In this conversation, Alex Lazaris discusses the current challenges in the creative industry, emphasizing the importance of strategy over design.
He shares his evolving definition of success, the significance of building trust with clients, and the holistic approach to branding.
Alex also delves into the intricacies of the strategy process, client retention, and the impact of AI on branding.
He introduces his personal project, Chateau, which aims to create curated experiences, and reflects on the importance of community and authenticity in design.
Check out Lazaris's work: https://www.wearelazaris.com
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Host
Anika Aggarwal
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