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September 15, 2022 26 mins

In this episode, I chat with Laetitia a Lebanese Podcast Producer currently living in Paris France. She works for Rumble Studio which is doing some very exciting things in the world of podcasting.  Please check out her podcast and the episode where she interviews me is here:

https://www.rumble.studio/podcast/a-popular-question-leading-to-a-unique-podcast-kimberley-law

To find out more about Kimberley, head to www.kimslawofenglish.com

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Kimberley (00:00):
Welcome to Accented the podcast where the audience
gets to hear a real conversationfrom real people who use real
English.
It might sound ordinary, but thestories the guest shares are
extraordinary.
Each episode features aninterview with someone who has a
distinct English accent, whichwill help with your English

(00:21):
comprehension in the real world.
Today, I am speaking withLatisha and she is a podcast
producer working at rumblestudio in Paris.
Hello everyone today, I'mspeaking with Latisha.
She is a originally from Lebanonand it was quite cool to chat

(00:41):
with Latisha.
Because I was just fascinated.
With her job role.
And she is a podcast producer.
However the way that.
Rumble studio the place whereshe works, the way that they
record podcasts is by either prerecording questions.

(01:02):
Or sending questions on.
A document.
That people then answer.
So you're actually not.
Speaking live with the person.
And it's quite funny becauseI'll put a link here in the show
notes, because I actually didthat process.
I had not met Latisha and thenshe had sent me questions and I

(01:27):
prerecorded it and then she madeit into an episode.
So having listened and see if itsounds.
Organic or if you could tellthat the questions were
prerecorded.
So.
I found this interview reallyfascinating, the way that AI.

(01:48):
As we call artificialintelligence is working these
days and how we can automate somany things.
So I'd love to hear yourthoughts, what you think about
this way of podcasting.
Should I start sending questionslike that?
It would be so much easier forme.

(02:09):
However, do we lose that?
Real life conversation goingback and forth and coming up
with.
Questions as you're listening toyour guest.
Anyway have a listen here's theTeesha talking about rumble
studio Today.

(02:29):
I am speaking with Leticia.
She is a podcast producer fromrumble studio is based in Paris,
France, and is originally fromLebanon.
Welcome Latisha.

Laetitia (02:43):
Hi, thank you so much for having me.

Kimberley (02:46):
Yes.
And you had me on your programlast week, and what's really
interesting is.
And I'll make sure to pop a linkto that episode.
And, uh, the show notes is thatyou interviewed me, but yet you
didn't interview me in person.
Well, not in person, we'll noteven live like we are doing now.

(03:08):
So can you explain to me thatprocess?

Laetitia (03:13):
Uh, yeah, so it's actually really nice to hear
your voice live.
Uh, as you mentioned it, field.
It feels different, hearing yourvoice asynchronous.
So, what we had last week is werecorded an interview
asynchronously on jumble studio.
The company where I work.
Um, the.

(03:33):
And then I put my questions.
I recorded them.
And, uh, you as a guest, youonly heard my questions or my
welcome step, maybe thequestions were just written
down.
And then you answered the onyour own time and then I
downloaded and heard youranswers, your answers once you
finished.
So it was really interesting toput everything together in

(03:54):
post-production and editing.
And I'm like to hear how theepisode turned out to be.
So this process, um, It's calledasynchronous podcasting.
It's when I do it on my owntime.
And the guest does it on his,her own time.
And yeah, it's cool.

Kimberley (04:13):
Yeah, it's.
It was actually very easy to dowhen I had a look at the
episode, it's a nine minuteepisode.
And I, I don't think I heardyour voice.
I think you may have re recordedthe questions after, or I think
I read the questions.
And then actually when I heardthe podcast, I'm pretty sure

(04:35):
that was the first time I heardyour voice and I answered the
questions and then you've put.
Uh, like I guess to put ittogether, is it.
Um, quite easy.
The process for you too.
Because you've obviously.
Done this with a few guests.
Do you use the same questions?

(04:57):
With different guests and justcopy and paste that audio.

Laetitia (05:03):
Yeah.
So what I've done, um, is like,My challenge from the start was
to produce 100 podcast episodesin just 10 days.
So in order to achieve this ahuge number.
As a new podcaster myself.
I thought I would preparetemplates.
And I would prepare 10 topics.
So.
So I thought like if I got 10guests, Then guests for each

(05:26):
topic, I will have 100, right.
So.
I get that.
Uh, 10 topics with each, uh,each one different sets of
questions.
So to each question.
Guest's a record, the differentanswers.
And from there I, yeah, I usedthe same question, my same audio

(05:47):
to all the guests.
So, uh, for the post-productionand editing templates, I just
created a template with myquestions that, uh, That are
repeatable.
Um, the new, uh, guests enter.
That are different.
And that is what produced theunique episode.
So that was the process.

Kimberley (06:05):
So his rumble studio set up in that way that.
You'll ask the question and thenit will just pop in the audio
that the guest answers.

Laetitia (06:19):
Uh, yeah.
In drama studio, like I thinkyou, you were one of my first
guests, so I still did notupload it.
My, uh, recorded questions like,uh, now the link is still
online.
Like you can go check theinterview again.
It's a bit modified my answer.
My questions are there with myvoice.
And uh, with rumble studio, youcan like put the text questions.

(06:42):
You can put the recordingadvice.
You can put a video messages,audio messages with questions.
Like we have a lot of, uh, stepsasking for different kinds of
answers from, um, From guests.
So, um, That's where we can havea variety of, uh, answers could
be multiple choice numbers,videos, or just, or just texts.

(07:06):
So.
This is the structure I chosefor my challenge, which was
basically all.
Uh, all Joe requests.

Kimberley (07:15):
Okay.
It's.
It's it's fascinating how itworked.
From my end.
It was very simple.
I would click.
Just answer the questions.
And then finish.

Laetitia (07:28):
Exactly.

Kimberley (07:29):
you, it's very easy to.
So, how do you.
Get around this.
The whole idea of, yes, you'vegot your questions already.
Pre-prepared paired.
But what about hosts that alsoask questions on the spot.

Laetitia (07:48):
Yeah.
So with asynchronous, I decidedto follow the format with no
follow up.
Questions.
Like, for example, if I ask thequestion.
And then the guest answeredsomething and they were, there
was something, something veryinteresting in their answer.
I could not follow up with thembecause my second question was
already recorded and it followedup automatically.

(08:10):
So the kind of format I followedwas.
Question answered withbackground music, just to fill
in the spaces.
And of course with theasynchronous, we lose this touch
of, uh, Spontaneous follow-upquestions and, uh, This life
conversation will not flow assmoothly as with the
asynchronous, but, uh, withrumble studio, we are planning

(08:34):
on, uh, building AI, artificialintelligence, where.
Um, It will, uh, it will detectsome, uh, words and, um, Some,
uh, some concepts from the guestanswered and it will suggest for
the host to follow up with thisso that the conversation will
run as smoothly as, uh, An aliveinterview.

(08:57):
But that is something we should,like we should know before
getting into asynchronousbecause it's.
It's a part of the deal.

Kimberley (09:06):
Yeah, no, that's really interesting.
So when that means to follow up,does that mean you would then
create another.
Question and go back to the.
Uh, guests or.
It, the AI will already recreatea question.
Uh, during that same interview.

Laetitia (09:26):
Yeah.
Yeah.
So on a technical technicallevel, I would say, um, The AI
will like.
That's the ask and it's up toyou to, uh, to either add the
question or not.
And this is like early stages.
We're talking, it's still notimplemented in our app.

(09:48):
So I have no director.
Um, like I haven't sent yetmyself.
I haven't tested it yet, butthis is what I guess will
happen.

Kimberley (09:57):
Yeah, no, it's.

Laetitia (09:59):
uh, anyways, yeah, on like any other guests.
Sorry to interrupt you anyother.
Any other hosts.
I mean, um, they can, based onthe guest answered, they can go
back to the interview at somefollow-up.
Um, questions or follow upcomments.
They can comment on the guestsanswer.
And then, and then theconversation will follow with

(10:21):
question two, without having theguests to record the another
answer.
This is something I chose not todo because of the content volume
I wanted to produce.
Having, uh, having to comment onevery.
Uh, answered would take for me.
Take whatever for me to do this.
So I decided not to do it.
But it's very possible on our.

Kimberley (10:43):
Yeah.
See, that's that's the thing Ifind is with.
Podcast editing.
It's um, if you're not going toedit it, And then it's easy to
just upload.
Uh, but the editing involvedsometimes takes longer than the
actual interview process.

(11:04):
Which is, I guess I I've triedto create my own sort of format.
And, uh, of course this podcastis spontaneous.
I like chatting with the guestand just, uh, coming up with
questions on the spot, listeningto how they sound.
Um, however, This rumble studioidea would be perfect for me.

(11:29):
It would save me so much time.
It would, um, it also.
I would have to be a lot moreorganized and have my, uh,
questions.
Pre-prepared that's the onlyother thing.
Um, Yeah.
That there's so many.
It's such a great product outthere.
There's so many possibilitieswith it.

(11:50):
I guess the other thing is Istruggle to find.
I'm looking for guests allaround the world yet.
Uh, does my time zone suit?
Those people in another country.
Uh, especially when I'mcurrently based in France.
And I was, when I was inAustralia, I definitely
struggled to find.

(12:11):
A lot of guests that would matchmy timeline, whereas this would
be great just to send to themand have someone do it in their
own time.

Laetitia (12:22):
And this is what's happened actually.
Like I've got guests from allaround the world.
And I had like zero scheduling,literally zero.
I had no idea when the guestswere recording.
When they were submitting theiranswers.
I had no idea.
It was like one link out thereonline.
And people and like guests werecoming in.
And I just got a notification onthe app that I have a new guest.

(12:45):
I have a new guest, so I didknow.
Scheduling.
And as you mentioned, thepreparation takes time.
Honestly, the preparation itselftook me 10 days for the
challenge, including, um,writing questions.
Preparing the topics, thelanding pages preparing the
interviews on the ensemblestudio.
Preparing some templates, havingsome ideas for the background,

(13:05):
music and jingles andeverything.
But once this preparation wasdone.
Uh, I was like just waiting foranswers to come.
Um, to come in.
And then, um, It went smoothlyfrom there.
I took a mini break.
I mean if vacation.
And then I started editing.
Batches of episode.

(13:26):
And then I started releasinglast week and it's.
And it's going great.
But without this load ofpreparation, I would have.
Done.
I would say three to fourepisodes.
Maximo.

Kimberley (13:39):
Wow.

Laetitia (13:40):
Yeah.

Kimberley (13:40):
Yeah, no, it's, it's very, uh, Yeah, it's a really
cool product.
I think too.
Um, With my teacher hat on.
Uh, schools would reallyappreciate this product.
Uh, when they're doingpodcasting, because I found when
I was working with students inpodcasting and.

(14:04):
You know, we, we have a certaintime that we can meet each week
to create a show.
And yet.
When, when can they interviewthese people?
Those people might not be ableto be interviewed at that
certain time.
Whereas if you had school,students create their own
questions and then send them outto.

(14:25):
Uh, guests, they know that thoseguests can complete it in their
own time.
And then when they're back inthat class or.
They can start.
Uh, editing the recording.
So there's so much potential.
Uh, with that.

Laetitia (14:39):
Yeah, exactly.
And it could be also like forsurveys or testimonials or to.
The students, parents oranything like it's, uh, It's
really beneficial on this level.

Kimberley (14:54):
Yeah.
No, definitely.
So it's based in France.
Um, What do you find that the,do you have a lot of French
people using this or people.
Uh, from an English speakingbackground using it.

Laetitia (15:08):
Yeah for now.
Uh, for now, mostly we have, um,English speaking.
Uh, people like they could beFrench with, uh, um, uh,
knowledge of English, but thennow our app is an English and we
still don't have languages.
But it's something that's comingsoon.

(15:29):
Uh, but I've done, I've donesome interviews in French and
jumbles, too Jewish.
It's like just.
Uh, just the platform itself isin English, but any, uh, any
speaker could put his, herlanguage inside and, uh, Can
target their audience with theirlanguage.
So.
Mainly we've got internationalpeople, mainly English speaking

(15:50):
here.

Kimberley (15:51):
Oh, great.
And so give us a little bit, um,about how you got into
podcasting and maybe a littlebit about your background.
Uh,

Laetitia (16:00):
Um,

Kimberley (16:01):
Because you're in France and I'm actually at the
moment you said to me thatyou're in Lebanon.
Uh, you've gone home for alittle bit.
Uh, well, I don't know if youstill, I dunno, Francis home or
if Lebanon's home.
So just give us a little bitabout your background.

Laetitia (16:17):
Uh, yeah, so, um, I studied in Lebanon for four
years.
I have a bachelor degree and.
And cinema and film studies.
And then I decided to go toFrance to a.
To do a master.
There and infant directing,especially.

(16:38):
But I've always.
Freelanced as a sound editor andsome designer for movies, for
ads, for music videos forliterally anything she led to,
to sound.
I'm a huge fan of sounds.
So, um, When I went to France, Ihad to do an internship.

(16:58):
So I joined rumble studio as apodcast editor.
And from there I startedgrowing.
Until.
Until I started producing my ownpodcast.
Like at first, it was really.
Eddie really a challenge to beon the mic and speak.
And English as a host.

(17:19):
But now that I have my own show.
I gained a bit of confidence andI practiced a bit.
So I would say I started withrumble studio as a podcast
editor.
And this is how I got to knowwhat a podcast is because,
because in Lebanon it was notthat famous.
Like the concept of having apodcast or hearing to a podcast.

(17:42):
So when I got to, uh, France, Igot to know it more and listen
to a new format, two differentformats to a.
Uh, Just to broaden my, uh,Exposure on, on.
On podcasts.
So, and in drama studio, we hadto ha we have, we had, uh, a

(18:02):
week he podcast club, we used tolisten to different kinds of
podcasts.
Related to business related tohealth fiction formats.
And we used to like analyze,analyze them.
And this helped us, uh, Developour tool and develop our
podcasting skills.
And this is how I got here.

(18:24):
With podcast from zero to.
I would say one.

Kimberley (18:29):
That's great.
Um, So a lot of the people whowork at rumble studio have their
own podcasts.

Laetitia (18:37):
Uh, no.
Like there's called Robinson.
He is the CEO co-founder ofTrumbull studio.
He is the host of the voice techpodcast.
So he used to, uh, He still iswhat he used to be an active,
uh, podcasters.
And.
He is passing his knowledge onto me.

(19:00):
And, but we don't have separatechose.
Like we have an internal show inrumble studio called or
Julian's.
Uh, this is something.
Myself and call or producing.
Right now together.
But individually, no, I think Ihave.
Uh, show to myself and the restis, um, Appearing on podcasts.

Kimberley (19:23):
Pride.
I wasn't aware of, um, your ownshow.
So, what is, what is your showabout.

Laetitia (19:31):
The old jewel leads one.

Kimberley (19:33):
Uh, the one that you have on your own, you were

Laetitia (19:36):
Uh, the, yeah,

Kimberley (19:37):
That cause I guess I I've understood the project that
I participated in the a hundred.
Episodes in 10 days.

Laetitia (19:45):
Yeah.

Kimberley (19:45):
Uh,

Laetitia (19:46):
is my new show.

Kimberley (19:47):
Okay, so that's your new one and you had one
previously to that in English aswell.

Laetitia (19:52):
No, we have one internal one called or Juliet's
what?
It's not mine.
It's like for the company.

Kimberley (19:58):
Sure.
No.
That's great.
So how are you?
Finding.
So you're releasing an episodeeach day.
Is that what you're doing?

Laetitia (20:08):
Yeah, exactly.
Including.
Weekends.

Kimberley (20:11):
Right.
So how many episodes do you havelive now?

Laetitia (20:15):
Uh, I live, I've got six.
Till now.

Kimberley (20:18):
So each

Laetitia (20:18):
Southern.

Kimberley (20:19):
You're going to have a new one come out.
That's really cool.

Laetitia (20:22):
Yeah.
It is intense.
It's like.
Much more than anyone could do.
Like it is overwhelming as a newpodcast or to release daily.
It's a bit overwhelming.
And it demands a lot of, uh,Organization.
And I hope I could stayconsistent until I released the
100.

(20:43):
Episodes.
So let's hope for the best.
Yeah.

Kimberley (20:46):
Yeah, it is tough.
I've I released two episodes amonth.
Uh, my dates are on the 15th and30th.
And I find it.
For me.
As somebody who's working fulltime, I find it a little bit
intense, but then I do all theediting and, and the things

(21:07):
going around.
It.
Um,

Laetitia (21:10):
Yeah.

Kimberley (21:11):
I'm trying to keep it to a format, but I guess if I
was.
Sometimes I feel if I was likeSeth Rogan or something.
Just release.
What was done?
So, yes, my conversations are.
Uh, Like I pride this podcast onbeing spontaneous and being live

(21:33):
conversations, but I do like togo in and edit and I add my
intro and add my outro.
And then I also listen backbecause I guess I'm trying to
find.
Vocabulary or phrases that wouldhelp.
English learners.
Uh, acquire the language.
So I am going back in.
Doing a bit.

(21:54):
More to the podcast, but I thinkif I were to just release it,
um, after we finished thisconversation, it would be 10
times easier for me.

Laetitia (22:04):
Yeah.
So, what I've done is like, Theguests I'm releasing daily or
not the guests that arerecording today.
I MTD sinks.
So I have.
I have a batch of recordedanswers and the batch of edited
episodes.
So like what.
NGDC now is what I've worked onthe past month.

Kimberley (22:23):
Yes.
And that's.
I when I have had times where itdepends on my guests, how lucky
I am in getting guests.
Sometimes I've had it preloaded.
Weeks before.
Um, at the moment, I I'm not atthat stage.

Laetitia (22:39):
Yeah.

Kimberley (22:40):
Just depends how busy I am, but, um, I think it's
brilliant when you can have somuch.
Ready to go.
Whereas my podcast relies onguests.
I can't release an episodewithout a guest.

Laetitia (22:53):
Yeah.

Kimberley (22:54):
It's the research going in that it's finding
someone with a particular accenttoo.
Um, which I try to reach out to.
Uh, my listeners.
Because, uh, by getting them tocome on, the show also helps.
And, uh, I've done that actuallyquite a few of my listeners.
I have turned into my guests.

Laetitia (23:16):
Nice.

Kimberley (23:17):
Yeah.

Laetitia (23:18):
Yeah, why not?

Kimberley (23:20):
No it is it's.
Um, It's very interesting.
But, uh, yeah, Leticia, thankyou so much for coming on the
show and explaining thisprocess.
I'm fascinated.
Uh, with rumble studio, I don'tknow.
Any other company out theredoing that.
And it is something that I wouldlike to consider using.

(23:40):
Uh, myself when I can't.
Meet with someone in person.
And like you said, testimonials,even just sending out, asking
people to say something aboutyour company, um, or even
sending out, imagine justasking.
People to ask questions on yourshow and then just having a

(24:01):
segment where you pop that in.
I think it's brilliant.

Laetitia (24:04):
Yeah.
It's.
There's a nice idea.
Like.
Uh, ideas are limitless usingthis tool.
Like, uh, we use asynchronousevery day in our lives,
including emails, messages.
Like.
We use it without even knowingthat.
All of our work is mainlyasynchronous, so we could really

(24:26):
go deep with audio.
So many, so many.
Um, four months are availablewith audios and it's open for
creation.
So that's really nice.

Kimberley (24:36):
I definitely, it's such a, I'm so glad that I was
part of your project.
It was really cool.

Laetitia (24:41):
And I was so happy with part of it too.

Kimberley (24:44):
Thank you so much.
The t-shirt I will, uh, bepopping in.
Our episode that we didtogether, and it was so lovely
to speak to you in person.
And Yeah.
And I'll also send money throughyour links.
So I can put that in the shownotes too.
So people, well, actually I havethe link to your show.
I don't know why I said to sendthat.
So I'll also put the link tothe.

Laetitia (25:04):
Yeah, I guess in the show description I put like even
my, uh, social media handlesthe.
The LinkedIn.
And stuff, but.
If you, if you feel like youneed any other link, don't
hesitate to ask me.
I can send it to you.

Kimberley (25:17):
Brilliant.
All right.
Well, have a lovely day.

Laetitia (25:21):
Thank you so much, Kimberly.
too.

Kimberley (25:24):
Bye-bye.

Laetitia (25:25):
Bye-bye.

Kimberley (25:26):
thanks for listening to another episode of Accented.
I'm your host Kimberly Lawaccented is released on the 15th
and 30th of each month.
If you'd like to find out moreabout me please head to
www.Kimslawofenglish.com I'dlove to hear your thoughts.
So don't forget to leave areview of the podcast or even a

(25:47):
star rating.
Speak to you soon.
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