Building a Standout Brand

Welcome to another episode of Accelerate Your Business Growth! Today’s conversation dives deep into one of the most overlooked yet crucial aspects of business success: building a solid brand foundation. Host Diane Helbig sits down with Lisa Haggis, founder of Realize Your Brand and an expert in marketing, branding, and business strategy. Lisa brings nearly two decades of experience to the table, helping service-based entrepreneurs and small businesses discover what truly makes them unique and worth talking about. In this episode, Lisa demystifies the key differences between marketing and branding, explaining why good branding isn’t just a surface-level polish but the substance that makes your business stand out from the crowd. She shares actionable advice on how to create a brand that’s meaningful, valuable, and original—and why your brand’s strength comes not just from eye-catching messaging, but from a genuine point of view and clear company philosophy. Lisa offers practical steps for evolving your brand, emphasizes the importance of authenticity over personality, discusses common pitfalls, and shares real-world examples of brands—big and small—that have truly nailed what sets them apart. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices