01:27):
do this. I do this, you know, for the Wells
family and the Leonard family and for everyone else listening
out there who values the show.

Speaker 3 (01:01:43):
There you go, and that's the why.

Speaker 1 (01:01:45):
You know, that makes so much sense to me as
a podcaster too, you know, because I get we in
the podcast space, we get very few, very little feedback. Actually,
you'd be surprised to know. Very rarely have I received
an email over these five years?

Speaker 2 (01:02:03):
Oh wow, very rarely.

Speaker 1 (01:02:06):
And we keep doing it because we love doing it,
because this is what we want to do.

Speaker 3 (01:02:10):
We want to.

Speaker 1 (01:02:11):
Produce a product that you will have in the future,
and that's truly what it's about. It's about producing something
that you can keep listening to for generations. And so
that's why we do podcasting, similarly to why you do
your show, because you want to help, as I say,
help one today a million tomorrow. You want to help

(01:02:32):
one person today and you want to make sure that
tomorrow a million others will be helped. And that's the
why behind Radio Serena. And that's so good. And once,
trust me when I tell you, once we get you
playing in South Africa and on United Vision connect and
once we get you all connected, oh my god. And
then once I play the commercial here at Aaron's Opinion

(01:02:54):
for your show and get you into my network here
at Aaron's Opinion, And once I hopefully interview Jake and
learn more about the network itself and learn how that works.
I mean, you know, this is going to be a huge,
huge promotion and and a hugely great thing for everybody
in all positive, all good. Absolutely after that's that's really fun,

(01:03:15):
that's really really good.

Speaker 3 (01:03:16):
Yeah.

Speaker 1 (01:03:17):
Have you thought about dabbling into podcasting, just simply creating
a podcast about, you know, something totally different than than
what you're already doing, just for something else to do,
because your voice is perfect for podcasting?

Speaker 3 (01:03:27):
You?

Speaker 2 (01:03:27):
Oh, thank you? No, I know, I you know, I
did a I did a I did a political talk
show for radio.

Speaker 3 (01:03:39):
You just told me. Do you hear yourself?

Speaker 1 (01:03:42):
You just said one second ago that radio show radio
Serreene is never political. And now you say, well, actually
you did. You did do a political show.

Speaker 2 (01:03:49):
I did a political show. I did do it, but
it was not radio screen.

Speaker 3 (01:03:53):
Yes, I know. That's that's the irony. Okay, that is
the irony.

Speaker 2 (01:03:56):
That is the irony. But see, okay, I mean, okay, one, okay.
I I you know, I got tired of talking about,
you know, our nation's politics. But what I realized too
is that especially with a podcast, right because a podcast,
you you talk and you have to keep talking for

(01:04:19):
that whole the whole time that you're on. Absolutely, And
what I have found is I don't like doing solo talk.

Speaker 3 (01:04:28):
Right well, interview people, I'm not stopping.

Speaker 2 (01:04:30):
Yeah, oh no, I I just know, but that's no
I I I like, I guess I I guess I
prefer the music end of things.

Speaker 1 (01:04:43):
So I feel you know what, Yeah, no, I totally
I totally feel you totally get it totally. You know
what I suggested to when I was interviewing my friends
from New Zealand, because don't worry, you're you're gonna get
listeners from from New Zealand, So I hope. I So
you need an affiliate. We need to make sure that
you can be played in New Zealand because but you're
gonna be played over there.

Speaker 3 (01:05:01):
Oh yeah.

Speaker 1 (01:05:02):
One thing, because we're gonna make sure this. I'm going
to make sure the sun never sets on Radio Serena.
But well, I don't know, I don't know. How many
listeners do you want? You know who knows?

Speaker 3 (01:05:17):
One thing?

Speaker 1 (01:05:17):
I will say, that's actually really cool when you really
study music, right and you're playing the nineties, the oldies
and a.

Speaker 3 (01:05:23):
Whole lot more.

Speaker 1 (01:05:24):
Well, you could do and I'm just suggesting it, not
telling you to do it obviously, but just just a
creative idea.

Speaker 3 (01:05:30):
You could do your very own.

Speaker 1 (01:05:31):
Podcast where you only where you create an episode and
each episode is thirty minutes, like a little, a little
mini thing, and in each episode you you encapsulating, you
talk about the music that was just played on that
week's edition of Radio Serena. And what I mean is
is that the music that we know in love today

(01:05:52):
from all over the world. It's important because the historical
context that these songs were written in, we're very trying
in very important times. So for fun and because it's cool,
you could do a research where you research the history
behind some of these famous songs that you play each
week sort of as a companion to the show.

Speaker 3 (01:06:13):
And then that could be like.

Speaker 1 (01:06:14):
A thirty minute podcast that you could launch because that's
really fun for history buffs, and then and then that
would be a great segue into your show that they
could then tune into later.

Speaker 3 (01:06:23):
So there you go. That's an idea.

Speaker 2 (01:06:24):
Wow.

Speaker 1 (01:06:25):
Yes, yeah, And when you stop and think about the
history behind all these things, it is really really interesting
and certainly worth worth learning about for sure. Yeah, definitely, yeah,
really really really good, truly truly spectacular.

Speaker 3 (01:06:43):
Yeah.

Speaker 1 (01:06:44):
So what are some I always like to I always
like to say that I'm sure you have some questions,
right for Aaron Richmond and Aaron's Opinion, Right, So what
do you really want to know? What are some questions
that you really want to have? Now, when I say

(01:07:05):
get under my skin and make me sweat, I mean it,
trust me.

Speaker 3 (01:07:08):
Oh, let's go. What do you really want to ask me? Go?

Speaker 4 (01:07:11):
Oh?

Speaker 2 (01:07:11):
So what I want to ask you is what what
prompted you to start Aaron's Opinion?

Speaker 1 (01:07:18):
Well, I was listening to a lot of podcasts during
twenty twenty where a lot of these podcasts got their
start during the pandemic, and a lot of them were
podcasts around the blindness community.

Speaker 3 (01:07:29):
And I got to tell you something.

Speaker 1 (01:07:32):
Not all podcasts are open to you and I's opinion,
and that really bothers me.

Speaker 3 (01:07:39):
That really did affect me. And I have had.

Speaker 1 (01:07:42):
Many, a many and a variety of traumas throughout my life.
But but and yet one of them is that I
understand that not everybody is going to have the flavor
to listen to me, to listen to my crazy opinions.

Speaker 3 (01:07:58):
And I get it, and that's great, beautiful.

Speaker 1 (01:08:01):
But when people are closed to listening to someone else's opinion,
that truly disturbs me, and that truly is bothersome. You
don't have to agree with me, Serena about anything, but
but I do think in this day and age, you
have to have the maturity to listen even when you
don't agree. I find well well good, and I find

(01:08:25):
that I find that that blind people in general, in
my opinion these days, are becoming more and more closed minded,
which I don't really know why that is, considering all
the changes we're seeing. But what I will say is this,
I created Aaron's Opinion to give you Radio Serena a
chance to share you. And that's the promise I keep

(01:08:46):
to every guest in the past, present, and forever in
the future.

Speaker 3 (01:08:51):
That's the why.

Speaker 2 (01:08:53):
That is an incredible why. So what I like to
ask because it's always asked of me, you know, in
terms of radio, when you started this podcast? It is
there or was there a gay because you know podcasts
come and go. Was there a podcast that influenced this one? Like?

Speaker 3 (01:09:19):
Who?

Speaker 2 (01:09:20):
Who would you say and what would you say? Were
your influence? Isn't starting it?

Speaker 1 (01:09:27):
I would say that. Actually, this is where it gets
even more interesting in my estimation. So I was born
Serena in nineteen ninety one, a few years later than you.
When I was born, I was born with glaucoma and
a congenital heart defect. And at the time my parents
lived well, we well, when I was a little guy,
just a weh just a wee little boy. We lived
in Virginia. Now, for a variety of reasons that I

(01:09:51):
know you understand, my location on the air here is undisclosed.

Speaker 3 (01:09:54):
I'm you know, somewhere on somewhere in the universe.

Speaker 1 (01:09:56):
But at any rate, right I I had to be
driven back and forth to hospital to attend various eye surgeries,
heart things and doctors.

Speaker 3 (01:10:07):
And every time that my mother or.

Speaker 1 (01:10:09):
Father drove me to the hospital from the day I
was born, they would put on talk radio of the nineties.

Speaker 3 (01:10:14):
So from day one I was my.

Speaker 1 (01:10:16):
Ears were immersed, were drowned in audio, and I I
just got hooked. And my whole life I've been just
listening to audio. Loved audiobooks as a kid, loved it,
loved listening library and all sorts of great companies and
things like that.

Speaker 3 (01:10:29):
And then over the.

Speaker 1 (01:10:30):
Years, as podcasts grew, I just fell into listening to that,
and then I figured out that. So what actually happened
was I when I started the show, Originally, what I
would do is I would go to these various blindness
Facebook groups because there's a plethora of those yes, and
blind people would ask questions. They would say, like, what's
it like getting a guide dog? Well, at the time,

(01:10:52):
I had a guide dog, right, What's it like going
to university? Well, in twenty twenty, I had recently graduated
from university. Right, So I would start in answering people's
questions by creating a voice memo and sending it back
to them in messenger and then it occurred to me.
It's just the idea just kind of tinkled into my brain.
You know, that's like a podcast because I'm talking and

(01:11:13):
somebody else is listening, right, So that's a podcast, I thought.
And then over time I've developed the show and built
the show, and built the network and built the audience
and the persona and the people in all the countries
that tune into Aaron's Opinion, just like you and things
like that. But empires, like hours, are never built in
one and you can't build an empire in one show. Nothing,

(01:11:35):
nothing happens overnight, nothing at all. So over time, that's
kind of what has influenced me. Sure am I influenced
by the big names and podcasting. Absolutely, I look up
to them tremendously. I love listening to episodes, whether they're
blind or not. There's so many great creators, so many
wonderful creators. And I hope that my greatest hope is
that Aaron's Opinion should never be the only podcast you

(01:11:56):
listen to, because if it is, if it is, and
was it is, well, that would be pretty boring. You
got to listen to all the great podcasts. There are
so many, and when you put it all together. You
have this medium called podcasting, and that's why life is beautiful.
And that's why podcasting means so much to me because
I we at Aaron's Opinion, were able to just help
one person today and one million people tomorrow.

Speaker 3 (01:12:18):
There you go.

Speaker 2 (01:12:19):
That's great. Great, Yeah, that's great. And surprisingly, those are
the questions I have for you, because that's what I
wanted to know. Well, now you know it now, yeah, yeah,
you know.

Speaker 1 (01:12:33):
And I'm still surprised that you haven't heard. I'm actually
shocked that you've never heard of UVC Radio. Although I'm
really surprised that you've never heard of UVC Radio and
Thollihood and those two major companies that produce incredible shows.
I know so many great producers that will be definitely
getting in touch. How Serena. How long is each episode

(01:12:53):
of Radio Serena? Is there is there like a set
time for that, So.

Speaker 4 (01:12:57):
It's it's an out well, it's it's an hour, although
sometimes it runs over so you know, because sometimes when
when I'm when I'm playing music and I'm kind of
just you know, in the zone and whatnot, like you know, I'm.

Speaker 2 (01:13:12):
Not looking at the clock, like I just I get
so into what I'm doing, and most most station automation systems,
you know, have the ability to to, you know, cut
cut the file off after an hour? Sure, Sure, And
so I just tell stations, you know, you give me

(01:13:35):
an hour long slot, all right, cut it off after
an hour, which which is fine with me because and
if people want to hear the rest of the show,
they can, you know, they can listen to it online.
And and you know, and you know, and people know
we have you know, we we do have spots that
run that, you know, say, check us out on the
on the website. We actually have during our oh, we

(01:13:56):
have a we have a spot in our show. It's
it's called the break where we play promos for different
podcasts that you know, my crew are kind of involved
in and you know, and and different projects and things
like this. And during that break, we have a spot

(01:14:17):
that runs that says, hey, you know, check out the
check out the Radio Serena CTS Productions website. And you know,
so just a constant reminder to people like, Okay, you
know this is where you're going to find the stuff
if you know, if your station cuts off the.

Speaker 1 (01:14:35):
Show, incredible incredible, really really really good, Yo, we'll have
to talk off. We'll have to connect tomorrow another time.
Pretty soon they're off air about that, because it sounds
like I would really like to additionally get connected or
try to interview Jake and see see what knowledge he
brings about about radio networks and how all that works,
because this would be really beneficial. There's a lot of

(01:14:57):
podcasters that want to learn about internet radio, and a
lot of internet radio stations want to learn about podcasters.
So this is a great connection. Absolutely, yes, yes, really good,
really good. Well, I think if your show is around
an hour long, no more, no less, or around that time,
I think that that that really helps to make sure
that stations can put it in there for for an hour. Yeah,

(01:15:20):
I mean, we'll get you on on several of it.
We'll get you on probably ultimately it'll probably end up
being a lot more listeners, just two or three affiliates more.
And I mean, I guess, I guess online stations can
like down like, how would it work if they wanted
to syndicate your show?

Speaker 2 (01:15:36):
So the way that that works okay, Because Jake doesn't
always update the website in a timely manner, what happens
is so when I produce a show. The show is
then emailed to eat. So I would ask the station
give me, give me an email, give me an email,

(01:15:58):
and the show is for stations who want and a
lot of stations do is that they like it. It's easier.
They they get an email from a service called drop send.
I upload the file to drop send along with a playlist,
and they will receive that in their email. They follow

(01:16:23):
the download link and then they can just download the
show into their automation system.

Speaker 1 (01:16:29):
Okay, so it's similar to a podcast where if you
HiT's like it's like you basically send them your updated RSS.
Basically pretty much similar to that similarly, right, Yeah, m hm,
that's that's really good. That's really really excellent because a
lot of these stations that I know are other people
other blind people, you know, or people with disabilities. So

(01:16:49):
the so the the easiest whatever, the easiest way would
be for them to, you know, to play your show,
they would definitely go for it and that would be
really really good for them. So that's really really really incredible.
Absolutely yeah cool. So what do you do when you're
not doing the show? What are some what what are
some hobbies that you have that I never would. I
never would have guessed you do.

Speaker 2 (01:17:11):
Well, you know what, I surprisingly I don't have too
many hobbies because radio is my life. Well that's why.
But you know, I if somebody is willing to go
with me. I love eating out. I love I love
the atmosphere of restaurants, especially in the summertime. But it's
a good outdoor restaurant. Oh my god. I I love

(01:17:33):
to go shopping, although I haven't had the opportunity to
do that lately, I understand. I love it. I you know,
I love I have. I have an exercise bike, so
I I like to get on there and just you know,
jam out to some music, you know, while I'm doing
my you know, workout right right for me? Yeah, Other

(01:17:57):
than that, like I mean that, you know that, there's
no a whole lot much more to me. Like I
you know, I I live. I live for making radio Serena.

Speaker 3 (01:18:09):
Okay, I get it.

Speaker 1 (01:18:12):
That's I totally salute that. Yeah, so for it, just
just live live for radio Serena.

Speaker 3 (01:18:19):
Yeah, there you go.

Speaker 1 (01:18:21):
Where have you traveled to outside of the United States
and have you ever met any listeners to your show
on your travels?

Speaker 2 (01:18:28):
No, sadly no, And actually, like I'm I'm not much
of a traveler these days because I don't like aeroplanes.
But I have been to Canada, but sadly only Niagara Falls.
Canada is about four hours away from here, right, so

(01:18:49):
it's not that hard to get to. But I've only
been to Niagara Falls, and I'm really disappointed about that. Yeah,
more to Canada than just the Canadian state of nagaphools
like I have there. There are even there are some
states I've never even been to. Actually, most states I've
never even been to.

Speaker 3 (01:19:07):
Where your show has been there, you should go.

Speaker 2 (01:19:09):
I know, right exactly, like you don't.

Speaker 3 (01:19:11):
I don't know that makes sense.

Speaker 1 (01:19:13):
If your show is being played in all the states, well,
that means that you have to go there in person.
There's a rule by that you got to go there.

Speaker 2 (01:19:18):
Say hey, I mean I should go on an affiliate tour.
That's what I should do.

Speaker 3 (01:19:23):
Yeah, it's like there you go, there you go.

Speaker 2 (01:19:25):
You have an affiliate, like I'm going to go here.

Speaker 3 (01:19:30):
Yeah, Because basically we had Aaron's opinion.

Speaker 1 (01:19:33):
We basically because I have like admins in my groups
and they live in all the countries, so basically I
have stations too that like send out the episodes. Like
basically I have I have affiliates as well, just in
a different sentence. But yeah, it's important to know who's
tuning in and and where these people are from. And
that's why it's important to look at look at the

(01:19:53):
chart and and and really understand all of these and analytics. So, yeah,
if you're on eighty five stations, and if you're being
played by all of these internet companies, how do you
how do they uh, you know, compile all of the
analytics to give you the accurate idea of really who
your listeners are anyway?

Speaker 2 (01:20:12):
Now, yeah, well, the thing about the thing about community
radio especially is that they they don't really depend on ratings.
I you know, I wish I had, I wish I
had more of an accurate estimate. The only thing that
I have to judge by who's listening and who's not
is you know, whatever feedback I get from, whether it's

(01:20:33):
affiliate feedback or mostly it's listener feedback. I don't, you know,
most most stations again, because a lot of our stations
are terrestrial, right, you know, they they can't afford to
pay Nielsen to you know, compile them. You know, the
data especially if you are a non commercial license with

(01:20:58):
the very limited budget. So you know, it's that's tricky,
and I think to like a lot of the turnover
that we have, especially unfortunately, seems to be in internet radio,
especially here in the United States. What a lot of

(01:21:19):
internet stations are facing our issues with paying for the
music royalties and you know, the the the the playing
of what we would call licensed music. There is a
service that that you know, will pay those royalties for you,

(01:21:43):
but if if you want unlimited listenership, it's a thousand
dollars a month. So what's what's happened is like a
lot of times, especially a US based online station will
sign us up, only to be gone within you know,
a month or two because the station had to go

(01:22:06):
out of business because they couldn't afford to pay the
royalty rates. Surprisingly, we get a lot of our online
radio affiliation and business out of the UK.

Speaker 3 (01:22:18):
Absolutely, yeah, I don't.

Speaker 2 (01:22:21):
Think, yeah, we don't have any terrestrials in the UK.
I think all of our UK affiliates are Internet only,
and I think we've got about nine of those.

Speaker 3 (01:22:35):
Wonderful, absolutely wonderful.

Speaker 1 (01:22:39):
Well, I promise you that your life of just being
this simple, kind, loving Radio Serena. That's only hurt on
eighty five stations that life is over. You're gonna be
hurt on hundreds of stations now all over the universe.
So get right, so, gig gig, So get your shows
set up, because we're gonna we're gonna like we're gonna

(01:23:00):
a light. We're gonna we're gonna light We're gonna light this.

Speaker 3 (01:23:03):
Right up and all of that.

Speaker 1 (01:23:04):
So anyway, in case, in case you were you were wondering,
my name's Aarah Richmond. This is Aaron's Opinion, a very
proud and a very endearing and beautiful episode here with
Radio Serena, Radio Serena. So if you can seriously now
ask me only one more question, because I think we've
really covered it all. If you can ask me only
one more question to make me sweat, to see if

(01:23:25):
I'm worth myself as a podcast or what do you
want to ask me one more question?

Speaker 3 (01:23:29):
Oh?

Speaker 2 (01:23:31):
Okay, what is the what when when you've done a
pot like, out of all the Aaron's Opinion podcasts that
you've done, what is the one podcast that you did
that really just made you feel like, okay, you know,
at first things weren't really going all that well, whether

(01:23:53):
it's technical difficulties or what have you. But but you
know what, it turned out to be okay, Like, have
you ever had an experience like that?

Speaker 3 (01:24:01):
You know, you know what's funny about that I've had.

Speaker 1 (01:24:04):
I mean, every episode is my favorite because it's a
privilege for me to help someone else in this way,
So every episode is the best, and every episode's my favorite.
I have had a couple of people this always cracks
me up. These people come up to me and they say,
you know, the podcast is around an hour and a
half long, and I've come to find that this is
a good amount of time to spend with somebody. And
after about an hour and a half, I start getting

(01:24:26):
hungry and needing my you know, needing, my needing, my needing,
my mixed drinks and my snacks, you.

Speaker 2 (01:24:30):
Know, yeah, yeah, yeah.

Speaker 1 (01:24:33):
You know what I found is I've gotten several people
that are like this, Aaron, I don't know if I
can do the podcast because an hour and a half,
I can't talk.

Speaker 3 (01:24:41):
I don't know, I can barely talk for thirty seconds.

Speaker 1 (01:24:43):
I don't let alone an hour and a half. I've
put on people like that, and I can't talk. They
won't shut up. I've had some people on here that
are just that they'll talk for the full hour like
and then they say, so, how did I do erin?

Speaker 3 (01:24:55):
And then I say, well, I don't know.

Speaker 1 (01:24:57):
You're the person that told me that, You're the person
that was too scared to come. Now I can't even
get a word in. It's like, some of these people
really need to develop your self confidence, man, and see,
you know what, I really can do this, And that's
what it's about. It's about coming up to the microphone
and knowing that you can. And I've known that I
can for a long time, and so of you. But
you'll get a lot of shy people who say I

(01:25:17):
don't know if I can talk for that long, and
then you put them on and they won't shut up.
And those are the episodes that I love and laugh
about forever. And those are the episodes just like yours.
Those are the episodes that become just part of the
beauty and part of the treasure of the art.

Speaker 3 (01:25:31):
For sure. That's the answer.

Speaker 2 (01:25:33):
Awesome.

Speaker 1 (01:25:34):
You have the you at home, have the contact information,
and I'm sure we're going to be getting a lot
more requests.

Speaker 3 (01:25:41):
From Aaron's opinion.

Speaker 1 (01:25:43):
To learn more about Radio Serena again, I would say,
go to the website and you can find out more.
Maybe does the website and include a list of affiliates
if somebody really wants an online affiliate in their state,
I mean.

Speaker 2 (01:25:55):
No, the so the website includes a nominal but hasn't
been updated in a while. If anyone would like a
list of affiliates, or if anyone is interested in becoming
an affiliate, the best way to do this is to
get a hold of me via email. That is Radio
Serena mail at gmail dot com. That's our A D

(01:26:18):
I O S E R E N A M A
I L at gmail dot com and we will will
definitely talk and uh and set that up. Or if
you you're curious, way is there is there an affiliate
where I am? Email me and I'll look at my
great big master list and and let you know. And

(01:26:41):
if if not either either I can you know, reach
out to a station or if if you feel involved
in in your community and are well within you can
you know when one or the other and uh either
way will be sure to at least work on you know,

(01:27:04):
getting on in in some places and we have had success.
That's absolutely that's that's how we've gotten In certain areas,
somebody said, hey, do you have an affiliate here? I
said no, and we contacted the right people and you know,
push come to shove, you know, sure enough they were
interested there. There are still some areas of the US

(01:27:27):
where you know, someone has asked, hey, can you come
on here? And we haven't been able to gain a
clearance yet. But I you know, I don't give.

Speaker 1 (01:27:36):
Up me neither. I'm proud of you. I'm proud proud
to hear you say that.

Speaker 3 (01:27:41):
And that's so good.

Speaker 1 (01:27:42):
All right, everybody click the link in the description for
more information, and of course, from my heart to yours,
thank you Radio Serena for joining us. This has been
another spectacular conversation that we will love from all all
over the universe and galaxy. If you don't mind me saying,
do you know how we end a beautiful conversation at

(01:28:02):
Aaron's opinion?

Speaker 2 (01:28:05):
No, I don't.

Speaker 1 (01:28:06):
I'm sorry, that's fine, no worries, we say, Serena. We'll
be in touch tomorrow you and I and within the
next couple of days. And until then you did a
spectacular job. I mean it from my heart to yours.
That was incredible. But until next time, everybody, keep podcasting.
Be well out there, everybody, and of course, help one

(01:28:26):
person today, help one million people tomorrow. You've been listening
to the nineties, the oldies, and a whole lot more
with Radio Serena right here on the Aeron's Opinion podcast
the podcasts for blind People where we speak about critical
issues in the blindness community and all other issues from
across the universe galaxy eighty five stations. Hopefully one day

(01:28:49):
we'll be on all those stations. Who knows, who know?

Speaker 2 (01:28:52):
You know?

Speaker 1 (01:28:52):
You never know with ads and where these podcasts go,
you never know what stations pick it up and end
up playing it or playing bits and pieces of things. Anyway,
Video Serena, you did a spectacular, magnificent job and we
will get to you in a moment. One two four
zero six eight one nine eight six nine Aaron's Opinion
six at gmail dot com a A R O N
S O P I N I O N six. That's

(01:29:13):
the number six. Aaron's Opinion six at gmail dot com.
To join the public WhatsApp group or the private Facebook
group Aaron's Opinion podcasting community.

Speaker 3 (01:29:21):
It's the same name.

Speaker 1 (01:29:23):
Please don't hesitate to let me know that you want
to be added to either one of those groups, or
of course you can search for it, or you can
request a QR code from me to be into the
WhatsApp group or either the Facebook group. If you have
any problems joining either one of these groups, please do
let us know.

Speaker 3 (01:29:38):
Thank you.

Speaker 1 (01:29:39):
Don't forget to continue following along on Instagram at Aaron's Opinion,
and don't forget to like and follow and write a
review of the Facebook page Aaron's Opinion podcast. Remember we
can't do it without you, and without rating some reviews,
either on the Facebook page or on the podcast player
of your choice, nobody will be able to find out
about the important work we do in the podcast space.

(01:30:00):
So from my heart to yours, from our hearts to yours,
we really appreciate ratings and reviews, and thank you so much.
We also want to take this time to thank all
of our listeners from all across the universe and galaxy
who took time to download this week's episodes. Most of
you are listening from the United States, Canada, and Serbia,
so thank you so much. We also want to take

(01:30:21):
this time to remind you that we are on TikTok,
although we do not post there often, excuse me. And
we are on well, we're on many places, but we're
also on Patreon, so if you really want to be
a free member of the Patreon, you'll see videos there
on the Patreon before they're released to the public. So
you know, if you really want to know exactly what's
happening here at Aaron's Opinion, definitely join the Patreon, and

(01:30:44):
that would be really really good. Don't forget to follow
along on x and on YouTube at Aaron's Opinion TV.
Don't forget to like the video comment below, and if
your comment's great, I'll certainly reply to you. And of
course tickle the bell notification to know when we premiered
the next video right here on YouTube or wherever.

Speaker 3 (01:31:00):
Where else you know.

Speaker 1 (01:31:01):
And when the videos are premiering, that's also when they
will be available for you to download, so that's also a.

Speaker 3 (01:31:05):
Really really important thing as well.

Speaker 1 (01:31:08):
Anyway, and at any rate, we want to take this
time to say Radio Serena again, I don't know how
we came in contact with each other really, apart from
me noticing your posts just by luck luckily I saw
your post but again, as I said, I'm so shocked
that we've never heard of each other up until this point,
and I'm so honored and happy that now we know

(01:31:28):
each other. You are doing such touching work for so
many people with your radio show. I will tell you,
at the time of recording this outro, I did get
in contact with my team from around the radio space,
and we'll certainly I'll be getting back to you at
some point about that, but we will definitely get you
on more stations, and I know several stations that will
subscribe to Radio Serena. So absolutely, Radio Serena, please keep broadcasting,

(01:31:54):
please keep podcasting, and please keep making sure that everybody
knows that they need to listen to Radio Serena.

Speaker 3 (01:32:00):
There you go.

Speaker 1 (01:32:00):
We want to take this time to thank all the
other podcasts and radio shows for syndicating Aaron's Opinion if
you like, once a month, once a week, whenever you do.
We couldn't do it without you. Thank you to all
of the other guests, past president future who continues to
share your knowledge with us here at Aaron's Opinion, Thank you.
We can't do it without you either, and of course
least but certainly not last or last, but not least,
as we say, we want to thank you the listener

(01:32:23):
from all over the universe and galaxy who took time
out of their busy day to push download on this
and many other episodes of Aaron's Opinion. Remember we certainly
can't do it without you, and remember that we can
tell where you're listening from based on how many episodes
you download, So we have a lot of a great
fan based United States, Canada, and Serbia and many other countries.

(01:32:44):
So we just want to say, from wherever in the
world you're downloading Aaron's Opinion, thank you for choosing Aaron's Opinion.
It means the world to us. We know there's millions
of choices, and thank you for choosing Aaron's Opinion. We
will certainly be back soon, more than likely give you
a I'll give you a little hint. I'll give you
a little teaser. More than likely in the next episode

(01:33:07):
of Aaron's Opinion, We'll be going overseas to a country
that is very old, very ancient, ancient, very cold, very
Eastern European, and very magical with a very very old language.
Somebody from that country wants to talk to me, and

(01:33:28):
they will probably be next, but until then, don't forget.
My name is Aaron Richmond. This is the Eron's Opinion
Podcast And until next time, everybody, have a wonderful day
wherever you're listening from, and until next time, Help one
person today, help one million people tomorrow.

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