The End of Generalist Marketing

Welcome back to Accelerate Your Business Growth! In today’s episode, Diane Helbig is joined by branding and strategy powerhouse Michele Kasl, who brings over 20 years of experience at the intersection of branding, design, and creative strategy. Michele dives deep into the dramatic shifts happening in digital marketing—think evolving search algorithms, the rise of trusted online communities like Reddit and Pinterest, and the essential role of email marketing in today’s noisy, fast-changing landscape. Together, Diane and Michele break down what most business owners are getting wrong about how people find them online, why being a generalist is no longer enough, and how authenticity and specificity are the keys to building a trustworthy digital presence. You’ll hear practical insights on leveraging AI as a tool (not a crutch), focusing your messaging, building community the right way, and playing the long game when it comes to online growth. Whether you’re a small business owner feeling overwhelmed by the latest changes, or a marketer looking for fresh strategies, you’ll walk away from this conversation with Michele feeling inspired and equipped to adapt—and thrive—in the new digital era. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today. Learn the importance of Always Be Curious. Accelerate Your Business Growth is proud to be included on the list of the 45 Best Business Growth Podcasts. We are also honored to be selected by FeedSpot as one of the Top 10 Growth Hacking Podcasts, Top 25 Evergreen Podcasts and Top 50 Business Growth Podcasts on the web. Each episode of this podcast provides insights and education around topics that are important to you as a business owner or leader. The content comes from people who are experts in their fields and who are interested in helping you be more successful. Whether it’s sales challenges, leadership issues, hiring and talent struggles, marketing, seo, branding, time management, customer service, communication, podcasting, social media, cashflow, or publishing, the best and the brightest join the host, Diane Helbig, for a casual conversation. Discover programs, webinars, services, books, and other podcasts you can tap into for fresh ideas. Be sure to subscribe so you never miss an episode and visit Helbig Enterprises to explore the many ways Diane can help you improve your business outcomes and results. Learn more about your ad choices. Visit megaphone.fm/adchoices