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August 27, 2025 42 mins

What if the thing keeping you stuck isn’t lack of time—but your inability to let go?

In this episode of the Accidental CEO podcast, I sit down with the brilliant (and very real) Tressa Beheim, founder of Simplify Now. She’s the strategic brain and online business manager behind countless creative entrepreneurs—helping them stop drowning in the daily chaos and finally run their business with clarity.

Tressa shares how she accidentally grew her agency from one client to a 12-person team, the hard truths about hiring help too late, and why micromanaging is a sneaky form of self-sabotage.

We dig into:

  • The psychology of delegation and why it feels so hard to release control
  • How to get the information out of your head (so people can actually help you)
  • Real-world frameworks to prevent team chaos and decision fatigue
  • Two powerful case studies of clients who went from “burned out” to breathing again

You’ll also hear Tressa’s take on why multitasking is a lie, how to stop “context switching” your way into exhaustion, and how to figure out what only you should be doing.

If you’re the creative CEO who’s still in the weeds, this is your episode. Let’s talk structure, support, and the mindset shifts that actually move the needle.

Connect with Tressa Beheim:

👉 https://www.instagram.com/tressabeheim/ | https://tressabeheim.com/

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