This week on The Accidental CEO Podcast, we sit down with Roy Serafin—wedding photographer turned SEO strategist and CEO of Story and Community. Roy's story is anything but linear, but it’s packed with gold for any creative who wants to stop chasing clients and start attracting them.
We talk about:
- Quitting the 9–5 grind after one emotional moment at a wedding
- How blogging (yes, blogging!) became Roy’s secret weapon
- What AI can’t do for your website—and what you must do instead
- Turning SEO from boring tech talk into a freedom engine for creatives
If you’ve ever felt stuck on the social media hamster wheel, this episode is your permission slip to build a smarter, more sustainable client funnel.
🎧 Tune in now to learn how Roy helps creatives grow their reach—without burning out.
Connect with Roy Serafin
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