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March 11, 2025 12 mins

In this episode of Above the Roof, Brian and Brandi get brutally honest about the real struggles of running a business—the kind of stuff no one warns you about before you dive in.

🔹 The “Ignorance Tax” – The expensive lessons of not knowing what you don’t know
🔹 Risk Tolerance vs. Fear Paralysis – Why Brandi plays it safe while Brian jumps in headfirst
🔹 Cash Flow Chaos – Growing fast is great… until the bills hit
🔹 The Numbers Game – Why business math should’ve been taught in school
🔹 Unwavering Self-Belief – How to keep going when no one is coming to save you
🔹 The Mental Toll – Sleepless nights, doubt, and pushing through the unknown

They break down the hard truths of entrepreneurship, why failure is inevitable (and necessary), and how the only way forward is constant learning, self-improvement, and owning your mistakes.

🚀 If you’re in business (or thinking about starting one), this episode is a must-listen. Get ready for real talk, no sugarcoating, and a few laughs along the way.

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